eTyres
eTyres is a UK online tyre retailer offering premium to budget tyres through a dual mobile-fitter and partner-garage fitting network, serving individual car, van, and 4x4 owners across all four UK nations.
- Company typePrivate
- Founded1999
- HeadquartersStockton-on-tees, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What eTyres does
eTyres, legally registered as Electronic Tyres Online Ltd, is a UK-based online tyre retailer founded in 1992 (per firmographic data; corporate filing data cites 1999) and headquartered in Stockton-on-Tees. The company operates a direct-to-consumer e-commerce platform selling car, van, and 4x4 tyres across premium (Bridgestone, Continental, Dunlop, Goodyear, Michelin, Pirelli), mid-range (Toyo, Firestone, GT-Radial, Kormoran), and budget (Rotalla, Comforser, Fullrun, Mazzini, Minerva) brand tiers. Its core differentiator is a dual last-mile fitting model: a national network of mobile tyre fitters who service customers at home or work, supplemented by a partner local garage network offering professional in-store fitting. The platform supports inventory management, fitting scheduling, vehicle/tyre-size search, and price comparison. Additional products include a Tyre Protection add-on (£10.99/tyre, up to 100% replacement coverage) and complementary services such as Aircon Regas and Car Batteries.
The business monetizes through three primary revenue streams: (1) one-time online tyre sales at unit-based pricing, (2) fitting service fees bundled with tyre purchases via mobile or partner garage channels, and (3) the Tyre Protection ancillary product. Marketing is executed through SEO-optimized brand and tyre-type pages, manufacturer co-funded promotional campaigns offering £10-£70 cashback or gift card incentives, and a 7-day price-match guarantee. Geographic reach spans England, Scotland, Wales, and Northern Ireland, with promotional offers explicitly restricted to UK customers. The company maintains strategic partnerships with all major tyre manufacturers for co-marketing, and operates with a headcount of 11-50 employees with no disclosed external funding, M&A activity, or parent company ownership.
eTyres firmographics
Firmographics- Name
- eTyres
- Legal name
- Electronic Tyres Online Ltd
- Website
- https://etyres.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eTyres is a UK online tyre retailer offering premium to budget tyres through a dual mobile-fitter and partner-garage fitting network, serving individual car, van, and 4x4 owners across all four UK nations.
- Ownership category
- akta.pro rank
eTyres industry classification
Industry- Product category
- Online Tyre Retail
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Tires & Inner Tubes (3011)
- akta.pro primary industry
- Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)
Keywords
Where eTyres is headquartered
LocationHeadquarters
- HQ city
- Stockton-on-tees
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
eTyres business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Tyre Sales: Online retail of car, van, and 4x4 tyres from premium, mid-range, and budget brands. Products sold directly through e-commerce platform.
- Fitting Services: Mobile tyre fitting and local garage fitting services bundled with tyre purchases. Same-day fitting available in certain locations.
- Tyre Protection: Accidental damage protection plans sold at £10.99 per tyre, covering replacement costs or puncture repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Tyres - Bridgestone, Continental, Dunlop, Goodyear, Michelin, Pirelli |
| Unit Pricing | Pay-as-you-go | Mid-range Tyres - Toyo, Firestone, GT-Radial, Kormoran |
| Unit Pricing | Pay-as-you-go | Budget Tyres - Comforser, Fullrun, Mazzini, Minerva, Rotalla |
| Unit Pricing | One time | Tyre Protection Plan |
| Other | Pay-as-you-go | Mobile Fitting Service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
eTyres product offering
Product offeringCore offering
eTyres is an online tyre retailer offering car, van, 4x4, and SUV tyres across premium, mid-range, and budget brand tiers, supported by a dual fitting delivery model. Customers purchase tyres online and choose between mobile tyre fitting at their home or workplace, or fitting at a trusted partner local garage across the UK. The retailer also supplies car batteries and air conditioning regassing, and offers an optional Tyre Protection plan covering accidental damage.
Product overview
eTyres is an online tyre retailer operating as a multi-brand e-commerce platform offering tyres across three tiers: premium brands (Pirelli, Michelin, Bridgestone, Continental, Goodyear, Dunlop), mid-range brands (Toyo, Firestone, GT Radial, Kormoran), and budget brands (Rotalla, Comforser, Fullrun, Mazzini, Minerva). The core offering is the online tyre sales platform complemented by two fitting delivery models: Mobile Tyre Fitting (coming to the customer's location) and Local Garage Fitting (at trusted national garages). Additional services include Tyre Protection (accidental damage coverage), Aircon Regas, Car Batteries, and Home Delivery. The product portfolio spans tyre types including summer, winter, all-season, run-flat, hybrid/electric, van, and 4x4 tyres.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Tyre Fitting Mobile tyre fitting service that brings professional tyre fitting to the customer's chosen location (home or workplace), operated by a network of mobile fitters across the UK.
- Local Garage Fitting
Companies that use eTyres
Customer profileSegments3 records
Ideal customer profiles1 record
eTyres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
eTyres partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Garage NetworkcorePartnership with local garages across the UK providing professional tyre fitting services. Customers can choose local garage fitting as an alternative to mobile fitting.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
eTyres competitors and assessment
Company assessmentBroad incumbents
- Halfords: UK's largest motoring and cycling retailer with 400+ stores and a Halfords Autocentres garage network. Sells tyres online with in-centre fitting, overlapping with eTyres' retail-plus-fitting proposition at much greater scale.
- ATS Euromaster: Major UK tyre fitting and vehicle maintenance chain with 200+ centres. Provides tyre retail alongside broader automotive services, competing for the same consumer replacement and fitting demand as eTyres.
- Protyre: UK garage network specialising in tyres, MOTs, and servicing. Operates ~160 centres with online booking, competing in the same mobile/garage fitting space as eTyres' partner network.
- Kwik Fit: UK's largest tyre and automotive service chain with ~600 centres. Offers tyres, MOT, servicing, and repairs; competes with eTyres in fitting services and increasingly in online tyre sales through kwik-fit.com.
Direct peers
- Tyre Shopper: UK online tyre price-comparison retailer with national fitting network. Closest direct competitor to eTyres in pure e-commerce-led tyre retail with partner-garage fulfilment.
- Black Circles: UK's leading online tyre retailer offering home/work fitting via partner garages. Direct competitor with nearly identical business model to eTyres; acquired by Michelin in 2019, giving it significant supplier and capital advantages.
- National Tyres: UK tyre and exhaust retailer with branches nationwide and online booking. Directly comparable to eTyres in offering multi-brand tyres with fitting services across both physical and digital channels.
Others
- Micheldever Tyre Services: UK's largest tyre wholesaler supplying independent retailers and e-commerce players including competitors of eTyres. Relevant as the upstream distribution layer that eTyres relies on for inventory.
Regional players
- Point S: Global tyre retailer and franchise cooperative with UK presence. Comparable multi-brand tyre retail model but with deeper physical footprint and member-centre network outside eTyres' mobile-led proposition.
Emerging players
- Tyreplus: International Michelin-affiliated tyre retail franchise with UK locations. Comparable multi-brand retail-and-fitting model; smaller UK footprint than eTyres but benefits from Michelin supplier backing.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
eTyres social profiles
Digital presenceeTyres financial estimates
Financial estimateRevenue estimate
Valuation estimate
eTyres leadership team
Management profileNumber of profiles
eTyres funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eTyres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eTyres
What does eTyres do?
eTyres is an online tyre retailer offering car, van, 4x4, and SUV tyres across premium, mid-range, and budget brand tiers, supported by a dual fitting delivery model. Customers purchase tyres online and choose between mobile tyre fitting at their home or workplace, or fitting at a trusted partner local garage across the UK. The retailer also supplies car batteries and air conditioning regassing, and offers an optional Tyre Protection plan covering accidental damage.
Is eTyres a public or private company?
eTyres is a private company. It is classified as unknown and is currently operating.
When was eTyres founded?
eTyres was founded in 1999. It employs 11 to 50 people.
Where is eTyres based?
eTyres is headquartered in Stockton-on-tees, United Kingdom, in the Europe region.
How does eTyres make money?
Three revenue lines are on record. Tyre Sales are the primary driver. The others are fitting Services and tyre Protection.
Who are eTyres's main competitors?
Broad incumbents on record are Halfords, ATS Euromaster, Protyre and Kwik Fit. Direct peers are Tyre Shopper, Black Circles and National Tyres. Micheldever Tyre Services is listed as an others. Point S is listed as a regional player. Tyreplus is listed as an emerging player.
Does eTyres have an API?
No public API is recorded for eTyres.
What industry is eTyres in?
eTyres's product category is Online Tyre Retail. Its primary akta.pro industry code is TLAKADAJ, Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine). Its NAICS code is 441340 and its SIC code is 5500.