The Moore Group

What The Moore Group does

The Moore Group (TMG) is a private, women-owned professional services firm founded in 1996 by Jennifer Moore, headquartered in Annapolis, Maryland. TMG provides transformation, change management, training, communications, and digital adoption services to Fortune 500 companies and U.S. federal government agencies, with particular depth in highly regulated industries including pharmaceuticals, defense, and civilian government. Core service offerings are organized around Training & Enablement, Communications & Engagement, Change Management, Transformation Strategy, Digital Solution Adoption (with specialization in SAP, Oracle, Veeva, and Microsoft ecosystems), Professional Services, and AI Enablement. TMG employs Prosci-certified change management experts and has developed a 'disciplined AI methodology' combining AI tooling with expert oversight for translation, narration, and content production.

TMG generates revenue through time-and-materials and fixed-price professional services contracts delivered via two primary channels: direct enterprise engagements (anchored by a 16-year Pfizer relationship and clients including Zoetis, Capital One, Dominion Energy, and Charter Communications) and federal procurement through a portfolio of pre-qualified contract vehicles (GSA Schedule 70, SeaPort-NxG, Alliant, CIO-SP3, EAGLE II, ITES-2S, NGB-J7, OPM TMA) plus subcontractor roles with primes including Deloitte, Lockheed Martin, CGI Federal, CACI, ManTech, Unisys, and SAIC. The firm is WBENC certified (Certification 2005119129, 2011-2026) and SBA WOSB designated, granting access to set-aside federal contracting programs. Notable scale signals include 1.5M+ users supported worldwide, 160K+ learning experiences delivered annually, and 800+ enterprise applications enabled across 29+ years of operation.

Name

The Moore Group

Legal name

The Moore Group

Website

https://themooregroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The Moore Group is a women-owned transformation and change management consulting firm that provides training, communications, and digital adoption services to Fortune 500 companies and U.S. federal agencies, with particular depth in pharmaceuticals, defense, and government. It operates through direct enterprise contracts and a portfolio of pre-qualified federal contract vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Change Management & Training: TMG provides change management, training, communications, strategy, and professional services on a project and contract basis. Revenue is generated through time-and-materials or fixed-price professional services engagements with enterprise and government clients. The company holds multiple federal contract vehicles (GSA Schedule 70, SeaPort-NxG, Alliant, CIO-SP3, EAGLE II, ITES-2S, etc.) that enable government agencies to procure their services directly.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Moore Group (TMG) is a woman-owned professional services consulting firm that helps organizations manage the human side of transformation. Its core offerings include Training & Enablement, Communications & Engagement, Change Management (using the Prosci ADKAR methodology), Transformation Strategy, Digital Solution Adoption (for SAP, Oracle, Veeva, and AI Agentic initiatives), Professional Services (program management, technical writing, Scrum Master, hypercare), and AI Enablement, delivered to Fortune 500 enterprises and U.S. Federal Government agencies.

Product overview

The Moore Group (TMG) is a transformation and change management consulting firm, not a software product company. TMG offers a portfolio of professional services organized around helping organizations manage the human side of technology and operational change. The core service offerings include Training & Enablement, Communications & Engagement, Change Management, Transformation Strategy, Digital Solution Adoption, Professional Services, and AI Enablement. These services work together to help organizations drive adoption of new technologies and achieve lasting transformation success. TMG supports enterprise platforms including SAP (S/4HANA, Concur, SuccessFactors, Ariba), Oracle, Veeva, and Microsoft ecosystems. The AI Enablement practice provides workforce training through three course tracks (AI Novice, AI Practitioner, AI Leadership) and uses AI-assisted methods for accelerating content development including translation and narration of training materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Training & Enablement Flexible learning solutions including eLearning, virtual classroom, and in-person classroom training with instructor-led and self-paced formats. Designs learning experiences with clear guides, interactive training, short videos, embedded microlearning modules, and AI Enablement components.
• Communications & Engagement Strategic communication programs that spark awareness and keep stakeholders engaged through campaign planning, stakeholder and user messaging, deployment announcements, digital postcards, newsletters, and promotional/demo videos.
• Change Management Change management services that lead teams to embrace change via roadmap execution, risk analysis, task troubleshooting, and a structured change management playbook. Built on the Prosci ADKAR methodology, delivered by Prosci-certified experts on staff.
• Transformation Strategy Strategic planning and management services that connect leadership business goals with workforce execution through user research, process insights, persona mapping, value impact assessment, readiness insight, and adoption sustainment metrics.
• Digital Solution Adoption Digital adoption services ensuring new technologies and ways of working are embraced. Specializes in IT vendor and in-house applications including ERP/CRM/CMS systems (SAP S/4HANA, Concur, Ariba, SuccessFactors), Oracle, Veeva, Microsoft ecosystem, and AI Agentic transformations.
• Professional Services Professional services including program and project management, technical writing and infographics, requirements analysis, accessibility and usability evaluation, Agile teams/Scrum Master support, and hypercare support for transformation programs.
• AI Enablement AI Enablement services that help organizations transition to an AI-enabled world through workforce training and disciplined AI methods that accelerate expert delivery of high-quality work products. Includes three course tracks (AI Novice, AI Practitioner, AI Leadership) and AI-accelerated translation and narration of communications and e-learning courses.

Quantifiable outcome

• 1.5M+ users supported worldwide across global transformation programs
• +5 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Pfizer PharmaceuticalscoreStrategic or Co-development PartnerTMG has maintained a 16-year partnership with Pfizer serving as their consulting partner for Digital Solution Design & Adoption. TMG leads design, development, and delivery of online training programs across Pfizer's Digital PGS portfolio, including Engage 2.0 system. Additional engagements include global financial systems training for Pfizer's 114,500 global workforce (SAP, Oracle, Ariba), Biotherapeutics Division communication skills training, PharmSci Division conference sessions, and Pfizer Global Financial Systems training delivery.
• Deloitte ConsultingcoreImplementation/ SI/ Consulting PartnerTMG has a 10+ year partnership supporting Deloitte on multiple DOD and U.S. Government contracts. TMG has served as a subcontractor on DLA engagements (CRM training, DLA JETS), DOJ/EOUSA Resource Management System rollout, NIH Oracle Financials training, and other federal transformation programs. TMG was invited to present at the Deloitte Small Business Industry Day.
• Lockheed MartinmajorImplementation/ SI/ Consulting PartnerTMG is part of the Lockheed Martin team that won a role on the $20 billion ITES-2S (Information Technology Enterprise Solutions) contract vehicle for the U.S. Army. Under this vehicle, TMG competes for task orders in IT services, education and training, business process reengineering, and program management supporting the warfighter.
• CGI FederalmajorImplementation/ SI/ Consulting PartnerTMG serves as a subcontractor to CGI Federal on the EPA Financial System Modernization Project (FSMP), providing training on the CGI Momentum commercial off-the-shelf software as part of a 10-year, $84 million deal.
• CACImajorImplementation/ SI/ Consulting PartnerTMG is part of a team led by CACI awarded the Department of the Army Southern Region Contracting Command FIRST program support contract. Also collaborated on Navy SeaPort-e contract.
• ManTech InternationalmajorImplementation/ SI/ Consulting PartnerTMG partnered with ManTech International to win a contract from Space and Naval Warfare Systems (SPAWAR) San Diego for C4ISR and defense-related training. Five-year base period with eight six-month options valued at up to $76 million.
• Unisys CorporationmajorImplementation/ SI/ Consulting PartnerTMG was part of a Unisys-led team selected for the DHS EAGLE contract. Also partnered with Unisys on DFAS Desktop Management Initiative (DMI) II contract for business process improvement and end-user training across 13 CONUS and OCONUS sites.
• SAICmajorImplementation/ SI/ Consulting PartnerTMG was awarded an IDIQ contract as a subcontractor to SAIC to provide non-personal, professional and executive-level mission support services to the Office of The Under Secretary of Defense, Policy (OUSD-P).
• ZoetiscoreStrategic or Co-development PartnerTMG serves as the training partner for Zoetis's global SAP SLP/Ariba ABAC tool rollout, Concur expenses global implementation (20,000+ learners), and ongoing Zoetis Ariba procurement eLearning development. Multiple concurrent training engagements across Zoetis's global workforce.
• NIH / National Institutes of HealthmajorStrategic or Co-development PartnerTMG has served as a preferred provider of training and change management support services for NIH/HHS. TMG trained 2,400 NIH employees on GovTrip eTravel system, developed interactive training modules for IC Executive Officers, and provided Oracle Financials iProcurement training at multiple locations.
• C2 TechnologiesminorImplementation/ SI/ Consulting PartnerTMG was awarded a BPA with C2 Technologies as part of the Fleet Logistic Center Norfolk contracting for Navy Education and Training support services. TMG provides soft skill, computer skill, logistics, supply chain management and auditing training for the Navy.
• DRC/EngilityminorImplementation/ SI/ Consulting PartnerTMG serves as a subcontractor to DRC/Engility on the FDIC Corporate University training program, providing analysis, design, development, and implementation of enterprise-wide WBT, ILT, and blended learning programs.
• NCIminorImplementation/ SI/ Consulting PartnerTMG, as part of a team led by NCI, was awarded a $50M Blanket Purchase Agreement (BPA) by the National Guard Bureau J7 to provide training with focus on Distance Learning, Live, Virtual, Constructive training for the Army and Air National Guard.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prosci: Prosci is the originator of the ADKAR change management methodology that TMG has adapted. Both firms deliver Prosci-anchored change management training and certification engagements to Fortune 500 and federal clients, making them the closest direct comparable in methodology and buyer audience.
• GP Strategies: GP Strategies is a performance improvement and learning solutions firm serving commercial and federal clients with workforce transformation, change management, and training delivery — comparable services, customer base, and contract-vehicle-based federal go-to-market.
• CALIBRE Systems: CALIBRE is a similarly sized, woman-owned federal consulting firm specializing in training, change management, and transformation for defense and civilian agencies — directly overlapping TMG's federal services portfolio and small-business federal contracting model.

Broad incumbents

• Booz Allen Hamilton: Booz Allen is a large incumbent federal management and technology consulting firm with deep change management and digital transformation practices. TMG frequently teammates with primes like Booz Allen's competitors (Leidos, Deloitte) and competes for the same transformation task orders across DOD and civilian agencies.
• Deloitte Consulting: Deloitte is both a 10+ year TMG prime partner and a broader incumbent across federal management consulting. TMG operates inside Deloitte-led pursuits (DLA, DOJ, NIH) while also competing for the same transformation, training, and change management work at the federal enterprise level.
• ManTech International: ManTech is a federal IT and training services prime that TMG has teamed with on SPAWAR C4ISR training contracts. ManTech competes with TMG for the same change management and learning workstreams on larger DOD vehicles, making it both a partner and a competitor.
• Leidos: Leidos is a top-tier federal IT services prime offering transformation, training, and change management as embedded service lines. It competes with the same primes TMG teams with and pursues task orders on overlapping Alliant, ITES-2S, and CIO-SP3 vehicles.
• CACI International: CACI is a federal services prime with whom TMG has partnered on the Department of the Army FIRST program and Navy SeaPort engagements. CACI's learning and transformation practices offer directly overlapping services to defense and civilian clients.
• Unisys Federal: Unisys is a federal IT services prime and TMG teaming partner on DHS EAGLE and DFAS DMI II contracts. Unisys delivers end-user training, change management, and business process improvement across the same federal footprint as TMG.

Emerging players

• WalkMe: WalkMe is a digital adoption platform that competes with TMG's Solution Adoption service line for enterprise software rollouts (SAP, Oracle). TMG integrates digital adoption tooling into its methodology, making WalkMe both a partner ecosystem component and a partial competitor for the same transformation budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moore Group