Huware
Huware is an Italian cloud consulting and digital transformation firm, a Premier Google Cloud and Salesforce partner, that implements cloud, data, and AI solutions for 500+ mid-market and enterprise clients across manufacturing, retail/fashion, and digital-native sectors.
- Company typePrivate
- Founded2005
- HeadquartersMilano, Italy
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Huware does
Huware is a Milan-headquartered cloud consulting and digital transformation firm operating as a systems integrator across Italy and broader EMEA. Founded circa 2005 and re-incorporated as Huware Srl, the company became a Società Benefit (Benefit Corporation) in May 2022 and reports revenue growth from approximately €2 million in 2019 to approximately €24 million in 2023 — a 12x trajectory that placed it on the Financial Times 1000 list of Europe's fastest-growing companies. Huware serves mid-market and enterprise clients in manufacturing, retail/fashion, and digital-native sectors, alongside cross-industry buyers in banking, insurance, and hospitality, with a customer base exceeding 500 companies.
The company's core capability is the implementation, customization, and integration of leading third-party cloud platforms — primarily Google Cloud (where it is a Premier/Signature Partner), Salesforce, LumApps (Premier Partner Italy), and monday.com — augmented by secondary practices in AppSheet, AODocs, Chrome OS, Google Maps, and SAP-on-GCP. Huware does not build proprietary foundation software, with the exception of MindHu, a Google Workspace email-management tool. Its differentiated IP sits in proprietary methodologies — an AI Readiness Framework, a Data Product Governance Model, and structured change management/adoption programs — and in a talent base of approximately 80 consultants holding over 100 certifications across its partner stack.
Huware generates revenue through professional services fees for cloud consulting engagements (fixed-scope projects, time-and-materials, and managed services), typically structured as multi-year contracts. GTM is sales-led and partner-amplified, combining direct enterprise sales, referral flow from Google Cloud/Salesforce/LumApps/monday.com partner ecosystems, content marketing (insight articles, case studies, the Gemini Experience webinar series), and industry-event presence. Distribution is anchored by two Milan offices (operational headquarters in the Isola district and the legal registered seat) plus the Casa Huware estate in Marche. Leadership is founder-controlled, with Matteo Fenaroli and Andrea Servili serving as Partners and Founders, and the company has disclosed no external institutional investors.
Huware firmographics
Firmographics- Name
- Huware
- Legal name
- Huware Srl
- Website
- https://huware.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Huware is an Italian cloud consulting and digital transformation firm, a Premier Google Cloud and Salesforce partner, that implements cloud, data, and AI solutions for 500+ mid-market and enterprise clients across manufacturing, retail/fashion, and digital-native sectors.
- Ownership category
- akta.pro rank
Huware industry classification
Industry- Product category
- Cloud Consulting and Digital Transformation Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
- akta.pro secondary industries
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Cloud FinOps & SaaS Spend Management (BPAEAOAH)
Keywords
Where Huware is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Huware business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Cloud Consulting & Implementation Services: Huware generates revenue primarily through professional services fees charged for cloud consulting engagements. These include digital transformation projects, cloud migration, AI/ML implementation, CRM deployment, and data platform projects. Engagement types include fixed-scope projects, time-and-materials consulting, and managed services. The company operates as a systems integrator and implementation partner for Google Cloud, Salesforce, LumApps, and monday.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consulting services — project-based or retainer |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Huware product offering
Product offeringCore offering
Huware is a cloud consulting and digital transformation firm that implements and integrates third-party cloud platforms — primarily Google Cloud, Salesforce, LumApps, and monday.com — for enterprise clients. The company delivers expertise services across Generative AI, Machine Learning, Data Platforms, Digital Transformation, Employee Experience, CRM, Collaboration, and Cloud Infrastructure, accompanied by structured change management programs. Huware also offers MindHu, a proprietary email management solution for Google Workspace environments.
Product overview
Huware is a cloud consulting company offering professional services across 8 expertise areas: Generative AI, Machine Learning & AI, Data Platform & Analytics, Digital Transformation, Employee Experience, CRM & Customer Experience, Collaboration & Productivity, and Cloud Infrastructure. The company implements third-party cloud platforms (Google Cloud, Salesforce, LumApps, monday.com, AppSheet, Chrome OS, Google Maps) as a premier partner. Huware has developed one proprietary tool: MindHu for email management. The company also delivers vertical AI solutions documented through case studies, including Order-Flow AI for order automation, Compliance-Vision AI and Quality Eye for computer vision-based quality control, Fashion Intelligence for retail recommendations, and Wello (digital workplace on LumApps). Services span consulting, implementation, and change management for mid-sized to large enterprises primarily in manufacturing, retail, and digital-native industries.
Differentiator
Problem solved
Functional benefit
Brands
- MindHu: Email management solution created by Huware's expertise that provides a centralized interface to manage email delegations, signatures, out of office replies and forwarding.
Products and services
- AI Generativa (Generative AI Consulting) Consulting service for transforming ideas into new content and creating innovative services using generative AI technologies, focused on increasing productivity, talent acquisition, search simplification, and custom solution development for enterprises.
- Machine Learning & AI Consulting Computer Vision, Machine Learning and AI consulting solutions for manufacturing, factory, and business contexts. Delivers quality control inspection systems, anomaly detection, and production-line automation for enterprise clients.
- Data Platform & Analytics Consulting Data platform development and analytics consulting services leveraging BigQuery, Looker, and data product governance models to increase competitiveness and improve business results for enterprise clients.
- Digital Transformation Consulting Digital transformation consulting improving processes, technologies, culture, and mindset of organizations. Includes process and touchpoint mapping and application of tools and technologies.
- Employee Experience Consulting Services focused on reducing costs and reaching business goals by investing in employee engagement, retention, internal communication, and digital workplace platforms such as LumApps for enterprise clients.
- CRM & Customer Experience Consulting CRM and marketing automation, sales and pipeline generation, AI for retail, user experience, and data collection for physical stores. Salesforce-based CRM deployment and customer-centricity projects for enterprises.
- Collaboration & Productivity Consulting Work and project management, productivity enhancement, document management, and collaboration solutions. Implements Google Workspace, monday.com, AODocs, and AppSheet for enterprise clients.
- Cloud Infrastructure Consulting Cloud infrastructure modernization and migration services, providing foundations for digital evolution. Includes Google Cloud Platform implementation, SAP on GCP, and Kubernetes/Cloud Run migration for enterprise clients.
- MindHu Huware's proprietary email management solution providing a centralized interface to manage email delegations, signatures, out-of-office replies, and forwarding within Google Workspace environments. Targeted at enterprise customers seeking standardized email signature governance.
Quantifiable outcome
- Revenue increased from €2M (2019) to approximately €24M (2023) — a 12x growth
- +6 more outcomes
Companies that use Huware
Customer profileNamed customers43 records
Segments4 records
Ideal customer profiles4 records
Huware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability13 records
Feature3 records
Huware partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- Google CloudcoreHuware is a Premier Partner of Google Cloud, providing cloud migration, infrastructure modernization, AI/ML implementation, and data platform services to clients. Huware implements Google Cloud technologies including GCP, Google Workspace, Vertex AI, BigQuery, Kubernetes Engine, and Compute Engine. The partnership includes co-marketing, case study development, and participation in Google Cloud events (e.g., Signature Partner at the Milan/Turin region launch).
- SalesforcecoreHuware is a Salesforce partner delivering CRM implementation, Sales Cloud, Service Cloud, and digital transformation projects across manufacturing and retail clients. The partnership involves presales support, solution design, configuration, and change management.
- LumAppscoreHuware is a Premier LumApps Partner in Italy, implementing employee experience platforms, digital workplaces, and internal communication hubs for enterprise clients including OVS, Intesa Sanpaolo, and others.
- monday.comsecondaryHuware is a monday.com partner implementing Work OS solutions for project management, operations optimization, and team collaboration for clients including Lidl-Trek and Fondazione CMCC.
- Google Maps PlatformsecondaryHuware implements Google Maps Platform solutions for geospatial data and point-of-sale applications, enhancing retail customer experiences with personalized maps and location intelligence.
- Chrome OS / Chrome EnterprisesecondaryHuware implements Chrome OS and Chrome Enterprise Kiosk solutions for digital signage, retail kiosks, and device management, serving clients including Feralpi and Brico Io.
- AODocssecondaryHuware implements AODocs document management solutions integrated with Google Workspace for enterprise document lifecycle management, compliance, and collaboration.
- AppSheetsecondaryHuware builds low-code applications on Google AppSheet for process automation, business app development, and no-code solutions for clients.
- SAPsecondaryHuware integrates SAP S/4HANA on Google Cloud Platform for manufacturing clients (e.g., iGuzzini, SCAME), combining ERP modernization with cloud infrastructure to accelerate provisioning and reduce costs.
- Pledge 1%secondaryHuware is a member of the Pledge 1% global initiative, committing 1% of profit and 1% of employee time to environmental and social causes, aligning with its Benefit Corporation status.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Huware competitors and assessment
Company assessmentDirect peers
- Devoteam: French-headquartered cloud and digital transformation consultancy with Premier Google Cloud partner status across Europe. Highly comparable in business model, vendor mix, and mid-market-to-enterprise client focus; among the most direct European analogues to Huware.
- BIP Consulting: Italian management and technology consultancy with comparable size (~3,000 staff, ~€400M+ revenue) and a strong digital transformation practice. Direct competitor in the Italian enterprise consulting market for cloud and data projects.
- Slalom: US-headquartered consulting firm focused on cloud, data, and AI delivery with strong Google Cloud partnership. Closely comparable business model (consulting-led, vendor-aligned, vertical expertise, change management emphasis) and a relevant reference point for Huware's scaling trajectory.
- Westpole: Italian cloud and managed services provider with strong Google Cloud focus, headquartered in Italy. Comparable mid-market cloud-services positioning and overlapping enterprise client base in Italy.
- Softlab: Italian IT services and digital transformation firm with comparable size and similar focus on enterprise clients, cloud platforms, and digital workplace implementations. Closely comparable scale and Italian-market positioning.
Broad incumbents
- Reply: Italian systems integrator and digital services group (Milan-listed, ~€2B revenue) with a broad portfolio spanning cloud, customer experience, and data. Overlaps with Huware on Google Cloud, Salesforce, and enterprise transformation work but operates at much larger scale and across multiple geographies.
- Engineering Group: Large Italian IT services and digital transformation group with significant cloud and enterprise platform practices. Competes with Huware on large-enterprise transformation RFPs but is far larger and broader in scope.
- Accenture: Global IT services and consulting giant with major Google Cloud, Salesforce, and cloud transformation practices. Often wins the largest Italian enterprise deals that Huware cannot, but sets the competitive ceiling for premium cloud transformation work.
- Capgemini: Global systems integrator with deep cloud, data, and AI practices (including Google Cloud partnership). Competes for the same Italian enterprise transformation RFPs and is a likely acquirer or partner candidate for scaling mid-market cloud consultancies.
- Deloitte Italy: Big Four consultancy with significant Italian cloud and enterprise transformation practices. Frequently competes on large-enterprise Salesforce and cloud-modernization mandates alongside Huware at the upper end of its deal range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Huware social profiles
Digital presenceHuware compliance and trust
Trust signalCompliance18 records
Huware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huware leadership team
Management profileNumber of profiles
Profiles2 records
Huware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huware
What does Huware do?
Huware is a cloud consulting and digital transformation firm that implements and integrates third-party cloud platforms — primarily Google Cloud, Salesforce, LumApps, and monday.com — for enterprise clients. The company delivers expertise services across Generative AI, Machine Learning, Data Platforms, Digital Transformation, Employee Experience, CRM, Collaboration, and Cloud Infrastructure, accompanied by structured change management programs. Huware also offers MindHu, a proprietary email management solution for Google Workspace environments.
Is Huware a public or private company?
Huware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Huware founded?
Huware was founded in 2005. It employs 51 to 100 people.
Where is Huware based?
Huware is headquartered in Milano, Italy, in the Europe region.
How does Huware make money?
One revenue line is on record: cloud Consulting & Implementation Services.
Who are Huware's main competitors?
Direct peers on record are Devoteam, BIP Consulting, Slalom, Westpole and Softlab. Broad incumbents are Reply, Engineering Group, Accenture, Capgemini and Deloitte Italy.
Does Huware have an API?
No public API is recorded for Huware.
What industry is Huware in?
Huware's product category is Cloud Consulting and Digital Transformation Services. Its primary akta.pro industry code is BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service), with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 54151 and its SIC code is 7371.