Name

RUSH & REEZ

Legal name

RUSH & REEZ

Website

https://rushandreez.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Women's Modest Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Modest & Religious Apparel Retail (CRAAABAK)

akta.pro secondary industry

Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)

Keywords

• Women's modest fashion
• Direct-to-consumer apparel
• Made in Lebanon clothing
• Women's empowerment fashion
• Everyday modest wear

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Retail Sales: RUSH & REEZ generates revenue through direct-to-consumer retail sales of their fashion clothing line. Products are sold at fixed retail prices through their e-commerce platform with shipping fees based on destination region.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RUSH & REEZ designs, produces in Lebanon, and sells a broad women's modest fashion apparel line directly to consumers through its own e-commerce site. The catalog includes tops, bottoms, dresses, outerwear, loungewear, and accessories, organized into named collections (Spring/Summer Essentials, Modalite, Mix & Match, Light Warm, Fighter, Second Skin, Essentials) with regional flat-rate and DHL Express international shipping, plus in-Lebanon Try At Home and gift-wrapping add-ons.

Product overview

RUSH & REEZ is an independent Lebanese fashion brand founded by two sisters, offering a comprehensive clothing portfolio as a unified product line rather than a modular platform. The core offering centers on a broad Clothing category (524 products) with specialized sub-collections including seasonal lines (Spring/Summer Essentials, Light Warm Collection), fabric-specific collections (Modalite, Knitwear), coordinated styling concepts (Mix & Match, Actee Co-ords), and lifestyle categories (Second Skin basics, Essentials). The portfolio extends beyond clothing to Accessories (notebooks) and add-on services including Signature Gift Wrapping and a Try At Home service for Lebanese customers. The brand emphasizes ethically and proudly made-in-Lebanon production with a mission to empower women through fashion-forward designs without compromising comfort.

Differentiator

Problem solved

Functional benefit

Products and services

• Clothing The brand's core apparel line sold directly to consumers, encompassing T-Shirts, Hoodies & Sweats, Shirts & Blouses, Suits, Bottoms, Jackets & Blazers, Knitwear, Maxi Dresses, Second Skin, and Essentials sub-categories, with items ranging from basics ($12-$19) to premium leather jackets ($295) and abayas ($120-$150).
• Accessories Non-apparel complementary items including notebooks and other accessories sold alongside the main clothing line.
• Spring/Summer Essentials Collection Seasonal warm-weather collection of 141 lightweight products including linen shirts, wide pants, and seasonal tops for spring and summer wear.
• Modalite Collection Comfort-focused apparel line featuring Phantom Sweatshirts, Zip-up Hoodies, Flare Sweatpants, and Straight Crop Sweatpants made from a soft, comfortable fabric.
• Mix & Match Collection Coordinated outfit collection with pieces available in matching colors across different fabrics, enabling customers to mix and match color-coordinated items.
• Light Warm Collection Transitional weather collection featuring pieces with brushed interior made of natural cotton fleece for warmth without weight, engineered for layering.
• Fighter Collection Mission-driven apparel collection with part of profits donated to support women's rights issues as part of the brand's social impact mission.
• Try At Home Service Lebanon-only service allowing customers to select up to 3 items for delivery; a courier waits while they try items, and customers pay only for what they keep plus the delivery fee.
• Signature Gift Wrapping $5 premium gift-wrapping add-on featuring a signature white hard box, colorful wrapping paper, matching white shopping bag, and optional gift message, packaged in a protective corrugated box.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aab: UK-based contemporary modest fashion brand offering premium everyday and occasion wear designed for modest dressers. Directly comparable to RUSH & REEZ in modest positioning, contemporary aesthetic, and international DTC distribution through its own e-commerce site.
• Inayah: US-based modest fashion brand offering contemporary dresses, abayas, and everyday wear. Closely comparable to RUSH & REEZ in modest-but-fashion-forward positioning, women's apparel focus, and DTC-first distribution.
• Haute Hijab: US-based DTC modest fashion brand selling premium hijabs and a growing modest apparel line directly to consumers worldwide. Highly comparable to RUSH & REEZ as a digitally native, mission-led modest fashion label competing for the same culturally aligned, fashion-forward customer.
• Modanisa: Turkey-headquartered modest fashion e-commerce platform selling dresses, abayas, and accessories to a global Muslim women audience. Comparable to RUSH & REEZ in target customer, modest fashion positioning, and international DTC fulfilment model, though operating at much larger scale as a marketplace.

Broad incumbents

• Everlane: Large DTC apparel brand built on ethical production, transparent pricing, and basics-to-mid-tier pricing. Comparable to RUSH & REEZ in ethical-made positioning, DTC-first distribution, and appeal to values-driven, comfort-seeking women shoppers.
• Veronica Beard: Established US contemporary women's apparel brand with a multi-category range of dresses, blazers, denim, and casual wear. Comparable to RUSH & REEZ as a higher-end contemporary women's apparel competitor for the same fashion-forward, versatility-seeking shopper.
• Reformation: Major DTC sustainable women's fashion brand selling dresses, tops, and accessories. Comparable to RUSH & REEZ as a values-led DTC women's apparel brand emphasising ethical production and an empowerment-oriented brand story.

Emerging players

• Mestiza: Lebanese-origin contemporary modest fashion label with a strong feminine, embellished aesthetic. Comparable to RUSH & REEZ as a regionally-rooted Lebanese modest fashion brand targeting an international, culturally aligned customer base.
• AYNI: Independent modest contemporary womenswear brand offering elevated everyday pieces. Comparable to RUSH & REEZ as a small, design-led modest-leaning label competing in the same aesthetic niche with similar price points.
• Lanston: Independent contemporary women's basics and knitwear brand sold DTC. Comparable to RUSH & REEZ as a small, design-led contemporary women's apparel label offering elevated everyday pieces at similar accessible price points.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/straighttalk-i.t.-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUSH & REEZ