Linkando

What Linkando does

Linkando GmbH is a German SaaS company, founded in 2016 and headquartered in Landau in der Pfalz, that builds AI-powered digital playbooks and meeting management software for the German-speaking market. The core product, Linkando Playbooks, generates structured sales conversation guides (Mitarbeiter-Playbooks) and customer self-qualification flows (Kunden-Playbooks) in approximately five minutes using AI prompts, with pre-built templates for German financial services use cases such as retirement planning, health insurance, auto insurance, and child provision. A second product line, Linkando Meetings, provides digital gremien management with compliant voting, agenda management, and automated minutes for formal assemblies, municipalities, and associations.

The platform is browser-based with native integrations into Zoom, Microsoft Teams, Salesforce, HubSpot, and Dynamics 365, plus a Chrome/Edge sidebar extension and iOS/Android mobile apps. Sub-brands include Linkando X (co-developed with Deutsche Telekom and hosted in Open Telekom Cloud), Linkando Teammate (an agentic AI digital colleague launched in 2024), and WebPlays for web-based lead qualification. Data is hosted in GDPR-compliant EU infrastructure, and the company holds gpaNRW certification for digital committee sessions and ISO 27001 server certification.

The business runs on a hybrid go-to-market model: a self-serve product-led motion with a 14-day free trial and a €49/month Pro plan, combined with a sales-assisted enterprise motion (custom multi-year contracts for agencies, brokers, and structurevertrieb) and a growing channel partner ecosystem (netgo, ChannelXperts, broadify, SAP, CAS Software, Aptean/Sycat, and Deutsche Telekom). Named customers include AXA (insurance), paladinum GmbH, netgo, ChannelXperts, and broadify. The company is privately held, with two managing directors (Volker Wiora and Christian Bohr), operates with 11–50 employees, and has no disclosed external funding rounds.

Name

Linkando

Legal name

Linkando GmbH

Website

https://linkando.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Linkando GmbH is a German SaaS company that provides AI-powered digital sales playbooks and formal meeting management software primarily to financial services professionals, insurance agents, and public sector bodies in German-speaking markets.

Ownership category

akta.pro rank

Product category

Sales Enablement Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Convention and Trade Show Organizers (561920)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

akta.pro secondary industries

Fintech & Payments Partner / ISO Referral Networks (FSAEAMAK), Helpdesk & End-User Support Services (BPAEABAB)

Keywords

• Sales enablement software
• AI conversation guides
• Digital meeting management
• Financial sales playbooks
• Lead qualification platform

Headquarters

HQ city

Landau In Der Pfalz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Pro Plan: Monthly subscription at €49/month (excluding VAT) with 14-day free trial. Includes conversation guides, customer qualification checks, AI analysis, multilingual support, monthly cancellable.
2. Enterprise/Custom Plans: Custom pricing for agencies, brokers, and structurevertrieb requiring multiple users, areas, and processes. Provided on request basis.
3. Live Support Add-on: Interactive video conference support sessions for onboarding and training, billed at €150/hour for basic support tier customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Linkando operates a cloud-based SaaS platform that provides AI-generated digital sales playbooks and intelligent forms to help financial advisors, insurance agents, and B2B sales teams run structured customer conversations, qualify leads, and activate existing customers. The same platform also delivers compliant digital meeting management (Linkando Meetings) for formal assemblies, committee meetings, and hybrid member meetings with digital voting, agenda management, and automated minutes. Customers access the product through a self-serve browser app, a 14-day free trial, mobile apps, and a browser sidebar extension.

Product overview

Linkando is a cloud-based SaaS platform offering two main product lines: (1) Linkando Playbooks - AI-powered digital sales guides and interactive forms for sales teams that enable structured customer conversations, lead qualification, and sales process optimization; (2) Linkando Meetings - meeting management software for formal assemblies, committee meetings, and business meetings with digital voting, agenda management, and hybrid meeting capabilities. The platform also includes Linkando X (Telekom partnership), Linkando Teammate (Agentic AI), and WebPlays for web-based customer interactions. Key features include real-time sales support, buyer readiness scoring, multilingual capabilities, and extensive integrations with CRM systems, video conferencing tools, and productivity platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Linkando Playbooks: AI-powered digital conversation guides for sales and customer engagement in the financial services sector.
• Linkando Meetings
• Linkando X
• Linkando Teammate

Products and services

• Linkando Playbooks Cloud-based AI-powered digital playbook platform that lets sales teams generate structured conversation guides (Mitarbeiter-Playbooks) and customer-facing qualification flows (Kunden-Playbooks) in minutes. Targets financial advisors, insurance agents, brokers, and B2B sales teams in the DACH market.
• Linkando Meetings Meeting management software for formal assemblies, municipal committees, and member organisations. Provides digital agendas, QR-code participant check-in, compliant voting and election tools, and automated minutes.
• Linkando X Telekom-co-developed edition of the Linkando playbook platform, hosted in Deutsche Telekom's Open Telekom Cloud. Targets enterprise and public-sector customers via Telekom's distribution channels.
• Linkando Teammate Agentic AI digital colleague that augments Linkando Playbooks by autonomously handling recurring customer-service tasks using combined audio, video, and text capabilities.
• WebPlays

Quantifiable outcome

• Create first playbook in 5 minutes
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature12 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Deutsche TelekomcoreStrategic or Co-development PartnerCo-developed Linkando X product distributed through Telekom to business customers. Hosted in Open Telekom Cloud (OTC). Strategic partnership for public sector and Mittelstand market expansion in Germany.
• ZoomcoreTechnology or IntegrationNative integration with Zoom, Zoom X, and Microsoft Teams. Linkando available in Zoom App Marketplace. In-app playbook access during video conference calls.
• renteventminorImplementation/ SI/ Consulting PartnerEvent technology service partner providing nationwide support for digital and hybrid meetings including technical equipment, platform configuration, and on-site service.
• SAECONminorImplementation/ SI/ Consulting PartnerIT service partner for technical support of digital member meetings and sales/distribution partner for complete digital meeting solutions.
• netgocoreChannel Partner/ Reseller/ DistributorGermany-wide IT service provider using Linkando for customer journey-oriented playbooks to identify customer needs and bring the right experts into conversations.
• ChannelXperts GmbHcoreChannel Partner/ Reseller/ DistributorChannel ecosystem enablement partner using Linkando partner mode to make dealers and the entire channel ecosystem more successful.
• broadify GmbHcoreChannel Partner/ Reseller/ DistributorLead qualification specialist using WebPlays for fast lead qualification with GDPR-compliant data handling.
• BVMW e.V.coreGTM or Marketing PartnerBundesverband mittelständische Wirtschaft partnership for Digital Efficiency Score assessments and joint events at Haus des Mittelstands.
• Metropolregion Rhein-NeckarminorGTM or Marketing PartnerRegional business network membership for networking and visibility in the Rhine-Neckar metropolitan region.
• TechBoost TelekomminorGTM or Marketing PartnerTechBoost accelerator program membership providing additional visibility and support for startup growth.
• Rot-Weiss EssenminorOthersSports sponsorship for regional visibility and community engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Showpad: Showpad is a sales enablement platform offering interactive content, training, and coaching tools for sales teams. It directly competes with Linkando Playbooks in the structured sales conversation and sales content enablement category, serving similar B2B sales organizations with subscription SaaS.
• Highspot: Highspot is a sales enablement platform providing AI-powered content management, sales plays, and buyer engagement tools. It competes with Linkando on AI-driven sales guidance and playbook functionality for enterprise B2B sales teams.
• Bigtincan: Bigtincan is a sales enablement and readiness platform with AI-powered sales playbooks, content management, and buyer engagement features. It competes with Linkando Playbooks in the AI-driven sales guidance category, particularly for distributed sales teams.
• Pitcher: Pitcher is a sales enablement platform focused on mobile-first content, guided selling, and interactive presentations. It competes with Linkando in providing structured sales playbooks and conversation guidance for field and inside sales teams in industries including financial services.

Broad incumbents

• Salesloft: Salesloft is a sales engagement platform with email cadences, calls, and conversation intelligence. While broader than Linkando, it overlaps in structuring sales conversations and integrates with the same CRMs (Salesforce, HubSpot), positioning it as a broader incumbent in the sales productivity space.
• Gong.io: Gong is a revenue intelligence platform that records, transcribes, and analyzes sales conversations. As an adjacent incumbent, it captures similar sales conversation data that Linkando's playbooks aim to guide, and is a potential competitor in the AI-driven sales coaching category.
• Salesforce Sales Cloud / Einstein: Salesforce is the dominant CRM platform with Einstein AI providing sales guidance, conversation intelligence, and lead scoring features natively. As a host platform to which Linkando integrates, it represents a competitive threat if native sales playbook and guided-selling features expand.

Emerging players

• Demoboost: Demoboost is a sales demo and playbook platform that creates interactive, personalized sales experiences. It overlaps with Linkando's interactive playbook and structured sales conversation offering for B2B sales teams seeking to improve demo conversion.
• BoardEffect: BoardEffect provides board meeting management software for associations, nonprofits, and public sector organizations. It overlaps with Linkando Meetings in the formal meeting management, voting, and governance category, particularly for member-based organizations in regulated industries.
• OnBoard by Passageways: OnBoard is a board meeting and governance platform for boards of directors, committees, and member-based organizations. It competes with Linkando Meetings (and Agovo) in the formal, compliant meeting space with voting, agendas, and minutes for associations and public sector entities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/linkando
• Facebookfacebook.com/insights.Linkando

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linkando