Grow Me Group

What Grow Me Group does

Grow Me Group AB is a privately held Swedish digital full-service agency founded in 2016 in Umeå, now operating from Östersund, Stockholm, and Umeå. The firm acts as an outsourced E-commerce Manager for Nordic e-commerce and consumer-brand clients, bundling web development, e-commerce platform builds (Shopify, WordPress/WooCommerce, Magento, HubSpot CMS), digital marketing (Google Ads, Meta Ads, LinkedIn, email/SMS, CRO), SEO, social media management, and client training into integrated engagements. Its proprietary E-commerce Analysis Tool, built on Google Looker Studio, aggregates more than 20 data sources into a unified ROAS and contribution-margin dashboard, offered as a tiered monthly subscription (2,900 / 5,900 / 9,900 SEK) alongside the agency's quote-based professional services. Grow Me sells primarily through direct consultation meetings booked via HubSpot, supported by an educational content library and a deep public case-study portfolio covering enterprise clients such as Indy Beauty (Karo Healthcare), Spendrups Bryggeri, and Tillskottsbolaget. The company is bootstrapped, restructured in January 2020 into a parent-subsidiary form (Grow Me AB → Grow Me Group AB) to enable employee co-ownership, and operates with a small team of approximately six people serving the Nordic market.

Name

Grow Me Group

Legal name

Grow Me Group AB

Website

https://growme.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Grow Me Group is a Swedish digital full-service agency that acts as an outsourced E-commerce Manager for Nordic e-commerce and consumer-brand clients, bundling web development, digital marketing, SEO, CRO, training, and a proprietary Looker Studio-based analytics SaaS tool.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Professional and Management Development Training (61143)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Transformation & Change Management (MPAAAFAO)

akta.pro secondary industries

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)

Keywords

• E-commerce management services
• Digital marketing agency
• Web development services
• Search engine optimization
• Conversion rate optimization

Headquarters

HQ city

Umeå

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Agency Services: Professional services including web development, e-commerce management, SEO, digital marketing, conversion optimization, and training programs. Services are delivered as consulting and project-based engagements.
2. Marketing Analysis Tool Subscriptions: SaaS-style subscription tool with three pricing tiers (2900kr, 5900kr, 9900kr per month) providing data aggregation and analytics reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Grow Me Group is a Nordic digital full-service agency that acts as an outsourced E-commerce Manager for clients, providing website/web development, digital marketing (Google Ads, Meta Ads, email, SMS), SEO, conversion rate optimization, and analytics services. The company also sells a proprietary E-commerce Analysis Tool (a Google Looker Studio-based dashboard aggregating data from 20+ marketing and e-commerce sources) on monthly subscription tiers, and runs a modular education series (Utbildningsserien) for client training.

Product overview

Grow Me Group is a digital full-service agency (digital byrå) operating from Stockholm and Östersund, founded in 2016. The company offers a portfolio of interconnected e-commerce services organized around a core E-commerce Manager offering, which serves as the primary client engagement model. The service portfolio spans three pillars: (1) Website and Web Development (Webbplats och webbutveckling) — covering UX/UI design, web development, and e-commerce platform builds on Shopify, WordPress/WooCommerce, Magento, and HubSpot CMS; (2) Digital Marketing (Digital Marknadsföring) — including Google Ads, Meta Ads, LinkedIn, email marketing, SMS marketing, conversion rate optimization, and social media management; and (3) Analytics (Analys och Dashboard) — combining Google Analytics services with the proprietary E-commerce Analysis Tool (Marketing Analysis Tool), a Google Looker Studio-based reporting dashboard that aggregates data from multiple ad platforms and e-commerce tools. A complementary offering is the Utbildningsserien (Education Series), a modular training program covering the customer journey, email marketing, SEO, SEM, Meta Business Manager, Looker Studio, and personalization. The company also provides SEO as a standalone service. The overall model is advisory and hands-on: Grow Me acts as a fractional E-commerce Manager, combining strategic counsel with operational delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce Manager Services Outsourced, fractional E-commerce Manager service providing strategic and operational support for e-commerce operations including marketing, analytics, and continuous optimization for Nordic e-commerce companies.
• Website and Web Development (Webbplats och webbutveckling) Website design and development services including UX/UI design, web development, and e-commerce platform builds on Shopify, WordPress/WooCommerce, Magento, and HubSpot.
• Digital Marketing (Digital Marknadsföring) Digital marketing services including Google Ads, Meta Ads (Facebook/Instagram), LinkedIn advertising, email marketing, SMS marketing, conversion rate optimization, and social media management.
• E-commerce Analysis Tool (Marketing Analysis Tool) Proprietary SaaS analytics dashboard built on Google Looker Studio that aggregates data from Google Analytics, Google Ads, Meta Ads, Klaviyo, MailChimp, TikTok Ads, Snapchat Ads, LinkedIn Ads, Amazon Ads, Shopify, WooCommerce, Magento, Pricerunner, Prisjakt, Kelkoo, and other sources to deliver comparable revenue, cost, ROAS, contribution margin, and profit metrics.
• Utbildningsserien (The Education Series) Structured e-commerce training program consisting of multiple standalone modules covering the customer journey, data-driven email marketing, SEO, SEM and Google Ads, Meta's advertising network and Business Manager, Google Looker Studio and analysis, and personalization and data collection, designed to train clients to become self-sufficient.
• SEO Services (Sökmotoroptimering) Search engine optimization services including keyword analysis, on-page optimization, and content strategy to improve organic search visibility and rankings for Nordic e-commerce companies.
• Analytics and Dashboard Services (Analys och Dashboard) Analytics services including Google Analytics setup and reporting, combined with the proprietary E-commerce Analysis Tool for consolidated reporting across marketing and e-commerce platforms.

Quantifiable outcome

• Indy Beauty achieved 148,000 sessions in first launch month, 1 million SEK revenue in four days, 47,490 SEK from single Klaviyo email campaign
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• TillskottsbolagetcoreStrategic or Co-development Partner · 5 December 2024Swedish supplement company partnership started early 2024. Initial project focused on email marketing strategy and operations, expanded to full e-commerce manager role including SEO, Google Ads, Meta Ads. Strategic collaboration to accelerate digital growth for Tillskottsbolaget.
• KlaviyocoreTechnology or IntegrationEmail marketing automation platform partner. Grow Me manages email marketing for clients using Klaviyo, including automated flows, segmentation, and campaigns. Used extensively in Tillskottsbolaget case study achieving significant revenue growth.
• ShopifycoreTechnology or IntegrationE-commerce platform partner. Grow Me builds and manages Shopify stores for clients including Stuckies case study. Platform integration with analytics tools.
• GooglecoreTechnology or IntegrationGoogle Partner status indicated on website. Services include Google Ads management, Google Analytics, Google Search Console, Google Looker Studio integration. Marketing Analysis Tool integrates with multiple Google products.
• KlarnacoreTechnology or IntegrationPayment solution partner integrated into client e-commerce platforms.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pineberry: Nordic e-commerce agency offering Shopify/Magento implementations, digital marketing, and CRO. Direct peer for Grow Me given overlapping platform partnerships (Shopify Partner, Klaviyo, Google) and similar Nordic mid-market/enterprise client focus.
• Riverland: Nordic digital agency offering web development, e-commerce, digital marketing, and analytics services. Directly comparable in service mix (Shopify/Magento builds, digital ads, SEO) and Nordic customer focus; serves similar mid-market e-commerce clients.
• Greatness: Swedish digital agency offering e-commerce, digital marketing, and analytics services to Nordic clients. Directly comparable boutique agency with similar service mix and target market in the Swedish e-commerce ecosystem.
• Conversionista: Stockholm-based digital agency specializing in conversion rate optimization (CRO), analytics, and experimentation. Directly comparable to Grow Me in size, geography (Nordic/Swedish), and e-commerce performance marketing focus; both serve mid-market and enterprise e-commerce clients.
• North Kingdom: Skellefteå-based digital agency with strong e-commerce credentials, awarded multiple Shopify Partner recognitions. Comparable as a Swedish digital agency serving enterprise e-commerce clients, though typically larger and with stronger brand/creative emphasis.
• Bonzer: Danish/Nordic digital agency offering web development, e-commerce, and digital marketing services. Comparable in full-service e-commerce agency positioning and Nordic regional focus; serves similar mid-market customer segment.
• Curamando: Stockholm-headquartered digital performance agency offering digital strategy, marketing, analytics, and e-commerce services across the Nordics. Comparable in target customer base (mid-market and enterprise e-commerce operators) and service portfolio, though typically larger in scale.

Regional players

• Bouvet: Norwegian listed consulting firm with Nordic operations offering digital, technology, and design services. Comparable as a Nordic-region digital services competitor; while broader in scope, it competes for similar mid-market Nordic clients seeking digital and e-commerce consulting.
• Solita: Finnish-headquartered digital transformation and engineering consultancy with Nordic operations. Comparable as a Nordic-region digital services firm, though larger and with stronger engineering/IT consulting emphasis rather than marketing services.

Broad incumbents

• Siteimprove: Copenhagen-based SaaS company offering web governance, SEO, and analytics tools with a significant Nordic client base. Not a direct services competitor, but a broader incumbent in the same SEO/web analytics category where Grow Me competes, with much greater scale and product depth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/growmegroup
• Facebookfacebook.com/growmegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grow Me Group