MassMedia Marketing, Advertising, PR

What MassMedia Marketing, Advertising, PR does

MassMedia Marketing, Advertising, PR is a 100% woman-owned, full-service integrated marketing and PR agency founded in 1997 by Paula Yakubik and headquartered in Las Vegas, Nevada. The firm delivers six core service lines — Strategy, Media (planning and buying across traditional and digital), Public Relations, Social Media, Creative, and Performance Marketing — packaged as integrated campaigns for clients rather than standalone deliverables. It serves approximately 30 active client partners across six declared verticals: Consumer Services, Hospitality & Entertainment, Healthcare, Corporate, Real Estate, and Education.

The agency operates as a professional services business with no proprietary technology platform, no public API, and no disclosed AI/ML capabilities; its production infrastructure relies on standard agency tooling such as ActiveCampaign for email marketing. Revenue is generated through customized project- and retainer-based engagements, with pricing quoted per engagement rather than published. Client acquisition is sales-led, driven by direct outreach, discovery calls, website inquiries, referrals, and industry reputation reinforced by 100+ industry awards including PRSA Pinnacle, Addy, and IABC Gold Quill awards.

MassMedia employs approximately 30 people and reports over $15 million in annual revenue as of 2026, with offices in Las Vegas (HQ), Scottsdale/Phoenix, and Aliso Viejo (Orange County, California). The agency is privately held with no disclosed outside funding, no parent company, and no subsidiaries. A sub-brand, the Las Vegas Women's Marketing Collective (LVWMC), extends the firm's brand and recruiting pipeline through a community platform founded by the CEO.

Name

MassMedia Marketing, Advertising, PR

Legal name

MassMedia

Website

https://massmediacc.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

MassMedia Marketing, Advertising, PR is a 100% woman-owned, full-service integrated marketing and PR agency founded in 1997, serving approximately 30 enterprise clients across hospitality, healthcare, education, and other verticals from offices in Las Vegas, Scottsdale, and Orange County.

Ownership category

akta.pro rank

Product category

Integrated Marketing & Public Relations Agency

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Integrated marketing agency
• Public relations services
• Media planning and buying
• Social media management
• Creative advertising services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services Revenue: MassMedia generates revenue through professional service fees for integrated marketing and PR services. Services include strategy consulting, media planning and buying across traditional and digital channels, public relations, creative production, social media management, and performance marketing. The agency operates on a client partnership model with annual or project-based engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

MassMedia is a full-service integrated marketing and PR agency that plans and executes end-to-end campaigns for brand clients. Its service mix covers strategy consulting, media planning and buying across traditional and digital channels, public relations, social media management, creative production, and performance analytics. The agency delivers these capabilities across six industry verticals: Consumer Services, Hospitality & Entertainment, Healthcare, Corporate, Real Estate, and Education.

Product overview

MassMedia is a women-owned, full-service integrated marketing and PR agency founded in 1997. The agency operates as a unified service offering rather than a software platform, combining Strategy, Media, Public Relations, Social Media, Creative, and Performance Marketing services into integrated campaigns. MassMedia specializes across six industry verticals: Consumer Services, Hospitality & Entertainment, Healthcare, Corporate, Real Estate, and Education. The agency employs approximately 30 people and generates over $15 million in annual revenue, serving clients nationwide from offices in Las Vegas, Phoenix, and Orange County, California.

Differentiator

Problem solved

Functional benefit

Brands

• Las Vegas Women's Marketing Collective (LVWMC): A curated leadership community for women shaping the future of marketing and communications in Las Vegas, founded by Paula Yakubik. It hosts networking events and talent exchanges for women in the marketing industry.

Products and services

• Strategy Services Strategic planning and discovery services that help clients define unique brand positioning and translate business objectives into actionable marketing plans.
• Media Planning and Buying Media planning and buying across traditional and digital platforms, leveraging decades of experience and deep industry relationships, delivered with a channel-agnostic, non-vendor-biased approach.
• Public Relations Public relations services delivered by former journalists, editors, and producers attuned to media wants and needs, including media relations, crisis management, and strategic communications for consumer and corporate clients.
• Social Media Management Social media strategy, content creation, community management, and influencer partnerships designed to create engagement, communities, and positive impact for client organizations.
• Creative Services Creative agency services including design, copywriting, and content production that compel action from target audiences while deepening their relationship with the client's brand.
• Performance Marketing Campaign performance monitoring and optimization with built-in success metrics that go beyond online advertising to span the broader campaign, including traditional media and earned efforts.
• Hospitality & Entertainment Marketing Integrated marketing and PR programs tailored for hotels, casinos, resorts, restaurants, sports venues, and entertainment brands, including destination marketing, property openings, and event support.
• Healthcare Marketing Marketing and PR services for healthcare providers, hospital systems, and medical practices, addressing patient acquisition, provider relations, and industry-specific communications.
• Consumer Services Marketing Marketing services tailored for consumer products, retail, and direct-to-consumer brands seeking integrated advertising, PR, social, and performance support.
• Corporate Communications & B2B Marketing Corporate communications, brand positioning, B2B marketing, executive communications, and strategic PR services for business clients and professional services firms.
• Real Estate Marketing Marketing services for real estate developers, brokerages, property management companies, and construction firms, including brand positioning and community integration around development launches.
• Education Marketing Public relations and enrollment marketing for universities, colleges, and educational institutions, including student recruitment, workforce development, and institutional awareness campaigns.

Quantifiable outcome

• 300% increase in positive media coverage for McDonald's franchisee communications
• +11 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Claggett & Sykes Trial LawyersminorGTM or Marketing Partner · 27 May 2026MassMedia announced expanded portfolio with Claggett & Sykes Trial Lawyers as a new client. The agency will provide strategic B2B and B2C marketing initiatives including paid media, social media, public relations, brand visibility, and event support to the law firm.
• UNLV Lee Business SchoolcoreStrategic or Co-development Partner · 16 April 2026The Las Vegas Women's Marketing Collective (LVWMC), founded by MassMedia CEO Paula Yakubik, partnered with UNLV Lee Business School for a talent exchange event. The partnership connects students seeking internships and entry-level positions with Las Vegas employers. Participating employers included Audacy, Blis, Bluberi Gaming, Ellis Island Casino, Lamar Advertising, and others.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Weber Shandwick: Global public relations and communications agency within the Interpublic Group, operating integrated campaigns across healthcare, consumer, and corporate — overlapping MassMedia's verticals at significantly larger scale.
• Edelman: World's largest independent PR firm with an integrated communications, marketing, and creative practice; competes for the same enterprise PR and earned-media budgets as MassMedia but operates globally with vastly greater scale.
• FleishmanHillard: Large global PR and integrated communications agency within Omnicom, with strong healthcare, corporate, and consumer practices that overlap directly with MassMedia's vertical mix — though at materially larger scale.

Direct peers

• R&R Partners: Las Vegas-based, full-service integrated advertising, marketing, and PR agency of similar size and regional concentration; founded 1986 and famous for the Las Vegas tourism 'What Happens Here' account, with comparable hospitality/entertainment depth and a similar full-service offering.
• Switchback PR: Las Vegas-based PR and marketing firm with overlapping Las Vegas hospitality, gaming, and lifestyle clientele, similar mid-size structure, and comparable earned-media focus.
• KPS3: Reno, Nevada-based integrated marketing, branding, PR, and digital agency operating across the Western US with a similar mid-size, multi-vertical model (hospitality, healthcare, education, real estate).
• Ackerman PR: Mid-size integrated public relations and marketing firm with national reach across consumer, healthcare, and corporate verticals — directly comparable in service mix and account tenure profile.
• Highwire PR: Mid-size independent PR agency serving consumer, technology, and lifestyle brands with an integrated earned-media + content + social model comparable to MassMedia's offering.
• 5W Public Relations: Independent, mid-to-large US PR agency with strong consumer, lifestyle, and entertainment credentials; directly comparable integrated PR + social + influencer offering with similar client verticals.
• Konnect Agency: Los Angeles-based PR, social, and influencer agency specializing in hospitality, lifestyle, food and beverage — closely mirroring MassMedia's hospitality & entertainment and consumer services verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/massmediacc
• Xx.com/massmediacc
• Facebookfacebook.com/massmediamarketingadvertisingpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MassMedia Marketing, Advertising, PR