Name

Ayni

Legal name

AYNI DESIGN LAB S.A.C

Website

https://ayni.com.pe

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Women's Knitwear

NAICS

Apparel Knitting Mills (3151), Apparel Manufacturing (315)

SIC

Knit Outerwear Mills (2253), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

Keywords

• Handcrafted knitwear
• Alpaca fiber apparel
• Luxury women's fashion
• Peruvian artisan textiles
• Sustainable luxury clothing

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: One-time purchase of handcrafted knitwear, dresses, tops, cardigans, and skirts through e-commerce and retail locations. Products priced in Peruvian Sol (S/.) ranging from approximately S/. 599 to S/. 8,510+.
2. Wholesale to Luxury Retailers: Products sold through upscale department stores and fashion marketplaces including Bergdorf Goodman, Moda Operandi, and Revolve Clothing, targeting international luxury fashion consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ayni designs, produces, and sells hand-knitted women's luxury knitwear (sweaters, cardigans, dresses, skirts, tops, sets, vests, and capes) made by Peruvian artisans using traditional techniques such as hand-knitting, handloom, macramé, crochet, and embroidery. Products are made from exclusive Peruvian materials including baby alpaca, Pima cotton, Tanguis cotton, and merino wool, and are sold through direct e-commerce (ayni.com.pe), a flagship store in Lima (The Ayni House), and curated luxury retail partnerships including Bergdorf Goodman, Moda Operandi, and Revolve Clothing.

Product overview

AYNI is a contemporary luxury Peruvian fashion brand specializing in hand-knitted knitwear made from exclusive Peruvian materials including baby alpaca, Pima cotton, Tanguis cotton, and merino wool. The product portfolio centers on a unified offering of premium hand-crafted garments across sweaters, cardigans, skirts, dresses, tops, sets, vests, and capes—all produced by Peruvian artisans using traditional techniques such as handloom, handknit, crochet, and macramé. The collections are organized chronologically by season (Fall/Winter and Spring/Summer) with distinct thematic sub-collections like the FW 26/27 Strata Collection, SS 26 Light Harvest Collection, and others. AYNI positions itself as an 'honest luxury' brand combining Danish design aesthetics with Peruvian artisanal traditions, targeting fashion-conscious consumers seeking sustainable, ethically produced knitwear. The brand operates both a domestic Peruvian e-commerce platform (ayni.com.pe) and international presence through a separate worldwide site (ayniuniverse.com).

Differentiator

Problem solved

Functional benefit

Products and services

• Sweaters Hand-knitted sweaters made from alpaca, cotton, and merino wool blends using traditional Peruvian techniques (handloom and handknit). Range includes designs such as DANA, FRINNA, COLINE, KARAY, and KIWI. Targeted at fashion-conscious women seeking premium handcrafted knitwear.
• Cardigans Hand-crafted cardigans in crochet and handloom styles, including designs like RUPAY, FANI, ALHELI, and ISA. Targeted at fashion-conscious women seeking premium handcrafted outerwear pieces.
• Dresses Knitwear dresses including crochet maxi dresses, rib knit midi tunic dresses, and flared styles. Designs include PIETRA, COYA, PALMA MIDI, and KALI. Targeted at luxury consumers seeking unique, story-driven dress pieces.
• Skirts Knitted skirts in midi, A-Line, and maxi bell silhouettes. Designs include AGATA, LOTTA, PRIS, and LOTO. Targeted at premium fashion consumers seeking artisanal skirt pieces.
• Tops Knit tops including handknit styles with crochet details. Designs include MARWA, LOTTIE, MUSUQ, and MALLI. Targeted at premium fashion consumers seeking handcrafted tops.
• Coordinated Sets Coordinated outfit sets combining AYNI skirts and tops (e.g., Set Marquy & Winty). Targeted at consumers seeking complete coordinated looks.
• Handmade Vests Handmade crochet vests with floral applications (e.g., ANI vest). Targeted at premium consumers seeking unique statement pieces.
• Knitted Capes Knitted capes including handmade crochet styles (e.g., NABILA cape). Targeted at premium consumers seeking artisanal layering pieces.
• FW 26/27 Strata Collection Fall/Winter 2026-27 seasonal collection inspired by geological strata and eroded landscapes, featuring layer-by-layer garment construction. Targeted at premium fashion consumers seeking artisanal, narrative-driven knitwear.
• SS 26 Light Harvest Collection Spring/Summer 2026 seasonal collection inspired by Anna Ancher's domestic light and Nordic countryside, fused with Peruvian hand-knitting traditions. Targeted at premium fashion consumers seeking narrative-driven knitwear.
• FW 25/26 Allpa Collection Fall/Winter 2025-26 seasonal collection inspired by the arid landscapes of Lima's outskirts, featuring textures from ravines and valleys. Targeted at premium fashion consumers.
• SS 25 Sunset Collection Spring/Summer 2025 seasonal collection evoking summer beachside evenings with soft, openwork textures, embroidered flowers, and fluid lines.
• AW 24/25 Arequipa Collection Autumn/Winter 2024-25 seasonal collection inspired by Arequipa's natural landscapes, featuring textures of salt flats, cacti, and flowers.
• SS 24 Sunrise Collection Spring/Summer 2024 seasonal collection focused on well-being and reconnecting with nature through comforting textures and versatile organic silhouettes.
• FW 23/24 Miraflores Collection Fall/Winter 2023-24 seasonal collection celebrating the Miraflores neighborhood in Lima, with deep blue, army green, crimson red, and soft yellow tones.

Quantifiable outcome

• 200 indigenous women trained and certified in Lake Titicaca region through Fondation Chanel partnership
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and major.

• Bergdorf GoodmanflagshipChannel Partner/ Reseller/ Distributor · 1 September 2018Luxury department store partnership featuring exclusive AYNI Fall Winter 18 hand-knitted collection through in-store Pop-Up in September 2018.
• Council of Aspiring American Fashion Designers (CAAFD)coreGTM or Marketing Partner · 1 September 2018Supported AYNI's participation in New York Fashion Week SS19 showcase, enabling first Peruvian brand to present at NYFW.
• Moda OperandimajorChannel Partner/ Reseller/ Distributor · 1 January 2018International luxury fashion marketplace partnership for global brand distribution and access to fashion-forward consumers.
• Revolve ClothingmajorChannel Partner/ Reseller/ Distributor · 1 January 2018International fashion retailer partnership for brand distribution to contemporary luxury consumers.
• Fondation ChanelcoreStrategic or Co-development Partner · 1 January 2017Partnership initiated in 2017 with CODESPA to improve social and economic inclusion for women in Lake Titicaca region (Peru and Bolivia). Together they trained and certified 200 indigenous women in textile skills and international market understanding. Created Fall Winter 18/19 Capsule Collection 'Chuyma' incorporating artisan weavers' work.
• CODESPAcoreStrategic or Co-development Partner · 1 January 2017Co-development partner with Fondation Chanel for Lake Titicaca women's training and certification program in textile skills and international market knowledge.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mara Hoffman: Sustainable luxury womenswear brand with strong storytelling and premium DTC positioning. Comparable to AYNI in values-driven luxury positioning, conscious materials narrative, and resort/seasonal collection cadence.
• Another Tomorrow: B Corp-certified sustainable luxury womenswear brand. Comparable to AYNI in combining B Corp credentials, traceability narrative, and elevated price points targeting values-driven luxury consumers.
• By Malene Birger: Danish minimalist womenswear label with global luxury distribution. Comparable to AYNI as a Danish design sensibility applied internationally, with a similar price-point and seasonal collection rhythm.
• Cuyana: Direct-to-consumer sustainable luxury essentials brand focused on ethical production and timeless design. Comparable to AYNI in DTC-led sustainable luxury positioning and 'fewer, better things' philosophy.
• N.Peal: British luxury knitwear brand specializing in cashmere and fine fibers with heritage craftsmanship positioning. Comparable to AYNI as a premium-priced, fiber-led luxury knitwear house selling through department stores and own DTC channels.
• Maiyet: Luxury brand built around artisan partnerships in developing economies. Closely comparable to AYNI in its artisan-preservation model, heritage-craft storytelling, and international luxury positioning.

Broad incumbents

• Stella McCartney: Global luxury fashion house built on sustainability and ethical production. Comparable as a values-led luxury brand operating at a much larger scale across apparel categories including knitwear.
• Acne Studios: Swedish luxury fashion house with strong knitwear identity and global DTC + wholesale. Comparable for its Scandinavian design DNA combined with artisanal/craft sensibilities and similar price architecture.
• Khaite: Established American luxury womenswear brand with strong knitwear category and Bergdorf Goodman wholesale. Comparable as a luxury contemporary brand with overlapping knitwear and dress categories at similar premium pricing.
• Loewe: LVMH-owned Spanish luxury house celebrated for craftsmanship and heritage textile traditions. Comparable to AYNI at the broadest level as a luxury house that has successfully turned artisan heritage into global brand equity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ayniuniverse
• Facebookfacebook.com/ayniuniverse
• LinkedInlinkedin.com/company/ayni-universe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayni