What Fogel does

Fogel de Centroamérica (Grupo Fogel), founded in 1968 and headquartered in Mixco, Guatemala, is a privately held commercial refrigeration equipment manufacturer serving food service, beverage retail, ice cream/frozen products, and beer merchandising verticals across 16 Latin American countries. The company manufactures more than 200 models organized into five product categories — visicoolers and horizontal bottle coolers, glass door and horizontal freezers, ice merchandisers, food service refrigeration (reach-in refrigerators and freezers, refrigerated display counters, food preparation tables, back bars), and the proprietary Froster® subzero beer line — supported by sub-brands CoolFresh (deli/dessert) and ColdTact (meat/poultry/fish). All models use natural hydrocarbon refrigerants (R290 and R600a) following a >US$5M transition completed in June 2023; manufacturing is partially solar-powered (775 kWp) and operations are certified Carbon Positive (Nov 2024), Carbon Neutral since 2018, SBTi-approved (Feb 2024), and ISO 9001 / ISO 14001:2015 certified.

Fogel's go-to-market is sales-led via an authorized distributor network spanning 16 countries (named distributors include ABCO, INDIASA, RICZA, TECNOCHEF, VIVENDO in Guatemala and IMERCO, LA CURACAO in Honduras), with end customers in food service, hospitality, retail, and beverage verticals. The company is increasingly layering direct after-sales capability on top of this distributor model through company-operated branded spare parts and service stores in Lima, Piura, and Guatemala, plus QR-coded digital manuals and standardized spare parts across multiple models. Revenue derives primarily from hardware sales of refrigeration equipment, supplemented by after-sales parts and service revenue from the branded store network. Pricing is not publicly disclosed and is channel-mediated through distributors.

Name

Fogel

Legal name

Grupo Fogel

Website

https://fogel-group.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fogel de Centroamérica is a Guatemalan commercial refrigeration equipment manufacturer founded in 1968 that produces 200+ natural-refrigerant models — visicoolers, freezers, food prep tables, and the proprietary Froster® subzero beer line — distributed across 16 Latin American countries through authorized distributors and branded service stores.

Ownership category

akta.pro rank

Product category

Commercial Refrigeration Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Commercial & Industrial Refrigeration Systems (IMAHAKAA)

akta.pro secondary industry

Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH)

Keywords

• Commercial refrigeration equipment
• Visicooler display cases
• Commercial freezer manufacturing
• Food service refrigeration
• Natural refrigerant appliances

Headquarters

HQ city

Mixco

HQ country

Guatemala

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Refrigeration Equipment Sales: Fogel generates revenue primarily through the manufacture and sale of commercial refrigeration equipment including visicoolers, freezers, reach-in refrigerators, food preparation tables, and specialized Froster® units. Products are sold through an authorized distributor network across 16 countries in Latin America and other regions.
2. After-Sales Service and Spare Parts: The company operates branded spare parts and service stores in Peru and Guatemala, providing original spare parts and technical assistance to customers and refrigeration technicians. This provides recurring revenue from after-sales support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fogel designs, manufactures, and distributes commercial refrigeration equipment, offering more than 200 models of visicoolers, horizontal bottle coolers, ice merchandisers, glass door freezers, chest freezers, combo refrigerator-freezer units, solid door reach-in refrigerators and freezers, refrigerated display counters, refrigerated food preparation tables, and its proprietary Froster® line for subzero beer storage. All units are built in Guatemala using 100% natural hydrocarbon refrigerants (R 290 and R600a) and are sold B2B through an authorized distributor network across 16 Latin American countries, supported by branded service stores and digital manuals.

Product overview

Fogel is a commercial refrigeration company manufacturing over 200 models of refrigerators and freezers for commercial use. The product portfolio is organized into five main categories: (1) Visicoolers and Horizontal Bottle Coolers for beverages and refrigerated products, (2) Glass Door Freezers, Horizontal Freezers, Chest Freezers, and Combo-Mix units for ice cream and frozen products, (3) Ice Merchandisers for ice storage, (4) a comprehensive Food Service Industry line including Solid Door Refrigerators/Freezers, Refrigerated Display Counters, Food Preparation Tables, Back Bar Refrigerators, and High End exhibition models, and (5) the proprietary Froster® sub-brand for subzero beer refrigeration. All products utilize natural hydrocarbon refrigerants (R290 and R600a) and are manufactured in a Carbon Positive process. The company provides digital user manuals via QR codes and maintains an extensive after-sales service network.

Differentiator

Problem solved

Functional benefit

Brands

• Froster®: Specialized refrigeration line for beer at subzero temperatures (below 0°C), available in vertical, top-to-bottom, slim line, horizontal models and combos with visicooler.
• Visicoolers
• CoolFresh
• ColdTact

Products and services

• Visicoolers (Vitrinas Refrigeradoras) Vertical refrigerated display cases for beverages and refrigerated products, available in vertical, slim line, value line, and top-to-bottom configurations. Used by beverage retailers, convenience stores, and supermarkets for product merchandising and impulse sales.
• Horizontal Bottle Coolers (Enfriadores Horizontales) Horizontal bottle coolers for storing and displaying chilled beverages in commercial settings such as bars, restaurants, and retail outlets.
• Glass Door Freezers (Vitrinas Congeladoras) Vertical glass door freezers for ice cream and frozen products, available with automatic defrost and countertop models. Used by ice cream retailers, convenience stores, and frozen food merchandisers.
• Horizontal Freezers (Congeladores Horizontales) Horizontal freezer merchandisers for frozen products, available with slanted or flat tops, ice cream dipping configurations, and ice cream storage configurations. Used by ice cream retailers and frozen food distributors.
• Chest Freezers (Cofres) Chest-style freezers for frozen product storage and display in commercial settings.
• Combo-Mix Freezer + Refrigerator Combination units featuring both freezer and refrigerator compartments in a single appliance for commercial food retailers needing flexible storage.
• Ice Merchandisers (Mantenedoras de Hielo) Display units designed to maintain and merchandise ice for ice retailers and distributors.
• Solid Door Refrigerators Reach-in refrigerators with solid doors for the food service industry, including value line options. Used by restaurants, hotels, caterers, and institutional kitchens for food storage.
• Solid Door Freezers Reach-in freezers with solid doors for commercial food service applications requiring frozen storage.
• High End Models with Exhibition Premium line including Froster® for beer below 0°C, refrigerators, and freezers with enhanced features for commercial food service.
• Refrigerated Display Counters (Mostradores Refrigeradores) Display counters for retail food service including Coolfresh for pastries and deli products, and Coldtact for meats, poultry, and fish.
• Refrigerated Food Preparation Tables (Mesas Refrigeradoras) Commercial preparation tables with refrigeration, available with flat top, splash guard, refrigerated pans, or glass doors. Used in restaurant and institutional kitchens for ingredient prep while keeping food cold.
• Freezer Food Preparation Tables (Mesas Congeladoras) Preparation tables with freezer functionality, available with flat top or splash guard configurations. Used for frozen ingredient preparation in commercial kitchens.
• Back Bar Refrigerators (Back Bars Refrigerados) Refrigerated back bar units for bars and restaurants, available with solid or glass doors and High End stainless steel configurations. Introduced in July 2025 as a new product line for beverage storage behind the bar.
• Froster® for Beer Below 0°C Fogel's registered sub-brand of specialized refrigeration units designed to maintain beer and beverages at subzero temperatures (below 0°C). Includes vertical, top-to-bottom, slim line, horizontal models, and combos with visicooler; premium High End variants available.

Quantifiable outcome

• Carbon Positive status offsetting more than 100% of Scope 1 and Scope 2 emissions plus an additional 10%
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Green DevelopmentcoreOthers · 1 November 2024Leading environmental consultancy that certifies Fogel's carbon footprint achievements. Provided Carbon Neutral (2019) and Carbon Positive (2024) certifications using methodologies aligned with the Greenhouse Gas Protocol and ISO 14064. Green Development created the Green Footprint® certification seal.
• Green Footprint®coreOthers · 1 November 2024Certification seal created by Green Development that officially validates organizations' environmental achievements including emissions quantification, reduction, and mitigation efforts under international standards. Fogel received Carbon Positive certification through this program.
• EnertivacoreStrategic or Co-development Partner · 1 May 2022Solar power developer for Central America and Mexico selected by Fogel to install a 775-kilowatt solar power plant at the Mixco, Guatemala manufacturing facility. The plant includes 1,372 solar panels generating 1.17 million kilowatts of clean energy annually.
• ICONTECminorOthers · 1 January 2020International accreditation body for ISO standards that certified Fogel de Centroamérica for ISO 14001:2015 environmental management and ISO 9001 quality assurance standards.
• Hoshizaki AlliancecoreStrategic or Co-development PartnerFogel is a member of the Hoshizaki Alliance, a partnership program presumably involving commercial refrigeration and food service equipment collaboration.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Master-Bilt: Master-Bilt manufactures commercial refrigeration products including reach-in coolers, freezers, and specialized units for food service, retail, and ice merchandisers. It overlaps with Fogel's ice merchandiser and reach-in product lines.
• Norlake: Norlake manufactures commercial refrigeration including reach-in refrigerators, freezers, and walk-in coolers for food service, healthcare, and scientific customers. Product overlap is partial but strong in the reach-in and food service categories Fogel targets.
• Turbo Air: Turbo Air manufactures commercial refrigerators, freezers, and merchandisers for food service and retail with a strong presence in the Americas. Its product categories (display cases, reach-ins, prep tables) overlap directly with Fogel's portfolio.
• Imbera: Imbera is a Latin American commercial refrigeration manufacturer headquartered in Mexico with broad product overlap (visicoolers, freezers, beverage merchandisers) and serves food service and retail customers across Latin America, making it the closest geographic competitor to Fogel.
• Metalfrio Solutions: Metalfrio is a Brazilian-headquartered commercial refrigeration manufacturer producing visicoolers, freezers, and beer merchandisers distributed across Latin America. It is a direct competitor in Fogel's core region and end markets.
• Beverage-Air: Beverage-Air manufactures commercial refrigeration including reach-ins, back bars, and display cases primarily for food service and beverage retail in the Americas, with overlapping product categories such as back bar refrigerators and prep tables.

Broad incumbents

• Hoshizaki: Hoshizaki is a global leader in commercial refrigeration and food service equipment with whom Fogel is an Alliance partner. Both sell reach-in refrigerators, freezers, and beverage merchandisers to food service and retail customers, but Hoshizaki operates at significantly greater global scale and breadth.
• True Manufacturing: True Manufacturing is a large US-based manufacturer of commercial refrigeration including reach-in refrigerators, freezers, and display cases serving food service and beverage retail globally, with comparable core product categories to Fogel but at substantially greater scale and geographic reach.
• Hussmann: Hussmann, a Panasonic company, is a major manufacturer of commercial and retail refrigeration including display cases, walk-ins, and beverage merchandisers. While serving similar end markets (grocery, beverage retail, food service), Hussmann's portfolio and footprint are substantially larger than Fogel's.

Regional players

• Frilux: Frilux is a Central American commercial refrigeration manufacturer serving food service and retail customers in Guatemala, Honduras, El Salvador, and neighboring markets. It is a regional competitor that overlaps with Fogel's home market and core product categories.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/fogelrefrigeration
• LinkedInlinkedin.com/company/fogelrefrigeration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fogel