Synthetic Turf Resources
Synthetic Turf Resources is a vertically integrated synthetic turf manufacturer in Dalton, Georgia, operating since 1980 as a subsidiary of Sport Group. It produces and wholesales turf products across landscape, pet, golf, playground, and sports categories to 1,000+ distributors, contractors, and private label customers across the United States.
- Company typePrivate
- Founded1980
- HeadquartersDalton, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Synthetic Turf Resources does
Synthetic Turf Resources (STR) is a vertically integrated synthetic turf manufacturer founded in 1980 and headquartered in Dalton, Georgia. The company produces synthetic turf using polyethylene, polypropylene, and nylon polymers, with proprietary technologies including anti-static formulations (2.4 kV charge, below the 3.5 kV human detection threshold per AATCC 134), reflective nylon technology (428°F melting point), and PFAS-free manufacturing certified compliant with California Health and Safety Code 108945. The product portfolio spans approximately 30+ SKUs across landscape (ProScape, TriSoft, WaveMax, PureOlive, Natural Blend), pet (ProPet, StaticShield), golf/putting (NatuRoll, StayGrip, TeeLine Elite, Bunker Pro), playground (ReflectGuard 428), and sports/agility (AgiliMax, Athletic, SportBlend) categories, with T3 and T5 technology tiers. ISO 9001:2015 certification and 15-year warranties on select products support quality positioning.
STR operates as a subsidiary of Sport Group, a global synthetic turf conglomerate with affiliated production facilities in Australia (APT) and Germany (Polytex). The company generates revenue through three primary streams: wholesale synthetic turf sales to 1,000+ distributors, resellers, landscapers, and contractors; a private label program enabling white-label distribution under customer brands; and retail-ready artificial grass for smaller volume purchases. Go-to-market is executed through a five-region US sales force (Atlantic, Southeast, Midwest, Southwest, West Coast) with dedicated regional account managers covering the entire United States, supported by 48-hour shipping, free sample programs, and Lunch & Learn educational sessions. The company employs 240+ people across manufacturing and operations and holds an independent ESG rating placing it in the top 7% of over 15,000 companies globally.
Synthetic Turf Resources firmographics
Firmographics- Name
- Synthetic Turf Resources
- Legal name
- Synthetic Turf Resources
- Website
- https://syntheticturfresources.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Synthetic Turf Resources is a vertically integrated synthetic turf manufacturer in Dalton, Georgia, operating since 1980 as a subsidiary of Sport Group. It produces and wholesales turf products across landscape, pet, golf, playground, and sports categories to 1,000+ distributors, contractors, and private label customers across the United States.
- Ownership category
- akta.pro rank
Synthetic Turf Resources industry classification
Industry- Product category
- Synthetic Turf Manufacturing
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
Keywords
Where Synthetic Turf Resources is headquartered
LocationHeadquarters
- HQ city
- Dalton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Synthetic Turf Resources business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Synthetic Turf Sales: Bulk sales of synthetic turf products to distributors, resellers, landscapers, and contractors at wholesale pricing. Products shipped nationwide.
- Private Label Program: White-label turf solutions where STR branding is removed and customers can apply their own branding, allowing businesses to sell under their brand name.
- Retail Artificial Grass: Retail-ready synthetic turf products available for smaller volume purchases by end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale pricing for bulk orders |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Synthetic Turf Resources product offering
Product offeringCore offering
Synthetic Turf Resources (STR) is a vertically integrated manufacturer of synthetic turf products, headquartered in Dalton, Georgia. The company produces polyethylene, polypropylene, and nylon turf products sold wholesale to distributors, contractors, landscapers, and resellers across the United States. STR also operates a private label/white-label program, allowing partners to sell turf under their own brands, and offers a retail product line for smaller-volume buyers.
Product overview
Synthetic Turf Resources is a vertically-integrated synthetic turf manufacturer with over 40 years of experience, headquartered in Dalton, Georgia. The company operates as both a wholesale supplier and private-label manufacturer, offering a comprehensive portfolio of synthetic turf products organized by application categories: Landscape (ProScape, PureOlive, Natural Blend, TriSoft, WaveMax), Pet (ProPet, StaticShield), Golf/Putting (NatuRoll, StayGrip, TeeLine Elite, Bunker Pro), Playground (ReflectGuard), Sports/Agility (AgiliMax, Athletic), and Commercial/Logo applications (SportBlend). Products span multiple technology tiers including standard, T3, and T5 variants. The company also provides complementary tools including a project calculator and design tool for customer planning. All products are ISO 9001:2015 certified and manufactured without intentionally added PFAS.
Differentiator
Problem solved
Functional benefit
Brands
- STR: Company abbreviation and primary brand identity for Synthetic Turf Resources
Products and services
- SportBlend Synthetic Turf Athletic and sports turf designed for durability and performance in gym, agility, and training environments. Available in multiple color variants including Navy Blue, Grey, Red, Florida Blue, Black, White, Yellow, and Red Clay. Sold wholesale to contractors, gyms, and sports facility operators.
- Athletic Series Synthetic Turf (Athletic 55 & Athletic 60) Stadium-grade athletic turf for sports fields, training facilities, and high-performance athletic applications. Available in Chocolate, Dark Tan, Copper, and other variants. Sold wholesale for sports and athletic facility installations.
- AgiliMax Synthetic Turf High-performance agility turf for fitness and sports training environments. Available in multiple colors and technology tiers (standard, T3, T5) for various pile heights. Sold wholesale to gyms, fitness facilities, and training centers.
- WaveMax Landscape Turf High-performance landscape turf with wave technology for natural appearance. Available in WaveMax 92 and WaveMax 72 variants for residential and commercial landscaping applications. Sold wholesale to landscapers and distributors.
- TriSoft Landscape Turf Premium soft-touch landscape turf designed for comfort and natural appearance. Available in TriSoft 80 and TriSoft 60 variants for residential landscape installations. Sold wholesale to landscapers and residential contractors.
- ProScape Landscape Turf Professional landscape turf for residential and commercial applications, available in multiple traffic grades: ProScape 55, 65, 80, and 100. Suitable for low, medium, and high-traffic landscape installations. Sold wholesale to landscapers, contractors, and distributors.
- PureOlive Landscape Turf Landscape turf with olive-toned aesthetics for natural appearance. Available in PureOlive 58 and PureOlive 68 variants. Designed for residential and commercial landscaping applications. Sold wholesale to landscapers and distributors.
- Natural Blend Landscape Turf Natural-appearing landscape turf that blends multiple green tones for realistic appearance. Designed for premium residential installations. Sold wholesale to landscapers and contractors.
- ProPet Synthetic Turf Specialized pet-friendly turf with antimicrobial properties and superior drainage for dog runs, dog parks, kennels, and pet daycare facilities. Sold wholesale to pet facility operators and residential pet area installers.
- StaticShield Anti-Static Pet Turf Anti-static pet-friendly turf engineered to minimize static electricity buildup. Achieves 2.4 kV static charge (below the 3.5 kV human detection threshold). Sold wholesale for pet areas where comfort and safety are priorities.
- NatuRoll Putting Green Turf Premium putting green turf designed for realistic ball roll and playability. Available in NatuRoll 34, 34-T3, 34-T5, 50, 54, and 54-T5 variants. Suitable for golf applications including backyard putting greens, driving ranges, and rooftop deck installations. Sold wholesale to golf facility operators and installers.
- TeeLine Elite Mat Premium golf tee line mat designed for driving ranges and golf practice areas. Sold wholesale to golf facilities, driving ranges, and practice area installers.
- Bunker Pro Golf Turf Specialized turf designed for golf bunker edges and surrounding areas. Provides realistic appearance and durability. Sold wholesale to golf course operators and installers.
- StayGrip Putting Turf High-traction turf designed for putting green applications. Provides excellent grip for golf putting surfaces. Sold wholesale to golf facility operators and residential putting green installers.
- ReflectGuard 428 Playground Turf Nylon-based turf with reflective technology designed to resist melting from reflected light. Features 428°F melting point (vs. 248°F for polyethylene). Ideal for playground applications near reflective surfaces such as windows. Sold wholesale to schools, daycares, and playground installers.
- GripPlay Athletic Turf High-grip turf designed for athletic and training applications requiring superior traction. Sold wholesale to sports facilities, training centers, and athletic operators.
- Private Label / White-Label Turf Program White-label manufacturing program where STR branding is removed and customer branding is applied, allowing distributors and retailers to sell turf under their own brand names. Available for partners purchasing wholesale quantities.
Quantifiable outcome
- Static charge reduced to 2.4 kV, well below 3.5 kV human detection threshold
- +2 more outcomes
Companies that use Synthetic Turf Resources
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Synthetic Turf Resources technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Synthetic Turf Resources partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sport GroupcoreParent company of Synthetic Turf Resources (STR). Sport Group is a global synthetic turf manufacturer with operations in USA (STR), Australia (APT), and Germany (Polytex). The company is committed to quality, sustainability, and safety enhancement across all products with an independent ESG rating placing it in the top 7% of over 15,000 companies globally.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Synthetic Turf Resources competitors and assessment
Company assessmentDirect peers
- SYNLawn: SYNLawn is a leading U.S. manufacturer and installer of artificial grass for residential, commercial, pet, and golf applications, directly competing with STR across landscape and pet turf SKUs and channel programs including private label.
- ACT Global Sports: ACT Global Sports is a synthetic turf manufacturer specializing in FIFA-quality athletic fields, competing with STR's Athletic and SportBlend lines for stadium, soccer, and high-performance sports contracts.
- Shaw Sports Turf: Shaw Sports Turf, a division of Shaw Industries, manufactures synthetic turf systems for athletic fields and landscape, competing with STR's Athletic, AgiliMax, and SportBlend lines and serving similar institutional and municipal buyers.
- Sprinturf: Sprinturf is a U.S.-based synthetic turf manufacturer focused on athletic fields and facilities, directly competing with STR's sport and agility products for institutional and school district customers.
- Controlled Products (GrassTex): Controlled Products, operating GrassTex, is a wholesale artificial turf manufacturer and supplier serving landscape and athletic applications, directly comparable to STR's wholesale and private label turf offerings.
- EasyTurf: EasyTurf is an artificial turf brand focused on residential and small commercial installations, directly comparable to STR's residential landscape and pet segments and competing for similar homeowner and contractor demand.
- Global Syn-Turf: Global Syn-Turf is a wholesale artificial grass supplier with a broad landscape, pet, and putting green portfolio, competing with STR's wholesale artificial grass channel and serving similar contractors and resellers.
- TigerTurf (Polytan Group): TigerTurf, part of Polytan Group, is a synthetic turf manufacturer producing athletic, landscape, and golf systems with global distribution, directly comparable to STR's product breadth and vertically integrated manufacturing approach.
Broad incumbents
- FieldTurf (Tarkett Sports): FieldTurf, part of Tarkett Sports, is a large incumbent synthetic turf manufacturer dominant in stadium and high-performance athletic field installations, overlapping with STR's higher-end Sports/Agility portfolio and serving similar institutional customers.
- AstroTurf: AstroTurf is the original synthetic turf brand with broad athletic and recreational applications, competing with STR in athletic facilities and serving similar school, municipal, and recreational customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Synthetic Turf Resources social profiles
Digital presenceSynthetic Turf Resources compliance and trust
Trust signalCompliance2 records
Synthetic Turf Resources financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synthetic Turf Resources leadership team
Management profileNumber of profiles
Profiles9 records
Synthetic Turf Resources funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synthetic Turf Resources M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synthetic Turf Resources
What does Synthetic Turf Resources do?
Synthetic Turf Resources (STR) is a vertically integrated manufacturer of synthetic turf products, headquartered in Dalton, Georgia. The company produces polyethylene, polypropylene, and nylon turf products sold wholesale to distributors, contractors, landscapers, and resellers across the United States. STR also operates a private label/white-label program, allowing partners to sell turf under their own brands, and offers a retail product line for smaller-volume buyers.
Is Synthetic Turf Resources a public or private company?
Synthetic Turf Resources is a private company. It is classified as corporate owned and is currently operating.
When was Synthetic Turf Resources founded?
Synthetic Turf Resources was founded in 1980. It employs 251 to 500 people.
Where is Synthetic Turf Resources based?
Synthetic Turf Resources is headquartered in Dalton, United States, in the North America region.
How does Synthetic Turf Resources make money?
Three revenue lines are on record. Wholesale Synthetic Turf Sales are the primary driver. The others are private Label Program and retail Artificial Grass.
Who are Synthetic Turf Resources's main competitors?
Direct peers on record are SYNLawn, ACT Global Sports, Shaw Sports Turf, Sprinturf, Controlled Products (GrassTex), EasyTurf, Global Syn-Turf and TigerTurf (Polytan Group). Broad incumbents are FieldTurf (Tarkett Sports) and AstroTurf.
Does Synthetic Turf Resources have an API?
No public API is recorded for Synthetic Turf Resources.
What industry is Synthetic Turf Resources in?
Synthetic Turf Resources's product category is Synthetic Turf Manufacturing. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing.