The Steel Yard
The Steel Yard is a private London event venue operating three configurable arches (capacity 100-1,000) in the City of London, offering turnkey venue hire with in-house AV production, hybrid livestreaming, and ticketed events for corporate clients, entertainment promoters, and private party hosts.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Steel Yard does
The Steel Yard is a London-based private event venue operating under the legal name The Steel Yard Exchange from a three-arch cavernous space at 13-16 Allhallows Lane in the City of London (EC4R 3UL). Founded in 2014 with 51-100 employees, the venue offers flexible event spaces — Arch 1 (largest, 800 club/700 live/270 theatre capacity), Arch 2 with Mezzanine (200 standing), and Arch 3 (100 theatre) — that can be hired independently or combined to accommodate 100 to 1,000 guests. Core technical infrastructure includes an in-house AV and lighting production team, the Nova Soundsystem, a scalable LED video wall, powerful WiFi for hybrid livestreaming, and acoustic modelling optimized for live music performances.
The company operates a hybrid revenue model combining venue space rental (the primary stream, priced per event configuration for corporate clients, entertainment promoters, and private party hosts), event ticketing through the Fatsoma platform for public events such as club nights and concerts, and production services that can be bundled with venue hire or delivered standalone. Its go-to-market is direct, event-driven B2B sales via website enquiry, email, and venue walkthroughs, supplemented by marketing through its website, social media, and the What's On programming calendar. Notable customers include DJ Mag (Best of British Awards for nearly 20 years), the Financial Times (inaugural Crypto and Digital Assets Summit), Startups Magazine (Hustle Awards 2022), Scratch Magazine, Fix Radio, and SPACE for a Better World, with programming partnerships including Bongo's Bingo and a sub-brand affiliation with City Spaces.
The Steel Yard's competitive position rests on its central City of London location within walking distance of Cannon Street, London Bridge, and Liverpool Street stations, its established reputation in the London underground music scene, and its turnkey production offering that eliminates clients' need to source external AV vendors. The venue serves two primary customer segments — corporate event organizers (conferences, awards, product launches) and entertainment promoters (club nights, concerts, afterparties) — with secondary segments in private parties and fashion/theatre. No revenue, funding, or ownership information is publicly disclosed.
The Steel Yard firmographics
Firmographics- Name
- The Steel Yard
- Legal name
- The Steel Yard Exchange
- Website
- https://thesteelyard.london
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Steel Yard is a private London event venue operating three configurable arches (capacity 100-1,000) in the City of London, offering turnkey venue hire with in-house AV production, hybrid livestreaming, and ticketed events for corporate clients, entertainment promoters, and private party hosts.
- Ownership category
- akta.pro rank
The Steel Yard industry classification
Industry- Product category
- Event Venue Hire
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), DJ & Electronic Music Venues (MPAGAIAE)
Keywords
Where The Steel Yard is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Steel Yard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Venue Space Rental: Hiring out venue spaces (Arch 1, 2, 3 independently or combined) for corporate events, private parties, awards ceremonies, fashion shows, and live music events. Pricing varies by space configuration and event type.
- Event Ticketing: Ticket sales for public events including club nights, concerts, afterparties, and themed events. Platform integration with Fatsoma for online ticket purchasing.
- Production Services: In-house AV, lighting, and audio production services provided as part of venue hire or as standalone technical support for events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cloakroom facility |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Steel Yard product offering
Product offeringCore offering
The Steel Yard operates a three-arch event venue in the City of London offering flexible space hire for corporate events, club nights, live music, awards ceremonies, fashion shows, hybrid events, and private parties. The venue provides in-house lighting, audio and AV production with a dedicated technical team, a scalable LED video wall, the Nova Soundsystem, and capacity ranging from 100 to 1,000 guests depending on configuration. Ticketed public events are sold via the Fatsoma platform.
Product overview
The Steel Yard is an event venue offering a single unified product: flexible venue hire across three connected arches with comprehensive in-house technical production capabilities. Arch 1 (largest), Arch 2 (with Mezzanine), and Arch 3 can be hired independently or combined for events accommodating 100 to 1,000 guests. All spaces come with access to in-house lighting, audio, AV equipment, and a dedicated production team, enabling club nights, hybrid events, live music, fashion shows, awards dinners, and private parties.
Differentiator
Problem solved
Functional benefit
Brands
- City Spaces: A venue space offering available for hire, referenced on the company website as a distinct space offering.
Products and services
- Club Hire - Three Arches
Quantifiable outcome
- Up to 1000 standing capacity
- +3 more outcomes
Companies that use The Steel Yard
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
The Steel Yard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Steel Yard partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Bongo's BingominorBongo's Bingo events listed on The Steel Yard website under 'What's On' section, indicating a partnership arrangement for hosting Bongo's Bingo club nights at the venue.
- FatsomacoreFatsoma is the ticketing platform used by The Steel Yard for selling event tickets online. Event pages link directly to Fatsoma for ticket purchases, indicating integrated ticketing solution.
- City SpacesminorCity Spaces is referenced as a linked venue/concept on The Steel Yard website, suggesting an affiliation or shared ownership between the venues.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Steel Yard competitors and assessment
Company assessmentDirect peers
- Printworks London: Large-scale flexible London event and club venue hosting concerts, club nights and corporate events, directly comparable in format, capacity and target clientele.
- Tobacco Dock: Central London flexible event venue used for conferences, exhibitions, awards and parties, competing for the same corporate and event-organizer hire budgets.
- Village Underground: East London warehouse-style venue for live music, club nights, and corporate/private hire with in-house production, closely matching The Steel Yard's model.
- Magazine London: Large flexible London venue for corporate events, awards, live music and club nights with integrated AV/production, a direct competitor on capacity and versatility.
- Troxy: East London heritage venue hosting concerts, awards ceremonies, conferences and private events, comparable multi-format venue-hire and live entertainment business.
- Oval Space: London industrial-style venue hosting club nights, live music and corporate/private hire, comparable in aesthetic, scale and multi-use programming.
- Fabric London: Renowned London nightclub and electronic music venue, comparable on the club-night and DJ/electronic programming segment of The Steel Yard.
Broad incumbents
- Ministry of Sound: Iconic London nightclub and events venue with strong brand and club programming, overlapping on nightlife and event-hire but part of a broader entertainment group.
- KOKO: Established London live music and club venue with events and corporate hire, an incumbent competitor in the London live-entertainment venue space.
Emerging players
- Drumsheds: Large London warehouse venue for major club and live events, overlapping on the nightlife/live-music venue segment though at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Steel Yard social profiles
Digital presenceThe Steel Yard financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Steel Yard leadership team
Management profileNumber of profiles
The Steel Yard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Steel Yard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Steel Yard
What does The Steel Yard do?
The Steel Yard operates a three-arch event venue in the City of London offering flexible space hire for corporate events, club nights, live music, awards ceremonies, fashion shows, hybrid events, and private parties. The venue provides in-house lighting, audio and AV production with a dedicated technical team, a scalable LED video wall, the Nova Soundsystem, and capacity ranging from 100 to 1,000 guests depending on configuration. Ticketed public events are sold via the Fatsoma platform.
Is The Steel Yard a public or private company?
The Steel Yard is a private company. It is classified as unknown and is currently operating.
When was The Steel Yard founded?
The Steel Yard was founded in 2014. It employs 51 to 100 people.
Where is The Steel Yard based?
The Steel Yard is headquartered in London, United Kingdom, in the Europe region.
How does The Steel Yard make money?
Three revenue lines are on record. Venue Space Rental is the primary driver. The others are event Ticketing and production Services.
Who are The Steel Yard's main competitors?
Direct peers on record are Printworks London, Tobacco Dock, Village Underground, Magazine London, Troxy, Oval Space and Fabric London. Broad incumbents are Ministry of Sound and KOKO. Drumsheds is listed as an emerging player.
Does The Steel Yard have an API?
No public API is recorded for The Steel Yard.
What industry is The Steel Yard in?
The Steel Yard's product category is Event Venue Hire. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of MPAIAFAB, Music Venues & Venue Operators (Clubs, Theaters, Arenas). Its NAICS code is 71131.