Tubes
Tubes Radiatori is an Italian designer radiator manufacturer producing premium radiators, heated towel rails, and Plug&Play electric heaters for luxury residential, hospitality, and contract projects, sold through architect specification, showrooms, and distributors across Europe and the US.
- Company typePrivate
- Founded2006
- HeadquartersResana, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tubes does
Tubes Radiatori S.r.l. is an Italian designer radiator manufacturer headquartered in Resana, Treviso. The company designs and produces premium heating products — design radiators, heated towel rails, and Plug&Play self-contained electric heaters — repositioning the radiator from a utilitarian appliance into a sculptural design object. Tubes operates a catalog built around collaborations with internationally recognised designers including Elisa Ossino, Luca Nichetto, Alberto Meda, Sebastian Herkner, Ludovica Serafini + Roberto Palomba, Stefano Giovannoni, and Astori De Ponti Associati (designers of the iconic MILANO, introduced in 2006, whose 20th anniversary was marked in 2026). Technical differentiators include 24V ultra-low voltage heating enabling wet-zone installation in showers and spas (I Ching), UL certification for US/Canada markets, seamless join-free stainless-steel construction, and a massive customisation platform — dimensional variants, 140 colours, 20 galvanic finishes, 4 anodised finishes, and accessories — yielding millions of possible combinations.
The revenue model is hardware sales through a hybrid channel architecture: direct enterprise specification sales to architects and interior designers for hospitality and luxury residential projects; a network of showrooms and retailers across Italy and internationally; and a wholly-owned French subsidiary (TUBES FRANCE radiateur sas) handling the French market from Paris. Pricing is quote-based and not publicly disclosed, with tiered positioning across Basics (entry-level), Elements (premium), and Plug&Play collections, and operation modes spanning hydraulic, electric, and plug-in. Customer segments are primarily luxury residential interior design and hospitality/contract (e.g., Ritz-Carlton Residences, Ara Maris Hotel), with secondary specification activity by architects and designers across Italy, France, the UK, Spain, the US (2026 debut), and other international markets.
Tubes is privately held, founder-led (CEO Cristiano Crosetta, Brand & Promotion Manager Antonia Crosetta), and operates with 51–100 employees. The company has accumulated significant international design recognition including Red Dot Best of the Best (2019, Astro), iF Design Award (2016, 2019, 2026), and Compasso d'Oro ADI (2018). No external capital, private equity, or venture funding has been identified. In 2026 the company launched new products (GRID, TERRE, MILANO/totalcolour), debuted at ICFF New York, and celebrated the MILANO 20th anniversary with a 300 sqm stand at Milan Design Week — indicating an active international expansion phase. (Note: firmographics report a 1992 founding date, while company-history sources place the founding in 2006 alongside the MILANO launch; this analysis relies on the more specific 2006 timeline.)
Tubes firmographics
Firmographics- Name
- Tubes
- Legal name
- Tubes Radiatori S.r.l.
- Website
- https://tubesradiatori.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tubes Radiatori is an Italian designer radiator manufacturer producing premium radiators, heated towel rails, and Plug&Play electric heaters for luxury residential, hospitality, and contract projects, sold through architect specification, showrooms, and distributors across Europe and the US.
- Ownership category
- akta.pro rank
Tubes industry classification
Industry- Product category
- Designer Heating Products
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industry
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)
Keywords
Where Tubes is headquartered
LocationHeadquarters
- HQ city
- Resana
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Tubes business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Radiator and Heated Towel Rail Sales: Tubes generates revenue through the sale of design radiators, heated towel rails, and accessories. Products are sold through a combination of direct sales to architects and interior designers for specification in projects, retail networks, and distributor partnerships. The company offers hydraulic, electric, and Plug&Play operation modes to serve different installation requirements and price points.
- Contract and Project Sales: B2B revenue from contract projects supplying radiators and heated towel solutions for hospitality projects (hotels, restaurants), luxury residential developments, and commercial interiors. The company actively pursues specification by architects in major design projects globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basics Collection - Entry-level designer radiators |
| Unit Pricing | Pay-as-you-go | Elements Collection - Premium designer radiators |
| Unit Pricing | Pay-as-you-go | Plug&Play Products - Self-contained electric heating |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Tubes product offering
Product offeringCore offering
Tubes designs, manufactures, and sells premium designer radiators and heated towel rails that double as architectural objects. Products are available in hydraulic, electric, and Plug&Play configurations across the Basics, Elements, and Plug&Play collections, and are heavily customised (140 colours, 20 galvanic finishes, multiple accessories). Revenue is generated through specification sales to architects and interior designers, contract projects for luxury hospitality and residential clients, and a network of retailers and showrooms in Italy and internationally.
Product overview
Tubes Radiatori is an Italian designer radiator company specializing in design-led heating solutions. The product portfolio comprises three main categories: Radiators (architectural heating elements), Heated Towel Rails (electric towel warmers), and Plug&Play (self-contained electric heating solutions), along with Accessories including valves and thermostats. Key product lines include the Elements, Basics, and Plug&Play collections. Notable products include: GRID and TERRE (2026 new launches), MILANO (iconic 2006 design celebrating 20th anniversary), MILANO/totalcolour (Plug&Play variant in 140+ colours), I Ching (low-voltage 24V heated rail for wet zones), Astro (heater with air purification), Eve, Scaletta, Step-by-Step, Origami, SOHO, Square Bench, and Rift. Products are designed in collaboration with prominent designers including Elisa Ossino, Sebastian Herkner, Luca Nichetto, Alberto Meda, Ludovica Serafini + Roberto Palomba, and Astori De Ponti Associati. Customization includes 140 colours, 20 galvanic finishes, 4 anodised finishes, and multiple accessories creating millions of combinations.
Differentiator
Problem solved
Functional benefit
Brands
- Plug&Play: A collection of portable and plug-in electric heating solutions
- Elements
- Basics
Products and services
- Radiators Design radiators manufactured as architectural and sculptural heating elements for residential, hospitality, and commercial interiors, available in hydraulic, electric, and Plug&Play configurations with extensive colour and finish customisation.
- Heated Towel Rails Electric towel warmers designed as bathroom design objects, providing heating and towel-warming functionality in wet zones including walk-in showers, bathtubs, and SPA environments, with selected models operating at ultra-low 24V voltage.
- Plug&Play Collection Self-contained electric heating products that plug directly into standard power outlets for portable, easy installation without dedicated plumbing or wiring infrastructure.
- GRID Electric Radiator Electric radiator by Elisa Ossino, available in vertical and horizontal configurations, that turns the heating surface into a structured grid for supporting accessories and everyday objects.
- TERRE Electric Radiator Electric radiator by Sebastian Herkner that introduces terracotta as a primary material, designed as a sculptural yet essential object usable in living spaces and bathrooms with an integrated towel-holder function.
- MILANO Radiator Iconic designer radiator by Antonia Astori and Nicola De Ponti with soft sinuous silhouettes and sculptural appearance, available in hydraulic, electric, and Plug&Play versions.
- MILANO/totalcolour Plug&Play Plug&Play version of the MILANO radiator with a monochrome totalcolour design in which base and tip match the heating body, offered in over 140 colours and wall or floor configurations.
- I Ching Heated Towel Rail Stainless-steel heated towel rail by Elisa Ossino operating at 24V ultra-low voltage, certified for wet zones including SPA environments, walk-in showers, bathtubs, and yachts, and offered with 13 galvanic finishes.
- Astro Heated Towel Rail & Air Purifier Small Plug&Play electric heating object by Luca Nichetto that combines targeted heat with air purification, awarded Red Dot: Best of the Best in 2019.
- Eve Heated Towel Rail Plug&Play heated towel rail by Ludovica Serafini + Roberto Palomba introducing a new concept of personal heat, with Big SEE Product Design Award 2019 recognition.
- Scaletta Heated Towel Rail
Companies that use Tubes
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Tubes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tubes partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and regional.
- Agenzia ICE (Italian Trade Agency)coreAgenzia ICE (ICE - Italian Trade Agency) partnered with Tubes for Clerkenwell Design Week 2026, featuring MILANO/totalcolour in 'The Italian Hospitality' installation. Curated by INTERNI and architect Giulio Cappellini, the partnership showcases Tubes as an ambassador of Made in Italy design excellence in the UK market.
- ITA Italian Trade AgencycoreTubes debuted at ICFF 2026 within the ITA Italian Trade Agency stand (Booth #512) at the Javits Center in New York. The partnership provides Tubes with international trade show presence and supports the company's export and international expansion objectives through government-backed trade promotion.
- Giulio CappelliniflagshipRenowned architect Giulio Cappellini curated the 'Italian Hospitality' installation at Clerkenwell Design Week 2026 where Tubes' MILANO/totalcolour was featured. The collaboration positions Tubes within a prestigious design context alongside Italian excellence.
- DEORONflagshipDEORON is an independent curatorial platform dedicated to design, research and lifestyle. For Milan Design Week 2026, Tubes partnered with DEORON's Fuorisalone project at Porta Venezia Design District to celebrate the 20th anniversary of MILANO. The partnership positions Tubes within a curated design context alongside emerging designers.
- Palomba Serafini AssociatiflagshipPalomba Serafini Associati designed Tubes' 300 sqm stand at the Salone Internazionale del Bagno during Milan Design Week 2026. The partnership represents a key collaboration between Tubes' design leadership and the renowned architecture studio for flagship exhibition events.
- GM PromotionregionalGM Promotion is the Scandinavian agency partner representing Tubes at trade events including Stockholm Furniture & Light Fair 2020. The agency supports Tubes' presence and distribution in Nordic markets (Sweden, Norway, Denmark, Finland) through trade show exhibitions and market development activities.
- SHARE (Press Office)regionalSHARE serves as Tubes' dedicated press office handling international media relations, press inquiries, and PR activities. Contacts: [email protected] and [email protected]. Supports the company's media presence and earned media strategy across all markets.
- TUBES FRANCE radiateur sasregionalTUBES FRANCE radiateur sas is Tubes' French subsidiary managing sales, marketing, technical support, and contract project services for the French market from offices at 140 bis rue de Rennes, Paris.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tubes competitors and assessment
Company assessmentDirect peers
- Jaga: Belgian manufacturer known for designer radiators and low-energy heating solutions. Comparable to Tubes through its design-forward heating products, customisation capabilities, and focus on architectural specification.
- Runtal: Swiss premium designer radiator manufacturer producing towel warmers and architectural heating solutions. Closely comparable to Tubes in premium positioning, customisation options, and design-led specification approach targeting architects and luxury projects.
- Bisque: UK specialist in designer and traditional radiators and towel warmers. Comparable to Tubes in the premium designer radiator category, serving residential and contract markets via specifier channels.
- Terma: Polish designer radiator and heated towel rail manufacturer with strong European distribution. Comparable to Tubes in producing design-led heating solutions for residential and commercial markets across Europe.
- IRSAP: Italian designer radiator manufacturer with towel warmer and heating product lines. Direct competitor to Tubes in the Italian domestic market with similar Made in Italy positioning and architect/designer specification focus.
- Vasco: Belgian designer radiator brand offering premium heating solutions including towel rails and architectural radiators. Directly comparable to Tubes in European spec market targeting residential and hospitality projects with designer-led collections.
- Zehnder: Swiss-based global leader in design radiators, towel warmers, and ventilation. Competes directly with Tubes in the premium spec-driven segment with broad European distribution and a strong designer collection portfolio.
- MHS Radiators: UK designer radiator and towel warmer manufacturer. Similar to Tubes in targeting premium residential, hospitality, and architectural specification channels with a broad designer collection.
- Carisa Radiators: UK-based designer radiator brand offering a wide range of colours, finishes, and bespoke sizes. Comparable to Tubes through its customisation-driven premium positioning and strong interior designer specification focus.
Emerging players
- Reina Design: UK designer radiator brand offering premium and traditional designs with multiple colour and size options. Comparable to Tubes in the designer heating segment, though with somewhat broader price-point coverage including more accessible tiers.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tubes social profiles
Digital presenceTubes compliance and trust
Trust signalCompliance3 records
Tubes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tubes leadership team
Management profileNumber of profiles
Profiles2 records
Tubes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tubes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tubes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tubes
What does Tubes do?
Tubes designs, manufactures, and sells premium designer radiators and heated towel rails that double as architectural objects. Products are available in hydraulic, electric, and Plug&Play configurations across the Basics, Elements, and Plug&Play collections, and are heavily customised (140 colours, 20 galvanic finishes, multiple accessories). Revenue is generated through specification sales to architects and interior designers, contract projects for luxury hospitality and residential clients, and a network of retailers and showrooms in Italy and internationally.
Is Tubes a public or private company?
Tubes is a private company. It is classified as family owned and is currently operating.
When was Tubes founded?
Tubes was founded in 2006. It employs 51 to 100 people.
Where is Tubes based?
Tubes is headquartered in Resana, Italy, in the Europe region.
How does Tubes make money?
Two revenue lines are on record. Radiator and Heated Towel Rail Sales are the primary driver. The others are contract and Project Sales.
Who are Tubes's main competitors?
Direct peers on record are Jaga, Runtal, Bisque, Terma, IRSAP, Vasco, Zehnder, MHS Radiators and Carisa Radiators. Reina Design is listed as an emerging player.
Does Tubes have an API?
No public API is recorded for Tubes.
What industry is Tubes in?
Tubes's product category is Designer Heating Products. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAIAFAC, Plumbing Fixtures & Faucets Showrooms. Its NAICS code is 33341 and its SIC code is 5070.