Situra

What Situra does

Situra Inc., founded in 1996 and headquartered in Toronto, Canada, is a privately held specialty manufacturer of waterproof expansion joint systems for roofing and waterproofing applications. The company sells three proprietary product lines — RedLINE (for hot and cold liquid-applied membranes), FlamLINE (for torch-applied and self-adhered modified-bitumen membranes), and AquaLINE (for potable water containment, NSF 61 certified) — each offered in multiple movement-capacity variants from ¼" to 10". All products are built on a proprietary elastomer-based, zero-profile flat design with factory-vulcanized seams that maintain elasticity at the seam, eliminate the need for wood curbs, metal flashing, or on-site fasteners, and accommodate simultaneous tri-directional movement. AquaLINE is the only joint of its kind certified to NSF 61 for potable water applications, and Situra is the first manufacturer in the waterproof expansion joint category to publish Environmental Product Declarations aligned with ISO 14025, positioning the products for LEED and other green-building certifications.

Situra manufactures under ISO 9001 quality standards at facilities in Canada and the United States, and supplies custom-fabricated joint runs to project specifications. The company reaches customers primarily through a network of independent product representatives covering all US states and Canadian provinces, with direct representation for Latin America (Mexico, Chile) and project exports supported by international manufacturing partners in Europe, the Middle East, Asia-Pacific, and South America. Customers span commercial and industrial construction (AT&T data centers, Discovery Communications, Ford engine plants, Public Storage), hospitality and cultural institutions (Disney Aulani Resort, Grace Cathedral, John F. Kennedy Center, Georgia World Congress Centre), and government/military (Canadian National Defence, City of Cleveland, Quebec Governor General's Residence, Emaar Dubai Marina). Pricing is project-based and not publicly disclosed; Situra bundles technical design assistance and on-site support into its go-to-market rather than operating as a commodity supplier.

The business model is concentrated around one-time project-based sales of custom-fabricated waterproofing components, supplemented by technical services (design assistance, specification support, on-site installation guidance) bundled into the customer relationship. Digital channel assets (Joint Selector tool, Submittal Package Generator, iOS app, payment portal) reduce friction for specifiers and support an indirect channel motion, but the underlying economics are driven by discrete construction-project wins rather than recurring revenue.

Name

Situra

Legal name

SITURA Inc.

Website

https://situra.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Situra Inc. is a privately held, Toronto-based manufacturer of proprietary waterproof expansion joint systems (RedLINE, FlamLINE, AquaLINE), serving commercial, industrial, institutional, and government construction projects across North America and international markets through independent product representatives.

Ownership category

akta.pro rank

Product category

Waterproofing Expansion Joints

NAICS

Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Waterproofing Membranes & Systems (Liquid-Applied & Sheet) (IMADAOAC)

akta.pro secondary industries

Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA), Roofing Adhesives, Sealants & Leak Repair (IMADAOAF), Expansion Joints, Flexible Connectors & Compensators (Rubber/Fabric) (IMANALAF)

Keywords

• Waterproof expansion joints
• Roofing waterproofing systems
• Elastomer expansion joints
• Seismic movement joints
• Potable water joints

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Waterproof Expansion Joint Products: Situra manufactures and supplies three types of waterproof expansion joints: RedLINE (for liquid membranes), FlamLINE (for torch-applied/self-adhered membranes), and AquaLINE (for potable water). Products are custom-fabricated to specification and sold directly to construction projects.
2. Technical and Design Services: Situra offers extensive in-house technical and design assistance as well as on-demand technical site support for all products as part of their customer value proposition.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

SITURA designs, manufactures, and supplies custom-fabricated waterproof expansion joint systems for roofing and waterproofing applications. Its product portfolio comprises three branded lines — RedLINE® (for liquid-applied hot/cold membranes), FlamLINE® (for torch-applied and self-adhered membranes), and AquaLINE® (for potable water containment) — available in sub-variants with movement capacities from 6 mm to 250 mm. All joints use proprietary vulcanized elastomer construction in a zero-profile flat design that allows free water drainage and tri-directional building movement.

Product overview

Situra is a manufacturer of waterproof expansion joints for roofing and waterproofing applications. The company offers three core product lines: RedLINE® (for asphalt and coal tar-based liquid membranes), FlamLINE® (for torch-applied or self-adhered membranes), and AquaLINE® (for potable water containment structures). Each product line includes multiple sub-products with varying movement capacities ranging from ¼" to 10" [6 mm to 250 mm]. All products feature a flat, zero-profile design that allows free water drainage without obstruction. The products are manufactured using proprietary vulcanizing processes that create monolithic, elastic seams, and are supplied in custom-fabricated rolls designed for specific project requirements. All joint materials are manufactured under ISO 9001 quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• RedLINE®: Waterproof expansion joint specifically designed for use with all types of liquid (hot or cold) membranes including asphalt, coal tar pitch, built-up roofing, modified bitumen, and single-ply membranes. Models include RedLINE 06, 20, 20G, 40, 40G, 100, 240, and Tie-In variants.
• FlamLINE®
• AquaLINE®

Products and services

• RedLINE® Waterproof Expansion Joint System Zero-profile waterproof expansion joint system for use with all types of liquid (hot or cold) membranes including asphalt/coal tar pitch mopped systems, Built-Up Roofing, Modified Bitumen, Hot Rubberized Asphalt, liquid applied membranes, spray polyurethane foam, and single-ply membranes (thermoset and thermoplastic). Available in sub-variants — RedLINE 06 (up to 1/4" / 6 mm movement), RedLINE 20 (up to 1" / 25 mm), RedLINE 20G (up to 1" / 25 mm under hydrostatic pressure), RedLINE 40 (up to 2" / 50 mm), RedLINE 40G (up to 2-1/2" / 60 mm under hydrostatic pressure), RedLINE 100 (up to 4" / 100 mm), and RedLINE 240 (up to 10" / 250 mm for seismic and large-movement joints). Used in commercial, industrial, and institutional roofing and waterproofing applications.
• FlamLINE® Torchable Waterproof Expansion Joint System Torchable waterproof expansion joint system manufactured from a proprietary co-polymer with polyester reinforcement for thermal stability. Designed for use with torch-applied modified bitumen membranes as well as self-adhered membranes, and does not contain asphalt. Available in sub-variants — FlamLINE 20 (up to 1" / 25 mm), FlamLINE 40 (up to 2" / 50 mm), FlamLINE 100 (up to 4" / 100 mm), and FlamLINE 240 (up to 10" / 250 mm for large-movement applications). Compatible with torchable asphaltic, coal tar pitch, and self-adhered membranes. Used in commercial and industrial roofing projects requiring torch-grade installation.
• AquaLINE® Potable Water Containment Expansion Joint System Waterproof expansion joint system specifically developed for potable water containment structures and certified to NSF/ANSI 61 standards for use with NSF-certified epoxy resin. Accommodates movements from 1" to 10" (25 mm to 250 mm). Designed for potable water tanks, desalination plants, filtration plants, potable water wells, and sewage treatment plants. Tested for compliance with ISO 2781 (density), ISO 7619 (Shore A hardness), opalescents, color, absorbance at 220 nm, heavy metals, soluble zinc, ammonium, and volatile sulfides; reported absorbance of 0.02 versus 0.20 required. Used by utilities, municipalities, and water infrastructure EPC contractors.
• RedLINE® Tie-In Dual Roof Membrane Tie-In System Dual roof membrane tie-in system that solves the problem of single-ply roof membrane connections to incompatible roof systems. Compatible with Built-Up-Roofs, Coal Tar Pitch, Modified Bitumen, Hot Rubberized Asphalt, Spray Polyurethane Foam, Liquid Applied Membrane, and Epoxy Resin. Used in re-roofing and mixed-membrane commercial roofing projects.
• Technical and Design Assistance Services Extensive in-house technical and design assistance and on-demand technical site support for all Situra products, provided to architects, specifiers, and contractors throughout the project lifecycle as part of the company's value proposition.

Quantifiable outcome

• Expansion joint installations completed in single day at Disney Aulani Resort, minimizing disruption to pedestrian traffic
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core and standard.

• Manufacturing Partners (France, Austria, Italy, Belgium, UK, Switzerland, Slovenia, Australia, Japan, U.A.E., Brazil)coreStrategic or Co-development PartnerSitura has forged long-term international manufacturing partnerships with companies in France, Austria, Italy, Belgium, United Kingdom, Switzerland, Slovenia, Australia, Japan, U.A.E., and Brazil to support global supply and distribution of waterproof expansion joint products.
• THOMCO Inc.coreChannel Partner/ Reseller/ DistributorIndependent manufacturer representative covering US states including Delaware, Maryland, Virginia, West Virginia, Washington DC, New Jersey (Southern), and Pennsylvania (Eastern). Contact: Jim Glaze.
• MMA REPS, Inc.coreChannel Partner/ Reseller/ DistributorIndependent manufacturer representative covering New England states including Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. Contact: Michael J. Maloney.
• The Scarlette GroupcoreChannel Partner/ Reseller/ DistributorIndependent manufacturer representative covering Florida, North Carolina, and South Carolina. Contacts include Jason Scarlette, Jeff Sommer, Jorge Salazar (FL), Thomas 'TC' Clark, Patrick Mulligan (NC/SC).
• Pinnacle Building Solutions, LLCstandardChannel Partner/ Reseller/ DistributorIndependent manufacturer representative covering Arizona and Utah. Contact: Fred O'chareon.
• RW Material Representatives, LLCstandardChannel Partner/ Reseller/ DistributorIndependent manufacturer representative covering Northern California. Contact: Rob Worthing, RRC, CDT.
• Seven Source, LLCstandardChannel Partner/ Reseller/ DistributorIndependent manufacturer representative covering Southern California. Contact: Nigel Chiddick.
• D2 MarketingstandardChannel Partner/ Reseller/ DistributorIndependent manufacturer representative covering Iowa, Kansas, Missouri, and Nebraska. Contact: David Dixon.
• Gehrke and Associates Inc.standardChannel Partner/ Reseller/ DistributorIndependent manufacturer representative covering Minnesota, North Dakota, South Dakota, and Wisconsin. Contact: Allen Gehrke.
• Edge2Edge Roof SolutionstandardChannel Partner/ Reseller/ DistributorIndependent manufacturer representative covering Oregon and Washington. Contact: Will Williams.
• Smart Roof Solutions, LLCstandardChannel Partner/ Reseller/ DistributorIndependent manufacturer representative covering Kentucky and Tennessee. Contact: Kirk Swor.
• Avant Garde Consulting GroupstandardChannel Partner/ Reseller/ DistributorIndependent manufacturer representative covering Upper New Jersey and Manhattan/Long Island, NY. Contact: Mansoor Maleki.
• Cannan Alexander & ScottstandardChannel Partner/ Reseller/ DistributorIndependent manufacturer representative covering Upper New York. Contact: Kevin D. Scott.
• Roofing & Exterior Products ServicestandardChannel Partner/ Reseller/ DistributorIndependent manufacturer representative covering Ohio and Western Pennsylvania. Contact: Bill Spencer (OH), Duane Zitkovoc (PA).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MM Systems: MM Systems designs and manufactures architectural expansion joint covers and waterproofing systems for floors, walls, ceilings, and roofs. It is one of the most direct competitors to Situra's waterproof expansion joint offering in the commercial/institutional market.
• Balco (a CS Group company): Balco manufactures expansion joint covers, fire barriers, and parking and stadium joint systems. It overlaps with Situra in commercial construction joint applications, particularly for high-traffic and high-movement environments.
• EMSEAL Joint Systems: EMSEAL is a North American manufacturer of expansion joint and sealant systems for commercial construction, with a comparable product mix (e.g., preformed foam and watertight joint systems). It competes head-to-head with Situra in plaza, parking, and roof joint applications.

Broad incumbents

• Willseal (Tremco): Tremco's Willseal product line offers pre-compressed foam expansion joint seals used in building envelopes and waterproofing. As part of Tremco (a large construction-sealants platform owned by RPM International), it competes in adjacent but overlapping product categories with Situra.
• GCP Applied Technologies: GCP manufactures specialty construction chemicals including waterproofing membranes (e.g., PREPRUFE, BITUTHANE) for below-grade and roofing applications. Its portfolio directly competes with Situra's waterproofing system scope at the project-specification level.
• Carlisle Construction Materials: Carlisle is one of the largest North American commercial roofing manufacturers, with EPDM, TPO, and single-ply membrane systems. Situra's expansion joints are designed to integrate with Carlisle-type single-ply systems, making Carlisle both a partner and broad competitive reference.
• Johns Manville (Berkshire Hathaway): Johns Manville produces commercial and industrial roofing membranes, insulation, and waterproofing systems. As a broad incumbent, it competes in many of the same project channels as Situra and is a relevant comparable for roofing specification and distribution dynamics.
• Sika AG: Sika is a global specialty chemicals and construction materials leader with waterproofing membranes, sealants, and joint systems. Its Roofing and Sealing & Bonding divisions compete broadly with Situra in commercial and infrastructure waterproofing applications.
• Firestone Building Products (Holcim): Firestone Building Products manufactures EPDM, TPO, and modified bitumen roofing systems and accessories. Its commercial roofing portfolio and rep-driven distribution model are highly comparable to the broader market in which Situra competes.
• Soprema: Soprema is a major manufacturer of waterproofing membranes, including SBS modified bitumen, single-ply, and liquid-applied systems, with significant commercial roofing exposure. Its membrane and accessory portfolio overlaps Situra's compatible-product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/siturainc
• YouTubeyoutube.com/user/SituraInc
• Facebookfacebook.com/siturainc
• LinkedInlinkedin.com/company/situra-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Situra