Limegrow
Limegrow is a Tallinn-based Estonian web and software development agency founded in 2012 that builds e-commerce stores and websites on Magento, Shopify, WooCommerce, and Drupal for retail, government, non-profit, and SMB clients across Europe and North America.
- Company typePrivate
- Founded2012
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Limegrow does
Limegrow OÜ is a privately-held Estonian web and software development agency founded in 2012 and headquartered in Tallinn. The firm delivers multi-platform e-commerce store development across Magento, Shopify, WooCommerce, and Drupal, alongside custom software solutions, website maintenance, SEO services, and Klaviyo-based email marketing. Its technical work spans front-end and back-end development (PHP, Laravel, Liquid), integration with regional and global third-party systems (warehouse, accounting, payments, shipping, CRM), and bespoke product features such as custom configurators and AI-powered site search.
The agency serves a heterogeneous client base spanning enterprise retail (Skechers Estonia/Latvia, Ballzy sneakers), government/public sector (Elron passenger rail), cultural institutions (Cinema Sõprus), non-profits (Eurodesk, SSWM), and SMBs across retail, hospitality, and specialty verticals. Revenue is generated through professional services on project-based engagements plus a recurring website management subscription starting at approximately $200/month. Go-to-market is sales-led and relationship-driven, with an average client partnership exceeding 8 years and 95% of new clients ordering follow-on work, indicating strong retention.
The company is founder-operated (Raido Aasoja) with no disclosed institutional funding, no parent organization, no acquisitions, and no disclosed headcount or revenue. Operations are concentrated in Tallinn with claimed delivery to clients across Europe and North America. Its core business model is therefore that of a boutique professional services agency monetizing deep platform expertise, regional system integrations, and long-cycle client relationships rather than a scalable software product business.
Limegrow firmographics
Firmographics- Name
- Limegrow
- Legal name
- Limegrow OÜ
- Website
- https://limegrow.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Limegrow is a Tallinn-based Estonian web and software development agency founded in 2012 that builds e-commerce stores and websites on Magento, Shopify, WooCommerce, and Drupal for retail, government, non-profit, and SMB clients across Europe and North America.
- Ownership category
- akta.pro rank
Limegrow industry classification
Industry- Product category
- Web Development Services
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Limegrow is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Limegrow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Development Services: Professional services revenue from building e-commerce stores on Magento, Shopify, WooCommerce, and Drupal platforms. Includes custom development, design, integrations, and SEO services.
- Website Maintenance Services: Ongoing website management and maintenance services including CMS updates, security monitoring, performance optimization, and content management.
- Website Management: Monthly website management services starting from approximately $200/month, including CMS and module upgrades, broken link fixes, hosting, site backups, content management, site design upgrades, database optimization, performance improvements, and SEO review.
- SEO Services: SEO audit and optimization services for websites and e-commerce stores.
- Email Marketing Services: Klaviyo email marketing services including campaign setup, template creation, and integration with e-commerce platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly website management starting from $200 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Limegrow product offering
Product offeringCore offering
Limegrow is an Estonian web and software development agency that designs, builds, and maintains e-commerce stores and websites for businesses across Europe and North America. It delivers custom development on Magento, WooCommerce, Shopify, and Drupal, plus integrations with payment, shipping, accounting, CRM, and email marketing systems. Its service portfolio also covers website management/maintenance, SEO, UX audits, conversion rate optimization, and Klaviyo-based email marketing.
Product overview
Limegrow is a web and software development agency offering a multi-platform e-commerce and website development service portfolio. The core offering spans four primary e-commerce platforms: Magento, WooCommerce/WordPress, Shopify, and Drupal, each with dedicated development services. Supporting services include Custom Software Development for bespoke solutions, Website Management and Maintenance services, SEO optimization, Email Marketing (Klaviyo), UX Audits, and Conversion Rate Optimization. The company provides complete project lifecycle support from initial development through ongoing maintenance and optimization, serving clients across Estonia and internationally. Notable client projects include Ballzy, Skechers, Elron, Cinema Sõprus, SSWM, and various e-commerce stores for retail and B2B businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Magento E-commerce Development
Quantifiable outcome
- 98/100 Google PageSpeed Insights Mobile Score achieved for Elron project
- +3 more outcomes
Companies that use Limegrow
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Limegrow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability3 records
Feature4 records
Limegrow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KlaviyocoreEmail marketing platform partnership. Limegrow offers Klaviyo email marketing services including campaign setup, template creation, and e-commerce integration for customer retention and automation.
- MailChimpcoreEmail marketing platform integration. Used in Cinema Sõprus and Põrandakeskus projects for newsletter campaigns and subscriber management.
- Google AnalyticscoreE-commerce analytics integration for tracking conversions, user behavior, and marketing performance. Standard offering in e-commerce projects.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Limegrow competitors and assessment
Company assessmentDirect peers
- Vaimo: Stockholm-headquartered global e-commerce and digital experience agency with deep Magento/Adobe Commerce expertise. Directly comparable multi-platform e-commerce development and managed services offering.
- Inchoo: Croatian e-commerce agency specialising in Magento and Shopify builds for retail brands. Very similar professional services agency model, geographic and size profile close to Limegrow's.
- Elgentos: Netherlands-based Magento and Shopware e-commerce agency offering web development, integrations, and hosting. Comparable platform-spanning services and similar SMB-to-enterprise client mix.
- Netresearch: German Magento and Shopware e-commerce agency focused on custom development, integrations, and CRO for retailers. Highly comparable service catalogue and customer profile.
- Vendic: Dutch Magento e-commerce development agency delivering B2C and B2B store builds, integrations, and technical support. Direct overlap with Limegrow's platform expertise and professional services model.
- BelVG: Magento and Shopify e-commerce development agency delivering custom modules, integrations, and full builds. Comparable boutique agency size and platform-spanning capability.
- Comwrap: German digital commerce agency implementing Adobe Commerce, Shopware, and Shopify Plus stores. Similar professional services focus on retail e-commerce builds and integrations.
- Snowdog: Magento agency delivering custom e-commerce development, PWA, and integrations for retail brands. Closely comparable in service mix and platform expertise.
- Codilar: Magento and Shopify Plus agency building e-commerce stores with focus on retail and emerging-market clients. Comparable platform services and recurring-support offering.
Broad incumbents
- Valtech: Global digital agency spanning commerce, content, and data. Operates broadly in e-commerce implementation (Adobe, Salesforce, Shopify) but across many industries and much larger than Limegrow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Limegrow social profiles
Digital presenceLimegrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Limegrow leadership team
Management profileNumber of profiles
Profiles1 record
Limegrow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Limegrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Limegrow
What does Limegrow do?
Limegrow is an Estonian web and software development agency that designs, builds, and maintains e-commerce stores and websites for businesses across Europe and North America. It delivers custom development on Magento, WooCommerce, Shopify, and Drupal, plus integrations with payment, shipping, accounting, CRM, and email marketing systems. Its service portfolio also covers website management/maintenance, SEO, UX audits, conversion rate optimization, and Klaviyo-based email marketing.
Is Limegrow a public or private company?
Limegrow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Limegrow founded?
Limegrow was founded in 2012. It employs 11 to 50 people.
Where is Limegrow based?
Limegrow is headquartered in Tallinn, Estonia, in the Europe region.
How does Limegrow make money?
Five revenue lines are on record. E-commerce Development Services are the primary driver. The others are website Maintenance Services, website Management, SEO Services and email Marketing Services.
Who are Limegrow's main competitors?
Direct peers on record are Vaimo, Inchoo, Elgentos, Netresearch, Vendic, BelVG, Comwrap, Snowdog and Codilar. Valtech is listed as a broad incumbent.
Does Limegrow have an API?
No public API is recorded for Limegrow.
What industry is Limegrow in?
Limegrow's product category is Web Development Services. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 1114 and its SIC code is 7370.