Aurora BayCare Medical Center

What Aurora BayCare Medical Center does

Aurora BayCare Medical Center is a 167-bed, full-service tertiary care hospital located in Green Bay, Wisconsin, serving northeastern Wisconsin and Michigan's Upper Peninsula. Established in September 2001 as a joint venture between Aurora Health Care (a not-for-profit Wisconsin health care provider) and BayCare Clinic (the largest physician-owned specialty care clinic in northeast Wisconsin, comprising 100+ specialty physicians across 20 specialties), the facility became part of Advocate Health in 2024 following a merger. The hospital offers a comprehensive service portfolio including an Emergency Center of Excellence (first verified in the U.S.), a Comprehensive Stroke Center (first in Northeast Wisconsin), cancer care, heart/lung/vascular services, neuroscience, orthopedics, and women's health, supplemented by an 80,000-square-foot Sports Medicine facility. Technology infrastructure is built on Advocate Health's LiveWell electronic health records and patient portal, with advanced clinical equipment including 3D mammography, sensory mammogram technology, low-dose fluoroscopy cardiac ablation systems, and specialized sports medicine hardware (AlterG Anti-Gravity Treadmill, Dartfish video analysis, ImPACT concussion testing).

The organization operates as a not-for-profit direct-to-consumer healthcare provider, generating revenue through acute care services, bariatric surgery, fertility services, sports medicine performance training, and ancillary offerings such as nutrition counseling and athletic training. Pricing for insured acute care follows standard hospital charge schedules (publicly listed with financial assistance), while direct-pay sports medicine services use tiered unit pricing ($20-$55 per session) and subscription memberships ($150 one-month unlimited). Patient acquisition is driven by reputation (U.S. News Best Regional Hospital in Northeastern Wisconsin, Thomson Reuters 100 Top Hospitals), regional referral networks, community partnerships with schools and sports teams, and content marketing through the LiveWell app and AHC Health eNews blog. The hospital also runs a medical education program with the University of Wisconsin School of Medicine and Public Health, having trained 600+ medical students since 2004.

Customer segments span emergency/trauma, women's health, cancer care, heart/lung/vascular, stroke, orthopedics/sports medicine, neuroscience, diabetes, weight loss, and medical education across northeastern Wisconsin and Michigan's Upper Peninsula. The hospital's distribution is multi-site across four Green Bay-area facilities plus 14 communities via BayCare Clinic physician referral, complemented by telehealth and Virtual Primary Care through the LiveWell platform. Aurora BayCare is differentiated by multiple first-in-state or first-in-U.S. designations (Emergency Center of Excellence, Comprehensive Stroke Center, AFib Gold Quality Achievement, NAPBC breast center accreditation), giving it a regional concentration in advanced specialty care positioning within Advocate Health's broader network.

Name

Aurora BayCare Medical Center

Legal name

Aurora BayCare Medical Center

Website

https://aurorabaycare.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aurora BayCare Medical Center is a 167-bed, not-for-profit tertiary care hospital in Green Bay, Wisconsin, serving northeastern Wisconsin and Michigan's Upper Peninsula. Operating as a joint venture of Aurora Health Care and BayCare Clinic, it joined Advocate Health in 2024 and delivers emergency, stroke, cardiac, cancer, and women's health services.

Ownership category

akta.pro rank

Product category

Hospital Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), Outpatient Care Centers (6214)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

Hospital-Integrated Cancer Centers (Acute Oncology Programs) (HLAFAAAM)

Keywords

• Tertiary hospital services
• Emergency trauma care
• Cardiac stroke care
• Sports medicine rehabilitation
• Women's health services

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Acute care hospital services including emergency care, surgical procedures, diagnostic imaging, and outpatient treatments for patients in northeastern Wisconsin and Michigan's Upper Peninsula
2. Bariatric Surgery Program: MBSAQIP Accredited Bariatric Surgery Center offering BlueDistinction recognized weight loss surgeries
3. Sports Medicine Services: Athletic training, physical therapy, performance training, and fitness center services for athletes and individuals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Aurora BayCare Medical Center operates a 167-bed full-service tertiary care hospital in Green Bay, Wisconsin, providing emergency and trauma care, comprehensive stroke care, cancer care, heart/lung/vascular services, women's health, orthopedics, neuroscience, and weight loss/bariatric surgery. It complements inpatient services with a 80,000 sq ft sports medicine and performance facility, outpatient rehabilitation clinics, telehealth/virtual primary care, breast health diagnostics, and a LiveWell patient portal app, all delivered through a joint venture of Aurora Health Care and BayCare Clinic (now part of Advocate Health).

Product overview

Aurora BayCare Medical Center is a 167-bed full-service tertiary care hospital and integrated health system based in Green Bay, Wisconsin, serving northeastern Wisconsin and Michigan's Upper Peninsula. The organization operates under a joint venture between Aurora Health Care and BayCare Clinic, and is now part of Advocate Health. Its portfolio includes core hospital services (Emergency Center of Excellence, Comprehensive Stroke Center, Cancer Care, Heart/Lung/Vascular Center, Neuroscience, Orthopedics, Women's Health), complemented by specialized programs such as Sports Medicine with an 80,000-square-foot performance facility offering athletic training, physical therapy, and performance sports training; Diabetes Care; Weight Loss including MBSAQIP-accredited bariatric surgery; Virtual Primary Care/Telehealth; and a Patient Portal (LiveWell App). Additional services include mammograms/breast health, electrophysiology for heart rhythm disorders, and medical education partnerships. The organization is recognized nationally for stroke care, cardiac care, and as a 100 Top Hospital.

Differentiator

Problem solved

Functional benefit

Brands

• Aurora BayCare Orthopedic & Sports Medicine Center: A dedicated orthopedic and sports medicine facility on the Aurora BayCare Medical Center campus offering pediatrics, orthopedics, and athletic performance enhancement.

Products and services

• Aurora BayCare Medical Center (Hospital) A 167-bed, full-service tertiary care hospital in Green Bay, Wisconsin providing emergency, surgical, and specialized medical services to communities throughout northeastern Wisconsin and Michigan's Upper Peninsula.
• Emergency and Trauma Care First U.S. hospital verified as an Emergency Center of Excellence, offering Level II Trauma Center services with highly trained emergency medical physicians and specialists. The only Green Bay hospital offering both urgent and emergency care in one location.
• Comprehensive Stroke Center First certified Comprehensive Stroke Center in Northeast Wisconsin offering advanced stroke care 24/7 with the region's largest neurointervention team, dedicated stroke unit, advanced neuroimaging, and biplane procedure room.
• Cancer Care Services Leading-edge cancer care for breast, gynecologic, colorectal, prostate, and lung cancers with multidisciplinary clinics, clinical trials, genetic counseling, and rehabilitation.
• Heart, Lung and Vascular Center Integrated cardiovascular care offering cardiothoracic, electrophysiology, interventional cardiology, interventional radiology, pulmonology, and vascular surgery services.
• Neuroscience Center of Excellence Specialized care for brain, spine, and nerve conditions with trauma, spine, brain, and pain management specialists backed by state-of-the-art diagnostics and imaging.
• Orthopedic Services Full-service orthopedic care including trauma, foot, hand, shoulder, elbow, and sports medicine with pain management and rehabilitation services.
• Women's Health Center Comprehensive women's care including obstetrics with over 100 babies delivered monthly, high-risk pregnancy care, NICU, fertility services including IVF, breast health, and gynecologic oncology.
• Sports Medicine Program Multidisciplinary sports medicine services including athletic training, physical therapy, performance sports training, and sports nutrition in an 80,000-square-foot facility.
• Electrophysiology (AFib) Services Heart rhythm care including AFib ablation, atrial flutter ablation, EP studies, pacemaker and ICD implantation, with low-dose fluoroscopy that reduces X-ray dose by more than 75%.
• Weight Loss and Bariatric Surgery Program Medical weight loss including bariatric surgery (MBSAQIP accredited, BlueDistinction recognized), medical fitness programs, and GLP-1 weight management with surgical options in Green Bay, Kaukauna, and Marinette.
• Diabetes Care Comprehensive diabetes management including endocrinology, diet and nutrition counseling, insulin pump management, continuous glucose monitoring, and foot wound care.
• Mammograms and Breast Health Digital and 3-D mammography, breast MRI, ultrasound, stereotactic biopsy, and sensory mammogram technology with the first-in-Wisconsin audiovisual calming option integrating sight and sound.
• Performance Sports Training and Personal Training Customized athletic performance training (agility, speed, endurance, power, strength) and personal training for athletes and individuals, with 30- and 60-minute sessions, multi-session bundles, and monthly unlimited memberships.
• Free Orthopedic Injury Assessment Free orthopedic injury assessment for bone, muscle, tendon, or joint concerns provided as a freemium entry point to Aurora BayCare's sports medicine and orthopedic services (excluding Medicare, Medicaid, and TRICARE beneficiaries).
• Bike Fitting Services Expert bike fitting package for cyclists ($200 two-session package) including a 90-minute initial consultation with musculoskeletal screening and biomechanics assessment, plus a 45-minute follow-up within 6 months.
• Running Analysis Package Three-session running analysis package ($125) using Dartfish video system, including history, musculoskeletal evaluation, video analysis, and follow-up reviews with form adjustments and recommendations.
• Virtual Primary Care and Telehealth Video visit services allowing patients to see providers remotely for convenient ongoing care from trusted providers, accessed through the LiveWell app.
• LiveWell App (Patient Portal) Patient portal mobile application for managing health records, scheduling appointments, paying bills, conducting telehealth video visits, and accessing care features.
• Concussion Management Program Comprehensive concussion evaluation and treatment using the ImPACT testing system with baseline testing ($25 per athlete), evaluation, and individualized treatment protocols measuring attention, problem solving, reaction time, and short-term memory.
• Medical Education Program Medical education partnership with the University of Wisconsin School of Medicine and Public Health offering over 30 clinical experiences and training for medical students, physician assistants, and nurse practitioners.

Quantifiable outcome

• 3-D mammography improved cancer detection by up to 40% and decreased false positives by over 20%
• +4 more outcomes

Named customers14 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Aurora Health CarecoreStrategic or Co-development Partner · 1 September 2001Aurora BayCare is a joint venture between Aurora Health Care and BayCare Clinic. Aurora Health Care is a not-for-profit Wisconsin health care provider and nationally recognized leader in quality improvement efforts. Aurora offers services at sites in more than 90 communities throughout eastern Wisconsin and northern Illinois. Aurora BayCare is part of Advocate Health following merger.
• BayCare CliniccoreStrategic or Co-development Partner · 1 September 2001Aurora BayCare is a joint venture between Aurora Health Care and BayCare Clinic. BayCare Clinic is the largest physician-owned specialty care clinic in Northeast Wisconsin and the Upper Peninsula of Michigan, comprised of over 100 specialty physicians with expertise in more than 20 specialties. BayCare Clinic physicians have served patients in Green Bay and the surrounding region for more than 25 years.
• University of Wisconsin School of Medicine and Public HealthcoreStrategic or Co-development PartnerAurora BayCare partners with the University of Wisconsin School of Medicine and Public Health to train and shape the country's future doctors, physician assistants and nurse practitioners. Medical education programs are delivered in partnership with the university, collaborating on opportunities to expand the clinical workforce in the community.
• Area Schools and Sports TeamsminorStrategic or Co-development PartnerAurora BayCare provides athletic training services to area teams and community events including CrossFit Green Bay, Denmark High School, De Pere High School, Green Bay Blizzard, Green Bay Gamblers, Freedom High School, Kaukauna High School, and youth basketball, football, hockey, volleyball, and soccer tournaments.
• Compress and Shock FoundationminorStrategic or Co-development PartnerAurora BayCare Medical Center teamed up with the Compress and Shock Foundation to host a free training program to help the community learn how to support someone experiencing symptoms of cardiac arrest.
• Advocate HealthcoreStrategic or Co-development PartnerAurora BayCare Medical Center is now a part of Advocate Health, a health system redefining how,when and where care is delivered. Advocate Health is the fifth-largest nonprofit integrated health system in the nation.

Scale indicators18 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Bellin Health: Direct Green Bay competitor operating Bellin Memorial Hospital and a regional clinic network, competing head-to-head with Aurora BayCare for tertiary, emergency, and specialty volumes in the same Northeastern Wisconsin service area.
• HSHS St. Vincent Hospital: Green Bay-based acute care hospital within Hospital Sisters Health System competing directly with Aurora BayCare across emergency, cardiac, and women's health service lines in the same metro.
• Prevea Health: Physician-led multi-specialty group partnered with HSHS, offering primary and specialty care across Green Bay and overlapping Aurora BayCare/BayCare Clinic's physician services and outpatient footprint.

Regional players

• ThedaCare: Northeastern Wisconsin integrated health system spanning Appleton, Neenah, and the Fox Valley, competing with Aurora BayCare for tertiary referrals and specialty patients across the region.
• Aspirus Health: Wisconsin and Upper Michigan integrated system overlapping Aurora BayCare's Upper Peninsula service area, with comparable community hospital and specialty offerings.
• Marshfield Clinic Health System: Wisconsin-based integrated physician-clinic and hospital system with a large specialty physician group model, structurally similar to the BayCare Clinic half of Aurora BayCare's JV.
• Gundersen Health System: Western Wisconsin integrated system with comparable community-hospital-plus-specialty model, competing for regional referrals and physician talent in the Upper Midwest.

Broad incumbents

• Froedtert Health: Milwaukee-anchored academic-affiliated system drawing tertiary referrals from Northeastern Wisconsin and competing with Aurora BayCare for complex cardiac, stroke, and oncology cases.
• UW Health: Madison-based academic medical center and the partner in Aurora BayCare's medical education program; competing destination for quaternary referrals out of Northeastern Wisconsin.

Others

• Advocate Health: Aurora BayCare's parent system since the 2024 merger; as the 5th-largest nonprofit integrated U.S. health system, it is the structural parent and capital backer rather than a direct competitor at the Green Bay service-area level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora BayCare Medical Center