Central National Bank
Central National Bank is a privately-held independent community bank founded in 1977, headquartered in Waco, Texas, operating five branches across Central Texas and serving personal and small-business customers with deposits, lending, digital banking, treasury management, merchant services, and credit cards via a TIB partnership.
- Company typePrivate
- Founded1977
- HeadquartersWaco, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Central National Bank does
Central National Bank is a privately-held independent community bank headquartered in Waco, Texas, founded in 1977 and operating across Central Texas via five branch locations: Waco (Highway 84 and Central Tower), Temple, and Austin (Downtown and Westlake). The bank serves two primary customer segments: personal banking customers (students to retirees, addressed via the Campus, Bold, Classic, and Vintage checking accounts, plus mortgages, home equity, vehicle loans, and personal credit cards), and business banking customers (addressed via SmartBiz Checking, business loans and lines of credit, commercial real estate loans, treasury management, merchant services, and business credit cards).
The technology stack is conventional digital-banking infrastructure rather than proprietary platform IP. CentraNet online banking and the CNB Mobile App (iOS and Android) provide 24/7 account access, mobile deposit (with same-day posting for items before 6 p.m. CST), fund transfers, bill payment, alerts, and debit card lock/unlock. Voice-activated bill pay is delivered through Amazon Alexa via the iPay QuickPay skill. Card products are issued through a strategic partnership with TIB (Texas Independent Bank) on the MasterCard network, with tokenization into Apple Pay. Business-side integrations include Quicken/QuickBooks sync via CentraNet and treasury tools (ACH, Positive Pay, Express Deposit, lockbox). The bank partners with Netteller for online banking presentation and with MasterCard for network benefits.
The revenue model is classic community banking: net interest income from the lending book (personal, mortgage, home equity, vehicle, commercial term loans, commercial real estate, construction, lines of credit) funded by deposits, supplemented by transaction and account fees (monthly service charges on Bold, Vintage, and SmartBiz Checking; excess transaction, paper statement, and overdraft-related charges), interchange and credit-card revenue via the TIB partnership, merchant processing fees, treasury management service fees, and certificate-of-deposit interest spread. Customer acquisition is direct-to-consumer via physical branches and digital channels, supported by community marketing including Baylor Athletics sponsorship, a video content library, and on-site community events (Shred Day, school financial literacy). Geographic concentration in Central Texas, an independently-owned capital structure, and explicit local lending decision-making are the bank's core positioning.
Central National Bank firmographics
Firmographics- Name
- Central National Bank
- Legal name
- Central National Bank
- Website
- https://cnbwaco.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Central National Bank is a privately-held independent community bank founded in 1977, headquartered in Waco, Texas, operating five branches across Central Texas and serving personal and small-business customers with deposits, lending, digital banking, treasury management, merchant services, and credit cards via a TIB partnership.
- Ownership category
- akta.pro rank
Central National Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
Keywords
Where Central National Bank is headquartered
LocationHeadquarters
- HQ city
- Waco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Central National Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income from Lending: The bank generates revenue primarily through interest earned on loans including personal loans, mortgages, home equity loans, business loans, commercial real estate loans, construction loans, vehicle loans, and lines of credit. Interest rates vary by product type and customer qualifications.
- Deposit Account Fees and Service Charges: Monthly service fees on certain account types (Bold Account with $4 monthly charge if no direct deposit, Vintage Account with $7.50 monthly charge if balance falls below $1,000, SmartBiz Checking with $10 monthly fee), excess transaction fees, and paper statement fees
- Credit Card Revenue: Revenue generated through credit card partnerships with TIB including interchange fees, interest charges on balances, and annual fees on rewards cards ($49 annual fee for Preferred Points Business Card)
- Merchant Services: Credit card processing services for business merchants generating revenue through transaction processing fees at competitive rates
- Treasury Management Services: Business services including ACH processing, wire transfers, Positive Pay fraud prevention, Express Deposit, and lockbox services for commercial customers
- Certificate of Deposit Interest: CDs offered with various terms (9 months, 18 months, 25 months) at competitive APY rates, generating interest expense while attracting stable deposits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Campus Account - Student checking with no minimum balance |
| Subscription | Monthly | Bold Account - Checking with direct deposit requirement |
| Subscription | Monthly | Classic Account - Senior checking for customers 50+ |
| Subscription | Monthly | Vintage Account - Interest-bearing with balance requirement |
| Subscription | Annual | Certificate of Deposit terms |
| Subscription | Monthly | SmartBiz Checking - Small to medium business checking |
| Other | Monthly | Low-Rate Credit Card |
| Other | Monthly | World/Preferred Points Rewards Card |
| Other | Monthly | Standard Business Credit Card |
| Other | Annual | Preferred Points Business Card |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Central National Bank product offering
Product offeringCore offering
Central National Bank is a locally-owned independent community bank in Central Texas offering personal and business banking, including checking and savings accounts, personal and commercial loans, mortgages, credit cards, and treasury and merchant services, delivered through branches and digital channels.
Product overview
Central National Bank operates as a community bank offering a dual core product lines: Personal Banking and Business Banking, supported by digital banking platforms. Personal Banking encompasses various checking and savings account types (Campus, BOLD, Classic, Vintage, CDs), personal loans, home loans, home equity loans, vehicle loans, and credit cards through a TIB partnership. Business Banking includes business checking accounts, business investment accounts, SmartBiz Checking, business loans (lines of credit, term loans, commercial real estate), treasury management services, merchant services, and business credit cards. Both segments are supported by electronic services including CentraNet Online Banking, the Mobile Centranet app, Mobile Deposit, Bill Pay with Alexa, and Treasury Management services. The bank differentiates through local decision-making and personalized service across its Central Texas branch network.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Banking Suite of personal banking solutions including checking and savings accounts, loans, credit cards, and electronic services tailored to individual consumers.
- Business Banking Business banking services including business accounts, business loans, merchant services, treasury management, and business credit cards designed for business owners.
- CentraNet Online Banking 24/7 online banking platform enabling users to check balances, view transaction history, transfer funds, pay bills, and access electronic statements.
- Mobile Centranet (CNB Mobile App) Mobile banking application for Android, iPhone, and iPad allowing users to check balances, deposit checks, manage alerts, transfer funds, pay bills, and lock/unlock debit cards.
- Mobile Deposit Check deposit feature within the CNB mobile app allowing users to deposit checks into any CNB account remotely using their mobile device, with same-day posting for items submitted before 6 p.m. CST.
- Bill Pay with Alexa Voice-activated bill payment service integrated with Amazon Alexa, allowing users to pay bills using voice commands through Alexa-enabled devices via the iPay QuickPay skill.
- Treasury Management Services Suite of business cash management services including CentraNet Cash Manager online banking, ACH services, Positive Pay fraud prevention, Express Deposit, lockbox services, and wire transfers for commercial customers.
- Credit Cards (Personal) Personal credit card products offered through partnership with TIB, including Low-Rate cards and World/Preferred Points Rewards cards with MasterCard benefits.
- Business Credit Cards Business credit card products through partnership with TIB, including Standard Business cards and Preferred Points Business cards ($49 annual fee) with rewards redeemable for cash-back, gift cards, travel, and merchandise.
- Campus Account Checking account for students 25 or younger with no minimum balance requirement, Visa debit card, eStatements, and refund of non-CNB ATM fees.
- BOLD Account Checking account for young professionals requiring direct deposit for fee avoidance, with a $4 monthly service charge if no direct deposit activity occurs.
- Classic Account Service charge-free checking account exclusively for customers 50 or older, featuring earned interest, free annual check orders, and safe deposit box discounts.
- Vintage Account Interest-bearing account combining traditional banking with electronic services, requiring $1,000 average daily balance and offering unlimited check writing.
- SmartBiz Checking Small to medium business checking account with $100 minimum to open, $1,500 minimum balance to avoid the $10 monthly fee, and 200 included transactions per month.
- Certificates of Deposit Time deposit accounts offering fixed rates and insured maximum deposits with terms of 9, 18, and 25 months and a $1,000 minimum to open.
- Personal Loans Traditional loans and lines of credit that can be secured or unsecured by CDs, savings accounts, stocks, bonds, brokerage accounts, real estate, or other personal property.
- Home Loans Mortgage products for purchasing, building, or refinancing homes with competitive interest rates, low closing costs, and local approval processes.
- Home Equity Loans Loans leveraging home equity for needs including education, medical expenses, small business startups, and debt consolidation.
- Vehicle Loans Lending programs for purchasing or refinancing new and used vehicles.
- Business Loans Commercial lending solutions including lines of credit, term loans, letters of credit, construction loans, and commercial real estate loans for small and large businesses.
- Merchant Services Credit and debit card payment processing services for business merchants, including equipment, virtual terminals, point-of-sale solutions, and e-commerce options.
Companies that use Central National Bank
Customer profileSegments2 records
Ideal customer profiles2 records
Central National Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Central National Bank partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TIB (Texas Independent Bank)coreCNB partners with TIB, a trusted card services company, to offer credit card products including Low-Rate cards, Preferred Points Rewards cards, and business credit cards. This partnership allows CNB to provide competitive credit card options without maintaining proprietary card processing infrastructure.
- ApplecoreCNB integrates with Apple Pay, allowing customers to add their CNB Visa debit cards to Apple Wallet on eligible iOS devices. This enables contactless payments at millions of stores, in apps, and on websites using Safari on Mac, iPhone, and iPad.
- MasterCardcoreCNB issues MasterCard credit and debit cards providing customers access to MasterCard benefits including rental car insurance, airport concierge, ID theft protection, global services, cell phone coverage (for World cardholders), travel and lifestyle services, and online shopping discounts.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Central National Bank competitors and assessment
Company assessmentBroad incumbents
- Southside Bank: Texas-based community bank with commercial lending, treasury management, and consumer deposits. Comparable product set to CNB (loans, treasury, deposits) but operates primarily in East Texas at larger scale.
- First Financial Bankshares: Texas-headquartered bank holding company operating multiple community bank divisions across Central and West Texas. Comparable as a community-bank operator but materially larger and more geographically diversified.
- Cadence Bank: Large regional bank with commercial banking, treasury management, and consumer deposit products across Texas including Austin. Overlaps with CNB in business banking, treasury services, and consumer deposits at a much larger scale.
- Prosperity Bank: Largest Texas-based community bank with deep Central Texas presence including Waco and Austin branches. Competes for the same deposit and small business customers as CNB but at much greater scale and branch density.
- Independent Bank (Independent Bank Group): Texas-based bank holding company operating community-bank divisions across North and Central Texas. Overlaps with CNB in commercial lending, treasury management, and consumer deposits but at significantly greater scale.
Direct peers
- Extraco Banks: Central Texas-headquartered independent community bank serving Waco, Temple, and surrounding markets with personal and commercial banking. The most direct geographic peer given shared Waco/Temple footprint and similar community-bank positioning.
- First National Bank of Central Texas: Independent community bank serving Central Texas (Waco area) with personal and business banking products. Direct competitor for retail deposits, small business lending, and mortgages in the same Waco metro.
- VeraBank: Texas independent community bank operating in Central Texas with comparable personal/business banking products. Directly comparable on independent community-bank positioning and product set, though serving somewhat different submarkets.
- Texas Bank and Trust: East Texas community bank providing personal and business banking with similar fee structures and digital offerings. Comparable as an independent Texas community bank though serving Longview/Tyler rather than Central Texas.
Regional players
- CommunityBank of Texas: East Texas community bank offering personal and commercial banking products. Comparable on independent community-bank model and product mix, but operates in a different region (East Texas) without direct Waco/Austin overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Central National Bank social profiles
Digital presenceCentral National Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central National Bank leadership team
Management profileNumber of profiles
Profiles8 records
Central National Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central National Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central National Bank
What does Central National Bank do?
Central National Bank is a locally-owned independent community bank in Central Texas offering personal and business banking, including checking and savings accounts, personal and commercial loans, mortgages, credit cards, and treasury and merchant services, delivered through branches and digital channels.
Is Central National Bank a public or private company?
Central National Bank is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Central National Bank founded?
Central National Bank was founded in 1977. It employs 101 to 250 people.
Where is Central National Bank based?
Central National Bank is headquartered in Waco, United States, in the North America region.
How does Central National Bank make money?
Six revenue lines are on record. Interest Income from Lending is the primary driver. The others are deposit Account Fees and Service Charges, credit Card Revenue, merchant Services, treasury Management Services and certificate of Deposit Interest.
Who are Central National Bank's main competitors?
Broad incumbents on record are Southside Bank, First Financial Bankshares, Cadence Bank, Prosperity Bank and Independent Bank (Independent Bank Group). Direct peers are Extraco Banks, First National Bank of Central Texas, VeraBank and Texas Bank and Trust. CommunityBank of Texas is listed as a regional player.
Does Central National Bank have an API?
No public API is recorded for Central National Bank.
What industry is Central National Bank in?
Central National Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6021.