PowerWizard
PowerWizard is a Houston-based, NextEra Energy Resources–owned electricity shopping platform that lets Texas residential and small business consumers compare, switch, and enroll in retail electricity plans across deregulated utilities via a free, commission-funded brokerage model.
- Company typePrivate
- Founded2019
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What PowerWizard does
Power Wizard, LLC operates a direct-to-consumer electricity shopping and brokerage platform headquartered at 601 Travis Street, Suite 1400, Houston, Texas. Founded in 2019 and wholly owned by NextEra Energy Resources, LLC, the company serves residential and small business customers in Texas deregulated electricity markets by aggregating plans from multiple retail electricity providers (including CenterPoint, Oncor, TNMP, AEP Central/North, and Lubbock TDSP footprints) into a single ZIP-code-driven comparison and enrollment flow. The core technology is a proprietary plan-comparison algorithm that ranks available offers based on pricing, customer experience, and other factors, complemented by a real-time rate database and ancillary tools (ESID Lookup Tool, Electricity Bill Calculator, kWh Consumption Calculator). The product surface extends across plan categories—Green Energy, Solar, Free Nights, No Deposit, Month-to-Month, Prepaid, Fixed Rate, EV, Apartment, and Same Day plans—plus a Home Concierge utility concierge service and a now-closed Gold VIP automated-switching membership.
The business model is freemium and affiliate-funded: the consumer-facing comparison and enrollment service is free to end users, and PowerWizard earns commissions from retail electricity providers when a user enrolls through the platform. A legacy Gold VIP subscription (closed to new members after November 11, 2024) previously contributed recurring membership fees but is now in run-off. PowerWizard is a PUCT-registered broker (registration BR190584) and operates with a small team (1-10 employees) supported by agent-assisted phone sales (855-475-8315) and self-serve web enrollment, with geographic scope limited to Texas deregulated markets.
PowerWizard firmographics
Firmographics- Name
- PowerWizard
- Legal name
- Power Wizard, LLC
- Website
- https://powerwizard.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PowerWizard is a Houston-based, NextEra Energy Resources–owned electricity shopping platform that lets Texas residential and small business consumers compare, switch, and enroll in retail electricity plans across deregulated utilities via a free, commission-funded brokerage model.
- Ownership category
- akta.pro rank
PowerWizard industry classification
Industry- Product category
- Retail Energy Brokerage
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Auto-Switching & Price Comparison Platforms (EUAGAEAD)
- akta.pro secondary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
Keywords
Where PowerWizard is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PowerWizard business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Broker Commissions from Energy Providers: Power Wizard earns commissions when users enroll in electricity plans through its platform. Participating energy providers enter into contracts with Power Wizard to be listed on the website, and Power Wizard receives a fee upon enrollment. This is the primary revenue stream for the free service tier.
- Gold VIP Membership Fees (Legacy): Power Wizard previously offered a membership-based subscription service (Gold VIP) that charged membership fees. This service is no longer open to new members but existing legacy members continue under prior terms. Members paid recurring fees for automated plan monitoring and switching services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Energy Shopping Service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
PowerWizard product offering
Product offeringCore offering
Power Wizard is an online energy shopping brokerage platform that allows Texas residential and business customers in deregulated markets (Houston, DFW, Corpus Christi, South Texas/Rio Grande Valley) to compare, shop for, and enroll in retail electricity plans from multiple providers. The platform uses an unbiased comparison algorithm matched to the user's ZIP code and usage profile to surface plans, with enrollment available online or via agent-assisted phone support.
Product overview
Power Wizard is an independent electricity marketplace offering a comparison and enrollment platform for Texas residential and business customers in deregulated energy markets. The core product is its energy shopping platform (powerwizard.com) that uses an unbiased algorithm to search, compare, and enroll users in electricity plans from multiple retail energy providers. The platform is complemented by various tools including an ESID Lookup Tool, Electricity Bill Calculator, and Electricity Consumption Calculator. Premium services include Gold VIP Membership (automated plan selection and enrollment) and Home Concierge utility services. The company offers various plan categories including Green Energy Plans, Solar Electricity Plans, Free Nights Electricity Plans, No Deposit Plans, Month-to-Month Plans, Prepaid Plans, Fixed Rate Plans, EV Electricity Plans, Apartment Electricity Plans, and Same Day Electricity Plans. Power Wizard operates as a licensed energy broker in Texas, compensated through provider commissions and (for legacy Gold VIP members) membership fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Wizard Energy Shopping Platform Core free-to-consumer online brokerage platform that compares retail electricity plans from multiple providers in Texas deregulated markets (Houston, DFW, Corpus Christi, South Texas/Rio Grande Valley) using an unbiased ZIP-code-based comparison algorithm, and supports online and phone-based enrollment.
- Business Electricity Plans Comparison and enrollment service for Texas small and mid-sized businesses in deregulated markets, helping commercial customers evaluate and select retail electricity plans from multiple providers.
- Gold VIP Membership Paid membership offering associated with the Power Wizard platform; legacy offering that is no longer accepting new members.
- Home Concierge Home concierge service offered in connection with the Power Wizard platform to assist customers with home-related utility and energy decisions.
Quantifiable outcome
- Tens of thousands of Texans helped save on electricity since 2019
- +2 more outcomes
Companies that use PowerWizard
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
PowerWizard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PowerWizard partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Gexa EnergycoreGexa Energy is affiliated with Power Wizard through common ownership under NextEra Energy Resources. Gexa Energy plans are featured prominently on the Power Wizard platform and users can enroll in Gexa Energy plans through the site.
- Frontier UtilitiescoreFrontier Utilities is affiliated with Power Wizard through common ownership under NextEra Energy Resources. Frontier Utilities plans are featured on the Power Wizard platform for user comparison and enrollment.
- 4Change Energyminor4Change Energy is one of the retail electricity providers featured on the Power Wizard platform. Listed among trusted providers with plans available for comparison on the site.
- APG&EminorAPG&E is a retail electricity provider featured on the Power Wizard platform with plans available for comparison and enrollment.
- TXU EnergyminorTXU Energy is one of the major retail electricity providers featured on the Power Wizard platform for Texas consumers.
- Constellation EnergyminorConstellation Energy is a retail electricity provider featured on the Power Wizard platform for comparison and enrollment.
- Champion EnergyminorChampion Energy is a retail electricity provider featured on the Power Wizard platform for Texas energy plan comparisons.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
PowerWizard competitors and assessment
Company assessmentEmerging players
- EnergySage: EnergySage is a marketplace for solar, heat pumps, and other home energy product comparisons; relevant to Power Wizard's solar electricity plan category and adjacent energy-shopping ecosystem.
Direct peers
- SaveOnEnergy: SaveOnEnergy is an established electricity rate comparison and marketplace operating across deregulated U.S. markets, directly comparable to Power Wizard in business model, customer base, and commission-based monetization.
- Public Power: Public Power is a retail electricity provider and broker operating in Texas deregulated markets, overlapping Power Wizard in residential plan comparison and enrollment.
- Find Energy: Find Energy operates electricity and natural gas comparison websites focused on Texas and other deregulated markets, offering ZIP-code plan shopping with provider commissions very similar to Power Wizard.
- ChooseEnergy: ChooseEnergy is a direct competitor running a Texas electricity rate comparison and switch platform targeting residential and small business customers on a commission-based broker model identical to Power Wizard's.
- WattBuy: WattBuy is a digital electricity rate comparison platform serving residential customers across multiple deregulated U.S. states with the same ZIP-code-driven shopping experience as Power Wizard.
- ElectricityPlans.com: ElectricityPlans.com is a Texas-focused electricity shopping and comparison site targeting residential switchers, structurally similar to Power Wizard in audience, GEO scope, and revenue model.
- Energy Ogre: Energy Ogre is a Texas-based electricity concierge/broker offering guided plan selection and ongoing monitoring for residential customers in deregulated Texas markets, directly overlapping Power Wizard's Gold VIP and free shopping offerings.
Others
- Power to Choose (PUCT): Power to Choose is the official Texas Public Utility Commission electricity comparison site; it is the regulator-provided comparator where Power Wizard competes for consumer attention and switch origination.
Broad incumbents
- TXU Energy: TXU Energy is the largest incumbent retail electricity provider in Texas and is also listed as a partner on Power Wizard's platform; comparable as a competing channel and a featured supply partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PowerWizard social profiles
Digital presencePowerWizard compliance and trust
Trust signalCompliance2 records
PowerWizard financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerWizard leadership team
Management profileNumber of profiles
Profiles4 records
PowerWizard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerWizard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerWizard
What does PowerWizard do?
Power Wizard is an online energy shopping brokerage platform that allows Texas residential and business customers in deregulated markets (Houston, DFW, Corpus Christi, South Texas/Rio Grande Valley) to compare, shop for, and enroll in retail electricity plans from multiple providers. The platform uses an unbiased comparison algorithm matched to the user's ZIP code and usage profile to surface plans, with enrollment available online or via agent-assisted phone support.
Is PowerWizard a public or private company?
PowerWizard is a private company. It is classified as corporate owned and is currently operating.
When was PowerWizard founded?
PowerWizard was founded in 2019. It employs 1 to 10 people.
Where is PowerWizard based?
PowerWizard is headquartered in Houston, United States, in the North America region.
How does PowerWizard make money?
Two revenue lines are on record. Broker Commissions from Energy Providers are the primary driver. The others are gold VIP Membership Fees (Legacy).
Who are PowerWizard's main competitors?
EnergySage is listed as an emerging player. Direct peers are SaveOnEnergy, Public Power, Find Energy, ChooseEnergy, WattBuy, ElectricityPlans.com and Energy Ogre. Power to Choose (PUCT) is listed as an others. TXU Energy is listed as a broad incumbent.
Does PowerWizard have an API?
No public API is recorded for PowerWizard.
What industry is PowerWizard in?
PowerWizard's product category is Retail Energy Brokerage. Its primary akta.pro industry code is EUAGAEAD, Auto-Switching & Price Comparison Platforms, with a secondary code of EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR). Its NAICS code is 2211 and its SIC code is 4911.