King Harvest Hummus
King Harvest Hummus is a Portland-based food manufacturer producing 13 fresh, from-scratch hummus varieties for wholesale distribution across Oregon and Washington and direct consumer sales via a Portland drive-thru, now operating as a subsidiary of Pacific Coast Fruit Co.
- Company typePrivate
- Founded1976
- HeadquartersPortland, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What King Harvest Hummus does
King Harvest Hummus is a Portland, Oregon-based food manufacturer that produces and distributes ready-to-eat hummus under a family-owned brand originally established in 1976 (the firmographics list 1977 as founding year; multiple sources cite 1976). The company offers 13 fresh hummus varieties — Classic, Lemon, Roasted Garlic, Spinach, Black Olive, Chipotle, Roasted Pepper, Sundried Tomato, Toasted Onion, Toasted Sesame, Balsamic, Jalapeño, and Everything — plus catering services. Its core production approach uses in-house soaked and cooked whole chickpeas with the skins intentionally retained during cooking to produce a thicker, grittier texture and an "authentic homemade" taste, in contrast to competitors using canned or powdered chickpea inputs. Each serving delivers 2g of plant protein and the line is positioned as gluten-free, dairy-free, and vegan.
The company operates two distinct channels. First, wholesale distribution supplies regional grocery retailers in Oregon and Washington, with named shelf placement at Fred Meyer (Natural Foods section) and New Seasons Market, the latter of which accepts special orders. Second, a direct-to-consumer drive-thru at 1502 SE Morrison St., Portland, sells all 12 flavors (alongside the third-generation "Everything" variant) directly to consumers, supports bulk and special-order requests, and provides catering for weddings and events. Revenue is not publicly disclosed and pricing is not listed on the website.
In April 2023, Portland-based independent produce wholesaler Pacific Coast Fruit Co. (PCF) acquired King Harvest in a deal that originated as a partnership discussion and culminated in a full acquisition; the third generation of PCF leadership joined the King Harvest team. In August 2024, King Harvest relocated production from its SE Morrison drive-thru site to Pacific Coast Fresh Co., positioning the brand for wider distribution through the parent's produce wholesale network. The company is privately held with no disclosed funding rounds or institutional investors, and reports a headcount range of 501-1,000 employees — a figure that likely reflects integrated PCF operations given the brand's regional production scope.
King Harvest Hummus firmographics
Firmographics- Name
- King Harvest Hummus
- Legal name
- King Harvest Hummus
- Website
- https://kingharvesthummus.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- King Harvest Hummus is a Portland-based food manufacturer producing 13 fresh, from-scratch hummus varieties for wholesale distribution across Oregon and Washington and direct consumer sales via a Portland drive-thru, now operating as a subsidiary of Pacific Coast Fruit Co.
- Ownership category
- akta.pro rank
King Harvest Hummus industry classification
Industry- Product category
- Refrigerated Hummus
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling) (AFAKAFAH)
- akta.pro secondary industry
- Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)
Keywords
Where King Harvest Hummus is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
King Harvest Hummus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Retail Sales: King Harvest sells their hummus products to grocery store retailers including Fred Meyer and New Seasons for shelf placement and consumer sales.
- Direct Drive-Thru Sales: The company operates a drive-thru location selling all 12 hummus flavors directly to consumers, including bulk orders and special event catering.
- Special Event Catering: King Harvest offers catering services for weddings and large parties, creating customized hummus experiences for special occasions.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
King Harvest Hummus product offering
Product offeringCore offering
King Harvest Hummus is a Portland-based food manufacturer that produces fresh, from-scratch hummus in 13 flavors (Classic, Lemon, Roasted Garlic, Spinach, Black Olive, Chipotle, Roasted Pepper, Sundried Tomato, Toasted Onion, Toasted Sesame, Balsamic, Jalapeño, and Everything) using in-house soaked and cooked chickpeas with skins retained for texture. The company sells directly to consumers through a Portland drive-thru location and to grocery retailers such as Fred Meyer and New Seasons across Oregon and Washington, with broader wholesale distribution now handled by parent company Pacific Coast Fruit Co.
Product overview
King Harvest Hummus is a family-owned hummus company established in 1976, offering 13 distinct hummus flavors including Classic, Lemon, Roasted Garlic, Spinach, Black Olive, Chipotle, Roasted Pepper, Sundried Tomato, Toasted Onion, Toasted Sesame, Balsamic, Jalapeño, and Everything. The company operates both a direct-to-consumer drive-thru service in Portland and a wholesale distribution network supplying grocery stores across Oregon and Washington. The products are distinguished by their homemade texture, use of fresh soaked and cooked chickpeas (not canned or powdered), and commitment to keeping chickpea skins intact for added texture.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Hummus
- Lemon Hummus
- Roasted Garlic Hummus
- Spinach Hummus
- Black Olive Hummus
- Chipotle Hummus
- Roasted Pepper Hummus
- Sundried Tomato Hummus
- Toasted Onion Hummus
- Toasted Sesame Hummus
- Balsamic Hummus
- Jalapeño Hummus
- Everything Hummus
Quantifiable outcome
- Shelf life of at least one week past pull date when kept at 38°F or colder
- +1 more outcomes
Companies that use King Harvest Hummus
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
King Harvest Hummus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
King Harvest Hummus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Pacific Coast Fruit Co.coreOregon-based Pacific Coast Fruit Co. acquired King Harvest Hummus in a deal finalized in April 2023. Pacific Coast Fruit is a Portland-based independent produce wholesaler and distributor. The acquisition talks began as partnership discussions and evolved into a full acquisition, with plans to build distribution and expand into new markets.
- Pacific Coast Fresh Company (PCF)coreIn April 2023, King Harvest joined forces with Pacific Coast Fresh Company (PCF), a Portland-based independent produce wholesaler and distributor. This partnership was described as a natural fit with shared values and culture. The third generation of PCF leadership joined the King Harvest team, positioning the company for continued growth.
Scale indicators3 records
Recent moves7 records
Expansion highlights3 records
King Harvest Hummus competitors and assessment
Company assessmentBroad incumbents
- Trader Joe's: Trader Joe's sells its own private-label hummus nationwide at significant price advantages. While not a direct brand competitor, its private-label hummus represents the price-quality benchmark that threatens premium-positioned players like King Harvest in natural-foods channels.
- B&G Foods: B&G Foods acquired Tribe Mediterranean Foods and is a diversified packaged-food holding company. Its ownership of Tribe makes it the broad incumbent controlling a national hummus competitor to King Harvest across grocery channels.
- Strauss Group: Strauss Group is an Israeli food conglomerate that co-owns Sabra (50/50 JV with PepsiCo). As Sabra's parent, it is the broad incumbent whose scale, R&D, and marketing budget shape competitive dynamics for niche hummus brands like King Harvest.
Direct peers
- Sabra Dipping Company: Sabra is the leading U.S. hummus brand (PepsiCo/Strauss Group joint venture). It is the most direct competitor to King Harvest in the refrigerated and shelf-stable hummus category, distributed nationally across the same retail channels King Harvest targets.
- Lantana Foods: Lantana Foods is a California-based hummus and plant-based dips manufacturer with an ingredient-forward, artisanal brand profile. It competes in the same refrigerated premium hummus segment as King Harvest with similar flavor innovation.
- Cedar's Mediterranean Foods: Cedar's is a Massachusetts-based hummus and Mediterranean dips manufacturer selling to grocery and club channels nationwide. It is a comparable mid-sized hummus specialist with multi-flavor offerings aimed at natural-foods sections.
- Tribe Mediterranean Foods: Tribe is a national hummus brand owned by B&G Foods, offering a similar multi-flavor SKU portfolio to King Harvest. It competes head-on in the refrigerated hummus set with broader geographic reach.
- Ithaca Hummus: Ithaca Hummus is a New York-based premium hummus brand using clean, non-GMO ingredients with multi-flavor SKUs. It is comparable to King Harvest in positioning around ingredient quality and regional-to-national brand expansion.
- Hope Foods: Hope Foods is a small, premium hummus manufacturer based in Boulder, Colorado, with an artisanal positioning analogous to King Harvest. It targets natural and specialty retailers with a multi-flavor lineup similar to King Harvest's 12-SKU portfolio.
- Hannah International Foods: Hannah International is a private-label and branded hummus manufacturer producing hummus under retailer brands. It is comparable to King Harvest in product category and represents a co-manufacturing/private-label competitor in the same hummus space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
King Harvest Hummus social profiles
Digital presenceKing Harvest Hummus financial estimates
Financial estimateRevenue estimate
Valuation estimate
King Harvest Hummus leadership team
Management profileNumber of profiles
King Harvest Hummus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
King Harvest Hummus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about King Harvest Hummus
What does King Harvest Hummus do?
King Harvest Hummus is a Portland-based food manufacturer that produces fresh, from-scratch hummus in 13 flavors (Classic, Lemon, Roasted Garlic, Spinach, Black Olive, Chipotle, Roasted Pepper, Sundried Tomato, Toasted Onion, Toasted Sesame, Balsamic, Jalapeño, and Everything) using in-house soaked and cooked chickpeas with skins retained for texture. The company sells directly to consumers through a Portland drive-thru location and to grocery retailers such as Fred Meyer and New Seasons across Oregon and Washington, with broader wholesale distribution now handled by parent company Pacific Coast Fruit Co.
Is King Harvest Hummus a public or private company?
King Harvest Hummus is a private company. It is classified as corporate owned and is currently operating.
When was King Harvest Hummus founded?
King Harvest Hummus was founded in 1976. It employs 501 to 1,000 people.
Where is King Harvest Hummus based?
King Harvest Hummus is headquartered in Portland, United States, in the North America region.
How does King Harvest Hummus make money?
Three revenue lines are on record. Wholesale Retail Sales are the primary driver. The others are direct Drive-Thru Sales and special Event Catering.
Who are King Harvest Hummus's main competitors?
Broad incumbents on record are Trader Joe's, B&G Foods and Strauss Group. Direct peers are Sabra Dipping Company, Lantana Foods, Cedar's Mediterranean Foods, Tribe Mediterranean Foods, Ithaca Hummus, Hope Foods and Hannah International Foods.
Does King Harvest Hummus have an API?
No public API is recorded for King Harvest Hummus.
What industry is King Harvest Hummus in?
King Harvest Hummus's product category is Refrigerated Hummus. Its primary akta.pro industry code is AFAKAFAH, Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling), with a secondary code of AFAIABAE, Fresh Produce Wholesale (Fruit & Vegetables). Its SIC code is 2030.