Demoboost
Demoboost is a Warsaw-based B2B SaaS company that provides an AI-powered demo automation and revenue intelligence platform, enabling presales, sales, and marketing teams at mid-market and enterprise software companies to create, personalize, and analyze interactive product demos.
- Company typePrivate
- Founded2019
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Demoboost does
Demoboost is a Warsaw-based B2B SaaS company founded in 2019 that operates an AI-powered demo automation and revenue intelligence platform for mid-market and enterprise software companies. The platform enables revenue teams across presales, sales, marketing, customer success, and channel partner functions to create, distribute, personalize, and analyze interactive product demos across six formats — HTML product tours, sandbox demos, live demo overlays, screenshot-based demos, mobile demos, and video demos. Core technology layers include Demoboost AI for generative demo building, AI avatars and video narration, AI Translate across 170+ languages, AI Narrative and speaker notes, AI Persona-based narration, and AI Graph Variables for data personalization, alongside Demo Analytics that surfaces feature-level engagement, completion rates, drop-offs, and buyer intent signals. The platform also offers Digital Sales Rooms for stakeholder-mapped deal follow-up, Demo Navigation (playlists, menus, choose-your-own-journey), Global Webhooks for ecosystem connectivity, and an Enterprise Ready module with SSO, whitelabeling, and roadmap alignment.
Demoboost monetizes through an annual subscription SaaS model with four tiers — Start Up at $375/month, Essentials at $600/month, Growth at $1,200/month, and Enterprise (custom pricing) — all billed annually, with professional services hours included at higher tiers. The company sells primarily through a direct enterprise field sales motion supported by inside sales, targeting B2B SaaS companies globally with named customers including Celonis, Bosch, Hitachi, AvePoint, PwC, 3DS, SupplyOn, Spryker, Voucherify, Boost.ai, and AMCS, with a stated base of 500+ B2B sales teams. The company is led by co-founders including Anna Decroix and Paweł Jaszczurowski (CEO), maintains offices in Warsaw (HQ) and Krakow (engineering hub), and is privately held after raising €1.7M pre-seed in October 2022 and €2.8M seed in February 2026, co-led by Digital Ocean Ventures and RIO (Rafał Brzoska's family office) with B-Value participation. Management reports ARR has tripled over the past few years and is preparing for a Series A within 12-18 months.
Demoboost firmographics
Firmographics- Name
- Demoboost
- Legal name
- Demoboost Sp. z o.o.
- Website
- https://demoboost.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Demoboost is a Warsaw-based B2B SaaS company that provides an AI-powered demo automation and revenue intelligence platform, enabling presales, sales, and marketing teams at mid-market and enterprise software companies to create, personalize, and analyze interactive product demos.
- Ownership category
- akta.pro rank
Demoboost industry classification
Industry- Product category
- Demo Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Demoboost is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Demoboost business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Subscription SaaS: Annual subscription model with four pricing tiers: Start Up ($375/month), Essentials ($600/month), Growth ($1,200/month), and Enterprise (custom pricing). All tiers are billed annually. Professional services hours included at higher tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Start Up - For individual creators and small teams at $375/month |
| Subscription | Annual | Essentials - For growing teams at $600/month |
| Subscription | Annual | Growth - For sales and presales teams at $1,200/month |
| Subscription | Annual | Enterprise - Custom pricing for large organizations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Demoboost product offering
Product offeringCore offering
Demoboost is an all-in-one demo automation platform that enables B2B sales, presales, and marketing teams to create interactive product demos in six formats (HTML tours, sandbox, live overlay, screenshot, mobile, and video), distribute them across the buyer journey via playlists, choose-your-own-journey navigation, and Digital Sales Rooms, and convert engagement data into buyer intent signals and revenue intelligence. The platform adds AI-assisted demo building, AI narration, AI translation across 170+ languages, and native integrations with Salesforce, HubSpot, and 10,000+ apps via Zapier. Enterprise-grade capabilities include SSO, whitelabeling, dedicated strategy support, and ISO 27001/GDPR-compliant EU hosting.
Product overview
Demoboost is an all-in-one demo automation platform for B2B revenue teams that combines demo creation, distribution, AI-powered personalization, analytics, and revenue intelligence. The core platform supports six demo formats (HTML product tours, sandbox demos, live demo overlays, screenshot-based demos, mobile demos, and video demos) through the Interactive Product Demos module. Demoboost AI provides AI-assisted building, avatars, narration, and localization. Demo Analytics delivers engagement tracking and buyer intent signals. Digital Sales Rooms extend demos into deal follow-up. The Enterprise tier adds SSO, whitelabeling, and advanced AI personalization. Distribution is enabled through Demo Navigation (Playlist, Choose Your Own Journey, Demo Menu). Integration with Salesforce, HubSpot, and Zapier connects demo data to CRM and revenue workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Demoboost Platform (Core) All-in-one demo automation platform that enables revenue teams to create interactive product demos, distribute them across the buyer journey, and turn engagement data into buyer intent signals and revenue intelligence, sold as an annual subscription across four pricing tiers (Start Up, Essentials, Growth, Enterprise).
- Demoboost AI AI-powered layer for the Demoboost Platform that provides AI-assisted demo building, AI avatars and video narration, AI Narrative and Speaker notes generation, AI Persona-based narration, AI Graph Variables, AI Themes, and AI Translate for localization across 170+ languages, enabling personalized demo creation at scale.
- Digital Sales Rooms Module extending the Demoboost Platform into structured deal follow-up and buyer enablement by providing centralized access to multiple demos for purchasing stakeholders, stakeholder mapping with tailored content, and engagement analytics on content consumption.
- Demo Analytics Analytics and intelligence module of the Demoboost Platform providing feature-level engagement analytics, viewer-level activity tracking, completion rates and drop-offs, buyer intent signals, and Revenue Intelligence analytics that integrate with CRM systems for pipeline prioritization.
Quantifiable outcome
- 95% reduction in demo creation time
- +9 more outcomes
Companies that use Demoboost
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles2 records
Demoboost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability9 records
Feature6 records
Demoboost partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Great Demo!coreStrategic partnership to enhance SaaS demo effectiveness. Demoboost offers Great Demo! methodology training through an online course covering demo structure, menu approach, situation setting, illustration, do-it pathway, and summary techniques.
- SalesforcecoreNative CRM integration available from Growth tier. Demo engagement and analytics data syncs automatically to Salesforce for pipeline prioritization.
- HubSpotcoreNative CRM integration available from Growth tier. Demo engagement data integrates with HubSpot CRM.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Demoboost competitors and assessment
Company assessmentDirect peers
- Tourial: Tourial is a direct competitor in the interactive demo space, focused on no-code product tours and sales enablement for B2B SaaS. Targets the same marketing and sales personas with overlapping functionality.
- Walnut: Walnut is a direct competitor in the interactive demo automation category for B2B SaaS sales teams, offering no-code demo creation, personalization, and analytics. Listed explicitly on Demoboost's comparison page and operates in the same target market of mid-market and enterprise B2B SaaS companies.
- Demostack: Demostack is a direct competitor in demo automation, providing customizable demo environments and sandbox experiences for B2B sales. Explicitly listed on Demoboost's comparison page and serves the same enterprise sales enablement use cases.
- Consensus: Consensus is a direct competitor in the demo automation and buyer engagement space, focused on personalized product demos and demo analytics. Named on Demoboost's comparison page and shares the same SaaS sales enablement target buyer.
- Navattic: Navattic is a direct competitor in interactive product demo and no-code demo building for B2B SaaS companies. Listed on Demoboost's comparison page; differs slightly by being more PLG-oriented but addresses the same buyer pain points.
- Storylane: Storylane is a direct competitor in no-code interactive demo creation and demo analytics, targeting B2B SaaS marketing and sales teams. Named on Demoboost's comparison page and serves overlapping buyer personas.
- Guideflow: Guideflow is a direct competitor offering interactive product demos and guided tours for B2B SaaS lead generation and sales. Explicitly listed in Demoboost's comparison materials and serves the same marketing-led demo use case.
- Reprise: Reprise is a direct competitor in the demo creation and sales enablement category, offering interactive demos, sandbox environments, and demo analytics. Operates in the same enterprise B2B SaaS sales motion as Demoboost.
- Saleo: Saleo is a direct competitor in demo enhancement, providing demo data manipulation and environment customization for live SaaS demos. Adjacent functionality for live demo overlays directly competing with Demoboost's Live Demo Overlay product.
Broad incumbents
- Highspot: Highspot is a broader sales enablement platform that includes content management, sales playbooks, and increasingly demo/gamification features. Represents the horizontal incumbent threat that could bundle demo automation into a wider sales engagement suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Demoboost social profiles
Digital presenceDemoboost compliance and trust
Trust signalCompliance2 records
Demoboost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demoboost leadership team
Management profileNumber of profiles
Profiles2 records
Demoboost funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demoboost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demoboost
What does Demoboost do?
Demoboost is an all-in-one demo automation platform that enables B2B sales, presales, and marketing teams to create interactive product demos in six formats (HTML tours, sandbox, live overlay, screenshot, mobile, and video), distribute them across the buyer journey via playlists, choose-your-own-journey navigation, and Digital Sales Rooms, and convert engagement data into buyer intent signals and revenue intelligence. The platform adds AI-assisted demo building, AI narration, AI translation across 170+ languages, and native integrations with Salesforce, HubSpot, and 10,000+ apps via Zapier. Enterprise-grade capabilities include SSO, whitelabeling, dedicated strategy support, and ISO 27001/GDPR-compliant EU hosting.
Is Demoboost a public or private company?
Demoboost is a private company. It is classified as venture growth investor backed and is currently operating.
When was Demoboost founded?
Demoboost was founded in 2019. It employs 11 to 50 people.
Where is Demoboost based?
Demoboost is headquartered in Warsaw, Poland, in the Europe region.
How does Demoboost make money?
One revenue line is on record: subscription SaaS.
Who are Demoboost's main competitors?
Direct peers on record are Tourial, Walnut, Demostack, Consensus, Navattic, Storylane, Guideflow, Reprise and Saleo. Highspot is listed as a broad incumbent.
Does Demoboost have an API?
Yes. Demoboost offers webhook-based connectivity for data integration. The platform provides Global Webhooks, an organization-wide configuration that sends data to any platform accepting webhook URLs, including over 10,000 apps through Zapier. Global Webhooks can trigger on three events: lead form submitted, demo created, and demo completed. Rather than setting up webhooks separately for each demo, teams configure one webhook that works across all demos in the organization, enabling lead and engagement data to flow automatically into CRM, Slack, Google Sheets, or any other connected destination in real time. CRM integrations (Salesforce, HubSpot) and MarTech form integrations are available from the Growth plan tier. No standalone API documentation or SDK is explicitly mentioned in the available sources.
What industry is Demoboost in?
Demoboost's product category is Demo Automation Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 5182 and its SIC code is 7372.