BirdDog Software

What BirdDog Software does

BirdDog Software Corporation is a privately held US software company founded in 2001 and headquartered in Oklahoma City. The company specializes in ERP-integrated ecommerce middleware and a modular business software suite targeting manufacturing and distribution businesses. Its core product, BirdDog Ecommerce, supports B2B, B2C, and D2C storefronts and is connected via pre-built connectors to major ecommerce platforms (Shopify, WooCommerce, Amazon, BigCommerce, Magento) and ERP systems (Macola, Infor Syteline, Epicor Kinetic, ECI M1, Sage 100, QuickBooks Desktop and Online), as well as tax, shipping, EDI, CRM, and marketing tools. A proprietary GraphQL API enables custom integrations, and complementary modules include Product Information Management (PIM), Sales Order Management, Warehouse Management, Inventory Management, BRAIN CRM, Purchasing & Procurement, Manufacturing Planning and Control, and a Customer Service Module.

BirdDog's technology is web-based and cloud-hosted middleware rather than a standalone ERP. Its value proposition centers on translating data between ecommerce front-ends and back-office ERP systems, addressing pain points such as multi-channel inventory sync, complex B2B ordering, and data migration accuracy. The company emphasizes US-based engineers and 24+ years of vertical experience. Named enterprise customers include Caldwell Inc (manufacturing), Vox Printing (a McDonald's preferred promotional vendor), and Glas-Col (industrial equipment).

BirdDog generates revenue primarily through quote-based, multi-year enterprise software subscriptions bundled with implementation services. Go-to-market is direct enterprise field sales with no self-serve or marketplace distribution; the company uses organic content marketing and social channels for top-of-funnel awareness. Pricing is not publicly disclosed. No funding rounds, M&A, or external investors are reported, consistent with a bootstrapped, profitable small business operating domestically.

Name

BirdDog Software

Legal name

BirdDog Software Corporation

Website

https://birddogsw.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

BirdDog Software is a US-based, privately held provider of ERP-integrated ecommerce middleware and modular business software for manufacturing and distribution companies, connecting platforms like Shopify and Amazon to ERP systems such as Epicor, Sage, and QuickBooks.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: BirdDog Software generates revenue through software licensing of their ecommerce platform, PIM, CRM, and warehouse management systems. The company provides both platform access and associated integration services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BirdDog Software builds and sells a web-based, cloud-hosted ecommerce platform integrated with ERP systems, offering modules for product information management, sales order management, warehouse management, CRM, inventory, purchasing, manufacturing planning, and customer service. The company also provides a GraphQL API and professional services such as website design, SEO, PPC management, and digital marketing for implementation. Their primary customers are manufacturing and distribution businesses that require B2B, B2C, or D2C ecommerce capabilities tied directly to back-office ERP systems.

Product overview

BirdDog Software offers a modular platform-plus-modules architecture built around its core BirdDog Ecommerce platform. The platform integrates with ERP systems and provides specialized modules including Product Information Management (PIM), Sales Order Management, Warehouse Management, BRAIN CRM, Inventory Management, Purchasing & Procurement, Manufacturing Planning and Control, and Customer Service Module. A BirdDog GraphQL API enables programmatic access. Ecommerce Services round out the offering with professional implementation services including website design, SEO, and digital marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• BirdDog Ecommerce Core ecommerce platform enabling B2B, B2C, and D2C online sales with integrated website design, SEO, PPC, content management, and digital marketing services, designed for businesses needing ERP-connected storefronts.
• Product Information Management (PIM) Centralized product information management system for organizing, enriching, and distributing product data across multiple sales channels, targeted at businesses with extensive catalogs.
• Sales Order Management Sales order processing and management module that integrates with ERP systems for streamlined order handling in manufacturing and distribution operations.
• Warehouse Management Warehouse management system for inventory tracking, picking, packing, and shipping operations integrated with ERP and ecommerce front-end systems.
• BRAIN CRM Customer relationship management module for managing customer interactions, service, and support across ecommerce and ERP-connected operations.
• BirdDog GraphQL API GraphQL-based API enabling developers and partners to access and integrate BirdDog's ecommerce, ERP, and business software capabilities programmatically for custom integrations and data exchange.
• Inventory Management Inventory tracking and management module for monitoring stock levels and controlling inventory across locations, integrated with ecommerce and ERP systems.
• Purchasing & Procurement Purchase order management module for procurement workflows and supplier relationship management, connected to ERP back-end systems.
• Manufacturing Planning and Control Manufacturing execution and planning module for production scheduling, work orders, and shop floor control targeted at manufacturing operations.
• Customer Service Module Web-based customer service module for handling inquiries, support tickets, and post-sale customer interactions tied into ecommerce and ERP data.
• Ecommerce Services Professional services including website design, SEO, PPC ad management, content management, and digital marketing to support BirdDog Ecommerce implementations.

Quantifiable outcome

• Successful ecommerce platform transition with data accuracy and cleanup

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationOut-of-the-box integration connector between Shopify ecommerce platform and customer's ERP system, enabling seamless data synchronization and order management.
• WooCommercecoreTechnology or IntegrationPre-built integration connector linking WooCommerce stores with ERP systems for inventory sync, order processing, and product data management.
• AmazoncoreTechnology or IntegrationAmazon marketplace integration connector enabling sellers to connect Amazon storefront with their ERP for unified operations.
• BigCommercecoreTechnology or IntegrationIntegration connector between BigCommerce platform and ERP systems for seamless ecommerce operations.
• MagentocoreTechnology or IntegrationMagento integration connector for enterprise ecommerce with ERP backend connectivity.
• MacolacoreTechnology or IntegrationNative Macola ERP integration for manufacturing companies requiring ecommerce connectivity with Macola ERP systems.
• Infor SytelinecoreTechnology or IntegrationInfor Syteline ERP integration enabling manufacturing operations to connect ecommerce front-end with ERP backend.
• Epicor KineticcoreTechnology or IntegrationEpicor Kinetic ERP integration for manufacturing and distribution companies seeking unified business operations.
• ECI M1 ERPcoreTechnology or IntegrationECI M1 ERP integration for small to mid-sized manufacturing and distribution businesses.
• Sage 100coreTechnology or IntegrationSage 100 ERP integration for businesses using Sage accounting and ERP solutions.
• QuickBooks Desktop ERPcoreTechnology or IntegrationQuickBooks Desktop ERP integration enabling connection between ecommerce and QuickBooks financial systems.
• QuickBooks Online ERPcoreTechnology or IntegrationQuickBooks Online ERP integration for cloud-based accounting and ERP connectivity.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• PunchOut2Go: PunchOut2Go enables eProcurement and cXML/EDI integrations between ecommerce platforms and ERP systems. It targets the same B2B punchout and ERP connectivity problems that BirdDog solves for manufacturers and distributors.
• Celigo: Celigo is a leading iPaaS provider that automates ERP-ecommerce integrations for NetSuite, Shopify, Amazon, and more. It overlaps with BirdDog's middleware layer and is an emerging alternative for the same integration use cases.
• Orderhive (Shiprocket): Orderhive provides order, inventory, and warehouse management software with multi-channel ecommerce and ERP integrations. It targets SMB manufacturers and distributors and overlaps with BirdDog's WMS and order management modules.

Direct peers

• TrueCommerce: TrueCommerce provides EDI, OMS, and ERP-integrated ecommerce solutions for manufacturers, distributors, and retailers. It competes with BirdDog in the same B2B ecommerce-to-ERP integration space.
• Kibo Commerce: Kibo Commerce offers a unified commerce platform with OMS, personalization, and ERP integration capabilities for manufacturers, distributors, and retailers. It overlaps with BirdDog's order management, ecommerce, and B2B/D2C positioning.
• Sana Commerce: Sana Commerce is a direct competitor that builds ERP-integrated ecommerce platforms for manufacturers and distributors, with deep connectors to Microsoft Dynamics, SAP, and NetSuite. It targets the same mid-market B2B and D2C use cases that BirdDog serves.
• Insite Software (ansira): Insite Software specializes in B2B ecommerce for manufacturers and distributors with deep ERP integration, which mirrors BirdDog's core focus on B2B ecommerce tied to manufacturing and distribution ERPs.

Broad incumbents

• BigCommerce: BigCommerce is a leading SaaS ecommerce platform that competes in the same B2B and D2C space and offers its own ERP integration partnerships. It is broader and far larger than BirdDog, but overlaps in target customer and use case.
• Shopify: Shopify is the dominant cloud ecommerce platform and a partner/integration target of BirdDog. Shopify Plus and its B2B features increasingly encroach on BirdDog's mid-market manufacturing and distribution customer base.
• Adobe Commerce (Magento): Adobe Commerce is a broad enterprise ecommerce platform that competes with BirdDog in B2B and D2C scenarios and is listed as one of BirdDog's integration partners, reflecting the overlap in target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/birddogsoftware
• YouTubeyoutube.com/user/BirdDogSoftware
• Facebookfacebook.com/pages/BirdDog-Software-Corp/121396001242480
• LinkedInlinkedin.com/company/birddog-software-corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BirdDog Software