Fort Healthcare

What Fort Healthcare does

Fort HealthCare is a non-profit, privately held regional healthcare system headquartered in Fort Atkinson, Wisconsin, serving Jefferson County and adjacent Southeast Wisconsin communities. The system is anchored by Fort Memorial Hospital, a 24-hour acute-care facility with emergency department, inpatient, surgical, maternity, and specialty services, and is supplemented by a network of 45+ primary care and specialty clinics located across Cambridge, Johnson Creek, Lake Mills, Jefferson, Whitewater, and Fort Atkinson. Service lines span primary care (family medicine, internal medicine, pediatrics), orthopaedics with a dedicated joint replacement center and hand therapy unit, dermatology with MOHS surgery, OB/GYN, Baby-Friendly designated obstetrics (one of only eight such Wisconsin hospitals), wound care and hyperbarics, ENT with audiology, behavioral health with video visits, general surgery, and a Therapy & Sport Center operating across three outpatient locations. The system also operates a Birthing Center handling 350+ deliveries annually with 80-90% breastfeeding initiation rates.

The digital layer consists of the MyCompass patient portal (web plus the HealtheLife mobile app with Apple Health integration), the e+Care direct-to-consumer telehealth service (powered by Zipnosis, flat $25 per visit with provider response within 60 minutes, English and Spanish, 7am-7pm seven days a week), and supporting platforms for billing (PersonaPay), medical records requests (Swellbox), and patient experience measurement (Press Ganey). Specialty capability is extended through external partnerships — most notably UW Health for oncology (UW Cancer Center Johnson Creek), cardiology, and other tertiary services, SSM Health Dean Medical Group for affiliated primary care clinics, and DEMI Healthcare Partners + SWEA for emergency department staffing.

Fort HealthCare's revenue mechanics span inpatient and outpatient fee-for-service billed to commercial insurers, Medicare, Medicaid, and ACA plans; direct-pay virtual care at $25 per visit with no insurance requirement; self-pay billing with an automatic up-to-68% discount applied by the Business Services office; and the Community Care Program, a sliding-fee financial assistance track for households up to 300% of Federal Poverty Guidelines. The system also participates in value-based care via the Caravan Health ACO 17 LLC for the Medicare Shared Savings Program. Go-to-market is predominantly direct-to-consumer through the clinic network, hospital, virtual care platform, and MyCompass portal, complemented by community wellness programming (Railyard Fitness, walking paths, support groups, the FortCast podcast) that supports patient acquisition and retention in the regional service area.

Name

Fort Healthcare

Legal name

Fort HealthCare

Website

https://forthealthcare.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fort HealthCare is a non-profit regional healthcare system serving Jefferson County, Wisconsin, anchored by Fort Memorial Hospital and 45+ primary care and specialty clinics, offering inpatient, outpatient, maternity, surgical, wound care, and behavioral health services, plus MyCompass patient portal and e+Care telehealth.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Atkinson

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Patient Care Services: Revenue generated from inpatient hospital services, outpatient clinic visits, emergency department care, surgical procedures, diagnostic imaging, laboratory services, and various medical specialty services billed to patients and insurance providers.
2. Virtual Care Visits: Direct-pay virtual care service at $25 per visit, no insurance required. Patients pay via credit, debit, or health savings card.
3. Self-Pay and Insurance Billing: Services billed to insurance providers including managed care plans, Medicare, Medicaid, and ACA health plans. Self-pay patients eligible for up to 68% discount.
4. Community Care Program: Financial assistance program based on Federal Poverty Guidelines, providing discounted/sliding fee schedule for patients with income up to 300% over poverty guidelines.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Fort HealthCare is a community healthcare system operating Fort Memorial Hospital and 45 clinic locations across Jefferson County, Wisconsin. It delivers primary care, specialty care (orthopedics, dermatology, OB/GYN, ENT, behavioral health, surgery, wound care/hyperbarics), emergency and urgent care, birthing services, and virtual care (e+Care via Zipnosis) to local residents, with billing to insurance and direct-pay options.

Product overview

Fort HealthCare is a community healthcare system serving Jefferson County, Wisconsin. Its portfolio centers on Fort Memorial Hospital as the core inpatient facility, supplemented by a network of primary care and specialty clinics (Cambridge, Johnson Creek, Lake Mills, Jefferson, Whitewater, and others). The two principal digital products are MyCompass (patient portal with web and mobile app via HealtheLife) and e+Care (telehealth virtual visits powered by Zipnosis, available in English and Spanish at a flat $25 fee). Specialty service lines include Orthopaedic Associates with a dedicated Joint Replacement Center and hand therapy unit, comprehensive Dermatology with skin mapping and MOHS surgery, Wound Care & Hyperbarics with hyperbaric oxygen therapy, Baby-Friendly Obstetrics at Fort Memorial Hospital, Center for Women's Health (OB/GYN), Behavioral Health with video visits, General Surgery with fellowship-trained breast surgery, Ear/Nose/Throat with allergy/immunotherapy, Primary Care (Family Medicine, Internal Medicine, Pediatrics), and Therapy & Sport Center with three outpatient locations providing PT, OT, speech, and sports medicine. Supporting services include online bill payment via PersonaPay, electronic medical records via Swellbox, and community wellness programs. The system partners with external organizations including UW Health for specialty care, the UW Cancer Center in Johnson Creek, and DEMI Healthcare Partners + SWEA for emergency department staffing.

Differentiator

Problem solved

Functional benefit

Brands

• e+Care: Virtual care service offering online diagnosis and treatment from Fort HealthCare providers within 60 minutes, available in English and Spanish for $25 per visit
• MyCompass
• Fort Medical Group
• Fort Memorial Hospital
• Fort Memorial Foundation

Quantifiable outcome

• 80-90% breastfeeding initiation rate at Baby-Friendly designated facility
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UW HealthcoreStrategic or Co-development PartnerUW Health provides specialty services at Fort HealthCare including oncology at UW Cancer Center Johnson Creek, cardiology, and specialty clinic services. This partnership brings university-level specialty care to the Jefferson County community.
• SSM Health Dean Medical GroupcoreStrategic or Co-development PartnerSSM Health Dean Medical Group operates clinics in Fort Atkinson and Whitewater within the Fort HealthCare service area, providing primary care and specialty services as affiliated clinics.
• Caravan Health ACO 17 LLCminorStrategic or Co-development PartnerFort HealthCare participates in the Medicare Shared Savings Program Accountable Care Organization (ACO) named Caravan Health ACO 17 LLC, coordinating care for Medicare beneficiaries.
• DEMI Healthcare Partners + SWEAcoreStrategic or Co-development PartnerDEMI Healthcare Partners and SWEA provide emergency department physicians and advanced practice providers staffing for Fort Memorial Hospital Emergency Department, led by Dr. Jay MacNeal and Dr. Drew Dean.
• ZipnosiscoreTechnology or IntegrationZipnosis provides the technology platform powering Fort HealthCare e+Care virtual care service, enabling online diagnosis and treatment for common health conditions.
• Press GaneyminorStrategic or Co-development PartnerPress Ganey is the trusted partner for patient experience surveys, collecting patient feedback via email, text, and mail to help Fort HealthCare improve quality of care.
• Wisconsin Hospital AssociationminorOthersFort HealthCare participates in quality reporting through Wisconsin Hospital Association's CheckPoint and PricePoint systems for healthcare transparency.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ThedaCare: Regional non-profit community health system serving northeast and central Wisconsin with multiple hospitals and a broad clinic network. Closely comparable to Fort HealthCare in scale, non-profit structure, service mix, and Wisconsin regional footprint.
• Aspirus Health: Non-profit community health system operating across Wisconsin and Upper Michigan with hospitals, clinics, and specialty services. Comparable regional/community model with similar geographic and demographic exposure.
• Bellin Health: Green Bay-based non-profit community health system serving northeast Wisconsin with a flagship hospital and clinic network. Similar community-hospital operating model and Wisconsin market presence.
• Gundersen Health System: Non-profit regional health system headquartered in La Crosse, Wisconsin, with hospitals and clinics across Wisconsin, Minnesota, and Iowa. Closely comparable integrated delivery model serving similar Midwestern rural and small-community populations.
• ProHealth Care: Waukesha, Wisconsin-based non-profit community health system with a flagship hospital and multi-specialty clinic network. Comparable in scale, service breadth, and southeast Wisconsin regional orientation.
• Marshfield Clinic Health System: Large Wisconsin-based integrated clinic and health system serving rural and small-city populations across the state. Comparable non-profit structure and community-care mission with broader specialty depth.

Broad incumbents

• SSM Health: Large Catholic non-profit health system with hospitals across the Midwest, including Wisconsin via SSM Health Dean Medical Group — a stated Fort HealthCare partner. Comparable Wisconsin footprint and broader specialty/scale advantages.
• UW Health: Madison-based academic health system affiliated with the University of Wisconsin — a Fort HealthCare strategic partner delivering specialty services including oncology at the UW Cancer Center Johnson Creek. Significantly larger scale and broader specialty capabilities.
• Advocate Aurora Health: One of the largest non-profit health systems in the Midwest, operating across Wisconsin and Illinois with extensive hospital and clinic networks. Competes in southeast Wisconsin and dwarfs community hospitals in scale and capital.

Regional players

• Holy Family Memorial: Manitowoc, Wisconsin-based non-profit community health system serving a similar small-city and rural service area with hospital, clinic, and specialty services. Comparable community-hospital model in a different regional Wisconsin geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FortHealthCare
• Facebookfacebook.com/FortHealthCare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fort Healthcare