MertzCrew
MertzCrew is a privately held Orlando-based SaaS company founded in 2001 that provides a cloud-based all-in-one crew management platform for live event AV production companies, handling freelancer sourcing, compliant contracting, insurance, scheduling, time tracking, and payments for freelance AV technicians.
- Company typePrivate
- Founded2001
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MertzCrew does
MertzCrew is a privately held, bootstrapped US SaaS company founded in 2001 and headquartered in Orlando, Florida, that provides a cloud-based all-in-one crew management platform purpose-built for live event audiovisual (AV) production companies. The platform centralizes the freelancer lifecycle — sourcing from a network of thousands of AV technicians, compliant contracting with federal/state-specific labor law enforcement (including California AB5 via the integrated PayrollCrew Calculator), general liability and workers' compensation insurance provisioning, scheduling, time tracking, invoice approvals, and Net 25/30 payment processing — behind a single dashboard with a companion native mobile app for iOS and Android. The company also offers a Private/Public Broadcasting job-distribution feature, auto-generated crew-list Excel exports, an invoice Clarify tool, a project-name/history feature, and Gofer, an AI-powered scheduling assistant launched in September 2025 that recommends freelancer assignments using historical workforce data.
The product is sold on a subscription basis with disclosed Pro and Enterprise tiers and a 12-month free-trial onboarding motion. Distribution is sales-led (direct demos, 15-minute assessment calls, contact forms) combined with event marketing at industry trade shows such as InfoComm (where MertzCrew is a recurring sponsor with booth presence) and Jumpstart Dallas workshops. The company serves two primary user segments within the same vertical — AV production companies procuring freelance labor and the AV technicians/freelancers themselves — and, secondarily, corporate event planners. Headcount is reported at 11-50 employees, and no institutional funding has been disclosed; ownership commentary suggests founder-led operations under President Gabe Solomon and VP of Business Development Wallace L. Johnson, CTS.
MertzCrew firmographics
Firmographics- Name
- MertzCrew
- Legal name
- Mertzcrew
- Website
- https://mertzcrew.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MertzCrew is a privately held Orlando-based SaaS company founded in 2001 that provides a cloud-based all-in-one crew management platform for live event AV production companies, handling freelancer sourcing, compliant contracting, insurance, scheduling, time tracking, and payments for freelance AV technicians.
- Ownership category
- akta.pro rank
MertzCrew industry classification
Industry- Product category
- AV Crew Management Software
- NAICS
- Temporary Help Services (56132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)
- akta.pro secondary industries
- Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ), Contractor / Freelancer Payments (FSAMAKAC), Workforce Time, Attendance & Scheduling Administration (BPAAAIAI), Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)
Keywords
Where MertzCrew is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Markets served
MertzCrew business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: MertzCrew operates as a SaaS platform providing subscription-based access to their AV crew management software. The platform handles freelancer contracting, insurance, and payment processing as part of the service.
- Freelancer Management Services: The company handles administrative duties including compliant contracts, freelancer payments, and processed W9s/1099s as part of their core service offering. Insurance protection with general liability and workers' compensation coverage is provided.
- PayrollCrew California Compliance: Specialized payroll solutions for California AB5 compliance, integrated into the platform to handle complex day rate calculations and overtime requirements specific to the California market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial Period |
| Subscription | Monthly | Pro Plan |
| Subscription | Annual | Enterprise Plan |
| Subscription | Monthly | VIP Access Value |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MertzCrew product offering
Product offeringCore offering
MertzCrew provides a cloud-based all-in-one AV crew management platform that enables live event AV production companies to source, contract, schedule, insure, and pay freelance AV technicians from a single system. The platform bundles compliant contracting (federal, state, local, including California AB5), general liability and workers' compensation insurance, time tracking, and payment processing (Net 25/30 terms), with optional AI scheduling (Gofer), a California payroll calculator (PayrollCrew), and native iOS/Android apps. Freelancers join the network free of charge, while paying customers are AV production companies subscribed to Pro or Enterprise plans.
Product overview
MertzCrew is a cloud-based all-in-one AV crew management platform for live event companies. The core platform provides scheduling, contracting, insurance management, time tracking, and payment processing for freelance AV technicians. The product portfolio includes the core MertzCrew Platform, Gofer AI scheduling assistant, PayrollCrew Calculator for California compliance, Private and Public Broadcasting features for job distribution, Clarify Tool for invoice management, Help Center for training, Auto-Generated Crew Lists, Project Name/History Feature, Direct Contractor Management, and a native Mobile App for iOS and Android. These modules work together to streamline the complete freelancer management lifecycle from sourcing to payment.
Differentiator
Problem solved
Functional benefit
Brands
- PayrollCrew: A payroll management solution partnership that provides California-specific payroll calculations, day rate solutions, and compliance tools for AV freelancers working under AB5 labor laws.
- Gofer
Products and services
- MertzCrew Platform Cloud-based all-in-one AV crew management system for live event AV production companies to source, contract, schedule, insure, and pay freelance AV technicians from a single dashboard, with built-in insurance, compliance (including California AB5), and Net 25/30 payment terms.
- Gofer (AI Scheduling Assistant) AI-powered scheduling assistant that helps AV production teams identify and assign the right freelance technicians to live event projects by leveraging workforce intelligence and historical project data, accelerating crew booking decisions.
- PayrollCrew Calculator Standalone payroll calculator tool integrated with the MertzCrew platform that computes California AB5-compliant day rate solutions (4, 5, 8, and 10-hour rates), including overtime and meal/rest break adjustments, for AV freelancers working in California.
- MertzCrew Mobile App Native iOS and Android mobile application that enables AV freelancers to manage profiles, view job assignments, submit timesheets, and complete onboarding tasks from mobile devices, available on the Apple App Store (id 1496552482) and Google Play (com.mertzcrew).
Quantifiable outcome
- Clients can start using Mertzcrew immediately after providing system settings and labor resource information
- +2 more outcomes
Companies that use MertzCrew
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
MertzCrew technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
MertzCrew partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PayrollCrewcorePartnership with PayrollCrew to provide specialized payroll solutions for California AB5 compliance. The integration enables MertzCrew to offer day rate solutions (4, 5, 8, and 10-hour rates) that comply with California payroll requirements, including overtime and meal/rest break calculations. The PayrollCrew Calculator provides visibility into California-specific payroll requirements for accurate billing.
- Nationwide VideominorNationwide Video provides technician training courses taught by industry professionals with 15-25+ years of Pro AV field experience. MertzCrew offers a 10% discount on these courses to registered freelancers as part of the partnership.
- Evolve AcademyminorPartnership focused on helping freelance AV technicians develop their craft and increase earning potential. Evolve Academy offers a 10% discount on training classes to technicians registered with MertzCrew. The partnership helps technicians provide higher levels of skilled service.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MertzCrew competitors and assessment
Company assessmentDirect peers
- FieldHub: FieldHub provides crew and freelancer management software purpose-built for the live event production industry, closely overlapping with MertzCrew's vertical focus on AV technician scheduling and payments.
- CrewBoss: CrewBoss offers crew management and scheduling tools for live event production companies, directly competing with MertzCrew for AV freelancer sourcing, scheduling, and compliance workflows.
- Shiftgig: Shiftgig is an event and hospitality staffing platform connecting businesses with on-demand gig workers, comparable to MertzCrew's two-sided marketplace of event freelancers.
- PopBookings: PopBookings provides staffing and crew booking software for events, agencies, and brand activations, serving the same freelance event labor market as MertzCrew.
Broad incumbents
- WorkMarket (by ADP): WorkMarket is a contingent workforce management platform owned by ADP that handles contractor sourcing, onboarding, and payments across industries, overlapping with MertzCrew's freelancer management functionality at greater scale.
- Magnit: Magnit (formerly PRO Unlimited) is a large Vendor Management System (VMS) provider for contingent workforce management, competing with MertzCrew for enterprise contingent labor programs.
- Beeline: Beeline is a leading vendor management system (VMS) for contingent labor, offering workforce management capabilities that overlap with MertzCrew's freelancer scheduling and compliance features.
- ADP: ADP is a dominant HR and payroll incumbent offering workforce management and contractor payments solutions that overlap with MertzCrew's payroll and time-tracking functionality, with vastly greater scale.
- Gusto: Gusto is a payroll, HR, and benefits platform for small and mid-sized businesses with growing contractor payment capabilities, representing a horizontal incumbent that could expand into event freelancer workflows.
Emerging players
- WorkJam: WorkJam provides frontline workforce management including scheduling, communication, and task management, with partial overlap to MertzCrew's scheduling and time-tracking capabilities for hourly and contract workers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MertzCrew social profiles
Digital presenceMertzCrew financial estimates
Financial estimateRevenue estimate
Valuation estimate
MertzCrew leadership team
Management profileNumber of profiles
Profiles2 records
MertzCrew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MertzCrew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MertzCrew
What does MertzCrew do?
MertzCrew provides a cloud-based all-in-one AV crew management platform that enables live event AV production companies to source, contract, schedule, insure, and pay freelance AV technicians from a single system. The platform bundles compliant contracting (federal, state, local, including California AB5), general liability and workers' compensation insurance, time tracking, and payment processing (Net 25/30 terms), with optional AI scheduling (Gofer), a California payroll calculator (PayrollCrew), and native iOS/Android apps. Freelancers join the network free of charge, while paying customers are AV production companies subscribed to Pro or Enterprise plans.
Is MertzCrew a public or private company?
MertzCrew is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MertzCrew founded?
MertzCrew was founded in 2001. It employs 11 to 50 people.
Where is MertzCrew based?
MertzCrew is headquartered in Orlando, United States, in the North America region.
How does MertzCrew make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are freelancer Management Services and payrollCrew California Compliance.
Who are MertzCrew's main competitors?
Direct peers on record are FieldHub, CrewBoss, Shiftgig and PopBookings. Broad incumbents are WorkMarket (by ADP), Magnit, Beeline, ADP and Gusto. WorkJam is listed as an emerging player.
Does MertzCrew have an API?
No public API is recorded for MertzCrew.
What industry is MertzCrew in?
MertzCrew's product category is AV Crew Management Software. Its primary akta.pro industry code is BPACAGAB, Agent of Record (AOR) / Contractor Engagement Services, with a secondary code of BPACAKAJ, Workforce Management & Scheduling Outsourcing (Non-payroll). Its NAICS code is 56132 and its SIC code is 7361.