Medulla
Medulla is a Sydney-based SaaS company that provides a cloud-based MES platform for small and medium manufacturers, combining no-code workflow management and asset tracking with GxP, ISO 13485, and FDA 21 CFR Part 11 compliance for regulated industries.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Medulla does
Medulla is an Australian private company (Medulla Pty Ltd), founded in 2017 and headquartered in Brookvale, Sydney, that sells a cloud-based Manufacturing Execution System (MES) platform aimed at small and medium-sized manufacturers. The platform combines a GxP-ready Workflow Management product (featuring a no-code drag-and-drop workflow builder, digital non-conformance reporting, device history record generation, and granular access controls) with a standalone Asset Management product that handles equipment calibration, service history, and RFID-based traceability. It is positioned for highly regulated discrete manufacturing, with built-in support for ISO 13485 and FDA 21 CFR Part 11 compliance validated through a Cook Medical pilot in Brisbane. The architecture emphasizes IIoT integration with legacy equipment (ovens, flow meters, sealers), APIs for external system connectivity, and remote deployment without additional on-site infrastructure.
The business operates on a hybrid revenue model combining SaaS subscriptions (monthly, quarterly, or annual contracts with multi-year discounts) with a professional services line delivering bespoke test systems, automation solutions, coding support, and full equipment builds. Pricing is customized per installation and not publicly disclosed. Go-to-market is consultative and direct, with website CTAs for 15-minute strategy calls, supported by an accredited National Instruments partnership that provides channel access into the NI LabVIEW installed base. Founder and Chief Engineer Kurt Friday, one of only three NI LabVIEW Champions in Australia, anchors the technical credibility. Named customers and case studies include Cook Medical (medical devices, pilot), Audinate (audio electronics, production test jig), and Downer Rail (rail transportation, 60-channel strain logging system). The company has 1-10 employees, no disclosed external funding, and operates primarily in Australia, with the founders Neil Baker (CEO) and Kurt Friday (Chief Engineer) holding concentrated ownership.
Medulla firmographics
Firmographics- Name
- Medulla
- Legal name
- Medulla Pty Ltd
- Website
- https://medulla.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Medulla is a Sydney-based SaaS company that provides a cloud-based MES platform for small and medium manufacturers, combining no-code workflow management and asset tracking with GxP, ISO 13485, and FDA 21 CFR Part 11 compliance for regulated industries.
- Ownership category
- akta.pro rank
Medulla industry classification
Industry- Product category
- Manufacturing Execution System (MES) Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
Keywords
Where Medulla is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Medulla business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Cloud-based Smart Factory Cloud MES platform subscription model offering workflow management and asset management capabilities. Monthly, quarterly, or annual payment plans available with discounts for multi-year contracts.
- Manufacturing & Operations Consulting: Expert consulting services including bespoke test systems, automation solutions, coding support, and full equipment builds. Tailored technical support and engineering services from concept to prototype to product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Customized cloud platform pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Medulla product offering
Product offeringCore offering
Medulla provides a cloud-based Manufacturing Execution System (MES) platform for small and medium-sized manufacturers, offering Workflow Management and Asset Management modules with real-time data logging, IIoT-enabled equipment connectivity, and GxP-ready compliance for regulated industries. The company complements its SaaS platform with Manufacturing & Operations Consulting services covering bespoke test systems, automation solutions, LabVIEW integration, and full equipment builds.
Differentiator
Problem solved
Functional benefit
Products and services
- Workflow Management
- Asset Management
- Manufacturing & Operations Consulting (Integration Services)
- Medulla ViPER Test Executive Test execution system providing a user interface configured dynamically based on user access rights (Operator vs. Engineer) with debug mode and soft front panel access to all instrumentation. Developed as part of the Audinate Dante test system.
Quantifiable outcome
- Reduced manufacturing risk through real-time monitoring and autonomous quality control
- +3 more outcomes
Companies that use Medulla
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Medulla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Medulla partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Cook MedicalcoreMedulla announced a partnership with Cook Medical, a global company combining medical devices, biologic materials and cellular therapies. The partnership includes a 12-month pilot trial of the Medulla Smart Factory platform integrated within one of Cook's manufacturing lines in Brisbane, Australia. Objectives include demonstrating proof of concept transition to paperless production lines, converting legacy equipment to IIoT-enabled equipment, displaying real-time dashboards with intelligent manufacturing analytics, and enabling autonomous quality control monitoring. Implementation is compliant with ISO13485 and FDA's 21 CRF Part 11 guidelines.
- National InstrumentscoreMedulla is an accredited National Instruments partner, helping manufacturers make the most of NI LabVIEW, a graphical programming environment that streamlines test system development. The partnership provides access to National Instruments' technology ecosystem and validates Medulla's expertise in industrial automation and testing solutions.
- AudinateminorMedulla developed system control software for testing Audinate's new Dante product. The collaboration involved creating a test jig with dynamic user interface supporting operator and engineer access levels, with ongoing production deployment at manufacturing sites.
- Downer Rail (Downer EDI)minorMedulla was contracted by Downer EDI to develop a high-speed stress and strain logging system for commissioning of Waratah train carriages for Sydney Rail. The system simultaneously sampled 60 strain gauge transducers and streamed data to file, delivered on time and on budget.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Medulla competitors and assessment
Company assessmentDirect peers
- Tulip Interfaces: Cloud-based, no-code frontline operations / MES platform focused on discrete manufacturers in regulated industries. Closely comparable to Medulla on technology approach (cloud SaaS, no-code workflow), target customer (SME manufacturers) and Industry 4.0 positioning.
- MachineMetrics: Cloud manufacturing analytics and IIoT platform for discrete manufacturers, providing real-time machine monitoring and workflow automation. Directly comparable to Medulla on the IIoT-to-MES wedge and the SME manufacturing customer profile.
- Critical Manufacturing: MES provider specialized for highly regulated industries (medical devices, semiconductors, biotech) with strong compliance and quality-management features. Direct overlap with Medulla on regulated-vertical MES and GxP-style functionality.
- iBASEt (Solumina MES): MES platform purpose-built for complex, regulated discrete manufacturing (aerospace, defense, medical devices). Direct comparable on regulated-industry MES positioning and DHR/quality compliance emphasis.
Emerging players
- Scythe Studio (Scythe): Operations platform for discrete manufacturers offering workflow automation, digital work instructions and machine connectivity. Comparable emerging MES-style offering for SME factories, similar in targeting to Medulla.
- Augury: Manufacturing AI and IIoT platform for asset health, condition monitoring and production diagnostics. Overlaps with Medulla's IIoT enablement and asset-management propositions and competes for the same digital factory budget.
Broad incumbents
- Plex Systems (Rockwell Automation): Cloud-native MES and ERP platform, now part of Rockwell Automation, serving SME through enterprise manufacturers. A broad incumbent competing in the same cloud MES / Industry 4.0 space Medulla addresses.
- Siemens Opcenter / Insights Hub (MindSphere): Enterprise MES / IIoT portfolio from Siemens targeting global manufacturers. Broad incumbent with overlapping Industry 4.0, IIoT and workflow-management capabilities that compete with Medulla at the upper end of its SME market.
- Honeywell Forge / MES: Industrial software suite covering MES, asset management and connected worker for process and discrete manufacturers. Overlaps with Medulla's workflow and asset-management modules from a large-incumbent angle.
- Dassault Systèmes DELMIA: Manufacturing and operations software portfolio from Dassault Systèmes covering production engineering, MES and digital factory solutions. Broad incumbent in the same MES / digital manufacturing category as Medulla.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Medulla social profiles
Digital presenceMedulla compliance and trust
Trust signalCompliance6 records
Medulla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medulla leadership team
Management profileNumber of profiles
Profiles2 records
Medulla funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medulla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medulla
What does Medulla do?
Medulla provides a cloud-based Manufacturing Execution System (MES) platform for small and medium-sized manufacturers, offering Workflow Management and Asset Management modules with real-time data logging, IIoT-enabled equipment connectivity, and GxP-ready compliance for regulated industries. The company complements its SaaS platform with Manufacturing & Operations Consulting services covering bespoke test systems, automation solutions, LabVIEW integration, and full equipment builds.
Is Medulla a public or private company?
Medulla is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medulla founded?
Medulla was founded in 2017. It employs 1 to 10 people.
Where is Medulla based?
Medulla is headquartered in Sydney, Australia, in the Oceania region.
How does Medulla make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are manufacturing & Operations Consulting.
Who are Medulla's main competitors?
Direct peers on record are Tulip Interfaces, MachineMetrics, Critical Manufacturing and iBASEt (Solumina MES). Emerging players are Scythe Studio (Scythe) and Augury. Broad incumbents are Plex Systems (Rockwell Automation), Siemens Opcenter / Insights Hub (MindSphere), Honeywell Forge / MES and Dassault Systèmes DELMIA.
Does Medulla have an API?
No public API is recorded for Medulla.
What industry is Medulla in?
Medulla's product category is Manufacturing Execution System (MES) Software. Its primary akta.pro industry code is IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 54151 and its SIC code is 7373.