ComparePower
ComparePower is a Texas-focused online marketplace that lets residential and small-business consumers compare and enroll in electricity plans from 130+ retail providers, earning referral fees from providers while remaining free to consumers.
- Company typePrivate
- Founded2009
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What ComparePower does
ComparePower (Compare Power, LLC) is a Dallas-headquartered, Texas-focused online electricity comparison marketplace founded in 2009. The company's core product is a self-serve web platform (comparepower.com) that enables residential and small-business consumers in Texas deregulated electricity markets to enter a zip code, compare head-to-head plans from 130+ retail electric providers, view all-inclusive pricing that bundles energy and delivery charges, and complete enrollment online in approximately ten minutes. Supporting tools include Live Link™ (which integrates real-time Smart Meter usage data for personalized comparisons), a Contract Expiration Reminder service, a kWh calculator, and a Commercial Electricity Rate Audit that performs forensic analysis of TDU rate codes, demand charges, and 4CP intervals for business customers. Vertical-specific content guides address restaurant electricity costs, commercial EV charging, and commercial contract structuring.
The business operates on a free-to-consumer, affiliate/referral revenue model in which participating retail electric providers pay ComparePower a commission for each customer signed up through the platform. Distribution is exclusively web-based, augmented by Texas-based live chat and phone support (consumer line 855-441-3030; business line 469-813-8854) and a separate business electricity portal (business.comparepower.com). ComparePower holds Texas Broker Registration BR190020, is bilingual (English/Spanish), and is registered as a private LLC with no disclosed parent company, external funding, or acquisition history, suggesting a founder-led, bootstrapped operating model supported by a small team.
ComparePower firmographics
Firmographics- Name
- ComparePower
- Legal name
- Compare Power, LLC
- Website
- https://comparepower.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ComparePower is a Texas-focused online marketplace that lets residential and small-business consumers compare and enroll in electricity plans from 130+ retail providers, earning referral fees from providers while remaining free to consumers.
- Ownership category
- akta.pro rank
ComparePower industry classification
Industry- Product category
- Electricity Retail Brokerage / Energy Plan Comparison Marketplace
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Auto-Switching & Price Comparison Platforms (EUAGAEAD)
- akta.pro secondary industry
- Metering Data Acquisition & Customer Enrollment/Onboarding Services (EUAGAEAG)
Keywords
Where ComparePower is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ComparePower business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Referral/Affiliate Fees from Retail Electric Providers: ComparePower earns a referral fee or commission when a customer signs up for an electricity plan through its platform. The service is free for consumers; electricity providers pay for each customer referred. This is the primary revenue stream, making ComparePower an unbiased, independent marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer comparison service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ComparePower product offering
Product offeringCore offering
ComparePower operates a Texas electricity plan comparison marketplace where consumers enter their ZIP code to view, compare, and enroll in residential and commercial electricity plans from 130+ retail electric providers. The platform displays all-inclusive pricing combining energy and delivery charges, integrates real Smart Meter usage data via Live Link™, surfaces Electricity Facts Labels on-site, and completes enrollment online in approximately 10 minutes. The service is free for consumers; ComparePower earns referral fees from electricity providers when customers sign up through the platform.
Product overview
ComparePower is a Texas-focused electricity marketplace platform — a single unified online service — that enables residential and commercial consumers to compare, filter, and purchase electricity plans from multiple retail energy providers. The core platform centers on the ComparePower marketplace, where users enter their zip code to view available plans with all-inclusive pricing, apply sorting and filtering tools, access Electricity Facts Labels and contract details, and complete enrollment in approximately 10 minutes. The product portfolio extends across multiple verticals and tools: the No-Deposit Electricity module serves credit-challenged consumers; the Business Electricity Plans module targets commercial customers; Live Link™ enables plan comparison using real Smart Meter data; the Contract Expiration Reminder helps users avoid holdover rates; the Commercial Electricity Rate Audit provides forensic analysis of business bills; and specialized vertical guides cover Restaurant Electricity Rates, Commercial EV Charging Electricity Rates, the Commercial Electricity Contract Guide, and the Best Time to Renew guide. Supporting tools include the kWh Calculator. All services are focused exclusively on the Texas deregulated electricity market.
Differentiator
Problem solved
Functional benefit
Products and services
- ComparePower Core Marketplace Platform Web-based Texas electricity marketplace allowing consumers to enter their ZIP code, view electricity plans from 130+ retail electric providers, compare options side-by-side with all-inclusive pricing (energy and delivery charges combined), apply filtering and sorting tools, access Electricity Facts Labels and contract terms, and complete plan enrollment online in approximately 10 minutes. Free for consumers.
- No-Deposit Electricity Plan category featuring $0 down options, same-day service availability, and both prepaid and postpaid electricity plans for Texas consumers who cannot pass a credit check or prefer to avoid deposits.
- Business Electricity Plans Dedicated comparison portal for Texas commercial customers to compare business electricity rates, covering demand charges, fixed vs. variable rate structures, and commercial contract terms across TDU territories. Accessible via business.comparepower.com.
- Live Link™
- Contract Expiration Reminder
- Commercial Electricity Rate Audit
- kWh Calculator
Quantifiable outcome
- Consumers save $200–$500/year by switching at renewal
- +3 more outcomes
Companies that use ComparePower
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
ComparePower technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ComparePower partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TX Broker Registration BR190020coreComparePower holds Texas Broker Registration BR190020, indicating regulatory authorization to operate as an electricity broker in Texas deregulated markets. This is a mandatory regulatory designation required to facilitate electricity provider referrals.
- Texas Retail Electric Providers (Marketplace Listing)coreComparePower lists and compares electricity plans from 130+ Texas retail electricity providers including 4Change Energy, Champion Energy, Cirro Energy, Direct Energy, First Choice Power, Frontier Utilities, Gexa Energy, Green Mountain Energy, Pulse Power, Reliant, Constellation, TriEagle Energy, TXU Energy, Payless Power, and Rhythm Energy. These providers pay ComparePower referral fees when customers sign up through the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ComparePower competitors and assessment
Company assessmentDirect peers
- ChooseEnergy: ChooseEnergy is a Texas-focused electricity and natural gas comparison marketplace that aggregates retail electric provider plans and earns referral fees. It directly competes with ComparePower in the same Texas deregulated market using a similar self-serve comparison and enrollment model.
- Power to Choose (PUC of Texas): Power to Choose is the official electricity comparison portal operated by the Public Utility Commission of Texas. It is a direct substitute for ComparePower's core marketplace functionality, providing free plan comparisons in Texas deregulated markets, although it lacks Live Link™ usage data integration and live support.
- SaveOnEnergy: SaveOnEnergy is a multi-state electricity and natural gas comparison marketplace operating in Texas, New York, and other deregulated markets. It directly competes with ComparePower on residential and commercial plan comparison and provider referrals in overlapping geographies.
- Power Wizard: Power Wizard is a Texas electricity shopping service that combines self-service comparison tools with energy advisor support. It directly competes with ComparePower in the Texas residential and small business segment using a similar referral-based monetization model.
- ElectricityPlans.com: ElectricityPlans.com is a Texas-focused electricity comparison and enrollment marketplace aggregating multiple retail electric providers. It directly competes with ComparePower in the same Texas deregulated segment using a similar self-serve, zip-code-based comparison flow.
- Find Energy: Find Energy is an electricity and gas comparison platform that serves multiple US deregulated markets, including Texas. It directly competes with ComparePower on residential and commercial plan comparison and provider referral revenue.
Emerging players
- EnergySage: EnergySage is a comparison marketplace for solar, storage, and now retail electricity and community solar plans. It overlaps with ComparePower's electricity comparison concept and target consumers, though it has historically been more focused on solar and clean energy decisions.
Broad incumbents
- Reliant Energy: Reliant is one of the largest Texas retail electric providers and a featured provider on ComparePower's marketplace. As a major incumbent REP, Reliant competes for the same end customers and could disintermediate ComparePower by building a stronger direct-to-consumer enrollment channel.
- TXU Energy: TXU Energy is one of the largest Texas retail electric providers with a major brand and direct enrollment infrastructure. It is a featured provider on ComparePower and represents both a major referral partner and a potential disintermediation threat if it shifts acquisition spend away from third-party marketplaces.
- Direct Energy: Direct Energy is a national retail electricity and home services provider with a substantial Texas presence. It appears as a featured provider on ComparePower and represents a relevant incumbent peer that competes for the same end customers and shapes referral commission economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ComparePower social profiles
Digital presenceComparePower financial estimates
Financial estimateRevenue estimate
Valuation estimate
ComparePower leadership team
Management profileNumber of profiles
Profiles4 records
ComparePower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ComparePower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ComparePower
What does ComparePower do?
ComparePower operates a Texas electricity plan comparison marketplace where consumers enter their ZIP code to view, compare, and enroll in residential and commercial electricity plans from 130+ retail electric providers. The platform displays all-inclusive pricing combining energy and delivery charges, integrates real Smart Meter usage data via Live Link™, surfaces Electricity Facts Labels on-site, and completes enrollment online in approximately 10 minutes. The service is free for consumers; ComparePower earns referral fees from electricity providers when customers sign up through the platform.
Is ComparePower a public or private company?
ComparePower is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ComparePower founded?
ComparePower was founded in 2009. It employs 1 to 10 people.
Where is ComparePower based?
ComparePower is headquartered in Dallas, United States, in the North America region.
How does ComparePower make money?
One revenue line is on record: referral/Affiliate Fees from Retail Electric Providers.
Who are ComparePower's main competitors?
Direct peers on record are ChooseEnergy, Power to Choose (PUC of Texas), SaveOnEnergy, Power Wizard, ElectricityPlans.com and Find Energy. EnergySage is listed as an emerging player. Broad incumbents are Reliant Energy, TXU Energy and Direct Energy.
Does ComparePower have an API?
No public API is recorded for ComparePower.
What industry is ComparePower in?
ComparePower's product category is Electricity Retail Brokerage / Energy Plan Comparison Marketplace. Its primary akta.pro industry code is EUAGAEAD, Auto-Switching & Price Comparison Platforms, with a secondary code of EUAGAEAG, Metering Data Acquisition & Customer Enrollment/Onboarding Services. Its NAICS code is 2211 and its SIC code is 4911.