D Express
D Express is a Belgrade-based Serbian express courier operating the country's largest documented last-mile network (27 distribution centers, 300 parcel lockers, 35 Paket Shops, 800 vehicles) handling 50,000+ parcels daily for enterprise retail, e-commerce, SMB, and consumer customers.
- Company typePrivate
- Founded2008
- HeadquartersBelgrade
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What D Express does
D Express (legally Daily Express doo) is a Belgrade-headquartered express courier company operating Serbia's largest documented last-mile delivery network, with 27 regional distribution centers, 300 automated D Paketomat parcel lockers across 80 cities, 35 Paket Shop pickup points, and a fleet of 800 vehicles. The company delivers 50,000-65,000 parcels daily to Serbian addresses and offers international shipping to 210+ countries via road and air. Its technology stack is built around a centralized logistics platform with real-time Track & Trace (shipment codes queryable on web and via SMS/Viber), PDA-enabled courier devices, and a 2014-launched Android customer application; the company was the first in Serbia to deploy IBM Cognos 10 business intelligence (2012) and the first in the region to install 42 robotic sorting units across 62 zones (2024-2025), which the company claims raised sorting throughput by 50%.
D Express serves three primary customer segments: enterprise retail and e-commerce shippers (logos include JYSK, Intersport, Sport Vision, Gigatron, DM Drogerie Markt, Huawei Shop, Shoppster, Delfi, Extra Sport, Planeta Sport, Buzz Sneakers), SMB online sellers under a "Mali Biznisi" program, and individual consumers. Distribution combines direct door-to-door courier delivery, out-of-home pickup at parcel lockers and partner retail stores, call-center ordering, and international shipping with customs handling. Revenue is generated on a transactional per-shipment basis with weight-tiered unit pricing (next-day ~450-2,400 RSD; same-day ~800-4,000 RSD), a 45% fuel surcharge, value-added services (COD at 1.5%, declared-value at 1.5%, SMS notifications, parcel-locker storage extension), and a tiered rebate schedule offering up to 30% off for high-volume monthly shippers. The company is privately held by founder/owner-director Ljiljana Živković Karaklajić, is RATEL-licensed as a postal operator, and holds ISO 9001:2015 and ISO 27001:2013 certifications.
D Express firmographics
Firmographics- Name
- D Express
- Legal name
- Daily Express doo
- Website
- https://dexpress.rs
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- D Express is a Belgrade-based Serbian express courier operating the country's largest documented last-mile network (27 distribution centers, 300 parcel lockers, 35 Paket Shops, 800 vehicles) handling 50,000+ parcels daily for enterprise retail, e-commerce, SMB, and consumer customers.
- Ownership category
- akta.pro rank
D Express industry classification
Industry- Product category
- Express Courier & Logistics Services
- NAICS
- Couriers and Express Delivery Services (4921), Couriers and Express Delivery Services (492110)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Metro/Urban Standard Parcel Delivery (TLAAACAH)
- akta.pro secondary industries
- PUDO/Parcel Locker Networks for E-commerce (OOH Delivery) (TLAAAFAG), Local Document & Small Parcel On‑Demand Courier (TLAAADAA), Cross-Border E-commerce Parcel (DDP/Delivered Duty Paid) (TLAAANAD)
Keywords
Where D Express is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices3 records
Markets served
D Express business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Express Delivery Services: Core revenue from same-day (Dan za dan) and next-day (Danas za sutra) courier delivery services within Serbia. Pricing based on weight tiers with fuel surcharge of 45% included. Volume-based rebates for high-frequency shippers.
- International Delivery: International shipping services to over 210 countries via road (Europe, 4-8 business days) and air (worldwide, 2-5 business days). Includes import/export customs organization.
- Additional Value-Added Services: Supplementary charges for declared value shipments (1.5% of declared value, minimum 180 RSD), cash on delivery/collect on delivery (1.5% of amount), return documentation, SMS notifications (20 RSD without VAT), personal delivery confirmation, and extended parcel locker storage.
- Paketomat and Paket Shop Access Points: Revenue generated through parcel locker (300 locations) and physical drop-off/pickup points (35 Paket Shops) as part of the delivery network, enabling flexible delivery options for e-commerce customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 'Danas za sutra' (Today for Tomorrow) delivery pricing by weight |
| Unit Pricing | Pay-as-you-go | 'Dan za dan' (Same Day) express delivery pricing by weight |
| Transaction based/ take rate | Monthly | Volume-based rebate tiers for contracted users |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
D Express product offering
Product offeringCore offering
D Express provides door-to-door express courier delivery across Serbia, including same-day (Dan za dan) and next-day (Danas za sutra) services, complemented by 300 automated D Paketomat parcel lockers and 35 Paket Shop pickup points in 80 cities. It also offers international parcel shipping to 210+ countries via road and air, plus API-based e-commerce fulfilment integrations for online retailers. Digital tools include a real-time Track & Trace system, a price calculator, an Android mobile app, COD collection, and card payment at the courier.
Product overview
D Express operates as a unified courier service platform offering multiple delivery modalities across Serbia. The core service provides same-day (Dan za dan) and next-day (Danas za sutra) parcel delivery, supplemented by a network of 300+ D Paketomat automated parcel lockers and 35 Paket Shop physical pickup locations. The platform extends internationally to 210+ countries via road and air services. Digital infrastructure includes an Android app for real-time tracking, courier scheduling, and price calculation, alongside e-commerce integration capabilities via Magento module. Additional services include cash-on-delivery with advance online payment, card payment at courier, parcel redirection, and address modification.
Differentiator
Problem solved
Functional benefit
Brands
- D Paketomat: Self-service parcel locker network with 300+ locations across 80 cities in Serbia, operating 24/7
- D Paket Shop
Products and services
- Danas za sutra (Next-Day) Express Courier Service Standard door-to-door next-business-day parcel delivery across Serbia with real-time PDA tracking, weight-tiered pricing, and proof of delivery. Used by e-commerce retailers, SMEs, and individual senders.
- Dan za dan (Same-Day) Express Delivery Premium same-day door-to-door courier delivery within Serbia for time-sensitive parcels and documents, with material liability up to 200,000 RSD declared value.
- D Paketomat (Automated Parcel Locker Network) Self-service 24/7 parcel pickup and drop-off via 300 automated locker locations across 80 Serbian cities, installed at gas stations, supermarkets, and shopping centres, with a default 2-business-day pickup window.
- Paket Shop (Physical Pickup Points) Network of 35 physical Paket Shop locations — operated by D Express and partner stores — where customers can drop off and pick up parcels as an alternative to home or locker delivery.
- International Delivery Service Cross-border parcel shipping from Serbia to 210+ countries via road transport to Europe (4-8 business days) and air freight worldwide (2-5 business days), including import and export customs organisation.
- E-commerce Integration Services API-based integration solutions that connect e-commerce platforms to D Express for automated order creation, real-time tracking, multi-channel notifications (web service, email, SMS/Viber), and KPI reporting. Includes the Betech M2 D Express module on the Magento Marketplace.
- Cash-on-Delivery (Otkupnina) Service Cash-collection service that lets senders (typically e-commerce merchants) receive payment from the consignee upon delivery, with optional advance online payment before the courier arrives; charged at 1.5% of the COD amount.
Quantifiable outcome
- 50% increase in sorting speed and efficiency through robotic automation
- +3 more outcomes
Companies that use D Express
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
D Express technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
D Express partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Magento Marketplace (Betech M2 Module)coreIntegration partnership enabling D Express shipping services to be available directly within Magento-powered online stores through the Betech M2 D Express module, allowing automated data exchange and shipment processing.
- NIS/Gazprom Gas Stations (Paketomat Locations)minorPartnership with NIS/Gazprom for hosting D Paketomat parcel lockers at gas stations across Serbia, enabling 24/7 parcel pickup availability.
- Retail Store Partners (Paket Shop)minorPartnership with retail stores for hosting Paket Shop locations where customers can drop off and pick up packages.
- Daily Express (YU-PD Express)coreD Express was formed through business-technical cooperation with Daily Express (originally Daily Express doo). The company also acquired YU-PD d.o.o. (Yugoslav Packet Delivery), the oldest courier service in Serbia founded in 1990, which has been operating courier delivery services since September 21, 2000.
Scale indicators9 records
Recent moves16 records
Expansion highlights5 records
D Express competitors and assessment
Company assessmentDirect peers
- AKS Express Kurirska Služba: Major Serbian courier competitor offering domestic parcel delivery, COD, and locker services. Directly comparable as a domestic express courier operating in Serbia with overlapping B2B e-commerce and B2C customer base.
- City Express: Long-standing Serbian domestic courier with similar same-day/next-day service offerings, COD, and e-commerce integrations. Direct peer in parcel locker and pickup-point network strategy.
Broad incumbents
- Pošta Srbije: State-owned national postal operator with nationwide coverage, licensed by RATEL like D Express. Comparable as a broad incumbent offering standard and express parcel services across the same geography.
- DHL Express: Global integrator with the most direct cross-border and time-definite international express overlap. Comparable as the premium benchmark for the cross-border portion of D Express's 210-country service.
- DPDgroup: European parcel network with growing Balkan presence and parcel locker (Pickup) strategy. Comparable for cross-border parcel forwarding, e-commerce integrations, and parcel locker benchmarking.
- GLS (General Logistics Systems): Pan-European parcel and express delivery network with Balkan operations. Comparable for cross-border B2B/B2C parcel competition in Serbia and the wider region.
Emerging players
- InPost: European leader in automated parcel lockers (Paczkomaty). Directly comparable as a technology-led locker-network operator; instructive benchmark for D Paketomat's growth trajectory and unit economics.
Regional players
- Express One (Hungary): Hungarian-headquartered courier with regional Balkans footprint. Comparable as a regional express courier competitor in adjacent markets, useful for cross-border expansion benchmarking.
- Sameday (Romania): Romanian courier and locker operator (Easybox) that scaled across Eastern Europe. Comparable for regional courier + parcel-locker model in a neighboring Balkan market.
- Overseas Express (Pošta Slovenije subsidiary): Slovenian courier with Western Balkans presence. Comparable as a regional courier competing for cross-border parcel flows into Serbia and adjacent markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
D Express social profiles
Digital presenceD Express compliance and trust
Trust signalCompliance2 records
D Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
D Express leadership team
Management profileNumber of profiles
Profiles6 records
D Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D Express
What does D Express do?
D Express provides door-to-door express courier delivery across Serbia, including same-day (Dan za dan) and next-day (Danas za sutra) services, complemented by 300 automated D Paketomat parcel lockers and 35 Paket Shop pickup points in 80 cities. It also offers international parcel shipping to 210+ countries via road and air, plus API-based e-commerce fulfilment integrations for online retailers. Digital tools include a real-time Track & Trace system, a price calculator, an Android mobile app, COD collection, and card payment at the courier.
Is D Express a public or private company?
D Express is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was D Express founded?
D Express was founded in 2008. It employs 1,001 to 5,000 people.
Where is D Express based?
D Express is headquartered in Belgrade.
How does D Express make money?
Four revenue lines are on record. Express Delivery Services are the primary driver. The others are international Delivery, additional Value-Added Services and paketomat and Paket Shop Access Points.
Who are D Express's main competitors?
Direct peers on record are AKS Express Kurirska Služba and City Express. Broad incumbents are Pošta Srbije, DHL Express, DPDgroup and GLS (General Logistics Systems). InPost is listed as an emerging player. Regional players are Express One (Hungary), Sameday (Romania) and Overseas Express (Pošta Slovenije subsidiary).
Does D Express have an API?
No public API is recorded for D Express.
What industry is D Express in?
D Express's product category is Express Courier & Logistics Services. Its primary akta.pro industry code is TLAAACAH, Metro/Urban Standard Parcel Delivery, with a secondary code of TLAAAFAG, PUDO/Parcel Locker Networks for E-commerce (OOH Delivery). Its NAICS code is 4921 and its SIC code is 4210.