Openn Negotiation

What Openn Negotiation does

Openn Negotiation (legal entity: Openn Pty Ltd) is a Perth-headquartered, Australia-founded SaaS company that provides a digital real estate transaction platform enabling licensed agents to run property sales through transparent, real-time negotiation processes. Its core product, Openn Negotiation, supports Private Treaty, Auction, Tender, and Private Sale sales methods, with proprietary features including live auction capabilities, real-time offer ranking, electronic contract signing, and a 24/7 communication layer that keeps buyers, sellers, and agents informed throughout the transaction. The platform is delivered via a web application and native iOS and Android applications, and is extended through a set of modules — Openn Offers, Openn Tender, Digital Real Estate Contracts, Lead Generation, Selling Stale Listings, and Attracting More Buyers — that collectively form a platform-plus-modules architecture.

The company serves primarily real estate agents and agencies in Australia and New Zealand, with Property Buyers and Property Sellers as adjacent end-user segments. Its named enterprise customers include major franchise brands such as Ray White, Harcourts, RE/MAX, Professionals, Century 21, Elders Real Estate, LJ Hooker, Acton | Belle Property, Semple Property Group, and Nest Realty, indicating penetration across the largest networks in the Australian agency market. In March 2021, Openn raised strategic funding from Second Century Ventures (the venture arm of the US National Association of Realtors) and established a partnership with OnTheHouse, a CoreLogic consumer property platform, to integrate its digital sales methods into broader property research workflows. The corporate group is organised across three wholly-owned operating entities: Openn Pty Ltd, Openn Tech Pty Ltd, and Openn World Pty Ltd, with recent corporate activity indicating new ownership across these entities.

Openn generates revenue through subscription/platform fees paid by agents and agencies, with annual billing cadence and custom enterprise pricing that is not publicly disclosed. The company employs 11-50 staff, distributes through demo-based direct sales, mobile app stores, and content marketing (blog, social, podcast, email), and has been operating since 2016. Its go-to-market targets Australian and New Zealand franchise networks through direct relationships, supported by an ecosystem integration strategy via its partnership with CoreLogic's OnTheHouse platform.

Name

Openn Negotiation

Legal name

Openn Pty Ltd

Website

https://openn.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Openn Negotiation is an Australian SaaS company that provides a digital real estate transaction platform, enabling agents in Australia and New Zealand to run transparent property sales via live auctions, tenders, offers, and electronic contract signing.

Ownership category

akta.pro rank

Product category

Real Estate Transaction Software

NAICS

Software Publishers (5132), Offices of Real Estate Agents and Brokers (5312)

SIC

Services-Prepackaged Software (7372), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industries

Real Estate Auction Services (FSAEAJAL), Auction-based Generalist Marketplaces (CRAFAAAC)

Keywords

• Digital property auctions
• Real estate negotiation software
• Online tender management
• Transparent property bidding
• Electronic real estate contracts

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform/Subscription Fees: Openn generates revenue through platform fees charged to agents for using their digital sales methods. The platform offers multiple products including Openn Negotiation, Openn Offers, and Openn Tender.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Openn Negotiation provides a digital sales platform for residential real estate that lets qualified buyers submit and view offers in real time during a sales campaign. It supports multiple sales methods — Private Treaty, Auction, Tender, and Private Sale — within a single workflow, and bundles electronic signing of real estate contracts so negotiation and execution happen in one online environment. The product is sold to real estate agencies, with buyers and sellers participating as users of the agent-licensed campaign.

Product overview

Openn is a digital real estate transaction platform operating as a platform-plus-modules architecture. The core product is Openn Negotiation, which provides real-time, transparent digital property transactions supporting Private Treaty, Auction, Tender, and Private Sale methods. The platform is complemented by specialized modules including Openn Offers (offer management), Openn Tender (confidential bidding), Digital Real Estate Contracts (electronic signing), Lead Generation (buyer/seller capture), Selling Stale Listings (revitalization), and Attracting More Buyers (engagement marketing). The platform is available in Australia and New Zealand, with native mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Openn Negotiation: Digital negotiation platform for real estate transactions
• Openn Offers
• Openn Tender

Products and services

• Openn Negotiation Digital sales platform for real estate agents that runs transparent, real-time online bidding and negotiation campaigns for residential property listings, supporting qualified buyers in submitting and viewing offers.
• Openn Offers Offer management tool that lets real estate agents collect, rank, and act on buyer offers for a property during a sales campaign.
• Openn Tender Tender management capability that runs a structured, time-bound tender process for selling a property, with qualified buyers submitting sealed offers inside the platform.
• Digital Real Estate Contracts Electronic signature solution purpose-built for real estate contracts, enabling agents and parties to execute sale documents digitally once terms are agreed.

Quantifiable outcome

• 16 qualified buyers competing with 72 offers over 8 days on a single property
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• OnTheHousecoreStrategic or Co-development PartnerOnTheHouse.com.au Pty Ltd, CoreLogic's consumer property research and listing platform, has partnered with Openn. This partnership integrates Openn's digital sales methods with OnTheHouse's property research and listing platform, allowing consumers to access transparent digital property transactions through the OnTheHouse platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• REA Group: Australia's dominant residential property portal operating realestate.com.au. As a large incumbent with deep agent relationships and capital, REA could integrate transparent online bidding features that directly compete with Openn's core offering.
• PropTrack: ANZ property data and insights provider (REA Group subsidiary) offering agent and consumer tools. Could expand into the digital sales and auction workflow space that Openn targets.
• CoreLogic: Owner of OnTheHouse, Openn's current integration partner. CoreLogic provides property data, analytics, and listings infrastructure across ANZ and could choose to bring transparent bidding in-house, displacing Openn.
• Domain Holdings: Major ANZ property portal backed by Nine Entertainment. Domain's agent-facing platform and consumer reach make it a natural adjacent competitor that could expand into digital sales/auction workflows.

Regional players

• Emoov / Nested (UK PropTech peers): UK-focused digital estate agency and property transaction platform. Comparable as a technology-driven property transaction model in a geography outside Openn's ANZ footprint.

Emerging players

• Square Yards: PropTech platform operating online property auctions and transaction tools in India and the Middle East. Comparable to Openn as a digital-first real estate transaction/auction platform targeting agents and buyers.
• Offr: Ireland-based online property offer and auction platform for agents. Direct comparability in offering transparent digital offer/auction workflows to real estate agents in a regional market.
• Houseology: Digital property transaction and auction platform in the UK offering online bidding and agent tools. Comparable product model targeting transparent digital property sales in a defined geography.
• Conveyancing.com.au / triConvey: ANZ-focused digital property transaction platform offering e-conveyancing, digital contracts, and agent tools. Overlaps with Openn's digital contracting and transaction workflow product modules.
• Estated: US-based property data and transaction technology provider for real estate professionals. Overlaps with Openn's data advantage thesis around transaction and buyer behaviour data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Opennegotiation
• YouTubeyoutube.com/c/Opennaustralia
• Facebookfacebook.com/OpennNegotiation
• LinkedInlinkedin.com/company/open-negotiation
• Instagraminstagram.com/opennaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Openn Negotiation