Más+ by Messi
- Company typePrivate
- Founded2024
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Más+ by Messi firmographics
Firmographics- Name
- Más+ by Messi
- Legal name
- MÁS+ NEXT GENERATION BEVERAGE CO.
- Website
- https://masbymessi.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Más+ by Messi industry classification
Industry- Product category
- Functional Hydration Beverages
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Sports Drinks & Hydration Beverages (CRADAHAK)
- akta.pro secondary industries
- Sports Drink Production (Isotonic/Hypotonic) (AFAFABAF), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)
Keywords
Where Más+ by Messi is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Más+ by Messi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Beverage Product Sales: Más+ by Messi generates revenue through the direct sale of its hydration beverage products. Products are sold in multiple formats including single units, 8-packs, and commemorative packs. Sales occur through the company's e-commerce website directly to consumers in the USA and Canada.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Más+ by Messi product offering
Product offeringCore offering
Más+ by Messi manufactures and sells a next-generation hydration beverage formulated with electrolytes (sodium, potassium, calcium, magnesium, zinc), vitamins (A, B3, B6, B12, C, E), and antioxidants using natural flavors. The product is positioned as a low-calorie (7 calories per can / 10 calories per 16.9 fl oz bottle), low-sugar (1g), gluten-free, vegan-friendly drink with no artificial sweeteners, colors, caffeine, or taurine, sold through a direct-to-consumer e-commerce storefront.
Product overview
Más+ by Messi is a single-product beverage brand offering a next-generation hydration drink in four distinct flavors: Miami Punch, Berry Copa Crush, Limón Lime League, and Orange D'Or. The core product is a sugar-free, caffeine-free, gluten-free, and vegan-friendly hydration beverage formulated with electrolytes (sodium, potassium, calcium, magnesium, zinc), vitamins (A, B3, B6, B12, C, E), and natural flavors. Each flavor is thematically inspired by a milestone in Lionel Messi's football career. The product is sold in 16.9 fl oz bottles (10 calories, 1g sugar) and cans (7 calories).
Differentiator
Problem solved
Functional benefit
Products and services
- Más+ by Messi Hydration Drink A hydration beverage combining electrolytes, vitamins (A, B3, B6, B12, C, E), and antioxidants with natural flavors. Gluten-free, vegan-friendly, with no artificial sweeteners, colors, caffeine, or taurine. Targeted at general consumers seeking healthier hydration options.
- Miami Punch Hydration drink with hints of pineapple notes and classic fruit punch aroma and taste, balancing sweetness and citrus with no mineral or vitamin aftertaste. Inspired by the city where Messi lives and the MLS team he captains.
- Berry Copa Crush Hydration drink featuring notes of blueberries, raspberries, cherries, and Acai berry on the nose, with a balanced sweet and citrus tart taste for a clean finish. Inspired by Messi's 2021 Copa America win with Argentina.
- Limón Lime League Hydration drink with fresh yellow lemons and green limes, balancing sweet fruity flavor with tart citrus taste, like aguas frescas. Inspired by Messi's 17 years playing for FC Barcelona in La Liga, during which he scored 474 goals.
- Orange D'Or Hydration drink with fresh squeezed oranges and a hint of orange and tangerine, with balanced sweet and tart taste and no mineral or vitamin aftertaste. Inspired by Messi's record 8 Ballon d'Or awards.
- Greatest Grape Sweet and tangy grape hydration flavor that is fruity and fresh, with a perfect balance of sweetness and acidity.
Companies that use Más+ by Messi
Customer profileSegments1 record
Ideal customer profiles1 record
Más+ by Messi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Más+ by Messi partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Más+ by Messi competitors and assessment
Company assessmentDirect peers
- Nuun Hydration: Tablet-based electrolyte/hydration brand focused on clean ingredients and low sugar. Comparable as a health-forward hydration brand selling through DTC and retail channels to active consumers.
- Alani Nu: Influencer-founded (Kelsey Hatcher) functional hydration and energy brand with strong DTC roots and rapid retail expansion. Directly comparable as a personality-led CPG challenger in hydration.
- Liquid IV (Unilever): Hydration multiplier brand built around electrolyte and vitamin fortification with clean-label positioning. Direct comparable in the functional low-calorie hydration subcategory that Más+ competes in.
- BODYARMOR: Premium sports hydration brand with electrolytes, vitamins, and low/no artificial sweeteners. Closely comparable product positioning (better-for-you hydration) with celebrity athlete endorsements (e.g., Mike Trout, James Harden).
- PRIME Hydration: Influencer/celebrity-backed hydration drink (Logan Paul & KSI) sold in sports-style packaging. Directly comparable as a celebrity-led, low-sugar, electrolyte hydration brand competing in the same target demographic.
- Electrolit: Premium electrolyte hydration drink with pharmaceutical-grade positioning, popular with Hispanic consumers in the US. Comparable as a flavored electrolyte hydration beverage expanding US distribution.
Broad incumbents
- Gatorade (PepsiCo): The category-defining sports/hydration drink owned by PepsiCo. Comparable as the dominant incumbent in the same functional beverage category with broad retail distribution and massive marketing budget.
- Vita Coco: Public functional hydration beverage company (coconut water-led) expanding into electrolytes and flavored hydration. Comparable as a scaled natural-ingredient hydration brand with celebrity/athlete marketing.
- Celsius Holdings: Public functional beverage company with a strong hydration/energy crossover line. Comparable as a scaled, better-for-you functional beverage brand that has successfully displaced legacy sports drinks at retail.
Emerging players
- DripDrop Hydration: Electrolyte hydration brand originally built on medical/ORS heritage, now expanding into consumer sports hydration. Comparable in the electrolyte-focused low-sugar hydration category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Más+ by Messi social profiles
Digital presenceMás+ by Messi compliance and trust
Trust signalCompliance2 records
Más+ by Messi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Más+ by Messi leadership team
Management profileNumber of profiles
Profiles1 record
Más+ by Messi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Más+ by Messi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Más+ by Messi
What does Más+ by Messi do?
Más+ by Messi manufactures and sells a next-generation hydration beverage formulated with electrolytes (sodium, potassium, calcium, magnesium, zinc), vitamins (A, B3, B6, B12, C, E), and antioxidants using natural flavors. The product is positioned as a low-calorie (7 calories per can / 10 calories per 16.9 fl oz bottle), low-sugar (1g), gluten-free, vegan-friendly drink with no artificial sweeteners, colors, caffeine, or taurine, sold through a direct-to-consumer e-commerce storefront.
Is Más+ by Messi a public or private company?
Más+ by Messi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Más+ by Messi founded?
Más+ by Messi was founded in 2024. It employs 11 to 50 people.
Where is Más+ by Messi based?
Más+ by Messi is headquartered in Vancouver, Canada, in the North America region.
How does Más+ by Messi make money?
One revenue line is on record: beverage Product Sales.
Who are Más+ by Messi's main competitors?
Direct peers on record are Nuun Hydration, Alani Nu, Liquid IV (Unilever), BODYARMOR, PRIME Hydration and Electrolit. Broad incumbents are Gatorade (PepsiCo), Vita Coco and Celsius Holdings. DripDrop Hydration is listed as an emerging player.
Does Más+ by Messi have an API?
No public API is recorded for Más+ by Messi.
What industry is Más+ by Messi in?
Más+ by Messi's product category is Functional Hydration Beverages. Its primary akta.pro industry code is CRADAHAK, Sports Drinks & Hydration Beverages, with a secondary code of AFAFABAF, Sports Drink Production (Isotonic/Hypotonic). Its NAICS code is 312111 and its SIC code is 2086.