What Fric Bergen does

Fric Bergen is the consumer brand of Vivan Foods Pvt. Ltd., an Indian specialty food manufacturer founded in 2008 and headquartered in Alwar, Rajasthan. The company manufactures and sells a portfolio of processed food products under the FRIC BERGEN label, spanning jams, ketchups, sauces, dips, mayonnaise (including Tandoori and Coriander Mint variants), sandwich spreads, salad dressings, and beverage concentrates (Honey Ginger, Honey Lemon, Honey Tulsi teas, and Apple Juice). Products are offered in multiple packaging formats — pouches, bottles, and sachets for retail, alongside portion packs and bulk packs for foodservice — addressing both consumer and commercial end-markets.

The company operates a dual-channel go-to-market: a legacy direct-sales foodservice motion (restaurants, hotels, and catering operators) anchored by long-tenured relationships since 2008, and a retail consumer brand launched in 2017 that has scaled distribution to 60+ cities across India. Manufacturing is conducted at the company's own facility in the R.I.I.C.O. Industrial Area in Sotanala, Alwar, supporting control over production quality and SKU variety. The firm is privately held by its three founders (Vandana Singh, Rohit Agarwal, Vivek Singh) and received angel-stage capital from Mumbai Angels in 2018. No proprietary technology, software platform, or AI capability is disclosed; the business is fundamentally a traditional CPG operation competing on recipe differentiation, brand positioning, and distribution reach.

Name

Fric Bergen

Legal name

Vivan Foods Pvt. Ltd.

Website

https://vivanfoods.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivan Foods Pvt. Ltd. (brand: Fric Bergen) is an Indian specialty food manufacturer founded in 2008, producing premium condiments, sauces, dips, mayonnaise, salad dressings, and beverage concentrates for foodservice operators across India and retail consumers in 60+ cities.

Ownership category

akta.pro rank

Product category

Specialty Condiments and Sauces

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311), Flavoring Syrup and Concentrate Manufacturing (31193), Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Beverages (2080)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industries

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF), Refrigerated Juices & Smoothies (CRADACAL), Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

Keywords

• Condiment manufacturing
• Sauces and dips
• Mayonnaise products
• Food service supply
• Beverage concentrates

Headquarters

HQ city

Alwar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Products Sales: Manufacturing and selling processed food products under the FRIC BERGEN brand including Jams, Ketchups, Sauces, Dips, Mayonnaise, and Beverages. Products sold through food service packs (portion packs, sachets, bulk packs) and retail packs (bottles, pouches, sachets).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Vivan Foods Pvt. Ltd. manufactures and sells processed food products under the FRIC BERGEN brand, including jams, ketchups, sauces, dips, mayonnaise variants, salad dressings, and beverage concentrates. The portfolio is sold through two channels: foodservice packs (portion bottles, sachets, bulk packs for restaurants, hotels, and caterers) and retail packs (pouches, bottles, and sachets for individual consumers) across 60+ Indian cities.

Product overview

Fric Bergen is a brand of processed food products manufactured by Vivan Foods Pvt. Ltd., comprising a unified portfolio of condiments and beverages. The product line includes Sauces, Spreads & Dips (Mayonnaise variants including standard, Tandoori, and Coriander Mint; Sandwich Spread; Salsa Dip; Chilly Garlic Dip; Pizza Pasta Sauce), Salad Dressings (Honey Mustard and Orange Vinegrate), and Beverage Concentrates (Honey Ginger Tea, Honey Lemon Tea, Honey Tulsi Tea, and Apple Juice). The portfolio is offered across two distribution channels: retail packs (pouches, bottles, sachets for individual consumers) and food service packs (portion bottles, sachets, and bulk packs for commercial establishments). The company positions itself as a premium condiment supplier since 2008, with retail brand expansion beginning in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Mayonnaise (Standard, Tandoori, and Coriander Mint variants) Mayonnaise condiment offered in multiple flavors (standard, Tandoori, Coriander Mint) in 36g pouches and 200g bottles for retail consumers, with the Indian-flavored variants targeting local taste preferences.
• Sandwich Spread Condiment spread designed for sandwich applications, available in 36g pouches and 200g bottles for retail consumers.
• Salsa Dip
• Chilly Garlic Dip
• Pizza Pasta Sauce
• Honey Mustard Salad Dressing
• Orange Vinegrate Salad Dressing
• Honey Ginger Tea Concentrate
• Honey Lemon Tea Concentrate
• Honey Tulsi Tea Concentrate
• Apple Juice Concentrate
• Food Service Portion Pack Bottles Bottled condiment products in portion-controlled sizes designed for distribution to restaurants, hotels, and catering establishments.
• Food Service Sachets Single-serve sachet-format condiment packaging for foodservice operators requiring individual portion control.
• Food Service Bulk Packs Large-format bulk packaging of condiments for high-volume foodservice operations such as hotels and large catering setups.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Veeba Food Services: India's largest independent condiment and sauce company, founded in 2008, with a near-identical foodservice-first and retail-second model selling mayonnaises, ketchups, sauces, and dressings to restaurants, hotels, and retail consumers. This is the most direct and most relevant comparable for Fric Bergen.
• Cremica Food Industries: Indian condiment and sauce manufacturer with deep foodservice penetration, best known for mayonnaise, ketchups, and sandwich spreads. Directly comparable in product mix and channel strategy to Fric Bergen.
• Smith & Jones (Capital Foods): Capital Foods' in-house Indian condiment brand offering sauces, ketchups, and mayonnaise across retail and HoReCa. Directly comparable in product line, channel mix, and Indian market positioning to Fric Bergen.

Broad incumbents

• Dr. Oetker India: Multinational packaged-food player's Indian arm, offering condiments, sauces, and dressings (e.g., FunFoods brand) across retail and foodservice. Competes with Fric Bergen in the same SKUs but with much broader portfolio, distribution, and parent-company backing.
• Del Monte Foods India: Multinational CPG brand present in India with ketchups, sauces, mayonnaise, and fruit-based products. Competes with Fric Bergen in condiments and beverage-adjacent categories with much greater brand recognition and modern trade share.
• Kissan (Hindustan Unilever): Iconic Indian ketchup, jam, and sauce brand owned by Hindustan Unilever, with deep distribution and advertising dominance. Sets the competitive benchmark for the core condiment SKUs that Fric Bergen offers.
• Ching's Secret (Capital Foods): Capital Foods' flagship Indo-Chinese sauces and condiments brand with strong Indian distribution. Competes with Fric Bergen's sauce portfolio and shares the same broader packaged-condiments competitive set.
• Haldiram's: Large Indian packaged-foods group with branded sauces, ketchups, and condiments in addition to its core snacks business. Competes with Fric Bergen across retail condiment aisles and is a relevant comparator for scale and distribution benchmarking.

Emerging players

• Wingreens Farms: India-based premium condiment and dip brand with strong D2C and modern trade presence in sauces, dips, and dressings. Comparable to Fric Bergen's premium positioning and product-mix overlap, though with a stronger direct-to-consumer orientation.

Regional players

• Mapro Foods: Maharashtra-based fruit products, jams, squashes, and condiments manufacturer with regional dominance. Comparable in product categories (jams, syrups, concentrates) and Indian small-to-mid-cap CPG profile, though concentrated in Western India.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fricbergen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fric Bergen