What Exotics Racing does

Exotics Racing operates a motorsports experience business from an exclusive 1.3-mile racetrack at SpeedVegas Motorsports Park in Las Vegas, Nevada (Las Vegas Exotics Racing, LLC, founded 2009). The company's core product is the supercar driving experience, in which customers drive a fleet of 75 supercars and 10 off-road vehicles across brands including Ferrari, Lamborghini, Porsche, McLaren, Aston Martin, Audi, Mercedes-AMG, Corvette, Acura NSX, and Ford Shelby. The facility features F1-grade TecPro safety barriers, large runoff areas, and the only in-ground LED lighting system in the United States, enabling nighttime driving operations. Complementary product lines include Vegas Superkarts (European-style outdoor go-kart racing on Sodikart RT10 karts), Vegas Off-Road Experience (custom Ford Baja race trucks on a 1-mile dirt track), ride-along experiences (including drifting in a Dodge Charger SRT Hellcat), 1-day high-performance driving programs, VIP packages, and the Speed Vegas Time Trial Challenge with a global online leaderboard.

The business operates on a direct-to-consumer, transaction-fee revenue model with per-lap packages (5 to 50+ laps) priced between $299 and $599 per 5-lap drive depending on vehicle, volume discounts up to 30% on larger purchases, and multi-car packages allowing driving up to 19 different supercars. Go-kart races start at $35 for 8 laps, off-road Baja experiences start at $299 for 5 laps, and drifting ride-alongs start at $99. Ancillary revenue streams include gift certificates (5-year expiration), on-board HD video and photo products, and an optional damage protection plan (up to $500,000 coverage). Customer segments center on Las Vegas tourists, group celebrations (bachelor/bachelorette parties, birthdays), corporate events and team-building, automotive enthusiasts, and VIPs. Reservations are booked online via exoticsracing.com or by phone, with walk-ins accepted, complimentary shuttle service from ARIA Resort & Casino, and transportation partnerships with Uber, Lyft, and Presidential Limousine. The company is privately held with no disclosed institutional capital, employs approximately 120 people across its wholly-owned subsidiaries, and reports 700,000+ lifetime customers served.

Name

Exotics Racing

Legal name

Las Vegas Exotics Racing, LLC

Website

https://exoticsracing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Exotics Racing operates an exclusive 1.3-mile Las Vegas racetrack offering paid supercar driving experiences (Ferrari, Lamborghini, Porsche, McLaren), plus go-kart and off-road Baja truck experiences, serving Las Vegas tourists, corporate groups, and VIPs via direct-to-consumer bookings.

Ownership category

akta.pro rank

Product category

Motorsports Driving Experiences

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports & Racing Experiences (THAJAFAF)

akta.pro secondary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

Keywords

• Supercar driving experiences
• Motorsports attractions
• Go-kart racing
• Off-road driving adventures
• Corporate group events

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Supercar Driving Experience Packages: Per-lap and multi-lap packages allowing customers to drive exotic supercars on the racetrack. Packages include 5 to 50+ laps with volume discounts up to 30% off for larger purchases. Multi-car packages allow driving up to 19 different supercars with savings up to $100 per additional car.
2. Ride-Along Experiences: Drifting ride-along experiences in Dodge Charger SRT Hellcat and supercar ride-alongs where professional drivers demonstrate vehicle capabilities to passengers
3. Off-Road Driving Experience: Baja truck off-road experience on 1-mile dirt track with jumps and high-speed corners. Priced from $299 for 5 laps with volume discounts available.
4. Go-Kart Racing: European-style outdoor go-kart racing with Sodikart RT10 karts. Individual races from $35 for 8 laps with multi-race discount packages available.
5. Gift Certificates and Packages: Gift certificates and pre-packaged experience bundles (Power Package, Performance Package, Elite Package, Extreme Package, Ultimate Package) with expiration date of five years from purchase date
6. On-Board Video and Photo Products: Purchase of On-Board HD video recordings capturing driver in seat with track position, speed, top speed, and fastest lap time. Customized photo packages also available.
7. Damage Protection Plan: Optional damage waiver add-on covering damage to Speed Vegas vehicles and racetrack property up to $500,000 with $0 deductible, purchased as optional add-on to driving experience

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Exotics Racing operates a motorsports experience venue at SpeedVegas Motorsports Park in Las Vegas, offering customers the opportunity to drive 50+ exotic supercars (Ferrari, Lamborghini, McLaren, Porsche, Aston Martin, Audi, Mercedes, Corvette, Ford Shelby, Acura NSX) on an exclusive 1.3-mile racetrack. The company also provides European-style outdoor go-kart racing on Sodikart RT10 karts, off-road driving experiences in custom Ford Baja trucks with 6-foot jumps, ride-along experiences, multi-car packages, VIP experiences, gift certificates, and the Speed Vegas Time Trial Challenge with a global leaderboard.

Product overview

Exotics Racing operates as a motorsports experience company offering three core products: the Supercar Driving Experience (the original and world's largest supercar driving experience with 50+ exotic vehicles including Ferrari, Lamborghini, Porsche, McLaren, Audi, Corvette, Aston Martin, Mercedes, Ford Shelby, and Acura NSX), Vegas Superkarts (European-style outdoor go-kart racing on Sodikart RT10 karts), and Vegas Off-Road Experience (Baja race truck driving with 6-foot jumps). Additional offerings include ride-along experiences, multiple car packages, 1-Day Driving Experiences for skill development, VIP packages, gift certificates, Time Trial Challenge competitions, and group/corporate events. The company operates from its exclusive 1.3-mile racetrack at SpeedVegas Motorsports Park located 15 minutes south of the Las Vegas Strip.

Differentiator

Problem solved

Functional benefit

Products and services

• Supercar Driving Experience The original and world's largest supercar driving experience allowing customers to drive 50+ exotic supercars (Ferrari, Lamborghini, McLaren, Porsche, Aston Martin, Audi, Mercedes, Corvette, Ford Shelby, Acura NSX) on an exclusive 1.3-mile private racetrack with professional instructors, technical briefing, discovery laps, and safety equipment included. Targeted at tourists, enthusiasts, and corporate groups visiting Las Vegas.
• Vegas Superkarts (Go-Kart Racing) European-style outdoor go-kart racing experience featuring Sodikart RT10 go-karts with 2D adjustable pedals, full floor covering, high-end seat belts, and single-seater steering wheel on a 1,600-foot track with 10 turns designed by professional racers. Individual races from $35 for 8 laps.
• Vegas Off-Road Experience Off-road driving experience on a 1-mile dirt track with 3 jumps, 8 turns, and 15-degree banking featuring custom-built Ford Baja race trucks capable of 6-foot jumps and 90 MPH top speed. Priced from $299 for 5 laps with volume discounts up to 30% off.
• Ride-Along Experience Passenger experience in Dodge Charger SRT Hellcat (707 hp, 650 lb-ft torque) drifting and supercar ride-alongs where professional drivers demonstrate vehicle capabilities. Drifting ride-along from $99/2 laps.
• Multiple Car Packages Multi-car driving packages allowing customers to drive up to 19 different supercars with savings of up to $100 off each additional car.
• 1-Day High Performance Driving Experience Full-day programs focused on a single car type (Porsche 992 GT3, McLaren GT4, Ferrari 488 Challenge Evo, Lamborghini Huracan) with extended track time and professional coaching for skill development.
• VIP Experiences Premium experience packages with enhanced amenities and exclusive offerings for high-value customers.
• Gift Certificates Gift packages available in preset amounts (Power Package, Performance Package, Elite Package, Extreme Package, Ultimate Package) or custom values, valid for 5 years from purchase date.
• Speed Vegas Time Trial Challenge World's largest motorsports competition at Exotics Racing Las Vegas featuring automatic live and online ranking for comparing lap times against other drivers globally.
• Group Events / Corporate Events Corporate event hosting and group experiences including bachelor parties, bachelorette parties, team building events, and private track rentals.
• Exotics Racing Racetrack (SpeedVegas Motorsports Park) Exclusive 1.3-mile racetrack facility located on Las Vegas Boulevard, 15 minutes south of the Strip, designed by professional racing drivers with 2,000 ft main straightaway, hairpins, double apex turns, fast sweepers, chicanes, large runoff areas, F1-grade TecPro safety barriers, and the only in-ground LED lighting system in the U.S. Top speed capability of 140 mph.
• Lamborghini Temerario Lamborghini's latest hybrid performance supercar added to the driving experience fleet in 2026, producing 907 hp with 0-62 mph in 2.7 seconds. Available at SPEED VEGAS Motorsports Park.
• Ferrari 296 Challenge Ferrari 296 Challenge race car added to fleet in March 2026, built for Ferrari's one-make racing series and described as one of the closest experiences to being a real professional race car driver.
• Damage Protection Plan Optional damage waiver add-on covering damage to Speed Vegas vehicles and racetrack property up to $500,000 with $0 deductible, purchased as optional add-on to driving experience.
• On-Board HD Video and Photo Products On-Board HD video recordings capturing driver in seat with track position, speed, top speed, and fastest lap time. Customized photo packages also available.

Quantifiable outcome

• 700,000+ satisfied customers served
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Clark CountyminorOthers · 9 December 2025Community partnership for mental health awareness initiative. Speed Vegas partnered with Clark County and the Cook Center for Human Connection to bring awareness to mental health issues. The initiative brought together voices from across the Las Vegas community including local leaders, athletes, entertainers, and community members.
• Cook Center for Human ConnectionminorOthers · 9 December 2025Charitable partnership to support families across Clark County with resources, guidance, and hope. Speed Vegas donated over 1,000 brand-new mattresses to families across Southern Nevada. Team members volunteered on-site to help coordinate distribution.
• Clark County Commissioner Justin JonesminorOthers · 9 December 2025Partnership with local government representative for community giving initiative. Donated over 1,000 mattresses to families across Southern Nevada during holiday season.
• Presidential LimousineminorChannel Partner/ Reseller/ DistributorTransportation partner providing limousine service option for Supercar experience customers. Offers premium transportation experience combined with driving experiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• K1 Speed: K1 Speed is the largest indoor go-kart operator in the U.S. with European-style karts and global leaderboards, directly comparable to Exotics Racing's Vegas Superkarts product as a go-kart racing experience targeting tourists, group events, and corporate customers.
• Simraceway Performance Driving Center: Simraceway operates a motorsports facility in Sonoma, California, offering driving experiences, karting, and instruction on road courses, providing a comparable multi-product motorsports venue experience targeting enthusiast tourists.
• Monticello Motor Club: Monticello Motor Club is a private motorsports club in New York with 4.1 miles of track and instruction programs, comparable to SpeedVegas as a facility-based driving experience venue with premium membership and experience packages.
• NASCAR Racing Experience: NASCAR Racing Experience offers ride-alongs and driving experiences in real NASCAR race cars at multiple U.S. tracks, targeting the same Las Vegas-adjacent tourist thrill-seeking customer with a stock-car-focused variant of the track experience.
• Dream Racing: Dream Racing operates a supercar driving experience at the Las Vegas Motor Speedway with a fleet including Ferrari, Lamborghini, Porsche, and Audi, offering similar instructor-led track experiences and competing directly with Exotics Racing for the same Las Vegas tourist customer.
• The Motorsport Lab: The Motorsport Lab offers driving experiences with exotic supercars (Ferrari, Lamborghini, Porsche) on road courses across multiple U.S. cities, providing a comparable instructor-led track experience business model targeting enthusiast tourists and special-event customers.

Broad incumbents

• Bondurant School of High Performance Driving: Bob Bondurant School is a long-standing high-performance driving school offering professional and consumer driving courses in Phoenix, targeting the same enthusiast customer with track-based instruction but focused more on skill development than exotic car thrills.
• Porsche Experience Center: Porsche Experience Centers in Los Angeles, Atlanta, and elsewhere let customers drive new Porsche models on dedicated tracks with professional coaching, representing an OEM-owned incumbent in the premium track experience category.
• Skip Barber Racing School: Skip Barber operates one of the most established performance driving and racing schools in the U.S., offering open-track and car-rental programs that overlap with Exotics Racing's instruction-led track experience offering.
• Ferrari Corse Clienti: Ferrari Corse Clienti is Ferrari's official track program that lets Ferrari owners drive XX-program and F1 Clienti cars at circuits worldwide, representing an OEM-owned incumbent in the high-end track car experience category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/speed_vegas
• TikToktiktok.com/@speed_vegas
• Xx.com/exoticsracing
• Facebookfacebook.com/exoticsracing
• LinkedInlinkedin.com/company/exotics-racing

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exotics Racing