Pošta Srbije
- Company typePrivate
- Founded1840
- HeadquartersBelgrade
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
Pošta Srbije firmographics
Firmographics- Name
- Pošta Srbije
- Legal name
- Pošta Srbije d.o.o.
- Website
- https://posta.rs
- Company type
- Private
- Founded year
- 1840
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Pošta Srbije industry classification
Industry- Product category
- Postal and Logistics Services
- NAICS
- Postal Service (491110), Couriers and Express Delivery Services (492110), Direct Mail Advertising (541860), Telephone Call Centers (56142)
- SIC
- Air Courier Services (4513), Telegraph & Other Message Communications (4822), Services-Computer Programming, Data Processing, Etc. (7370), Services-Business Services, Nec (7389)
- akta.pro primary industry
- Post Office Network & Retail Counter Services (TLAAAAAF)
- akta.pro secondary industries
- Domestic Parcel Post / Ground Parcels (TLAAAAAB), Postal Financial Services (Money Orders, Bill Payment, Remittances) (TLAAAAAO), International Parcel Post (Inbound/Outbound) (TLAAAAAL), International Letter Post (Inbound/Outbound) (TLAAAAAK), Postal & Hybrid Mail/Parcel Cross-Border (UPU/Postal Operators) (TLACAKAG), Payments Operations (ACH/Wire/RTGS, SWIFT, SEPA, Checks) (FSABALAB)
Keywords
Where Pošta Srbije is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices8 records
Markets served
Pošta Srbije business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Others
Revenue model
- Postal and parcels services: Core postal services including letter mail, parcels (domestic and international), express mail (Post-Express, EMS), telegrams, PostPak (cash-on-delivery regional parcel), Post-Export (commercial goods export with simplified customs), and addressee-specific services. Revenue from both individual and business customers.
- Financial services: Payment services (cash deposits, bill payment, urgent payment orders up to 300,000 RSD), money transfers (PostNet domestic, Postanska uputnica, PostCash international, Western Union, MoneyGram, RIA), currency exchange, cash withdrawal via POS terminals and ATMs, and cash-on-delivery to doorstep (Keš ekspres for Banka Poštanska štedionica account holders). Pension disbursement services with 1.4% commission.
- Logistics and business services: Logistics services for businesses including business postal services, transport and warehousing, catalog sales, PostFin orders, hybrid mail, support for prize games, and direct marketing services (addressed direct mail, print advertising, SMS services).
- Philately and stamp sales: Sale of postal stamps (regular, commemorative, and personalized), eFilatelija online shop, and the PTT Museum. Commemorative stamp editions honoring diplomatic relations, cultural heritage, and national events.
- E-government and citizen services: Issuance of digital green certificates, tax document printing and distribution, court fee stamps, property registration support, pension card services, and e-Government portal integration (eSanduče letters). Revenue from government contracts.
- Electronic certificates and time stamping: Qualified certificates for electronic signatures and seals, authentication and encryption certificates, server certificates, TSA Time Stamp certificates, and electronic time stamping services through the Certification Body of Serbian Post.
- Retail and packaging sales: ePostShop online store for packaging materials, TAG devices (toll collection), and post office boxes. In-store sales of court fee stamps, envelopes, packaging materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Universal postal services priced by weight, destination (domestic/international), and service type |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Pošta Srbije product offering
Product offeringCore offering
Pošta Srbije operates Serbia's national universal postal service, providing letter mail, domestic and international parcels, express courier (Post Express), cash-on-delivery regional parcels (PostPak), and simplified customs exports (Post-Export) through a network of over 1,500 post office branches. It also offers financial services including domestic and international money transfers (PostNet, PostCash, Western Union, MoneyGram, RIA), bill payment and e-top-ups (PostFin), currency exchange, pension disbursement, cash withdrawal via POS/ATMs, and Keš ekspres home cash delivery. In parallel it delivers e-government and digital services such as Digital Green Certificates, eRecept electronic prescriptions, ePostar electronic messaging, qualified electronic certificates and time stamps via its Certification Body, and Hybrid Mail, supported by robotic sorting systems, a parcel locker (Paketomat) network, and integration with the national e-Government portal.
Product overview
Pošta Srbije (Serbian Post) operates as a diversified postal and financial services company offering a comprehensive portfolio organized into several core service areas. The main product lines include: (1) Postal and Logistics Services - letters, parcels, express delivery via Post Express and Post Express BOX, international EMS, PostPak (COD), and Post-Export; (2) Financial Services - PostNet (domestic money transfer), PostCash and Western Union/MoneyGram/RIA (international transfers), PostFin, currency exchange, and Cash Express home delivery; (3) E-Services - ePostar (electronic messaging), eRecept (e-prescriptions), electronic certificates, and Hybrid Mail; (4) Digital Tools - tracking/trace, PAK address codes, price calculator, mobile app, and SMS services; (5) Business Services - logistics, warehousing, direct mail, printing, and advertising. The company also operates subsidiary brands including Paketomat (parcel lockers), ePostShop (supplies), eFilatelija (stamps), PTT Museum, and a Certification Authority. The portfolio ranges from traditional postal services to modern digital offerings, with ongoing investment in automation (robotic sorting) and electric vehicle fleets.
Differentiator
Problem solved
Functional benefit
Brands
- Post Express: Express courier and parcel delivery service offering same-day and next-day delivery options across Serbia
- Post Express BOX
- Paketomat
- PostFin
- PostNet
- PostCash
- PostExport
- PostPak
- ePoštar
- e-Filatelija
- ePostShop
- Cash Express (Keš ekspres)
- Hybrid Posta
- eRecept
Products and services
- Post Express Premium express courier service for domestic shipments with same-day (Today for Today), next-day (Today for Tomorrow), Express for Immediate (Belgrade and other cities), and Paketomat delivery options. Features cash on delivery, personal delivery confirmation, and electronic proof of delivery via SMS.
- Paketomat Smart parcel locker network enabling 24/7 self-service parcel delivery and pickup. Deployed at post offices, shopping centers, gas stations (NIS Petrol and Gazprom Neft), and other locations across Serbia.
- PostPak Cash-on-delivery (COD) parcel service for the Western Balkans region, enabling sellers to collect payment upon delivery to recipients.
- Post-Export Export service for commercial goods with simplified customs procedures, offering affordable prices for commercial goods export shipments up to 1,000 EUR per invoice.
- PostNet Uputnica Fastest cash money transfer service within Serbia for sending money to any address or post office counter.
- PostCash International money transfer service operated by Pošta Srbije, offering simple, fast, and secure international transfers.
- ePostar Electronic postal service for sending and receiving electronic messages, enabling digital correspondence through the eGovernment Portal (eUprava). Extends digital services for government correspondence.
- eRecept Electronic prescription service for private healthcare institutions, integrated with the national health system through the Ministry of Health partnership and Oracle software integration.
- Electronic Certificates and Time Stamping Qualified certificates for electronic signatures and seals, authentication and encryption, server certificates, and TSA Time Stamp certificates issued through the Certification Body of Pošta Srbije for businesses and individuals.
- Hybrid Mail Service converting electronic documents into physical mail, received digitally and delivered as traditional letter.
- Business Service Comprehensive business services for business customers including logistics, warehousing, catalog sales, and support for promotional games.
- Transportation and Warehousing Goods transportation and storage services for business customers.
- Digital Green Certificate Service for issuing and managing EU Digital Green Certificates (COVID-19 passes), available at over 700 post offices.
- Direct Mail Addressed direct mail advertising service for businesses targeting specific demographics.
- Certification Authority (Sertifikaciono telo Pošte) Certification authority of Pošta Srbije issuing qualified electronic certificates for electronic signatures, seals, authentication, encryption, and time stamping for businesses and individuals.
Quantifiable outcome
- Record net profit of 3.2 billion RSD achieved in 2023
- +3 more outcomes
Companies that use Pošta Srbije
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Pošta Srbije technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Pošta Srbije partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- Ministry of Health / Healthcare institutions (e-Recept)corePartnership with Ministry of Health and private healthcare providers to integrate private clinics into the electronic prescription system through post offices. Software integration secured with Oracle. Service launched September 2025.
- Češka pošta (Czech Post)minorMemorandum of understanding signed in July 2025 with Czech Post for mutual cooperation and exchange of best practices.
- Pošta Angola (Angola Post)minorMemorandum of understanding exchanged in June 2026 (following up on cooperation discussions from June 2025) between Serbian Post and Angolan Post.
- Pošta Srpska (Republika Srpska Post)coreCooperation agreement signed in September 2024 for development of postal services between Serbian Post and Postal Service of Republika Srpska (Bosnia and Herzegovina). Includes strategic partnership formalized in May 2021.
- DHL Express SrbijacoreSigned a comprehensive umbrella cooperation agreement for package delivery services. DHL leverages Serbian Post's extensive national last-mile network for deliveries in Serbia, while Serbian Post benefits from DHL's international express network. First cooperation began with Amazon in November 2022.
- Pošta Mađarske (Hungarian Post)minorBilateral agreement signed in August 2024, with visits exchanged in 2023 and 2024 to discuss cooperation in postal services and perspectives for EV ecosystem.
- Uprava carina (Customs Administration)coreMemorandum of understanding signed in September 2023 to improve business cooperation, simplify customs procedures for postal shipments, and automate electronic customs declarations.
- Pošta Albanije (Albanian Post)minorAgreement signed in August 2021 to expand cooperation with Albanian Post.
- Privredna komora Srbije (Chamber of Commerce and Industry of Serbia)minorCooperation agreement signed in July 2024 (building on earlier 2023 meeting) to introduce AI-based services, support SME digitization, and promote e-commerce among business members.
- OraclecoreContract signed with Oracle for software integration enabling private healthcare facilities to connect to the e-Recept (electronic prescription) system through post office infrastructure.
- Ananas e-commercecoreE-commerce cooperation started in June 2023 for logistics and delivery services, expanding Serbian Post's role in Serbia's growing online retail market.
- AmazoncoreBeginning of cooperation with Amazon in November 2022 for package delivery services in Serbia, expanding e-commerce logistics capabilities.
- Beogradske elektrane (Belgrade Power Plant)minorCooperation agreement signed in June 2023 for joint environmental initiatives including green energy and sustainability projects.
- Pošta Slovenije (Slovenian Post)minorStrategic cooperation for development of digital postal services, including hybrid mail, automation, and exchange of best practices in postal technology.
- Pošta Crne Gore (Montenegro Post)minorProtocol on business cooperation signed in December 2022, with cooperation continued in September 2023.
- Office ShoesminorBusiness cooperation for retail deliveries through the postal network.
- Knez Petrol (part of NIS / Gazprom Neft network)corePartnership for placing paketomat (parcel locker) machines at gas stations, enabling 24/7 parcel pickup across Serbia at NIS Petrol and Gazprom Neft stations.
- Banca IntesaminorBusiness cooperation agreement signed in June 2022 for financial services collaboration at post office locations.
- Pošta Turske (Turkish Post)minorMemorandum of cooperation signed in November 2021 with Turkish Post, with continued dialogue in August 2024.
- Banka Poštanska štedionica a.d. (Postal Savings Bank)coreExclusive partnership for financial services including pension disbursements, current account services, Keš ekspres home cash delivery, and joint ATM network expansion. The bank is a related entity under common state ownership. 1.4% commission on pension disbursements. Social benefits from government are exempt from fees.
- Pošta Rusije (Russian Post)minorStrategic partnership agreed in June 2021 for cooperation in postal services between Serbian and Russian posts.
- Telekom SrbijacorePartnership for telegram services, e-Government portal integration (eSanduče letters), and joint maintenance of public spaces. Contract signed in September 2021 for e-Posta and broader digital services.
- Kriminalističko-policijski univerzitet (Criminalistic Police University)minorCooperation agreement signed in December 2021 with the Criminalistic Police University for security and document handling services. University issued a Charter of Appreciation to Serbian Post.
- Savez filatelista Srbije (Philatelists Association of Serbia)minorIntensified cooperation signed in November 2022 for promotion of philately and philatelic exhibitions including BALKANFILA international exhibitions.
- HalkbankaminorMeeting in February 2024 to discuss potential cooperation between Serbian Post and Halkbanka.
- Pošta Severne Makedonije (North Macedonian Post)minorProtocol on business cooperation signed in August 2021 and renewed in July 2023 for expanded cooperation between postal services.
- Vojska Srbije / Vojna akademija (Serbian Army / Military Academy)minorCooperation agreement signed in June 2021 between Serbian Post and the Military Academy for mutual support and services.
- Ministarstvo pravde / Javnobeženička komora (Ministry of Justice / Public Notaries Chamber)minorMemorandum of cooperation signed in September 2021 for legal document delivery and notarial services through post offices.
- Kancelarija za IT i eUpravu (Office for IT and e-Government)coreStrategic cooperation agreement signed in August 2022 for e-Government service delivery through post offices. Includes Digital Green Certificate issuance at 717 post offices and integration of letters into eSanduče on the e-Government portal.
- Pošta Belorusije (Belarusian Post)minorCooperation agreement signed in April 2021 for improving collaboration between Serbian and Belarusian postal services.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Pošta Srbije competitors and assessment
Company assessmentDirect peers
- Пошта на Република Северна Македонија (Post of North Macedonia): North Macedonian national postal operator with active cooperation protocol with Pošta Srbije. Comparable in scale and product portfolio as a neighboring Western Balkan postal market.
- Magyar Posta (Hungarian Post): Hungarian national postal operator with active bilateral cooperation with Pošta Srbije. Comparable in offering universal postal services, parcel logistics, financial services, and government service distribution through a state-owned retail network.
- Hrvatska Pošta: Croatian national postal operator with the same universal service obligation, retail counter network, and parcel/financial services portfolio. Direct comparability in CEE region postal operations and digital service modernization.
- Bulgarian Posts (Български пощи): Bulgarian national postal operator providing universal postal services, parcel delivery, and financial services through a state-owned retail network. Comparable EU-border CEE postal operator with similar product portfolio.
- Pošta Srpske (Republika Srpska Post): Postal operator of Republika Srpska in Bosnia and Herzegovina, with a strategic cooperation agreement signed with Pošta Srbije in September 2024. Direct peer operating in adjacent territory with comparable service offerings.
- Poșta Română (Romanian Post): Romanian national postal operator offering universal postal services, parcel logistics, and financial services. Comparable Eastern European state-owned postal operator at a similar stage of modernization and digital transformation.
- Pošta Slovenije: Slovenian national postal operator offering comparable postal, parcel, financial, and logistics services. Direct peer with a similar product portfolio (letters, parcels, express, money orders) and a formal cooperation agreement with Pošta Srbije for digital postal services and hybrid mail.
- Pošta Crne Gore (Montenegro Post): Montenegrin national postal operator; a regional peer with a similar product mix and a formal bilateral cooperation agreement with Pošta Srbije. Smaller market but directly comparable business model in the Western Balkans.
Emerging players
- City Express: Serbian private courier and logistics company competing in domestic parcel and e-commerce delivery. Comparable in last-mile parcel services and post-Express competition, but at smaller scale and without universal service obligation.
Broad incumbents
- DHL Express Srbija: International express courier dominant in Serbia with a strategic partnership agreement with Pošta Srbije. Comparable in parcel delivery and express services, but operates as a global incumbent rather than a national postal operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pošta Srbije social profiles
Digital presencePošta Srbije financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pošta Srbije leadership team
Management profileNumber of profiles
Profiles1 record
Pošta Srbije subsidiaries and ownership
Company hierarchySubsidiaries7 records
Pošta Srbije funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pošta Srbije M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pošta Srbije
What does Pošta Srbije do?
Pošta Srbije operates Serbia's national universal postal service, providing letter mail, domestic and international parcels, express courier (Post Express), cash-on-delivery regional parcels (PostPak), and simplified customs exports (Post-Export) through a network of over 1,500 post office branches. It also offers financial services including domestic and international money transfers (PostNet, PostCash, Western Union, MoneyGram, RIA), bill payment and e-top-ups (PostFin), currency exchange, pension disbursement, cash withdrawal via POS/ATMs, and Keš ekspres home cash delivery. In parallel it delivers e-government and digital services such as Digital Green Certificates, eRecept electronic prescriptions, ePostar electronic messaging, qualified electronic certificates and time stamps via its Certification Body, and Hybrid Mail, supported by robotic sorting systems, a parcel locker (Paketomat) network, and integration with the national e-Government portal.
Is Pošta Srbije a public or private company?
Pošta Srbije is a private company. It is classified as state government owned and is currently operating.
When was Pošta Srbije founded?
Pošta Srbije was founded in 1840. It employs 5,001 to 10,000 people.
Where is Pošta Srbije based?
Pošta Srbije is headquartered in Belgrade.
How does Pošta Srbije make money?
Seven revenue lines are on record. Postal and parcels services are the primary driver. The others are financial services, logistics and business services, philately and stamp sales, E-government and citizen services, electronic certificates and time stamping and retail and packaging sales.
Who are Pošta Srbije's main competitors?
Direct peers on record are Пошта на Република Северна Македонија (Post of North Macedonia), Magyar Posta (Hungarian Post), Hrvatska Pošta, Bulgarian Posts (Български пощи), Pošta Srpske (Republika Srpska Post), Poșta Română (Romanian Post), Pošta Slovenije and Pošta Crne Gore (Montenegro Post). City Express is listed as an emerging player. DHL Express Srbija is listed as a broad incumbent.
Does Pošta Srbije have an API?
No public API is recorded for Pošta Srbije.
What industry is Pošta Srbije in?
Pošta Srbije's product category is Postal and Logistics Services. Its primary akta.pro industry code is TLAAAAAF, Post Office Network & Retail Counter Services, with a secondary code of TLAAAAAB, Domestic Parcel Post / Ground Parcels. Its NAICS code is 491110 and its SIC code is 4513.