Pacific Coast Fruit

What Pacific Coast Fruit does

Pacific Coast Fruit Company, now operating as Pacific Coast Fresh Company (PCFCo), is a family-owned wholesale distributor founded in 1977 and headquartered in Portland, Oregon. The company runs a B2B produce distribution business serving foodservice operators, grocery retailers, and produce managers across the Pacific Northwest, with a second distribution facility in Kent (Seattle), Washington. The catalog spans fresh fruit (18 subcategories including apple, avocado, berry, citrus, tropicals), vegetables (38 subcategories), dairy, grocery, prepared foods (including the King Harvest Hummus line acquired in June 2023), protein, floral, and foodservice supplies.

The business model is account-based wholesale: customers apply for credit terms, receive quote-based pricing visible only after login, and place orders via a dedicated 800 number or a BigCommerce-powered online storefront at pcfreshco.com. Inbound supply is anchored by named partnerships with 40+ regional farms (Driscoll's, Grimmway Farms, Stemilt, Babe Farms, Rainier Fruit, and others). No proprietary technology, APIs, or AI capabilities are disclosed; the tech footprint is the e-commerce storefront plus standard internal operations.

The company has pursued offensive expansion in 2023 through acquisition (King Harvest Hummus), a rebrand beyond 'fruit' to 'fresh,' and broad-line category extension. It remains a private, family-owned operator with no disclosed VC or PE backing, no public revenue, and a regional concentration in Oregon and Washington.

Name

Pacific Coast Fruit

Legal name

Pacific Coast Fresh Company

Website

https://pcfruit.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Pacific Coast Fruit (d/b/a Pacific Coast Fresh Company) is a family-owned, Pacific Northwest wholesale distributor of fresh produce, dairy, grocery, prepared foods, protein, floral, and supplies serving foodservice operators, grocery retailers, and produce managers from facilities in Portland, OR and Kent, WA.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

akta.pro secondary industries

Fresh Fruit Wholesale (AFAIACAA), Fresh Produce Distribution (CRAOABAB), Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD)

Keywords

• Wholesale produce distribution
• Fresh produce supply
• Foodservice distribution
• Specialty grocery distribution
• Restaurant supply wholesale

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Produce Distribution: Pacific Coast Fresh Company generates revenue through wholesale distribution of fresh produce, dairy, grocery, prepared foods, protein, and floral products to B2B customers including foodservice operators, grocery retailers, and produce managers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pacific Coast Fresh Company (formerly Pacific Coast Fruit Company) is a B2B wholesale distributor of fresh produce, dairy, grocery, prepared foods, protein, floral, and foodservice supplies serving foodservice operators, grocery retailers, and produce managers across the Pacific Northwest. The company sources from over 40 local and regional farm partners and fulfills orders through account-based digital ordering portal and direct phone sales, supported by distribution facilities in Portland, Oregon and Kent, Washington.

Product overview

Pacific Coast Fresh Company (formerly Pacific Coast Fruit Company) is a family-owned fresh produce and prepared foods distributor operating a B2B e-commerce platform. The company offers a comprehensive portfolio organized into major product categories: Fruit (18 subcategories), Vegetables (38 subcategories), Dairy (7 items), Grocery (28 categories), Prepared Foods (43 categories including Hummus and Retail Ready items), Protein (8 categories), Floral (36 categories), and Supply (11 categories). The company acquired King Harvest Hummus in June 2023 as part of its expansion strategy. The platform enables foodservice professionals, produce managers, and grocery shoppers to order fresh products online with digital ordering capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruit Wholesale distribution of fresh fruit including Apple, Avocado, Banana, Berry, Citrus, Date, Fig, Grape, Kiwi, Mango, Melon, Pear, Pineapple, Poms, Specialty Fruit, Stone Fruit, and Trop Fruit. Sold to B2B foodservice operators, grocery retailers, and produce managers in the Pacific Northwest.
• Fresh Vegetables Wholesale distribution of fresh vegetables including Artichoke, Asparagus, Bean, Broccoli, Brussels Sprouts, Cabbage, Carrot, Cauliflower, Celery, Cilantro, Corn, Cucumber, Eggplant, Fresh Herb, Garlic, Ginger, Hard Squash, Leafy Greens, Leek, Lettuce, Micro Greens, Mixed Vegetables, Mushroom, Onion, Parsley, Pea, Pepper, Plant Based Protein, Potato, Root Veg, Specialty Vegetables, Squash, Tomato, and Yam. Sold to B2B foodservice and grocery customers.
• Dairy Products Wholesale distribution of dairy products including Butter, Cheese, Egg, Ice Cream, Milk, Sour Cream, and Yogurt. Sold to B2B foodservice operators and grocery retailers.
• Grocery Items Wholesale distribution of grocery items including Asian Grocery, Bakery & Cooking Supply, Beverage, Bread & Tortillas, Canned Goods, Chocolate, Dressing, Dried Fruit, Dried Vegetables, Grain & Seeds, Ice, Juice, Meal Kit, Nut, Oil, Pasta, Pastes & Bases, Sauces And Condiments, Snacks, Spices & Dried Herbs, Toppings And Croutons, Vinegar, and more. Sold to B2B foodservice operators and grocery retailers.
• Prepared Foods Wholesale distribution of prepared and ready-to-eat foods including Cooking Kit, Deli Salad Kit, Dips And Salsa, Hummus, Meal Kit, Meat Kit, Produce Box, Retail Ready Fruit Kit, Retail Ready Salads, Retail Ready Snacks, and Retail Ready Vegetables. Sold to B2B foodservice and grocery customers.
• Protein Products Wholesale distribution of protein products including Further Processed Protein, Goat, Lamb, Plant Based Protein, Pork, Poultry, Seafood, Specialty Protein, and Beef. Sold to B2B foodservice operators and grocery retailers.
• Floral Products Wholesale distribution of fresh cut flowers and floral arrangements including Allium, Alstroemeria, Bells, Blueberry, Bouquet, Carnation, Chrysanthemum, Daffodil, Eucalyptus, Gerbera, Hyacinth, Hydrangea, Iris, Lily, Rose, Sunflower, Tulip, and ornamental plants. Sold to B2B customers.
• Foodservice Supplies Wholesale distribution of foodservice operation supplies including Bags, Baskets, Boxes, Clothing, Disposables, Equipment, Film And Wrap, Gloves, Label, Personal Protective Equipment, and To-Go Containers. Sold to B2B foodservice operators.
• King Harvest Hummus Portland-based branded hummus line acquired by Pacific Coast Fruit in June 2023, sold through the company's prepared foods distribution channel to foodservice operators and grocery retailers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• King Harvest HummuscoreStrategic or Co-development Partner · 20 June 2023Pacific Coast Fruit Company acquired Portland-based King Harvest Hummus as part of its expansion strategy. The acquisition was announced on June 20, 2023. Following the acquisition, the company plans to build distribution capacity to support the expanded product portfolio.
• Local Farm PartnerscoreOthersPacific Coast Fresh Company maintains partnerships with over 40 local and regional farms including Alpenrose, Andersen Organics, Babe Farms, Bob's Red Mill, Driscoll's, Grimmway Farms, Gunkel Orchard's, Rainier Fruit, Stemilt, and many others. These farms supply fresh produce to the company's distribution operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Charlie's Produce: Independent West Coast wholesale produce distributor headquartered in Seattle, serving foodservice, retail, and produce managers across the Pacific Northwest. Most directly comparable peer to PCFCo in geography, customer mix, and broad-line fresh produce focus.
• Markon Cooperative: Cooperative of independent foodservice produce distributors, of which Pacific Coast Fruit-style regional distributors are member suppliers. Comparable in fresh produce focus and foodservice distribution model; represents an alternative sourcing channel versus PCFCo's direct farm relationships.
• Produce Alliance: Network of independently-owned produce distributors serving foodservice operators nationwide through a centralized procurement and managed-contract platform. Comparable in fresh produce focus and foodservice customer base; offers a competing model to PCFCo's direct regional approach.

Broad incumbents

• FreshPoint (Sysco): Sysco-owned specialty produce distribution subsidiary operating across the U.S., including the Pacific Northwest. Comparable product mix (fresh produce, dairy, floral) but competes at national scale with bundled broadline food-service contracts.
• Shamrock Foods Company: Family-owned broadline foodservice distributor with a fresh produce and specialty foods division serving the western U.S. Comparable in family-owned heritage and foodservice focus, but operates broader geographies and a deeper center-of-plate portfolio.
• United Natural Foods (UNFI): Public wholesale distributor of natural, organic, and conventional foods including fresh produce to grocery and foodservice customers across North America. Comparable in fresh produce distribution but at vastly larger scale and broader geographic reach.
• KeHE Distributors: National specialty and fresh distributor serving natural product retailers and foodservice. Comparable in fresh and specialty grocery distribution to grocery and foodservice channels; significantly larger and broader portfolio than PCFCo.

Emerging players

• Taylor Farms: Large producer and distributor of fresh-cut, value-added produce and prepared salads for retail and foodservice. Comparable in the prepared/retail-ready produce categories PCFCo now sells (e.g., Retail Ready Salads, Fruit Kits) but is a national producer-distributor rather than a regional repacker.

Regional players

• Specialty Produce: San Diego-based fresh produce distributor serving Southern California foodservice and retail. Comparable in independent, regional wholesale produce distribution model but in a different West Coast geography than PCFCo's PNW focus.
• Coastal Sunbelt Produce: Independent Mid-Atlantic and Southeast wholesale produce distributor serving foodservice operators. Comparable business model—independent, regional broadline fresh produce distributor—but in an entirely different U.S. region from Pacific Coast Fresh.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-coast-fruit-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Coast Fruit