The Christmas Guys

What The Christmas Guys does

The Christmas Guys is a regional, full-service holiday and outdoor lighting installer founded in 2009 by Matthew Martoccio and operated under the parent company Elfperts Inc., incorporated in 2018 in New York. The company designs, installs, removes, and stores seasonal lighting for residential and commercial clients across the Capital Region of New York, parts of Massachusetts, and Vermont, with showrooms/offices in Ballston Lake, Albany, and Troy. Its commercial customer base includes shopping centers, hotels, municipalities, hospitals, and class A office buildings, with named accounts such as Stuyvesant Plaza, Trustco Bank, Sysco, Montgomery Row, Kingston, and Christmas Land LLC. Pricing starts at $499 for residential projects with typical jobs of $1,200-$1,500, and commercial work is custom-quoted through a multi-phase design process.

Beyond seasonal Christmas work, the company has diversified into permanent outdoor lighting via an exclusive Capital Region dealer relationship with Gemstone Lights (color-changing LED soffit and deck systems with smartphone app control, Alexa/Google Home integration, and a 5-year warranty, financed at under $100/month), as well as American-made LED lighted motifs sold through an e-commerce shop ($249-$7,999 per piece). It also runs event and wedding decorating (lighted marquee letters, flower walls, cherry blossom and birch tree rentals), backyard oasis services, and landscape lighting via affiliated brands Light Your World, Barefoot Landscape Lighting, ChristmasMotif.com, and joint venture VisiDream LLC. In 2023 it partnered with Black Diamond Design Landscaping to expand installation workforce. The business is privately held, founder-owned with no disclosed external funding, 1-10 employees, and operates on a sales-led motion via phone, email, website estimates, and appointment-only showrooms.

Name

The Christmas Guys

Legal name

Elfperts Inc.

Website

https://christmasguys.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Christmas Guys is a New York Capital Region holiday and outdoor lighting installer offering full-service Christmas light installation, permanent LED soffit/deck lighting, event decorating, and LED motifs to residential homeowners, commercial enterprises, and event clients across NY, MA, and VT.

Ownership category

akta.pro rank

Product category

Holiday and Christmas Light Installation Services

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Seasonal/Holiday Outdoor Lighting Installation & Takedown (HSAIAHAN)

akta.pro secondary industries

Deck, Patio & Step Lighting Installation (HSAIAHAF), Holiday Party Services (HSACACAF), Holiday & Decorative String Lighting Retail (CRAIAHAJ)

Keywords

• Christmas light installation
• Holiday decorating services
• Permanent outdoor lighting
• LED landscape lighting
• Event lighting rentals

Headquarters

HQ city

Wynantskill

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Christmas Light Installation Services: Full-service residential and commercial Christmas light installation including design, installation, removal, and storage. Service includes supplies (lights, wreaths, bows, decor). Pricing starts at $499 for residential, typical projects $1,200-$1,500.
2. Commercial Holiday Decorating: Commercial Christmas light installation for shopping centers, hotels, municipalities, hospitals, and office buildings. Includes multi-phase design process and ongoing maintenance.
3. Event and Wedding Decorating: Rental and setup services for events including lighted marquee letters, flower walls, artificial trees, cherry blossom trees, and decorative pieces. Day rental model with setup and removal included within 30 miles of Albany.
4. LED Decor Products: Sale of LED lighted motifs (2D and 3D decorative pieces), custom motifs, and holiday decorations. Products range from $249 to $7,999. Made-to-order American-made LED displays.
5. Permanent Soffit/Deck Lighting Installation: Permanent outdoor lighting installation with financing options available. Average client pays under $100/month. Includes app-controlled color-changing LEDs with smart home integration.
6. Event Rentals: Day rentals for events including cherry blossom trees ($199/day), birch trees ($99/day), flower walls ($799/day), and lighted letters ($180/day for 1-3, with $15 off per letter for 4+).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Christmas Guys provides full-service Christmas and holiday light installation for residential and commercial properties, covering design consultation, installation, removal, and storage. The company also sells and installs permanent LED outdoor lighting systems (Gemstone soffit and deck lighting) with smartphone and smart-home control, rents decor for events and weddings, and produces American-made LED lighted motif displays.

Product overview

The Christmas Guys is a service-based holiday decorating company offering Christmas light installation as its core service for both residential and commercial clients. The company operates under Elfperts Inc. and provides a portfolio of lighting and decoration products including permanent soffit lighting (Gemstone Lights brand), deck lighting, and patio lighting, along with rental and sale of LED lighted self-standing motifs (Christmas, holiday, summer, and custom designs). Additional services include event and wedding decorating, backyard oasis transformation, and landscape lighting through affiliated partner Barefoot Lighting. The company serves the Capital Region of New York, parts of Massachusetts, and Vermont.

Differentiator

Problem solved

Functional benefit

Brands

• Light Your World: Wedding and event decorating services, marketed separately to avoid confusion with holiday-only services.
• ChristmasMotif.com
• Elfperts

Products and services

• Residential Christmas Light Installation Full-service professional installation of Christmas lights on residential homes, including design consultation, decoration, take-down, and storage. Pricing starts at $499 with typical projects at $1,200–$1,500.
• Commercial Christmas Light Installation Professional Christmas and holiday light installation for commercial properties including shopping centers, hotels, strip malls, municipalities, hospitals, and Class A office buildings, with custom multi-phase design proposals and ongoing maintenance.
• Gemstone Soffit Lighting (Permanent Outdoor LED System) Permanent color-changing LED soffit lighting system controlled via smartphone app, with 16 million colors, custom patterns, timers, scheduling, and voice assistant compatibility (Amazon Alexa, Google Home). Low-voltage, energy-efficient, with a 5-year warranty. Average client pays under $100/month with financing.
• Deck Lighting (Permanent LED) Permanent low-voltage color-changing LED deck lighting system installed flush with the deck surface, with app control, smart home integration, scheduling, and dimming. Low-voltage, weather-proof with a 5-year warranty.
• Patio String Lighting (Bistro Lighting) Outdoor patio string lighting (bistro lighting) available in multiple colors and hanging patterns including square, center post, X, V, W, and horizon point configurations for backyard ambiance.
• Event and Wedding Decorating Professional event and wedding decoration services including rental and setup of light installations, flower walls, artificial trees, cherry blossom trees, birch trees, and lighted marquee letters. Day rental model with setup and removal included within 30 miles of Albany.
• Backyard Oasis Backyard transformation services including tropical outdoor decor, tiki bars, patio bars, and landscape lighting to create outdoor living spaces for staycations and entertainment.
• LED Lighted Motifs (Self-Standing Displays) American-made LED lighted self-standing motif displays on American steel frames, hand-welded by American workers. Available in Christmas, holiday, summer, and custom design variations. Products range from $249 to $7,999.
• LED Decor Shop (E-commerce) Direct online purchase of LED lighted motif decor and accessories via the company's e-commerce storefront at christmasguys.com/shop/, including 2D and 3D decorative pieces, Christmas motifs, holiday motifs, summer motifs, and custom designs.

Quantifiable outcome

• Property value can increase up to 20% with exterior landscape lighting per National Association of Home Builders
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Black Diamond Design LandscapingcoreStrategic or Co-development Partner · 12 September 2023In 2023, The Christmas Guys partnered with Black Diamond Design Landscaping to combine forces and bring more families the magic of Christmas. Black Diamond provides additional man power for installations. Founder Matt Martoccio lived next to Rich (Black Diamond owner) for 10 years and watched the business grow before joining forces.
• VisiDream LLCcoreStrategic or Co-development Partner · 15 May 2020VisiDream LLC is a partner company providing oversized commercial Christmas decorations. The Christmas Guys hosts a VisiDream showroom in Albany NY for commercial Christmas decor. Partner in VisiDream LLC as part of Elfperts Inc family.
• Elfperts IncflagshipOthersElfperts Inc is the parent company that owns The Christmas Guys and hosts a family of decorating and lighting companies including The Christmas Guys, Barefoot Landscape Lighting, Light Your World, ChristmasMotif.com, and partnership in VisiDream LLC.
• Gemstone LightscoreTechnology or IntegrationThe Christmas Guys is the only company in New York Capital Region authorized to sell and install Gemstone permanent outdoor lighting systems. Exclusive dealer relationship for smart LED soffit and deck lighting with app control and smart home integration.
• ChristmasMotif.comcoreChannel Partner/ Reseller/ DistributorPart of Elfperts Inc family of companies. Provides custom made LED lighted motifs and self-standing displays for residential and commercial use.
• Light Your WorldcoreChannel Partner/ Reseller/ DistributorPart of Elfperts Inc family of companies. Specializes in wedding and event decorating services, marketed separately so clients aren't confused if company is only known for holiday decorating.
• Barefoot Landscape LightingcoreChannel Partner/ Reseller/ DistributorPart of Elfperts Inc family of companies. Specializes in landscape lighting - 'Illumination Portraits of homes and businesses'. Provides luxury landscape lighting services.
• Creative Development GroupminorStrategic or Co-development PartnerPartnership for backyard oasis decorating services. Teaming up with Creative Development Group to offer backyard oasis decorating services in Capital Region and large scale projects in New England.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• LIT Holiday Lighting: Regional Christmas and permanent holiday lighting installer serving Texas markets with full-service residential and commercial offerings. Comparable service model but operates in a different geography than The Christmas Guys.

Direct peers

• EverLights: Permanent outdoor LED lighting system distributed via authorized dealers and franchises. Competes for the same architectural accent lighting use case as The Christmas Guys' permanent soffit offering.
• Trimlight: Manufacturer and franchisor of permanent, app-controlled color-changing outdoor LED lighting systems. Direct competitor to Gemstone Lights and the permanent soffit/deck lighting offering sold by The Christmas Guys.
• Brite Nites: California-based Christmas and holiday light installation company offering residential and commercial decorating services with similar full-service design, installation, takedown, and storage offerings.
• Nite Time Decor: Texas-headquartered professional Christmas light installation company serving residential and commercial customers with full-service design, install, removal, and storage. Operates a comparable full-service model with regional branches.
• JellyFish Lighting: Permanent, programmable architectural outdoor LED lighting system sold through regional dealers. Closely comparable product to Gemstone and directly competes for the same year-round residential lighting customer.
• Christmas Decor: The largest U.S. franchise specializing in professional Christmas light installation for residential and commercial clients. Directly comparable franchise model and service offering, though national in scale versus The Christmas Guys' regional focus.

Emerging players

• Christmas Designers: Retailer and wholesaler of commercial-grade Christmas lights, décor, and motifs to installers and businesses. Comparable on the product/supply side of the LED motif business that The Christmas Guys produces in-house.

Broad incumbents

• Gemstone Lights: Canadian manufacturer of the smart, permanent outdoor LED lighting system that The Christmas Guys exclusively sells and installs in the Capital Region. Both a key vendor and a competitive benchmark in the broader permanent-lighting category.
• Outdoor Lighting Perspectives: Established national franchise focused on landscape and architectural outdoor lighting for homes and businesses. Overlaps with The Christmas Guys' Barefoot Landscape Lighting affiliate on permanent outdoor lighting use cases, but at significantly greater scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/christmasguy09
• YouTubeyoutube.com/user/christmasguy09
• Facebookfacebook.com/TheChristmasGuys
• Instagraminstagram.com/the_christmas_guys
• LinkedInlinkedin.com/company/the-christmas-guys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Christmas Guys