NonFungible.com

What NonFungible.com does

NonFungible Corporation (NonFungible.com) is a privately held Canadian company founded in March 2018 by Daniel Kelly and Gauthier Zuppinger to provide analytics, research, and consulting on the non-fungible token (NFT) market. The company operates a content-and-data platform built around five core products: a free downloadable library of PDF market reports covering 2018–2022, an Academy with four educational modules (Blockchain 44 min, NFT 90 min, Analytics 9 min, Ecosystem 19 min), a News portal with 330+ articles across ten categories, a 95-term Glossary of NFT/crypto terminology, and a Market Tracker indexing on-chain transactions for 44 NFT projects from June 2017 through March 2025. The underlying technology aggregates sales volumes, price histories, and buyer activity from Ethereum and other supported blockchains to produce its research and analytics outputs.

The business model is freemium on the consumer side — all reports, Academy content, News, Glossary, and Market Tracker are offered free of charge with no paid tier — with revenue generated through brand and enterprise consulting, data licensing, and co-published research (e.g., the 2020 NFT Yearly Report with L'Atelier BNP Paribas). The company serves two primary segments: a horizontal base of NFT traders, collectors, beginners, and market analysts using the free platform, and a smaller set of brands and enterprises (gaming, entertainment, luxury, metaverse) that engage NonFungible for consulting and ecosystem positioning. Distribution is entirely digital via the owned website; marketing relies on earned media (features in Bloomberg, BBC, Reuters, WSJ, Forbes, etc.), content marketing, industry events, and the company-organized Non Fungible Conference in Lisbon.

Name

NonFungible.com

Legal name

NonFungible Corporation

Website

https://nonfungible.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

NonFungible Corporation operates a free, self-serve analytics and research platform covering on-chain NFT market data, educational content, and consulting services for NFT traders, collectors, brands, and enterprises worldwide.

Ownership category

akta.pro rank

Product category

NFT Market Analytics and Research

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

akta.pro primary industry

NFT Infrastructure APIs & Indexing (NFT data APIs, indexing, search, analytics) (FSAPAFAE)

Keywords

• NFT market analytics
• On-chain data tracking
• Blockchain market research
• NFT consulting services
• Digital asset insights

Headquarters

HQ city

Church Point

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Market Research Reports & Analytics: The company publishes free PDF market reports covering the NFT market from 2018–2022, with data spanning June 2017 – March 2025. The primary revenue mechanism appears to be data monetization through providing trusted NFT market analytics and consulting to brands, consumers, and media. Reports are offered for free to attract users and establish market authority.
2. NFT Consulting Services: NonFungible Corporation provides consulting services for brands seeking to grow within the NFT ecosystem, delivering industry-first reports, data insights, and research that shape global understanding of digital assets and the metaverse.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NonFungible Corporation operates an NFT market analytics, research, and consulting platform that aggregates on-chain transaction data across 44 NFT projects to produce free PDF market reports, an Academy with structured educational modules, curated news analysis, a glossary of 95 terms, and a Market Tracker covering activity from June 2017 to March 2025. The firm also provides consulting services to brands and enterprises seeking to grow within the NFT ecosystem.

Product overview

NonFungible.com operates as a comprehensive NFT analytics and education platform comprising five core offerings: the Academy for blockchain and NFT learning with four modules (Blockchain, NFT, Analytics, Ecosystem); Reports offering free downloadable market research reports spanning 2018-2022; a News section with market analysis across nine categories (Analysis, Art, Collectible, Corporate, DeFi, Game, Metaverse, Opinions, Utility); a Glossary with 95 NFT and crypto terminology definitions; and a Market Tracker providing historical on-chain data for 44 NFT projects including CryptoPunks, Axie Infinity, and Bored Ape Yacht Club. The platform serves as an information and research service, not a trading platform or financial advisor.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Tracker An NFT market history tool providing sales volumes, price histories, and buyer activity data for 44 NFT projects spanning art, collectibles, gaming, metaverse, and DeFi categories. Designed for traders, collectors, analysts, and researchers needing historical on-chain NFT data.
• Reports Free downloadable PDF market reports covering NFT market activity from 2018 to 2022, including quarterly NFT market reports, yearly NFT market reports, special edition art market reports, the NFT Safe Practices Guide, and "How to NFT" chapters. Aimed at consumers, traders, brands, and researchers seeking market intelligence.
• Academy A comprehensive educational platform covering blockchain technology, NFTs, analytics, and the digital asset ecosystem. Includes four main modules: Blockchain (44 min), NFT (90 min), Analytics (9 min), and Ecosystem (19 min), each with sub-sections for deeper learning. Targeted at newcomers and enthusiasts wanting to understand NFTs and blockchain.
• News A news section providing analysis, market trends, and stories across the NFT ecosystem, organized into categories including Analysis, Art, Collectible, Corporate, DeFi, Game, Metaverse, Opinions, and Utility. Targeted at NFT community members, traders, and industry observers.
• Glossary A comprehensive NFT and blockchain terminology reference containing 95 terms covering blockchain basics, NFTs, trading, wallets, DeFi concepts, gaming terminology, and metaverse vocabulary. Aimed at beginners and practitioners needing a standard vocabulary.
• NFT Consulting Services Consulting services for brands and enterprises seeking to enter or grow within the NFT ecosystem, providing data insights, market intelligence, and strategic research. Past collaborators include Ubisoft, Animoca Brands, Decentraland, The Sandbox, Axie Infinity, Electronic Arts, and L'Atelier BNP Paribas.

Quantifiable outcome

• Data and insights featured in 11 major media outlets (Associated Press, BBC World Service, Bloomberg, CNBC, CNN, Coindesk, Financial Times, Forbes, Fox Business, Reuters, Wall Street Journal)
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Animoca BrandscoreStrategic or Co-development PartnerAnimoca Brands is listed as a collaboration partner under the 'Worked With' section on NonFungible.com. The company develops blockchain gaming products and has collaborated with NonFungible on ecosystem initiatives. NonFungible interviewed founder Robby Yung in the NonFungible Heroes series.
• Axie InfinitycoreStrategic or Co-development PartnerAxie Infinity is listed as a collaboration partner under the 'Worked With' section. Axie Infinity is a leading NFT gaming project and NonFungible tracks its market data on the Market Tracker ($3,979.4M trading volume).
• DecentralandcoreStrategic or Co-development PartnerDecentraland is listed as a collaboration partner. NonFungible.com opened its headquarters in Decentraland in November 2022, establishing a significant presence in the metaverse platform. The company also tracks Decentraland's trading data ($184.5M volume).
• Electronic ArtsminorStrategic or Co-development PartnerElectronic Arts is listed as a collaboration partner under the 'Worked With' section on NonFungible.com, indicating some form of collaboration or working relationship in the NFT/gaming space.
• Gods UnchainedminorStrategic or Co-development PartnerGods Unchained is listed as a collaboration partner under the 'Worked With' section. It is an NFT trading card game tracked on the NonFungible Market Tracker with $21.7M trading volume.
• L'Atelier (BNP Paribas)coreStrategic or Co-development PartnerNonFungible collaborated with L'Atelier BNP Paribas to co-publish the 2020 NFT Yearly Report. L'Atelier is a technology research arm of BNP Paribas focused on digital innovation. This partnership produced a comprehensive industry report.
• RoninminorStrategic or Co-development PartnerRonin is listed as a collaboration partner under the 'Worked With' section. Ronin is Axie Infinity's dedicated sidechain blockchain for NFTs and gaming.
• The SandboxcoreStrategic or Co-development PartnerThe Sandbox is listed as a collaboration partner. NonFungible.com announced an official partnership with The Sandbox in December 2019. The company tracks The Sandbox trading data ($397.5M volume) and collaborates on metaverse analytics.
• UbisoftcoreStrategic or Co-development PartnerNonFungible.com was accepted into Ubisoft's Entrepreneurs Lab program in May 2021. This accelerator/incubator program supports promising blockchain and NFT startups. Gaspard Broustine, NFT Project Manager at Ledger, was interviewed during the Non Fungible Conference in Lisbon.
• MakersPlaceminorStrategic or Co-development PartnerNonFungible organized a charity auction with MakersPlace in April 2020 to fight against Covid-19. The auction mobilized digital artists and NFT collectors, demonstrating collaborative event execution.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• DappRadar: DappRadar tracks decentralized applications and NFT marketplaces with volume, user, and transaction analytics. It overlaps with NonFungible's NFT tracking and broader digital-asset market intelligence offering, serving a similar audience of traders and analysts.
• Dune Analytics: Dune Analytics is a community-driven on-chain data platform offering customizable dashboards across Ethereum and other chains, including NFT marketplaces and collections. It competes directly with NonFungible's Market Tracker for analysts and researchers needing NFT and token transaction data.
• Nansen: Nansen is a leading blockchain analytics platform providing on-chain data, wallet labels, and dashboards. It directly competes with NonFungible in NFT and digital-asset analytics, serving institutional and professional crypto users with significantly more funding and engineering depth.
• CryptoSlam: CryptoSlam is a dedicated NFT analytics aggregator tracking sales volumes, rankings, and trends across multiple chains. It overlaps directly with NonFungible's Market Tracker and reports focus, serving traders, collectors, and analysts with comparable NFT market data.
• NFTgo: NFTgo is an NFT analytics and intelligence platform offering market data, wallet tracking, and rarity tools. It competes with NonFungible in providing project-level analytics, sales tracking, and trader intelligence to NFT market participants.

Broad incumbents

• Chainalysis: Chainalysis is the dominant blockchain analytics and compliance data platform serving governments and institutions. While more compliance-focused, its NFT market coverage and on-chain transaction data compete with NonFungible's institutional/brand analytics audience.
• The Block: The Block is a leading crypto news and research outlet with proprietary data products covering NFTs, DeFi, and broader digital assets. It overlaps with NonFungible's news and research content model, though at a much larger scale and broader thematic scope.
• OpenSea: OpenSea is the largest NFT marketplace and operates Pro analytics with sales, collection, and rarity data. While primarily a marketplace, its built-in analytics overlap with NonFungible's Market Tracker for traders and collectors evaluating NFT collections.
• Messari: Messari is a leading crypto research and data provider producing industry reports, indices, and analytics — including NFT coverage. It is comparable to NonFungible's research and reports business but operates at a much broader scope across all of crypto, not just NFTs.

Emerging players

• NFTNerds / Rarity Sniper: Rarity Sniper and similar NFT data tools provide collection-level analytics, rarity rankings, and trend tracking. They compete with NonFungible for the collector/trader segment with a narrower but more frequently refreshed product experience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nonfungibles
• Facebookfacebook.com/NonFungibles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NonFungible.com