Breakdance
Breakdance is a premium visual WordPress website builder plugin (Soflyy, founded 2022) sold via annual subscription to freelancers, agencies, and SMBs, featuring drag-and-drop editing, 145 elements, WooCommerce integration, the Element Studio IDE, and a 1,000+ template Design Library.
- Company typePrivate
- Founded2022
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Breakdance does
Breakdance, operated by Soflyy and founded in 2022 by Louis Reingold, is a premium visual WordPress website builder plugin sold as an annual subscription. The product is a browser-based, in-dashboard drag-and-drop editor built in PHP (GPL) and JavaScript, compatible with PHP 8.4 and WordPress Multisite. It ships with 145 built-in elements, a full theme builder (headers, footers, templates, archives), a Dynamic Data system with ACF/Meta Box loops and repeaters, deep native WooCommerce integration (30+ e-commerce elements), a multi-step Form Builder with 20+ integrations (ActiveCampaign, ConvertKit, Mailchimp, Drip, Slack, Discord, Zapier, webhooks), a Popup Builder, and Breakdance AI for text generation. Differentiated features include Element Studio — a built-in element development IDE powered by the Monaco/VS Code editor — and a Design Library of 1,000+ page/section templates and 37+ one-click websites.
The company sells exclusively direct-to-consumer through breakdance.com with a freemium tier and paid Pro plans at $99.99/yr (1 site) and $199.99/yr (unlimited sites, scheduled to rise to $399.99 at renewal), plus the $249/yr Pro + AI Bundle. Distribution is product-led and community-led: a 33% affiliate program via AffiliateWP, 100+ YouTube tutorials, an active Facebook user group, comparison pages vs. Elementor/Divi/Gutenberg, a Hire-an-Expert freelancer directory, and the November 2025 Creator Portal for third-party template and add-on monetization. Breakdance uses Easy Digital Downloads for commerce, AffiliateWP for affiliate tracking, ACF + WS Form for backend content submission, and WP Grid Builder for faceted search on its own site.
The company is private, bootstrapped (no disclosed funding rounds), operates with 11–50 employees, and reports between 18,000+ and 46,000+ customers depending on source. Its primary buyer personas are WordPress freelancers, web agencies, and small business owners; secondary users include WordPress developers building custom elements. The company maintains a partner ecosystem across Soflyy-aligned WordPress tools (Oxygen Builder, WPCodeBox, AnalyticsWP, Solid Affiliate, WP Debug Toolkit, Elevated Extensions) and serves a global market with no geographic restrictions.
Breakdance firmographics
Firmographics- Name
- Breakdance
- Legal name
- Soflyy
- Website
- https://breakdance.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Breakdance is a premium visual WordPress website builder plugin (Soflyy, founded 2022) sold via annual subscription to freelancers, agencies, and SMBs, featuring drag-and-drop editing, 145 elements, WooCommerce integration, the Element Studio IDE, and a 1,000+ template Design Library.
- Ownership category
- akta.pro rank
Breakdance business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Pro License: Annual subscription model for the Pro license providing access to all Pro features, premium support, the full Design Library, updates, and license management via the customer portal. Lock-in pricing guarantees the same renewal price as the initial subscription. Single-site and unlimited-site plans available.
- Subscription - Pro + AI Bundle: Annual subscription bundle combining Pro license with Breakdance AI content writing capabilities for $249/yr (limited-time promotional offer).
- Affiliate Program Commission: Breakdance pays affiliates a 33% commission on the initial sale for every customer referred. Commissions are paid monthly via PayPal with no minimum payout threshold. No commission is paid on refunded purchases.
- Partner Discounts (Cross-sell Ecosystem): A partner discounts menu within the Breakdance admin allows users to access discounts on related products (WPCodeBox, AnalyticsWP, Solid Affiliate, WP Debug Toolkit, Elevated Extensions, Oxygen Builder). While Breakdance earns revenue from its own subscriptions, this ecosystem drives cross-promotion and affiliate revenue for partner products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free plan - basic features to build a WordPress website |
| Subscription | Annual | Pro 1-website plan - all Pro features for one site |
| Subscription | Annual | Pro unlimited-sites plan - all Pro features for unlimited sites |
| Subscription | Annual | Pro + AI Bundle - unlimited sites with Breakdance AI |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Breakdance product offering
Product offeringCore offering
Breakdance is a WordPress visual website builder plugin that lets users design and build WordPress sites through a drag-and-drop editor with 145+ elements, dynamic data, WooCommerce integration, form and popup builders, and built-in AI content writing. It is licensed under the GPL, distributed as a PHP-based WordPress plugin, and sold through annual subscriptions to individuals and small agencies.
Product overview
Breakdance is a premium all-in-one WordPress website builder (visual page builder/theme builder) sold via subscription ($99.99-$199.99/year). The core product includes 145 built-in elements, drag-and-drop editing, global styles, responsive design, and performance optimization. The product portfolio includes: Breakdance AI (separate AI content writing add-on), Element Studio (built-in custom element IDE), Form Builder (multi-step/conditional forms with 20+ integrations), Popup Builder (multiple triggers and targeting), WooCommerce Integration (30+ e-commerce elements), Dynamic Data System (loops, ACF/repeater support), and Design Library (1000+ templates). The platform targets freelancers, agencies, and web professionals building client sites and e-commerce stores.
Differentiator
Problem solved
Functional benefit
Brands
- Breakdance AI: AI-powered content creation feature integrated into Breakdance for writing and improving website content.
Products and services
- Breakdance
- Breakdance AI
- Breakdance Creators Portal
- Breakdance Design Library / Template Marketplace
Quantifiable outcome
- Users report reducing their WordPress plugin count significantly when switching to Breakdance (e.g., removing 8-22 plugins per site), reducing maintenance overhead and potential conflicts.
- +3 more outcomes
Companies that use Breakdance
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Breakdance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability2 records
Feature10 records
Breakdance partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Oxygen BuilderminorOxygen Builder users were offered a free year of Breakdance as a promotional incentive when Breakdance launched commercially in September 2022. Breakdance 1.0 was announced on the Oxygen Builder customer portal, and Oxygen users received instructions to claim the free year. This was a limited promotional cross-promotion between two WordPress builder products under the Soflyy umbrella.
- WPCodeBoxcoreWPCodeBox is a code snippet manager for WordPress that Breakdance uses internally and cross-promotes. Breakdance provides a Partner Discounts menu linking to WPCodeBox with preferred rates, and WPCodeBox promotes Breakdance through its affiliate program. Both products are part of the Soflyy ecosystem and share cross-promotional infrastructure.
- AnalyticsWPcoreAnalyticsWP is an analytics solution for WordPress used by Breakdance for user engagement insights. Breakdance cross-promotes AnalyticsWP via the Partner Discounts menu, and AnalyticsWP promotes Breakdance through its affiliate program. Both are part of the Soflyy product ecosystem.
- Easy Digital Downloads (EDD)coreBreakdance uses Easy Digital Downloads as its commerce platform for selling digital products, managing software licensing, recurring payments, invoices, and manual purchases. EDD is explicitly described as 'essential' to Breakdance's operations and is tailored specifically for selling WordPress plugins.
- AffiliateWPcoreBreakdance uses AffiliateWP to manage its affiliate program, track referrals, and pay commissions. It integrates seamlessly with Easy Digital Downloads for sales tracking and commission management. Breakdance cross-promotes AffiliateWP via its partner discounts ecosystem and recommends it to WooCommerce users.
- Advanced Custom Fields (ACF)coreBreakdance deeply integrates with Advanced Custom Fields (ACF) for creating custom fields, custom post types, dynamic data, ACF Flexible Content, repeater fields, and relationships. ACF powers the design library, experts network, tutorials, and website showcase on Breakdance.com. Breakdance integrates with ACF Options Pages and ACF PRO features.
- WS FormcoreBreakdance uses WS Form to create versatile forms for user-submitted content (tutorials, design sets, expert profiles). WS Form integrates seamlessly with ACF to enable data submission and editing. Breakdance's dynamic data system displays WS Form submissions via Breakdance templates. Used as an alternative to Breakdance's native Form Builder for backend content submission workflows.
- Solid AffiliateminorRecommended by Breakdance as an alternative to AffiliateWP for WooCommerce users. Breakdance includes Solid Affiliate in its Partner Discounts ecosystem and cross-promotes it to users who operate WooCommerce-powered stores.
- WP Debug ToolkitminorIncluded in Breakdance's Partner Discounts ecosystem. WP Debug Toolkit is an error log viewer for WordPress that Breakdance cross-promotes alongside its other WordPress tool recommendations.
- Elevated ExtensionsminorElevated Extensions creates WordPress extensions and is part of the Breakdance partner ecosystem. Included in Breakdance's Partner Discounts menu with cross-promotional links.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Breakdance competitors and assessment
Company assessmentDirect peers
- Visual Composer: Long-standing WordPress website builder offering drag-and-drop editing and a template marketplace. Targets the same freelancer and SMB segment as Breakdance with comparable subscription pricing.
- GenerateBlocks / GeneratePress: Lightweight WordPress theme plus block-based builder from Tom Usborne. Competes for performance-conscious freelancers and agencies who want a minimal, fast editing experience on WordPress.
- Divi (Elegant Themes): Long-established WordPress theme and visual builder from Elegant Themes. Competes head-on with Breakdance for freelancers and agencies migrating off legacy builders, with comparable subscription pricing.
- Elementor: The dominant WordPress visual page builder, now backed by WPMU DEV. Direct competitor with drag-and-drop editing, theme builder, WooCommerce support, and a large template library — serving the same freelancers, agencies, and SMB customers.
- Thrive Architect (Thrive Themes): Conversion-focused WordPress visual builder targeting marketers, freelancers, and SMBs. Overlaps with Breakdance on landing page, lead capture, and template-driven site building.
- Beaver Builder: Premium WordPress page builder known for stability and developer-friendliness. A direct competitor in the agency/freelancer segment and one of the products Breakdance customers explicitly cite migrating from (e.g., a 10-year Beaver Builder user).
- Oxygen Builder: Developer-oriented WordPress builder also under the Soflyy umbrella. Closely comparable product positioning; Oxygen users were offered free Breakdance licenses at launch, indicating direct cross-promotion within the same ecosystem.
- SeedProd: WordPress landing page and coming-soon/maintenance-mode builder popular with SMBs and marketers. Overlaps with Breakdance on the landing page and template-driven site use cases.
Emerging players
- Bricks Builder: A newer, performance-focused WordPress visual builder rapidly gaining traction with developers and freelancers. Closely comparable audience and value proposition to Breakdance, representing the most direct emerging competitive threat.
- Kadence WP: Fast-growing WordPress theme and block-based builder popular with freelancers and SMBs. Competes in the same performance/UX-focused segment and is gaining share among non-technical WordPress users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Breakdance social profiles
Digital presenceBreakdance compliance and trust
Trust signalCompliance1 record
Breakdance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breakdance leadership team
Management profileNumber of profiles
Profiles1 record
Breakdance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breakdance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breakdance
What does Breakdance do?
Breakdance is a WordPress visual website builder plugin that lets users design and build WordPress sites through a drag-and-drop editor with 145+ elements, dynamic data, WooCommerce integration, form and popup builders, and built-in AI content writing. It is licensed under the GPL, distributed as a PHP-based WordPress plugin, and sold through annual subscriptions to individuals and small agencies.
Is Breakdance a public or private company?
Breakdance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Breakdance founded?
Breakdance was founded in 2022. It employs 11 to 50 people.
How does Breakdance make money?
Four revenue lines are on record. Subscription - Pro License is the primary driver. The others are subscription - Pro + AI Bundle, affiliate Program Commission and partner Discounts (Cross-sell Ecosystem).
Who are Breakdance's main competitors?
Direct peers on record are Visual Composer, GenerateBlocks / GeneratePress, Divi (Elegant Themes), Elementor, Thrive Architect (Thrive Themes), Beaver Builder, Oxygen Builder and SeedProd. Emerging players are Bricks Builder and Kadence WP.
Does Breakdance have an API?
Yes. Breakdance offers multiple developer APIs for extending and integrating with the builder: Actions API, AI Endpoints API, Animations API, Breakdance Form Submissions Capability, Dependencies API, Dynamic Data API, Form Actions API, Global Settings API, Menu API, Popups API, Template Override Filter, Element Display Conditions API, and Webhooks/API Integrations. These APIs allow developers to register custom fields, add builder elements, create form actions, inject code into builder pages via hooks (breakdance_builder_head, breakdance_builder_footer), and extend dynamic data functionality. Developer documentation is at breakdance.com/documentation/developers.