SOLACE INSURANCE
SOLACE INSURANCE is an independent personal-lines insurance agency in Largo, Florida, placing policies through 17+ carriers and four credit union partnerships for consumers across nine states.
- Company typePrivate
- Founded2004
- HeadquartersLargo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SOLACE INSURANCE does
SOLACE INSURANCE is an independent insurance agency headquartered in Largo, Florida, founded in 2004 and operating with 11–50 employees. The agency offers personal lines insurance — auto, homeowner, life, condo, renters, flood, motorcycle, boat, RV, off-road, pet, dental, jewelry, landlord, supplemental health, umbrella, and vehicle mechanical protection — sourced through representations with 17+ insurance carriers including Travelers, GEICO, Progressive, Mercury, National General, Florida Peninsula, Heritage, Universal Property & Casualty, Wright Flood, Edison, Florida Family, Homeowners Choice, Kemper, RLI, Safepoint, Southern Fidelity, Southern Oak, Swyft, and American Collectors Insurance, with NFIP available for federally-backed flood coverage.
The technology stack is intentionally light: the agency runs on the Vertafore client portal for 24/7 policy access, supplemented by web-based quote request forms and phone-based sales (727-585-1174). No proprietary technology, APIs, mobile applications, or AI capabilities are disclosed. Underlying platform architecture is standard independent-agency SaaS rather than a differentiated technology product.
The business model is commission-based: Solace earns carrier commissions on each policy placed, with pricing set per individual risk profile and selected carrier. Distribution runs through two channels: four credit union partnerships (Grow Financial Federal Credit Union, Campus USA Credit Union, McCoy Federal Credit Union, and iTHINK Financial) anchored by the Travelers Benefit Plus Insurance Program, plus direct phone and online quote-to-agent flows. Geographic focus is Florida with licenses across nine states (FL, GA, TN, AL, NC, SC, TX, PA, NJ). The most recent material event is the January 1, 2026 acquisition of Quorum Insurance, which brought Quorum's client book into Solace and consolidated servicing under the Solace brand.
SOLACE INSURANCE firmographics
Firmographics- Name
- SOLACE INSURANCE
- Legal name
- Solace Insurance
- Website
- https://restinsured.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SOLACE INSURANCE is an independent personal-lines insurance agency in Largo, Florida, placing policies through 17+ carriers and four credit union partnerships for consumers across nine states.
- Ownership category
- akta.pro rank
Where SOLACE INSURANCE is headquartered
LocationHeadquarters
- HQ city
- Largo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SOLACE INSURANCE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance commissions: Revenue generated through commissions paid by insurance carriers for policies sold and serviced. As an independent agency representing multiple insurance companies, they earn commissions on each policy placed with their carrier partners.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SOLACE INSURANCE product offering
Product offeringCore offering
Solace Insurance is an independent insurance agency that sells personal lines insurance products (auto, home, life, condo, renters, flood, motorcycle, boat, RV, pet, dental, jewelry, landlord, off-road, supplemental health, and umbrella) by comparing multiple insurance carriers on behalf of customers. The agency distributes primarily through credit union partnerships and direct sales channels, serving consumers across nine U.S. states with a focus on Florida.
Product overview
Solace Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products through multiple carrier relationships. The agency provides personal lines insurance including auto, homeowner, life, condo, renters, and flood insurance as core products. Additional specialty products include motorcycle, boat, RV, off-road vehicle, pet, dental, jewelry, landlord protection, supplemental health, and umbrella insurance. The agency also offers Vehicle Mechanical Protection plans (Ultimate, Deluxe, Select) as add-on coverage. All products are offered through partnerships with multiple insurance carriers including Edison Insurance, Florida Family, Florida Peninsula, GEICO, Homeowners Choice, Heritage, Kemper, Mercury, National General, Progressive, RLI, Safepoint, Southern Fidelity, Southern Oak, Swyft, Travelers, Universal Property & Casualty, and Wright Flood.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Automobile insurance coverage providing protection against financial loss from accidents, theft, and damage for vehicle owners, sourced from multiple carrier partners.
- Homeowner Insurance Property insurance protecting homeowners against damage to the dwelling and personal belongings, including coverage for dwelling, personal property, liability, and loss of use.
- Life Insurance Insurance coverage providing financial protection for dependents in case of the policyholder's death, including term life and whole life options.
- Condo Insurance Insurance coverage specifically designed for condominium owners, protecting personal property and interior structures.
- Renters Insurance Coverage protecting renters against loss of personal belongings and providing liability protection for tenants.
- Flood Insurance Separate insurance policy covering flood damage, which standard homeowner policies typically do not cover; offered through NFIP and private flood carriers like Wright Flood.
- Motorcycle Insurance Insurance coverage for motorcycles including liability, collision, and comprehensive protection.
- Boat Insurance Insurance coverage for watercraft including liability and physical damage protection.
- Pet Insurance Coverage for veterinary expenses and pet health care offered through Nationwide partnership.
- RV Insurance Specialized insurance coverage for recreational vehicles including motorhomes and travel trailers.
- Landlord Protection Insurance Insurance coverage for rental property owners protecting against property damage and liability exposures.
- Off-Road Vehicle Insurance Insurance coverage for ATVs, UTVs, and other off-highway vehicles.
- Dental Insurance Insurance coverage for dental care expenses including preventive and major dental services.
- Jewelry Insurance Specialized coverage for valuable jewelry items protecting against loss, theft, or damage.
- Supplemental Health Insurance Additional health coverage supplementing primary health insurance plans.
- Umbrella Insurance Personal liability coverage providing additional protection beyond standard auto and homeowner policy limits.
- Vehicle Mechanical Protection Extended warranty and mechanical breakdown coverage for vehicles, available in Ultimate, Deluxe, and Select protection plans.
Quantifiable outcome
- Access to special rates through Travelers Benefit Plus Insurance Program for credit union members
- +1 more outcomes
Companies that use SOLACE INSURANCE
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
SOLACE INSURANCE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SOLACE INSURANCE partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, major, minor, specialty and strategic acquisition.
- Grow Financial Federal Credit UnioncoreCredit union partnership providing insurance products to members. Members have access to special rates through the Travelers Benefit Plus Insurance Program. This is a primary distribution channel for Solace Insurance.
- Campus USA Credit UnioncoreCredit union partnership offering insurance products to Campus USA Credit Union members through Solace Insurance.
- McCoy Federal Credit UnioncoreCredit union partnership providing insurance distribution channel for McCoy Federal Credit Union members.
- iTHINK FinancialcoreCredit union partnership through which iTHINK Financial members access insurance products offered by Solace Insurance.
- TravelerscoreMajor insurance carrier represented by Solace Insurance. Through the Travelers Benefit Plus Insurance Program, credit union members access special rates. Solace leader Kimberley Clay participated in Travelers SHE Golfs women's empowerment program.
- GEICOcoreMajor insurance carrier represented by Solace Insurance offering auto and other insurance products.
- ProgressivecoreInsurance carrier represented by Solace Insurance providing auto and other insurance coverage options.
- MercurycoreInsurance carrier represented by Solace Insurance offering auto insurance products.
- National General InsurancemajorInsurance carrier represented by Solace Insurance.
- Florida PeninsulacoreFlorida-focused insurance carrier represented by Solace Insurance, providing home insurance and content for educational blog posts.
- Southern OakmajorRegional insurance carrier headquartered in Sunrise, Florida represented by Solace Insurance.
- Heritage InsurancemajorInsurance carrier represented by Solace Insurance offering property insurance products.
- Universal Property & CasualtymajorInsurance carrier represented by Solace Insurance offering property and casualty coverage.
- Wright FloodcoreSpecialized flood insurance carrier represented by Solace Insurance, important for Florida market hurricane and flood coverage needs.
- Edison Insurance CompanymajorInsurance carrier represented by Solace Insurance.
- Florida Family InsurancemajorFlorida-focused insurance carrier represented by Solace Insurance.
- Homeowners ChoicemajorProperty insurance carrier represented by Solace Insurance.
- Kemper InsurancemajorInsurance carrier represented by Solace Insurance offering auto and property coverage.
- RLImajorInsurance carrier represented by Solace Insurance. RLI offers personal umbrella policies mentioned in blog content.
- SafepointminorInsurance carrier represented by Solace Insurance.
- Southern FidelitymajorRegional insurance carrier represented by Solace Insurance.
- SwyftminorInsurance carrier represented by Solace Insurance. Swyft provided content for blog post on vacation home protection.
- American Collectors InsurancespecialtySpecialty insurance carrier for classic and collector vehicles, sports memorabilia, wine/whiskey, comics, and action figures. Offers Agreed Value coverage for specialty collections. Contact number: 800.714.1447.
- National Flood Insurance Program (NFIP)coreFederally-backed flood insurance program available through 23,000 participating communities. Solace Insurance offers NFIP flood coverage alongside private flood insurance options to meet Florida market needs.
- Quorum Insurancestrategic acquisitionAs of January 1, 2026, Quorum Insurance clients joined the Solace Insurance family. This partnership combines Quorum's strong foundation and local trust with Solace's broader carrier relationships, advanced technology, and dedicated support team.
Scale indicators1 record
Recent moves7 records
Expansion highlights4 records
SOLACE INSURANCE competitors and assessment
Company assessmentDirect peers
- Confie: One of the largest independent personal-lines insurance brokers in the U.S., heavily concentrated in non-standard auto with multi-state retail and agency operations. Comparable multi-state independent agency distribution and carrier relationships.
- Goosehead Insurance: Independent insurance agency representing multiple carriers, with franchise and corporate-agent models offering auto, home, and life coverage. Comparable multi-carrier distribution platform with embedded partner-channel strategy.
- TWFG Insurance: Texas-based independent insurance agency representing multiple carriers across personal lines, with branch and franchise distribution. Comparable multi-carrier independent agency model with branch-level geographic expansion.
- Renaissance Insurance Group: Independent insurance agency offering personal and commercial coverage through multiple carriers, with active M&A activity consolidating small agencies. Comparable independent brokerage platform with roll-up strategy.
- Foundation Insurance Group: Florida-based independent insurance agency providing personal and commercial lines through multiple carrier relationships. Comparable independent agency model and Florida hurricane-market specialization.
- Brightway Insurance: Florida-headquartered independent insurance agency franchise representing multiple carriers across personal and commercial lines. Directly comparable to Solace in multi-carrier retail brokerage model and Florida market focus.
- AssurePartners: National independent insurance agency built through acquisition of regional agencies, providing personal and commercial lines across many states. Directly comparable multi-carrier, M&A-driven independent agency platform.
Broad incumbents
- Alliant Insurance Services: National specialty insurance brokerage offering personal, commercial, and employee benefits. Comparable independent agency economics but at substantially larger scale and broader product set.
- Insurance Office of America (IOA): Large Florida-based independent insurance brokerage offering personal, commercial, and employee benefits across multiple states. Comparable independent agency model but with significantly broader scale and product breadth.
- Hub International: Large global insurance brokerage with strong personal-lines franchise built through regional agency roll-ups. Comparable in independent agency distribution and acquisition-led growth, though at materially larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SOLACE INSURANCE social profiles
Digital presenceSOLACE INSURANCE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOLACE INSURANCE leadership team
Management profileNumber of profiles
Profiles1 record
SOLACE INSURANCE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOLACE INSURANCE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOLACE INSURANCE
What does SOLACE INSURANCE do?
Solace Insurance is an independent insurance agency that sells personal lines insurance products (auto, home, life, condo, renters, flood, motorcycle, boat, RV, pet, dental, jewelry, landlord, off-road, supplemental health, and umbrella) by comparing multiple insurance carriers on behalf of customers. The agency distributes primarily through credit union partnerships and direct sales channels, serving consumers across nine U.S. states with a focus on Florida.
Is SOLACE INSURANCE a public or private company?
SOLACE INSURANCE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOLACE INSURANCE founded?
SOLACE INSURANCE was founded in 2004. It employs 11 to 50 people.
Where is SOLACE INSURANCE based?
SOLACE INSURANCE is headquartered in Largo, United States, in the North America region.
How does SOLACE INSURANCE make money?
One revenue line is on record: insurance commissions.
Who are SOLACE INSURANCE's main competitors?
Direct peers on record are Confie, Goosehead Insurance, TWFG Insurance, Renaissance Insurance Group, Foundation Insurance Group, Brightway Insurance and AssurePartners. Broad incumbents are Alliant Insurance Services, Insurance Office of America (IOA) and Hub International.
Does SOLACE INSURANCE have an API?
No public API is recorded for SOLACE INSURANCE.