Msk.ai

What Msk.ai does

Msk.ai, operating under the brand 'myrecovery' and marketed as 'Outcomes by HOPCo', is a musculoskeletal (MSK) care technology platform serving orthopedic physician practices, health systems, health plans, primary care providers, physician networks, and life science companies. The platform delivers six integrated modules — MSKengage for patient engagement, MSKanalyze for clinical, financial, and utilization analytics, MSKnavigate for care navigation and bundle management, MSKmonitor (Remote Therapeutic Monitoring) for billable RTM programs, MSKnetwork for physician network support in value-based care, and Patient-Reported Outcomes (PROs) for outcomes collection — covering 1,000+ MSK conditions from rehabilitation through surgical care.

The underlying technology is a domain-specialized SaaS platform built by orthopedic physicians, with proprietary playbooks for billable RTM CPT-code programs, CMS-mandated PRO reporting, and AAOS Registry Program submission. Analytics capabilities span operations KPIs, OR utilization, and surgeon-level block scheduling. The platform is FDA registered, ISO 13485 certified (medical device QMS), HITRUST certified, HIPAA and GDPR compliant, ISO 27001 and Cyber Essentials certified, and is an authorized digital vendor of the AAOS Registry Program — a compliance posture that materially raises the procurement bar in regulated health systems.

The business model is an enterprise subscription sold through direct field sales with custom package offerings and a consultation-based buying motion targeting health systems, large orthopedic practices, and health plans. Revenue is generated through annual subscriptions, billable RTM program enablement (CPT codes), and custom enterprise contracts. The company is a privately held subsidiary of HOPCo (Health Outcomes Performance Company), which provides distribution into HOPCo's MSK care delivery network. Geographic footprint covers the US (East and West Coast), UK (London), EU, and Australia/New Zealand (Melbourne) through regional offices.

Name

Msk.ai

Legal name

myrecovery

Website

https://msk.ai

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Msk.ai (myrecovery) is an enterprise SaaS platform that delivers musculoskeletal care technology — including billable Remote Therapeutic Monitoring, patient-reported outcomes, analytics, patient engagement, and care navigation — to orthopedic practices, health systems, health plans, and NHS Trusts across the US, UK, EU, and AU/NZ, operating as the technology arm of HOPCo.

Ownership category

akta.pro rank

Product category

Musculoskeletal Care Platform

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161), Home Health Care Services (621610)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro primary industry

Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK)

akta.pro secondary industries

Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC), Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI), Post-Acute Care & Rehabilitation Monitoring (Home Health, PT/OT) (HLACAPAE)

Keywords

• Musculoskeletal care platform
• Remote therapeutic monitoring
• Patient-reported outcomes
• Orthopedic practice software
• Value-based care analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Remote Therapeutic Monitoring Billing: Billable RTM programs using CPT codes, enabling practices to generate revenue through Remote Therapeutic Monitoring services deployed for patients.
2. PROs and Analytics Software: Subscription-based access to patient-reported outcomes collection, analytics dashboards, and operational performance tools.
3. Custom Packages: Custom solutions for organizations of varying sizes, with tailored pricing based on organizational needs and scale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Msk.ai (operating as myrecovery, "Outcomes by HOPCo") provides a unified musculoskeletal (MSK) care technology platform covering the full orthopedic continuum from rehab to surgical. Its integrated modules deliver Remote Therapeutic Monitoring with billable CPT-code pathways, Patient-Reported Outcomes collection aligned to CMS mandates and the AAOS Registry Program, advanced clinical and utilization analytics, evidence-based patient engagement, care navigation for bundle programs, and scalable support for at-risk physician networks.

Product overview

Msk.ai (myrecovery) is a unified technology platform for musculoskeletal (MSK) care delivery, developed by HOPCo. The platform operates as an integrated suite of modules including MSKengage for patient engagement, MSKanalyze for analytics, MSKnavigate for care navigation, MSKmonitor/RTM for remote therapeutic monitoring, MSKnetwork for physician networks, and Patient-Reported Outcomes (PROs) collection. The platform supports 1,000+ MSK conditions and delivers value to physicians, health systems, health plans, and life science companies through technology that enables remote care, outcomes measurement, and operational efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• MSKanalyze: Analytics platform for clinical, financial and utilization analytics to improve operational performance.

Products and services

• Remote Therapeutic Monitoring (RTM) / MSKmonitor
• Patient-Reported Outcomes (PROs)
• MSKanalyze (Advanced Analytics)
• MSKengage (Patient Engagement)
• MSKnavigate (Care Navigation)
• MSKnetwork (Physician Networks)

Quantifiable outcome

• Improved practice performance through redefined remote care delivery

Named customers6 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• HOPCo (Health Outcomes Performance Company)coreStrategic or Co-development PartnerHOPCo is the parent company of myrecovery, operating as 'Outcomes by HOPCo'. The partnership provides strategic backing and integrates MSK care outcomes management across HOPCo's network of musculoskeletal care delivery organizations.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Hinge Health: Hinge Health is a leading digital MSK care platform offering virtual PT, wearable sensors, and AI-guided exercise programs to employers and health plans. It is the most direct competitor to Msk.ai in MSK virtual care, targeting the same payer and employer segments with overlapping RTM and digital rehab capabilities.
• Sword Health: Sword Health provides virtual MSK care through AI-powered digital therapists and a clinical team, sold to employers and health plans. It directly competes with Msk.ai in payer-sponsored MSK virtual care and digital rehabilitation, with similar value-based contracting motions.
• Kaia Health: Kaia Health offers an app-based MSK digital therapeutics platform with exercise therapy and pain management programs for employers, health plans, and providers. It competes with Msk.ai in the MSK digital care and self-management category.
• Limber Health: Limber Health is a digital MSK platform providing in-home exercise programs, remote therapeutic monitoring, and outcomes tracking for orthopedic practices and health systems. It directly overlaps with Msk.ai's RTM and PRO offerings for orthopedic provider customers.
• RecoveryOne: RecoveryOne delivers virtual MSK and orthopedic rehabilitation through a digital platform combined with clinician coaching, sold to health plans, employers, and providers. Comparable to Msk.ai in payer-sponsored virtual PT and MSK rehab programs.
• Force Therapeutics: Force Therapeutics provides a digital care platform for orthopedic and MSK recovery, with video-based exercise programs and outcomes tracking sold to health systems and orthopedic practices. Directly comparable to Msk.ai's orthopedic-focused RTM and engagement modules.

Broad incumbents

• Omada Health: Omada Health is a publicly-oriented chronic disease digital care platform covering diabetes, hypertension, and behavioral health, sold to employers and health plans. It is a broader incumbent in payer-sponsored virtual care with overlapping chronic condition management capabilities.
• DarioHealth: DarioHealth offers a chronic condition digital therapeutics platform covering MSK, diabetes, hypertension, and behavioral health for employers and payers. It competes in adjacent payer-sponsored chronic condition virtual care categories to Msk.ai.

Emerging players

• Vivante Health: Vivante Health is a digital digestive health platform sold to employers and health plans. As an emerging chronic condition virtual care player, it is thematically comparable in the payer-sponsored digital therapeutics space but does not overlap in MSK.

Others

• Epidemic Sound: Not a healthcare peer; included only as an example placeholder if no other adjacent fit exists. Given Msk.ai's niche focus, the most relevant adjacent enablers would be EHR-integrated PRO platforms (e.g., Epic, Oracle Health) and orthopedic data registries, rather than unrelated players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myrecoveryai
• YouTubeyoutube.com/c/myrecovery
• Facebookfacebook.com/themyrecoveryapp
• LinkedInlinkedin.com/company/mskai
• Instagraminstagram.com/myrecoveryapp

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Msk.ai