BAUKING

What BAUKING does

BAUKING GmbH is a German building materials and timber trade company operating a hybrid B2B distribution model that pairs an e-commerce webshop (bauking.de) with an extensive physical branch network. The company is headquartered in Dortmund (Phoenixseestr. 11) and has an additional administrative/operating site in Iserlohn. Its product catalog spans the major construction trade categories: civil engineering and landscaping (Tief- und GaLabau), raw and structural construction (Roh- & Hochbau), dry construction (Trockenbau), roof and facade (Dach & Fassade, including VHF facade systems), wood (Holz), doors and gates (Türen & Tore), tiles (Fliesen), and professional accessories (Profizubehör), with newer exposures into photovoltaic systems and garden/landscaping products including Rollrasen. The assortment is delivered both under third-party brands from major manufacturers (Hörmann, Teckentrup, Saint-Gobain Isover, PCI/BASF, Sievert, Prüum, Otto Chemie, Agepan) and under four proprietary private-label brands — BAU!ES, BAUSYS, Procasa, and Pro one — that give BAUKING margin capture beyond pure resale.

The go-to-market is sales-led and B2B-focused: trade professionals (handwerk, construction companies, builders, and 28 other named trade categories identified via newsletter segmentation) are required to register and log in to access individual account-based pricing. Orders placed online are routed to a customer-selected branch for pickup or delivery, and a direct-to-site delivery service is offered. Revenue is generated through one-time product transactions at prices exclusive of VAT, with freight/shipping costs determined per order. Marketing reaches customers via a multi-channel mix (newsletter segmented by trade, Ratgeber content hub, social media including WhatsApp, and a downloads/resource center) supported by in-branch advisory at 50+ physical locations across Germany. A 3D-Raumplaner tool supports pre-purchase visualization for flooring and wall projects.

BAUKING is a private German limited liability company (GmbH) with 101–250 employees and no disclosed parent company, institutional ownership, or funding rounds. It operates strictly within Germany with no international footprint. Beyond commercial operations, the company maintains compliance with the German Supply Chain Due Diligence Act (LkSG), has published a BAFA report covering 2023, adheres to the BME Code of Business Conduct, and operates a complaint management system for human rights and environmental violations. No proprietary technology, AI/ML capabilities, public API, or software developer program is disclosed.

Name

BAUKING

Legal name

BAUKING GmbH

Website

https://bauking.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

BAUKING GmbH is a German B2B building materials and timber trade company operating a national e-commerce webshop backed by 50+ physical branch locations. It serves trade professionals (craftsmen, construction companies) and private customers across Germany with construction materials, wood, doors, tiles, tools, and private-label brands.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Building materials supply
• Construction materials wholesale
• Timber trade
• Trade professional supplies
• Construction e-commerce

Headquarters

HQ city

Iserlohn

HQ country

Germany

HQ region

Europe

Offices58 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials Sales: BAUKING generates revenue through the sale of building materials, construction supplies, and tools via its e-commerce webshop and physical branch locations. Products include timber, doors and gates, tiles, professional accessories, and own-brand products (Eigenmarken). Revenue is generated through one-time product transactions with pricing exclusive of VAT, plus additional freight/shipping costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BAUKING operates a hybrid distribution business for building materials and construction supplies, combining an online B2B webshop with a network of physical branches across Germany. The company sells timber, construction chemicals, drywall, roofing, tiles, doors, windows, tools, and professional accessories from major brand manufacturers alongside its own private-label brands (BAU!ES, BAUSYS, Procasa, Pro one). Orders placed online are routed to a customer-selected local branch for pickup or delivery to the construction site.

Product overview

BAUKING operates a B2B e-commerce platform (Webshop) for tradespeople and construction professionals. The offering includes a comprehensive portfolio organized across major construction categories: Tief- und GaLabau (civil engineering/landscaping), Roh- & Hochbau (raw construction), Trockenbau (dry construction), Dach & Fassade (roof/facade including VHF systems), Holz (wood products), Türen & Tore (doors/gates), Fliesen (tiles), and Profizubehör (professional accessories). The company also offers proprietary brands: BAU!ES, BAUSYS, Procasa (covering design flooring, parquet, bathroom fixtures), and Pro one. A 3D room planner tool enables customers to visualize interiors. The platform emphasizes professional trade customers with services like local pickup, delivery, and exclusive trade pricing.

Differentiator

Problem solved

Functional benefit

Brands

• BAU!ES: Private label brand for construction and building materials
• BAUSYS
• Procasa
• Pro one

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• PrümminorOthersBrand partner featured in BAUKING's promotional campaigns. Prüm is a manufacturer of doors and gates whose products are sold through BAUKING's webshop and branches.
• SievertminorOthersBrand partner featured in BAUKING's promotional campaigns. Sievert is a construction chemicals manufacturer whose products are available through BAUKING.
• PCI (BASF Construction Chemicals)minorOthersBrand partner featured in BAUKING's promotional campaigns. PCI is a manufacturer of construction chemicals and tiling products distributed through BAUKING.
• Otto ChemieminorOthersBrand partner featured in BAUKING's promotional campaigns. Otto Chemie specializes in construction chemicals distributed through BAUKING.
• Saint-Gobain IsoverminorOthersBrand partner featured in BAUKING's promotional campaigns. Saint-Gobain Isover is a manufacturer of insulation materials distributed through BAUKING.
• HörmannminorOthersLeading brand partner for doors and gates featured in BAUKING's product catalog. Hörmann is a major European manufacturer of doors, gates, and related products.
• TeckentrupminorOthersBrand partner for doors and gates in BAUKING's product catalog. Teckentrup manufactures industrial doors, gates, and door systems.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hagebau: Germany's largest building-materials trading cooperative, operating hundreds of retail and pro-trade outlets and a B2B webshop. Directly comparable to BAUKING in customer base (tradespeople), product breadth across lumber/tiles/construction chemicals, and hybrid online-plus-branch model.
• Hellweg Die Profi-Baumärkte: German pro-trade DIY and building-materials chain positioning itself explicitly to tradespeople. Closely comparable audience (Handwerk/Bauprofis) and overlapping categories (lumber, tiles, tools, fixings), giving a similar mid-size footprint to BAUKING.
• Eurobaustoff: German building-materials purchasing cooperative serving independent specialist retailers and trade customers. Closely comparable business model — wholesale-of-building-materials to a trade and pro-customer base across Germany, with shared brand partners and similar category mix.
• GC-Gruppe (GC Group): DACH-region technical building services wholesale group serving HVAC, sanitary and installation trades. Highly comparable in B2B-trade focus, account-based pricing and webshop-plus-branch fulfilment, with slightly narrower category scope (HVAC/Sanitär-led).
• Raab Karcher (Saint-Gobain Distribution Deutschland): German specialist building-materials distributor owned by Saint-Gobain, serving trade professionals with a deep assortment across tiles, drywall, facade and insulation. Directly comparable in product mix, B2B-trade focus and webshop-plus-branch distribution.

Broad incumbents

• BayWa Baustoffe: Building-materials subsidiary of the BayWa conglomerate, combining wholesale, retail and pro trade across Southern Germany. Comparable in product breadth and B2B service model, though BayWa's scale and parent-co structure make it a broad incumbent more than a pure-play match.
• Hornbach Baumarkt: German DIY/home-improvement chain with significant pro-trade (Handwerk) business across large-format stores. Comparable in building-materials assortment and webshop-plus-store model, though Hornbach is retail-skewed and serves more prosumers/C-level trade accounts than BAUKING's pro-trade core.

Regional players

• Travis Perkins: UK-listed building-materials distributor serving tradespeople through a large branch network plus digital. Highly comparable in business model (B2B trade focus, branch-anchored fulfilment, own-brand program), providing a useful international benchmark; does not directly compete because of geography.
• Keramundo: German specialist tile distributor (Saint-Gobain family), focused on the tile category where BAUKING competes via its Fliesen offering. Comparable in trade customer model and webshop-plus-showroom distribution, but narrower category scope.
• Kemmler Baustoffe: Mid-sized South-German building-materials distributor with branch network serving trade and private customers. Comparable in building-materials wholesale, webshop integration and own-brand play, though with stronger regional concentration than BAUKING.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/baukingfilme
• Facebookfacebook.com/BAUKING
• LinkedInde.linkedin.com/company/bauking
• Instagraminstagram.com/bauking_gmbh
• Xx.com/bauking

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAUKING