SA Bullion
SA Bullion is a South African online retailer selling physical gold, silver, and platinum coins, bars, and numismatic collectables to domestic retail investors and coin collectors via an e-commerce site and iOS/Android apps with live spot pricing.
- Company typePrivate
- Founded2008
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SA Bullion does
SA Bullion (legal entity: SA Bullion Investor Services (Pty) Ltd, Registration Number 2008/002366/07) is a South African online precious metals retailer headquartered at 1st Floor, Brickfield Canvas, 35 Brickfield Road, Woodstock, Cape Town. The company sells physical gold, silver, and platinum products — including coins (Krugerrands, international bullion coins from Perth, Royal Canadian, US, Royal Mint, Austrian Mint), SA Mint numismatic and proof releases, minted bars from Rand Refinery and MetCon, and its own in-house 99.99% pure silver cast bars — plus licensed entertainment collectables, jewellery, and accessories. Its commercial platform is a direct-to-consumer e-commerce website (sabullion.co.za) and native iOS and Android mobile applications branded "Gold Store," with product prices linked to live global spot prices that update automatically every 15 minutes.
The technology stack is deliberately lightweight: a transactional storefront with real-time spot-price integration, POPIA-compliant data handling, and standard app-store distribution. The company holds no disclosed patents, APIs, or proprietary AI capabilities. Its supply chain is anchored by authorized-seller status with the South African Mint and direct sourcing from Rand Refinery, supplemented by distribution agreements with seven international mints and refiners. SA Bullion also produces its own silver cast bars, indicating partial vertical integration.
The business model is transaction-based, generating revenue through markups on physical metals sales (spot + margin on bullion coins and bars; rarity and collector-premium-based unit pricing on numismatics) plus a buyback channel. The company serves two primary customer segments: South African retail investors seeking physical gold, silver, and platinum as a store-of-value, and coin collectors/numismatists purchasing limited-mintage proof and themed releases. There are no disclosed external funding rounds, no parent company, and no public-market listing. Hilton Davies serves as Chief Executive Officer and Managing Director. The firm operates exclusively within South Africa and employs 11-50 people.
SA Bullion firmographics
Firmographics- Name
- SA Bullion
- Legal name
- SA Bullion Investor Services (PTY) Ltd
- Website
- https://sabullion.co.za
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SA Bullion is a South African online retailer selling physical gold, silver, and platinum coins, bars, and numismatic collectables to domestic retail investors and coin collectors via an e-commerce site and iOS/Android apps with live spot pricing.
- Ownership category
- akta.pro rank
SA Bullion industry classification
Industry- Product category
- Precious Metals Retail
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
- akta.pro secondary industry
- Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)
Keywords
Where SA Bullion is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
SA Bullion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Precious Metals Sales: Revenue generated from markups on physical gold, silver, platinum coins and bars sold to retail customers. Prices are directly linked to live spot prices with automatic updates every 15 minutes. The company also buys back precious metals at buyback prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Bullion products priced at spot + margin |
| Unit Pricing | Pay-as-you-go | Numismatic/collectable coins with collector premiums |
| Unit Pricing | Pay-as-you-go | Gold Dinar traditional Islamic gold coin |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SA Bullion product offering
Product offeringCore offering
SA Bullion is a South African online retailer of physical precious metals, selling gold, silver, and platinum coins, minted bars, cast bars, numismatic proof coins, and licensed collectables to individual investors and collectors. The platform provides live spot price-linked pricing that updates every 15 minutes, sourced products from leading international mints (Rand Refinery, SA Mint, Perth Mint, Royal Canadian Mint, US Mint, Royal Mint, Austrian Mint, CIT Coin Invest), and offers a buyback service alongside mobile applications for iOS and Android.
Product overview
SA Bullion is a South African online precious metals retailer offering a comprehensive portfolio of physical gold, silver, and platinum products for investment and collectible purposes. The core offering includes coins (Krugerrand, international bullion coins, and numismatic proof coins), minted bars from refineries like MetCon and Rand Refinery, and cast bars. The company also sells licensed collectable coins, gold jewellery, and accessories. Products are available through a responsive e-commerce website and dedicated mobile apps for iOS and Android. The company sources products from mints and refineries worldwide including South African Mint, Royal Canadian Mint, Perth Mint, US Mint, Austrian Mint, and CIT Coin Invest.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Products
Companies that use SA Bullion
Customer profileSegments2 records
Ideal customer profiles2 records
SA Bullion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SA Bullion partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and standard.
- Rand RefinerycoreSouth African gold refinery producing Krugerrand coins and minting bars. SA Bullion offers Rand Refinery minted gold bars (10g, 50g, 100g) and silver bars, as well as Krugerrand coins in various sizes.
- South African Mint (SA Mint)coreOfficial mint producing South African coins including the African Range series, The Odyssey of the Sky series, Big 5 Series, and Proof Krugerrands. SA Bullion is an authorized seller of SA Mint products.
- The Perth MintmajorAustralian government-owned mint producing Silver Koala, Silver Kangaroo, and Silver Kookaburra coins. SA Bullion distributes Perth Mint products.
- Royal Canadian MintmajorCanadian government mint producing Gold Maple Leaf and Silver Maple Leaf coins, as well as the innovative MapleGram fractional gold product. SA Bullion distributes these products.
- US MintmajorUnited States government mint producing Silver American Eagle coins. SA Bullion distributes US Mint products.
- The Royal Mint (UK)majorUnited Kingdom's traditional mint producing Silver Britannia coins and the historic Silver Proof Sovereign. SA Bullion distributes Royal Mint products.
- Munze Osterreich (Austrian Mint)standardAustrian government mint producing the Silver Austrian Philharmonic, Europe's best-selling silver bullion coin. SA Bullion distributes Austrian Mint products.
- CIT Coin InvestmajorLiechtenstein-based mint renowned for innovative smartminting technology and artistic coin designs. SA Bullion distributes CIT Coins products including Bionics, Tiffany Art, Jurassic Relics, and other contemporary collectable series.
- MetConstandardPrecious metals refiner producing MetCon branded gold and silver minted bars. SA Bullion distributes MetCon bar products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SA Bullion competitors and assessment
Company assessmentDirect peers
- APMEX: One of the largest US online precious metals retailers selling gold, silver, and platinum coins and bars with live pricing. Closest functional analogue to SA Bullion's e-commerce + app model, just at materially larger scale and global reach.
- JM Bullion: US-based online bullion dealer offering gold, silver, platinum coins and bars with live spot pricing and rapid shipping. Highly comparable business model, target customer (retail investors), and product breadth.
- SD Bullion: US online precious metals retailer known for low-premium pricing on coins and bars. Directly comparable in operating model: spot-linked pricing, online-first, retail investor focus, no proprietary mint.
- BullionByPost: UK-based online bullion dealer selling gold, silver, platinum coins and bars with live pricing. Comparable D2C precious metals e-commerce model serving retail investors, though focused on UK/Europe rather than South Africa.
Emerging players
- BullionVault: Online platform allowing retail users to buy, store, and trade allocated physical gold/silver/platinum. Comparable in digital-first precious metals access but distinct in offering vaulted storage rather than physical delivery.
- Goldmoney: Digital precious metals platform offering buy, sell, and vaulting services. Comparable in tech-enabled retail precious metals access; competes for the same digitally native investor cohort as SA Bullion's mobile app users.
Broad incumbents
- Rand Refinery: South Africa's largest precious metals refinery and producer of Krugerrand coins. SA Bullion is a downstream reseller of Rand Refinery products; relevant benchmark for upstream supply economics and brand positioning.
- South African Mint: State-owned mint producing proof coins, Big 5, African Range, and Odyssey series. Strategic upstream supplier to SA Bullion and a reference point for numismatic product strategy and collectable margin profiles.
- The Perth Mint: Australian sovereign mint producing bullion and numismatic coins. Operates both wholesale distribution (channel partner to SA Bullion) and direct retail, making it a hybrid upstream supplier and competitor in collectables.
- The Royal Mint: UK sovereign mint with direct-to-consumer precious metals sales alongside wholesale distribution. SA Bullion is a downstream distributor of Royal Mint Britannia and Sovereign products; useful comparable for sovereign-mint-led retail strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SA Bullion social profiles
Digital presenceSA Bullion compliance and trust
Trust signalCompliance1 record
SA Bullion financial estimates
Financial estimateRevenue estimate
Valuation estimate
SA Bullion leadership team
Management profileNumber of profiles
Profiles1 record
SA Bullion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SA Bullion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SA Bullion
What does SA Bullion do?
SA Bullion is a South African online retailer of physical precious metals, selling gold, silver, and platinum coins, minted bars, cast bars, numismatic proof coins, and licensed collectables to individual investors and collectors. The platform provides live spot price-linked pricing that updates every 15 minutes, sourced products from leading international mints (Rand Refinery, SA Mint, Perth Mint, Royal Canadian Mint, US Mint, Royal Mint, Austrian Mint, CIT Coin Invest), and offers a buyback service alongside mobile applications for iOS and Android.
Is SA Bullion a public or private company?
SA Bullion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SA Bullion founded?
SA Bullion was founded in 2008. It employs 11 to 50 people.
Where is SA Bullion based?
SA Bullion is headquartered in Cape Town, South Africa, in the Africa region.
How does SA Bullion make money?
One revenue line is on record: precious Metals Sales.
Who are SA Bullion's main competitors?
Direct peers on record are APMEX, JM Bullion, SD Bullion and BullionByPost. Emerging players are BullionVault and Goldmoney. Broad incumbents are Rand Refinery, South African Mint, The Perth Mint and The Royal Mint.
Does SA Bullion have an API?
No public API is recorded for SA Bullion.
What industry is SA Bullion in?
SA Bullion's product category is Precious Metals Retail. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products, with a secondary code of IMAKAJAD, Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM). Its SIC code is 5094.