Krause Agency
Krause Agency is a privately held national insurance wholesaler that distributes senior-market products, primarily its proprietary Medicaid Compliant Annuity plus long-term care, funeral, and Medicare lines, through a contracted network of independent agents, financial advisors, and elder-law attorneys.
- Company typePrivate
- Founded-
- HeadquartersDe Pere, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Krause Agency does
Krause Agency (legally Krause Brokerage Services, LLC) is a privately held, Wisconsin-based national insurance wholesaler that distributes senior-market insurance products through a contracted network of independent insurance agents, financial advisors, funeral professionals, and elder-law attorneys. Founded and led by Dale Krause, J.D., LL.M. (recognized as the "Pioneer of Medicaid Compliant Annuities"), the firm invented and popularized the Medicaid Compliant Annuity (MCA), a short-term, single-premium immediate annuity designed to convert countable assets into income so seniors can qualify for Medicaid long-term-care benefits while preserving resources for a spouse or heirs.
The product portfolio centers on MCA and has expanded to include four long-term care insurance variants (traditional, hybrid, short-term care, and multi-life), three funeral-insurance products (Funeral Expense Trust, preneed, and final expense), Medicare supplements/advantage/Part D plans, traditional annuities, and ancillary lines such as critical illness, disability, hospital indemnity, estate trust, and non-Medicaid SPIA. Distribution is supported by an Agent Portal that delivers real-time quoting tools, consumer marketing collateral, state-specific Medicaid resources, training videos, and live/on-demand webinars, with Salesforce CRM as the operational backbone. The company also runs a secondary-market annuity valuation service and the Agent Advantage fee program that compensates agents on short-term MCAs that otherwise carry limited commission.
Krause Agency makes money primarily through carrier commissions on placed policies, plus service fees on MCA cases and commissions on secondary-market annuity purchases. It is part of the Krause Group family of brands, which includes sibling entities Krause Financial, LTC Advocates, and SeniorCareCounsel, each addressing a different stage of the long-term-care planning journey. The firm has roughly 40 professionals at its De Pere, Wisconsin headquarters, is owned and operated by the Krause family, and has operated without external institutional funding.
Krause Agency firmographics
Firmographics- Name
- Krause Agency
- Legal name
- Krause Brokerage Services, LLC
- Website
- https://krauseagency.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Krause Agency is a privately held national insurance wholesaler that distributes senior-market products, primarily its proprietary Medicaid Compliant Annuity plus long-term care, funeral, and Medicare lines, through a contracted network of independent agents, financial advisors, and elder-law attorneys.
- Ownership category
- akta.pro rank
Krause Agency industry classification
Industry- Product category
- Insurance Wholesaling and Distribution
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
- akta.pro secondary industries
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where Krause Agency is headquartered
LocationHeadquarters
- HQ city
- De Pere
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Krause Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Product Commissions: The company earns commissions from insurance carriers on annuity and insurance products sold through their distribution network. Agents are appointed with carriers and commissions are paid directly from insurance companies.
- MCA Service Fees: Service fees charged to clients for Medicaid Compliant Annuity cases. The Agent Advantage program allows agents to increase fees to earn compensation on short-term annuities that otherwise offer limited or no commission.
- Annuity Valuation Services: The company evaluates and purchases non-compliant annuities on the secondary market, earning commissions on these transactions. Agents receive 5% commission on qualifying annuity sales through this service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Medicaid Compliant Annuity - Minimum Premium |
| Transaction based/ take rate | Pay-as-you-go | MCA Service Fee |
| Transaction based/ take rate | Pay-as-you-go | Agent Commissions |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Krause Agency product offering
Product offeringCore offering
Krause Agency is a national insurance wholesaler that distributes senior-market insurance products through a network of contracted insurance agents and financial advisors. The portfolio is anchored by the Medicaid Compliant Annuity (MCA) and complemented by long-term care insurance, funeral insurance, Medicare products, life and annuity products, and supplementary offerings. The firm provides contracted agents with exclusive products, training, state Medicaid resources, and back-office support to serve clients planning for retirement, long-term care, and end-of-life needs.
Product overview
Krause Agency is a national insurance wholesaler serving the senior market with asset preservation solutions. The product portfolio centers on Medicaid Compliant Annuity (MCA) as the flagship offering, supplemented by comprehensive Long-Term Care Insurance products including Traditional, Hybrid, Short-Term Care, and Multi-Life variants. Funeral insurance products encompass Funeral Expense Trust, Preneed, and Final Expense insurance. Additional offerings include Medicare products (Supplements, Advantage, Prescription Drug Plans), Life & Annuity products (Traditional Annuities), and supplementary products such as Critical Illness/Accident/Cancer Plans, Disability Insurance, Hospital Indemnity, Estate Trust, and Non-Medicaid SPIA. The company provides these products along with training, support, and resources for contracted insurance agents and financial advisors.
Differentiator
Problem solved
Functional benefit
Brands
- In-Between Years Podcast: A podcast about the realities of the caregiving journey, hosted by the experts at Krause Agency, featuring honest stories from caregivers, professionals, and families navigating elder care, grief, and long-term care planning.
- Agent Advantage
Products and services
- Medicaid Compliant Annuity (MCA) A single premium immediate annuity designed to help senior clients in long-term care crisis convert excess countable assets into income to qualify for Medicaid financial assistance while protecting savings for a spouse or next generation. Distributed to insurance agents and financial advisors for resale to qualifying seniors.
- Traditional Long-Term Care Insurance A pre-planning insurance policy with zero cash value that covers future long-term care costs including at-home care and assisted living, with customizable premiums and tax-qualified benefits. Sold through contracted agents to clients planning ahead for long-term care needs.
- Hybrid Long-Term Care Insurance Asset-based LTCI combining life insurance or annuities with long-term care coverage, offering guaranteed death benefits and cash value with flexible payment options. Distributed to agents and advisors from carriers such as Lincoln Financial, Brighthouse Financial, and Securian Financial.
- Short-Term Care Insurance Affordable alternative to LTCI covering expenses for chronic illness, injury, or acute conditions with simpler underwriting and shorter benefit periods. Distributed through contracted agents to seniors and pre-retirees.
- Multi-Life Long-Term Care Insurance
Quantifiable outcome
- Agents can preserve additional assets for clients through Medicaid planning strategies
- +1 more outcomes
Companies that use Krause Agency
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Krause Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Krause Agency partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- Croation Fraternal UnionminorInsurance carrier offering products through Krause Agency distribution channel.
- The StandardcoreMajor insurance carrier providing long-term care insurance products through Krause Agency.
- ELCO MutualcoreInsurance carrier that has recognized Dale Krause with Chairman's Leadership Award and President's Club status.
- Unity FinancialminorInsurance carrier partner offering products through Krause Agency.
- Nationwide InsurancecoreMajor insurance carrier providing products through Krause Agency distribution.
- Mutual of OmahacoreMajor insurance carrier providing long-term care insurance through Krause Agency.
- Lincoln FinancialcoreMajor insurance carrier providing hybrid long-term care insurance products.
- John HancockcoreInsurance carrier providing multi-life long-term care insurance products.
- United HealthcarecoreMajor health insurance carrier providing Medicare products.
- HumanacoreMajor health insurance carrier providing Medicare products.
- AetnacoreInsurance carrier providing Medicare and short-term care insurance products.
- AflacminorInsurance carrier providing supplemental insurance products.
- CignaminorHealth insurance carrier providing Medicare and health plans.
- Pacific LifeminorInsurance carrier providing life and annuity products.
- Brighthouse FinancialcoreInsurance carrier providing hybrid long-term care insurance products.
- Securian FinancialcoreInsurance carrier providing hybrid long-term care insurance products.
- Krause GroupcoreParent brand providing asset preservation solutions, resources, and education for long-term care. Krause Agency is part of the Krause Group family of brands.
- Krause FinancialminorSolutions for estate planning and elder law attorneys, part of Krause Group family of brands.
- LTC AdvocatesminorSolutions for consumers planning ahead with long-term care insurance, part of Krause Group family of brands.
- Senior Care CounselminorSolutions for consumers in need of crisis long-term care planning, part of Krause Group family of brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Krause Agency competitors and assessment
Company assessmentBroad incumbents
- Nationwide Insurance: Diversified insurance and financial services carrier with significant senior-market product lines including LTCI, life, and annuities. Comparable as a top-tier carrier whose products Krause distributes and a Core strategic partner.
- Mutual of Omaha: Major insurance carrier offering Medicare Supplement, LTCI, and annuity products — including through Krause's distribution. Comparable as a leading senior-market product manufacturer and a key carrier partner for Krause.
- National Western Life: Specialty insurance carrier focused on annuity and life insurance products for the senior market. Comparable product overlap with Krause's annuity distribution and competitor for shelf space in the senior-annuity category.
- Lincoln Financial Group: Large insurance carrier offering life insurance, annuities, and hybrid LTCI products. Comparable product portfolio to Krause's distribution lines and a major carrier appointment for Krause.
Direct peers
- Senior Market Sales: Large insurance marketing organization specializing in senior-market products including Medicare, LTCI, and annuities distributed through independent agents. Highly comparable as a national wholesaler with similar carrier-appointment model and senior-market focus.
- Insurance Designers of America: National insurance marketing organization specializing in senior-market final expense, Medicare supplements, and LTCI. Directly comparable given Krause's funeral insurance and Medicare product focus.
- Ash Brokerage: National insurance wholesaler serving financial professionals with life insurance, annuities, and long-term care products. Closely aligned with Krause in business model (B2B wholesaler), target market (agents and advisors), and product focus (life, annuity, LTCI).
- Brokers International: Insurance marketing organization distributing annuities, life, and LTCI products through a national agent network. Comparable distribution model with emphasis on senior market and back-office agent support similar to Krause's Agent Portal approach.
- Crump Life Insurance Services: Wholesale life insurance distributor serving independent advisors with life, annuity, and LTCI products from multiple carriers. Directly comparable as a multi-carrier wholesaler targeting the same producer base.
Emerging players
- SelectQuote: Direct-to-consumer insurance distributor focused on senior-market term life, final expense, and Medicare products. Comparable in senior-market product focus but represents a different go-to-market (DTC) that could compete for end-client demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Krause Agency social profiles
Digital presenceKrause Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krause Agency leadership team
Management profileNumber of profiles
Profiles13 records
Krause Agency subsidiaries and ownership
Company hierarchySubsidiaries3 records
Krause Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krause Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krause Agency
What does Krause Agency do?
Krause Agency is a national insurance wholesaler that distributes senior-market insurance products through a network of contracted insurance agents and financial advisors. The portfolio is anchored by the Medicaid Compliant Annuity (MCA) and complemented by long-term care insurance, funeral insurance, Medicare products, life and annuity products, and supplementary offerings. The firm provides contracted agents with exclusive products, training, state Medicaid resources, and back-office support to serve clients planning for retirement, long-term care, and end-of-life needs.
Is Krause Agency a public or private company?
Krause Agency is a private company. It is classified as family owned and is currently operating.
When was Krause Agency founded?
Krause Agency was founded in -1. It employs 1 to 10 people.
Where is Krause Agency based?
Krause Agency is headquartered in De Pere, United States, in the North America region.
How does Krause Agency make money?
Three revenue lines are on record. Insurance Product Commissions are the primary driver. The others are MCA Service Fees and annuity Valuation Services.
Who are Krause Agency's main competitors?
Broad incumbents on record are Nationwide Insurance, Mutual of Omaha, National Western Life and Lincoln Financial Group. Direct peers are Senior Market Sales, Insurance Designers of America, Ash Brokerage, Brokers International and Crump Life Insurance Services. SelectQuote is listed as an emerging player.
Does Krause Agency have an API?
No public API is recorded for Krause Agency.
What industry is Krause Agency in?
Krause Agency's product category is Insurance Wholesaling and Distribution. Its primary akta.pro industry code is FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines), with a secondary code of FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 5242 and its SIC code is 6411.