What Innovant does

Innovant is a New York-based designer and manufacturer of custom-engineered office furniture, founded in 1990 by Charles Braham, Garrett Pluck, and Joan Gullans. The company specializes in high-performance workspaces for financial trading floors, corporate headquarters, law firms, and architecture-driven commercial interiors, with a product portfolio spanning trading desks (NEO, V3, FORm_office Trading), benching and workstation systems (CROSS, REX, Ready Bench, FORm_office, NIGEL, beSpoke), private office casegoods (Identity Collection, Palette), and custom collaboration furniture. Its core technology differentiators are integrated proprietary systems—GreenLock™ formaldehyde-free veneer finish, UL-listed INNOV8 power management, Bluetooth-enabled height-adjustable workstations, and Ag Monitor Arms—all designed to manage the dense technology and cable infrastructure required in modern trading and corporate environments.

Innovant operates a project-based, quote-driven business model with no public pricing or tiered SKUs, generating revenue primarily through direct enterprise sales to corporate clients and their architecture/design partners. The company maintains showrooms in New York and Chicago, operates its own manufacturing facility in Islandia, New York, and extends its reach into Asia through a JEB Group partnership in Hong Kong. Its customer base includes marquee financial institutions (Bank of America, Citadel, IEX Trading), global law firms (Kirkland & Ellis, Carter Ledyard & Milburn), real estate firms (Hines), and design firms (Gensler, MKDA, A+I), with the specification process typically driven by architects and interior designers. All products are supported by CAD/REVIT design downloads, SCS Indoor Advantage Gold certification, and contributions to LEED, WELL, and ANSI/BIFMA compliance frameworks, positioning the company as a premium specification-grade manufacturer rather than a volume commodity player.

The company remains founder-owned and privately held, with all three founders still serving in C-suite roles (CEO Garrett Pluck, President Charles Braham, CAO Joan Gullans) alongside a deeply tenured executive team. No external funding rounds, acquisitions, or public listings appear in the record. The most recent strategic activity includes the January 2025 appointment of a VP of Sales tasked with US/Canada expansion, the 2023 co-development of Ready Bench with Gensler, and the 2026 launch of the Identity Bench product and the Get Inspired digital specification platform.

Name

Innovant

Legal name

Innovant LLC

Website

https://innovant.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Innovant designs and manufactures custom-engineered office furniture—trading desks, benching, private offices, and collaboration tables—for financial institutions, law firms, and corporate headquarters, selling directly via project-based enterprise sales since 1990.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Office Furniture (2520)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industry

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)

Keywords

• Custom office furniture
• Bench workstations
• Trading desk solutions
• Private office furniture
• Contract furniture

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Office Furniture Sales: Innovant designs and manufactures custom workspace solutions including workstations, benching, trading desks, and private office furniture. Products are sold as custom project work with engineering, design collaboration, and manufacturing under one roof. Revenue is generated through direct sales to enterprise clients.
2. Professional Services: Includes design collaboration, engineering support, project management, and installation services as part of comprehensive workspace solution delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Innovant designs and manufactures custom high-performance workspace furniture for enterprise clients, spanning benching and workstations, trading desks, private office casegoods, and collaboration furniture. Products are engineered with integrated technology including proprietary power management systems, cable management, and height-adjustable mechanisms, and are delivered through a turnkey process covering design collaboration, engineering, custom manufacturing, and installation.

Product overview

Innovant designs and manufactures high-performance workspace furniture organized across four core product categories: (1) Benching and Workstations — including CROSS Benching, REX Benching (linear and 120°), Ready Bench, beSpoke Workstations, FORm_office Benching, and NIGEL Desking; (2) Trading Desks — including V3 Trading Desk, NEO Trading Desk, and FORm_office Trading Desk; (3) Private Office — including Palette (modular wall-lattice-based furniture family) and the Identity Collection (premium fitted casegoods with signature radiused details); and (4) Collaboration Furniture — custom tables and millwork with integrated IT. All products feature technology integration (proprietary power systems, wireless charging, cable management) and are supported by CAD/REVIT design downloads. A separate accessories line includes AG Monitor Arms. Products are built to order with extensive materials and finishes customization. A Get Inspired resource hub provides real-world project configurations to guide specification.

Differentiator

Problem solved

Functional benefit

Brands

• GreenLock: Innovant's formaldehyde-free veneer finish engineered for durability and performance while significantly reducing emissions
• Ag Monitor Arms
• INNOV8 System

Products and services

• CROSS Benching Award-winning benching system featuring extra-tall central and side dividers for enhanced user privacy, adaptable into standard, enhanced, and high-privacy configurations. Can be combined with Identity Collection design features for an elevated workstation aesthetic, and is used in enterprise corporate headquarters installations (e.g., Hines global headquarters).
• REX Benching Linear and 120-degree benching system designed for offices needing refined engineering and unique design details. Delivers premium aesthetics and intelligent technology management at an accessible price point, with flexible storage and accessories.
• Ready Bench Open-plan workstation featuring a sleek loop leg design that conceals under-worksurface elements while serving as a visually appealing end panel. Incorporates a dual-purpose transom (privacy solution above, cable management path below) and fully inset drawer fronts for a minimalist aesthetic, with extensive customization of loop leg finish and transom materials.
• beSpoke Workstations Fully customized workstation system built to client and design team specifications, featuring storage-based spline systems with integrated wire raceways, integrated sit/stand desks, and curved privacy/modesty panels for a signature aesthetic.
• FORm_office Benching Dual-purpose benching system integrating electric height adjustability, engineered for enhanced IT environments with oversized raceways, high-capacity cable systems, and configurations spanning linear to 120-degree layouts. Winner of a Best in Benching NeoCon award (2012).
• NIGEL Desking Minimalist benching workstation drawing from the timeless Parsons desk, delivering clean construction, smart features, and bold finish options. Available in single- and double-sided configurations with Parsons-style, loop, or angled end legs.
• V3 Trading Desk Lightweight trading desk designed for environments trending toward single CPUs or VDI setups. Features efficient technology management with all power, data, and technology housed in an enclosure that rises with the height-adjustable desktop, supported by heavy-duty lifting columns and high-capacity cable chains.
• NEO Trading Desk Trading desk engineered for maximum configuration flexibility, designed to evolve with changes in trading technology. Features multiple CPU containment options (MAX, ELEVATE, MODULAR, OPEN), sophisticated cable management, easy equipment access, and state-of-the-art thermal management.
• FORm_office Trading Desk A Best of NeoCon winner, this dual-purpose benching system is structurally engineered for trading room environments and aesthetically detailed for open-plan offices. Features scalable, compatible design extending into private offices and conference rooms, with high-capacity cabling, seamless routing, and the UL-recognized INNOV8 power management system.
• Palette Modular family of furniture and technology support products configurable for conference rooms, huddle rooms, shared offices, and private offices. The wall lattice system allows rapid reconfiguration of office layouts to meet changing workplace needs, with tiles snap-fitting into place.
• Identity Collection Premium private office and collaborative space product line built on Innovant's 35 years of desk and casegoods experience. Features signature radiused details including curved edge credenzas, shrouded desk legs, curved worktops, and powder-coated tab pulls. Desks, credenzas, wardrobes, shelving, and wall boards are sized and finished to each project's exact requirements.
• Collaboration Furniture Custom collaboration tables and complementary millwork designed for modern technology-centered workspaces. Blends modern design with IT management expertise to create tech-forward, flexible, and thoughtfully designed pieces. Power, data, and technology are seamlessly built in, with tailored materials and finishes.
• AG Monitor Arms AG Monitor Arms by Innovant — a sophisticated modular component line supporting desktop displays in single, dual, multi-screen, and multi-tier arrays. Includes articulating and dynamic (spring) assisted arm elements, with a Heavy Duty Arm supporting monitors up to 40 lbs, and collision avoidance for sit/stand desks. Widely used by financial clients for flexibility in configuring multiple screens in confined desk footprints.
• Identity Bench New 2026 benching product that extends the signature Identity Collection radiused details — radiused corners, shrouded desk legs, and curved worktops — to a benching infrastructure designed for the upscale open-plan environment.

Quantifiable outcome

• Delivered first true workwall private office in North America for a prominent investment firm, pioneering a design trend that continues today
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered notable and standard.

• GenslernotableStrategic or Co-development PartnerGensler served as product design consultant for the development of Ready Bench, collaborating on engineered aesthetics for the open-plan workstation product.
• CamirastandardOthersTextile partner providing high-performance fabrics with refined colorways and sustainable sourcing for seating and partitions.
• Luna TextilesstandardOthersFabric partner offering quality textile options for seating and partitions, part of Innovant's four grades of fabric standards.
• KvadratnotableOthersPremium European fabric partner bringing high-end textile options to Innovant's workspace solutions.
• FormicastandardOthersLaminate materials supplier providing standard laminate options including Graphite and Platinum finishes.
• WilsonartstandardOthersLaminate materials supplier providing standard and soft touch laminate options including velvet finishes.
• NevamarstandardOthersLaminate materials supplier providing standard laminate options including Neutral Gray, Gunmetal, and Raven finishes.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Steelcase: Largest global office furniture manufacturer offering workstations, benching, private offices, and technology-integrated solutions for enterprise clients — directly comparable to Innovant's portfolio but at vastly greater scale and through a dealer network.
• Haworth: Global office furniture manufacturer with deep benching, workstation, and architectural-interiors capabilities. Competes with Innovant for premium enterprise and financial-services workspace projects worldwide.
• MillerKnoll: Parent of Herman Miller and Knoll, offering premium contract furniture across office, healthcare, and educational settings. Overlaps directly with Innovant's premium enterprise positioning and trading-desk/private-office specialty.
• Knoll: Premium design-forward office and contract furniture brand with strong private-office and casegoods capabilities — directly comparable to Innovant's Identity Collection and Palette offerings for upscale enterprises.
• Kimball International: Diversified commercial furniture manufacturer with national office, hospitality, and healthcare lines. Provides another scaled peer comparison point against Innovant's custom enterprise model.

Direct peers

• Teknion: Mid-sized North American contract furniture manufacturer offering workstations, benching, private offices, and architectural walls — closely comparable to Innovant in product mix and target enterprise customer profile.
• AIS (Affordable Interior Systems): New England-based office furniture manufacturer with comparable headcount and direct sales model; notably Innovant's newly hired VP of Sales (Jan 2025) previously led AIS regional sales for over a decade.
• Allsteel: Office furniture manufacturer offering benching, workstations, and private-office systems for mid-market and enterprise clients — overlapping with Innovant's product portfolio in the open-plan workstation segment.
• Humanscale: Ergonomic office furniture and monitor-arm manufacturer (notably competing with Innovant's Ag Monitor Arms line), serving financial services and enterprise customers with technology-integrated workspace solutions.
• OFS (Office Furniture Systems): US contract furniture manufacturer with healthcare, education, and office offerings including workstations, casegoods, and benching — comparable to Innovant in customization depth and dealer-driven enterprise sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/innovant_inc
• Facebookfacebook.com/innovant.inc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovant