Krause Financial

Name

Krause Financial

Legal name

Krause Financial Services, LLC

Website

https://krausefinancial.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Elder Law Financial Services

NAICS

Trust, Fiduciary, and Custody Activities (523991)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Fiduciary Agency & Trustee-for-Hire Services (FSAAANAL)

akta.pro secondary industry

Structured Finance Legal, Trustee & Administration (FSACACAJ)

Keywords

• Medicaid compliant annuities
• Long-term care insurance
• Asset preservation planning
• Estate planning solutions
• Elder law services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Product Commissions: Revenue generated from commissions on sale of insurance products including Medicaid Compliant Annuities, Long-Term Care Insurance, Funeral Expense Trusts, Tax-Deferred Annuities, Whole Life Insurance, and Estate Trusts. Products are sourced from carrier partners including ELCO Mutual, Standard, Nationwide, and others.
2. Attorney Access Subscription: Monthly subscription revenue from Attorney Access premium membership at $79/month or $63/month billed annually. Provides access to CLE courses, calculators, case law library, state resources, and other professional tools for attorneys.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Krause Financial is an attorney-led firm that provides asset preservation solutions to estate planning and elder law attorneys and their clients. The company distributes specialized insurance products—most notably the Medicaid Compliant Annuity (MCA)—sourced from carrier partners, and supplements them with case analysis, annuity valuation, Medicaid application support, and fair hearing legal support. It also operates the Attorney Access digital platform offering CLE, planning calculators, and state Medicaid resources to legal professionals.

Product overview

Krause Financial is an attorney-led financial services firm offering a comprehensive suite of asset preservation solutions for long-term care and estate planning. The company's core product is the Medicaid Compliant Annuity (MCA), a spend-down tool for crisis planning that accelerates Medicaid eligibility while protecting client assets. Complementary products include Long-Term Care Insurance (available in traditional, asset-based/hybrid, and short-term variants), Funeral Expense Trust, Tax-Deferred Annuity, Whole Life Insurance, Estate Trust, Non-Medicaid SPIA, and Refusal Letters. The company also provides support services including Annuity Valuation, Medicaid Application Support, Fair Hearing Support, and Speaking Requests. Krause Financial operates the Attorney Access digital platform providing educational resources including webinars (KrauseCAST), CLE courses, annuity calculators, state Medicaid resources, case law library, and white papers. The platform offers Basic (free) and Premium ($79/month) membership tiers with Premium Partners (10+ MCA cases/year) receiving complimentary premium access.

Differentiator

Problem solved

Functional benefit

Brands

• Attorney Access: Digital hub for legal professionals providing tools, educational resources, CLE opportunities, annuity calculators, and state Medicaid planning information.

Products and services

• Medicaid Compliant Annuity A single premium immediate annuity that functions as a spend-down tool for crisis Medicaid planning, converting excess countable assets into an income stream with no cash value to accelerate Medicaid eligibility while protecting clients' assets. Designed for estate planning and elder law attorneys serving clients in nursing home or long-term care crisis situations.
• Long-Term Care Insurance Insurance policies providing coverage for long-term care expenses, available in traditional, asset-based (hybrid), and short-term care variants. Designed for estate planning clients to safeguard assets and secure future coverage for care needs.
• Funeral Expense Trust A small whole life insurance policy that protects funds for funeral and burial costs, irrevocably assigned to a trust controlled by an insurance company, with policies below state-specific limits usable as Medicaid spend-down tools.
• Tax-Deferred Annuity A conservative investment vehicle for retirement planning that earns growth on a tax-deferred basis with competitive rates of return, funded with single or flexible premiums using qualified or non-qualified funds.
• Whole Life Insurance A guaranteed-issue life insurance contract with a single premium allowing Medicaid applicants to retain a small policy with face value below state-specific limits while qualifying for benefits and enabling wealth transfer to heirs.
• Estate Trust A guaranteed-issue insurance contract of up to $100,000 with a built-in trust mechanism for funeral expenses and asset transfer to beneficiaries, providing immediate liquidity and probate avoidance upon death.
• Non-Medicaid SPIA A single premium immediate annuity contract that provides payments immediately for a fixed term but does not comply with Medicaid restrictions; used for Personal Services Contract funding in Florida or situations not involving Medicaid eligibility.
• Refusal Letters Letters from secondary annuity buyers indicating inability to purchase an annuity due to restrictive provisions, used to secure Medicaid Compliant Annuities in some states or demonstrate undue hardship in non-compliant annuity cases.
• Annuity Valuation Service A complimentary service evaluating non-compliant immediate annuities that jeopardize Medicaid eligibility; assesses contract value, presents competitive cash offers, and facilitates expedited sales on the secondary market within 5-14 business days.
• Medicaid Application Support Referral service connecting attorneys with a strategic partner who completes and files Medicaid applications, providing application assistance for attorneys overwhelmed with caseloads or new to crisis planning.
• Fair Hearing Support In-house attorney support for Medicaid denials involving Krause products, including expert testimony through the fair hearing process, provided complimentary when one of their products results in denial.
• Attorney Access Digital membership platform for legal professionals providing tools and educational resources including webinars, CLE courses, annuity calculators, state Medicaid resources, case law library, white papers, and message boards. Available in Basic (free) and Premium ($79/month) tiers.

Quantifiable outcome

• 400+ cases resolved per month
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core, minor and supporting.

• USA-LTCcoreStrategic or Co-development Partner · 1 January 2024Acquired USA-LTC, a brokerage firm specializing in long-term care insurance, further securing commitment to asset preservation at any stage of LTC planning.
• LTC AdvocatescoreStrategic or Co-development Partner · 1 January 2023Developed Senior Care Counsel brand to extend asset preservation solutions to consumers, bridging gap between individuals facing crisis LTC situations with local professionals.
• LTC SolutionscoreStrategic or Co-development Partner · 1 January 2021Acquired LTC Solutions, a national long-term care insurance brokerage firm, strengthening ability to serve attorneys and clients at any stage of long-term care planning.
• Unity Financial Life Insurance CompanycoreTechnology or Integration · 1 January 2017Developed additional short-term Medicaid Compliant Annuity product with Unity Financial Life, expanding distribution to 49 states and D.C.
• Barry Rahm InsuranceminorStrategic or Co-development Partner · 1 January 2011Acquired Barry Rahm Insurance and received exclusive distribution rights to ELCO MCA, strengthening distribution capabilities.
• ELCO Mutual Life and AnnuitycoreTechnology or IntegrationExclusive distribution rights for ELCO's Medicaid Compliant Annuity product. One of the country's top carriers in the MCA industry and primary carrier partner for Krause Financial.
• Standard Insurance CompanysupportingTechnology or IntegrationA-rated carrier partner providing MCA products available to Krause Financial clients.
• NationwidesupportingTechnology or IntegrationCarrier partner providing MCA products through Krause Financial distribution.
• CFU (Credit Farmers Union)supportingTechnology or IntegrationCarrier partner for MCA products.
• UFLifesupportingTechnology or IntegrationCarrier partner for MCA products.
• Brighthouse FinancialsupportingTechnology or IntegrationCarrier partner for Long-Term Care Insurance products offered through Krause Financial.
• ThriventsupportingTechnology or IntegrationCarrier partner for Long-Term Care Insurance products.
• OneAmericasupportingTechnology or IntegrationCarrier partner for Long-Term Care Insurance products.
• Mutual of OmahasupportingTechnology or IntegrationCarrier partner for Long-Term Care Insurance products.
• Securian FinancialsupportingTechnology or IntegrationCarrier partner for Long-Term Care Insurance products.
• Lincoln Financial GroupsupportingTechnology or IntegrationCarrier partner for Long-Term Care Insurance products.
• NGLIC (National Guardian Life Insurance Company)supportingTechnology or IntegrationCarrier partner for Long-Term Care Insurance products.
• Global Atlantic Financial GroupsupportingTechnology or IntegrationCarrier partner for Long-Term Care Insurance products.
• Krause GroupcoreOthersParent brand providing asset preservation solutions, resources, and education for long-term care to professionals and consumers nationwide.
• Krause AgencycoreOthersSister brand serving insurance agents and financial advisors with LTC planning solutions.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ash Brokerage: Large, established insurance brokerage offering life insurance, annuities, and LTC products through independent producers. Comparable in product breadth and distribution model, though at substantially greater scale and with broader customer segments than Krause's elder law focus.
• Genworth Financial: Leading long-term care insurance carrier with a substantial institutional LTCI portfolio and broad distribution. Comparable as a major counterparty in the LTC market that Krause competes against and partners around, with overlapping product offerings (LTCI, life, annuities) but operating as a carrier rather than a specialized distributor.
• Mutual of Omaha: Diversified insurance carrier offering long-term care, life, and annuity products distributed through independent agents. Comparable as a major LTCI carrier partner in Krause's distribution network and a competitive reference point for LTC product design and pricing.
• Brighthouse Financial: Annuity and life insurance provider with significant LTC distribution through financial professionals. Comparable as a carrier partner in Krause's panel and a competitive reference for annuity and hybrid LTC product design in the senior market.
• Lincoln Financial Group: Diversified insurance and retirement services company offering life insurance, annuities, and long-term care products. Comparable to Krause as both a carrier partner in the LTC distribution panel and a broader incumbent in the senior insurance market.
• OneAmerica: Insurance carrier with a focus on long-term care, retirement, and employee benefits products. Comparable to Krause's LTC distribution model as a significant carrier partner and competitor in the LTC planning market, particularly for hybrid/asset-based LTC solutions.

Direct peers

• Highland Capital Brokerage: Insurance brokerage specializing in annuities, life insurance, and LTC products distributed through independent agents and financial professionals. Comparable to Krause's annuity- and LTC-focused distribution model, with similar product mix and agent-led go-to-market.
• LTC Partners: Long-term care insurance brokerage specializing in distribution to financial advisors, attorneys, and other professionals serving pre-retirement and retirement-age clients. Comparable to Krause's LTC-focused arm and The Krause Agency division in serving a professional channel around long-term care planning.
• LifeMark Partners: Specialty LTC insurance distribution firm focused on serving financial advisors and attorney/advisor teams with long-term care planning solutions. Comparable to Krause in targeting a niche professional channel for LTC and asset-preservation products, with similar reliance on carrier commissions and education-driven marketing.
• Senior Market Sales: Insurance distribution platform focused on senior market products including life insurance, annuities, and long-term care coverage. Directly comparable to Krause's elder-law/Medicaid planning focus on senior-facing insurance products, with an overlapping professional channel and similar carrier panel approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KrauseFin
• LinkedInlinkedin.com/company/krausefinancial

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krause Financial