Atlas Medic

What Atlas Medic does

Atlas Medic (legal name: Atlas Médic inc.) is a Quebec-based medical supplies and equipment distributor founded in 2001, serving healthcare professionals across Canada. The company operates an e-commerce platform (atlasmedic.com) offering approximately 40,000+ in-stock SKUs across 17 supply categories (bandages, electrodes, PPE, hygiene, linens, orthopedic supports, etc.) and 9 equipment categories (treatment tables, dynamometers, treadmills, radiological systems, therapeutic modalities, FES, hydrotherapy). Atlas Medic holds exclusive Canadian distribution rights for multiple specialized equipment brands including h/p/cosmos (treadmills), Biodex (rehabilitation), ESAOTE (ultrasound/imaging), DR Tech (digital radiography), and Gymna, providing a curated capital-equipment portfolio that competitors must source through alternative channels.

The revenue model is multi-stream: (1) direct e-commerce sales of supplies and capital equipment, (2) exclusive Canadian distribution of third-party equipment brands, (3) tiered technical services priced at $130/hour (Regular), $190/hour (Specialized), and $275/hour (Emergency), covering calibration, maintenance, repair, remote management, and insurance claims for advanced equipment, and (4) professional services including the proprietary Medicvox training program (1,200+ hours annually) and business support services for financing, expansion, and lease arrangements. Pricing for products is inquiry-based, while technical service rates are publicly disclosed.

Go-to-market is direct-to-consumer B2B via the e-commerce storefront, supported by a small sales team (Sales Consultants Guillaume Cote and Eric Kasprak) and COO Veronique Delteil. Atlas Medic is privately held with no disclosed external investors, parent company, or subsidiaries, operating from a single headquarters at 80 rue de Sydney, St-Augustin-de-Desmaures, Quebec. The company serves 22+ professional categories — physiotherapy, chiropractic, massage therapy, podiatry, osteopathy, acupuncture, kinesiology, veterinary, and others — and explicitly restricts commercial engagement to Canadian residents.

Name

Atlas Medic

Legal name

Atlas Médic inc.

Website

https://atlasmedic.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Medic is a Quebec-based, Canada-wide distributor of medical supplies and specialized equipment serving 22+ healthcare disciplines via e-commerce, exclusive brand distribution, tiered technical services, and the Medicvox training program.

Ownership category

akta.pro rank

Product category

Medical Supplies and Equipment Distribution

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Medical supplies distribution
• Medical equipment distribution
• Healthcare supplies retailer
• Rehabilitation equipment supply
• Durable medical equipment

Headquarters

HQ city

Saint-augustin

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Supplies and Equipment Sales: Direct sales of medical supplies and instruments through e-commerce platform. Wide range of products including bandages, taping, electrodes, anatomy models, evaluation tools, exercise products, orthopedic supports, mobility equipment, hygiene supplies, radiology supplies, vital signs equipment, linens, and massage supplies. Also includes specialized equipment such as dynamometers, treadmills, ultrasound, electrotherapy and cryotherapy devices, and treatment tables.
2. Exclusive Distribution: As exclusive Canadian distributor for various specialized equipment product lines including h/p/cosmos treadmills and other branded medical equipment
3. Technical Services: Technical support services including maintenance, calibration, repair, update for medical equipment. Offered at three tiers: Regular service ($130/hour), Specialized service ($190/hour), and Emergency service ($275/hour). Covers radiology systems, FES, high performance treadmill, robotic dynamometers, lasers, and perineal rehabilitation units.
4. Training Services (Medicvox): Training program offering courses for healthcare professionals covering various current topics to learn new techniques and keep up to date with latest research. Continuous training amounts to 1200+ hours per year.
5. Business Support Services: Support services for business planning, expansion, redevelopment, and financing assistance for healthcare professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Atlas Medic distributes medical supplies and equipment to healthcare professionals throughout Canada via its e-commerce platform, organized across 17+ supply categories and 9 equipment categories (acupuncture, anatomy, bandages, electrodes, PPE, hygiene, instruments, linens, massage, mobility, treatment tools, radiology, vital signs, evaluation tools, exercise, orthopedic supports, treatment tables, evaluation devices, sterilization, hydrotherapy, radiological systems, therapeutic modalities, pressotherapy, FES, and exercise machines). The company complements distribution with the Medicvox training program (1,200+ annual training hours), tiered technical services for repair/calibration/maintenance, and business support for financing and expansion.

Product overview

Atlas Medic is a Quebec-based medical supplies and equipment distributor founded in 2001, serving healthcare professionals throughout Canada. The company operates as a multi-category medical supplies and equipment retailer with an e-commerce platform. Its product portfolio includes two main offerings: Supplies (covering 17 subcategories from acupuncture to orthopedic supports) and Equipment (covering 9 equipment categories including therapeutic modalities, evaluation devices, and radiological systems). The company differentiates through complementary services including Medicvox training for professional development, multi-tiered technical services (Regular, Specialized, and Emergency), and business support services for financing and expansion. Atlas Medic functions as both an exclusive Canadian distributor for specialized equipment brands and a general supplier of medical consumables.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Supplies Wide range of medical consumables for healthcare professionals across 17 subcategories: acupuncture and dry needle supplies, anatomy models and charts, bandages and taping, electrodes and cables, balance and proprioception equipment, PPE, hygiene and sterilization, medical instruments, linens, massage products, mobility aids, treatment tools, radiology supplies, vital signs equipment, evaluation tools, exercise products, and orthopedic supports.
• Medical Equipment Medical equipment across nine categories including treatment tables and furniture, evaluation devices (dynamometers, ellipticals, balances), sterilization equipment (autoclaves, ultrasonic baths), whirlpool and hydrotherapy baths, radiological systems (DR, generators, tubes, collimators), therapeutic modalities (laser, ultrasound, IFC, shockwave, cryotherapy, heat therapy, traction), compression and pressotherapy, functional electrical stimulation (FES), and exercise machines (stations, bikes, ellipticals, ergometers, treadmills).
• Medicvox Training Program Proprietary continuing-education program offering courses for healthcare professionals covering current techniques and the latest research across the specialties Atlas Medic serves.
• Technical Services Specialized technical support including repairs, calibration, preventive maintenance, safety inspections, technical evaluations, installation, updates, and insurance-claims handling for medical equipment, offered at three tiers: Regular ($130/hour), Specialized ($190/hour for radiology, FES, high-performance treadmills, robotic dynamometers, lasers, perineal rehabilitation units), and Emergency ($275/hour).
• Support and Business Services Business support services for healthcare professionals covering business plans, expansion, redevelopment, financing options, and lease arrangements.

Quantifiable outcome

• 40,000+ in-stock items available for immediate shipping
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and major.

• h/p/cosmoscoreTechnology or Integrationh/p/cosmos is a key brand partner for treadmills. Atlas Medic offers h/p/cosmos treadmills suitable for various environments and clienteles, featuring innovative technology for rehabilitation and sports medicine applications.
• BiodexcoreTechnology or IntegrationBiodex rehabilitation and evaluation equipment distributed through Atlas Medic in Canada, including dynamometers and specialized rehabilitation systems.
• GymnamajorTechnology or IntegrationGymna physical therapy equipment and treatment tables distributed in Canada through Atlas Medic.
• LiteCuremajorTechnology or IntegrationLiteCure laser therapy and light-based treatment systems available through Atlas Medic.
• ZebrismajorTechnology or IntegrationZebris movement analysis and pressure measurement systems distributed by Atlas Medic in Canada.
• SignaturemajorTechnology or IntegrationSignature treatment tables and furniture product line distributed in Canada through Atlas Medic.
• Thera-TrainermajorTechnology or IntegrationThera-Trainer rehabilitation and training equipment available through Atlas Medic.
• DR TechcoreTechnology or IntegrationDR Tech digital radiography systems distributed by Atlas Medic for podiatric and veterinary applications.
• Erler ZimmermajorTechnology or IntegrationErler Zimmer anatomy models and medical education supplies distributed in Canada.
• LloydmajorTechnology or IntegrationLloyd treatment tables and physical therapy equipment available through Atlas Medic.
• HeinemajorTechnology or IntegrationHeine diagnostic instruments including otoscopes and ophthalmoscopes distributed by Atlas Medic.
• ESAOTEcoreTechnology or IntegrationESAOTE ultrasound and imaging systems available through Atlas Medic for medical diagnostics.
• DelmedicalmajorTechnology or IntegrationDelmedical radiography systems and dental imaging equipment distributed by Atlas Medic.
• MTImajorTechnology or IntegrationMTI medical technology and rehabilitation equipment distributed by Atlas Medic.
• ZimmermajorTechnology or IntegrationZimmer medical instruments and surgical equipment available through Atlas Medic.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cardinal Health: Major US medical products distributor with Canadian presence. Competes with Atlas Medic in the broader healthcare supply chain with substantially larger product portfolio and customer base.
• Henry Schein: Global Fortune-500 distributor of medical, dental, and animal health supplies with significant Canadian operations (Henry Schein Canada). Competes with Atlas Medic in the broader medical supply distribution market with much greater scale and breadth.
• Patterson Companies: Large US/Canadian distributor focused on dental, animal health, and rehabilitation markets. Overlaps with Atlas Medic in physical therapy equipment distribution through its former Patterson Medical business (now Performance Health).
• McKesson: Global medical distribution and healthcare services leader with Canadian operations. Competes in medical supply distribution with vastly greater scale and breadth across hospital, pharmacy, and clinical customers.
• Medline Industries: One of the largest privately held medical supply manufacturers and distributors globally, with Canadian operations. Competes on medical supplies, equipment, and post-sale service at meaningfully greater scale.
• Enovis (formerly DJO): Medical device company specializing in orthopedic, rehabilitation, and physical therapy equipment (bracing, electrotherapy, recovery). Comparable in equipment category (some overlap with Atlas Medic's modalities/treadmill/dynamometer lines) but as a manufacturer rather than pure distributor.

Direct peers

• North Coast Medical: US-based distributor of rehabilitation, physical therapy, and occupational therapy supplies and equipment. Direct comparable in product mix (modalities, evaluation tools, treatment tables) and in serving therapy clinics — albeit US-geography focused.
• Performance Health: Leading North American distributor of physical therapy, occupational therapy, and rehabilitation supplies and equipment (formerly Patterson Medical). Highly comparable in product mix (treatment tables, modalities, evaluation tools) and customer verticals served.
• Medical Mart: Canadian medical equipment and supplies distributor serving healthcare professionals across Canada. Closest direct peer — same geography, similar product breadth (supplies, equipment, rehab devices) and similar multi-vertical customer base (physio, chiropractic, massage, etc.).
• AliMed: US-based specialty medical products distributor serving hospitals, rehabilitation clinics, and occupational/physical therapy practices. Comparable in product categories (positioning, mobility, rehab supplies) and in providing specialty clinical solutions rather than commodity medical-surgical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AtlasMedicCom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Medic