What Proactive Technology Management does

Proactive Technology Management is a privately held managed IT services and custom software provider founded in 2008 and headquartered in Bingham Farms, Michigan. Co-founded by Mac Nutter and Michael Weinberger, the firm serves small and medium businesses primarily in the Metro Detroit region and broader Midwest, delivering end-to-end IT support from cloud to keyboard: 24/7 helpdesk, on-site field support, infrastructure monitoring, cybersecurity, custom application development, and AI-accelerated business process re-engineering through its branded "Fusion Development" methodology. The company reports over 100 technical staff organized into named territory pods (Doerr, Cowell, Kraft, Soares) with specialized sub-pods for medical, dental, security, and monitoring work.

The core technology stack is built around the Microsoft ecosystem (Microsoft 365, Azure, Microsoft Fabric, Power Platform), layered with Sophos and Huntress for managed detection and response, ThreatDown by Malwarebytes for endpoint protection, Avanan for email security, ConnectSecure for vulnerability scanning, Pillr for SOC services, DNSFilter for web filtering, and NinjaOne for RMM. The Fusion Development layer combines generative AI, large language models, and compound agentic AI systems with hyperautomation to deliver measurable client outcomes such as a documented $36,000 annual savings for an accounting team. All managed services are sold on month-to-month subscription terms with publicly disclosed, transparent pricing.

The business model is sales-led and direct-to-client, combining subscription recurring revenue (managed security, cloud, backup, hosting) with usage-based hourly professional services billed at $90 to $200 per hour by technician tier. Customer segments span general SMB, medical and dental practices, legal firms, and financial services. Marketing relies on transparent website pricing, blog content on AI and IT best practices, LinkedIn thought leadership by co-founder Michael Weinberger, client testimonials, and Calendly-enabled consultation scheduling. No venture or private equity investment is disclosed and ownership remains with the founders.

Name

Proactive Technology Management

Legal name

Proactive Technology Management

Website

https://proactivemgmt.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Proactive Technology Management is a Michigan-based managed IT services and custom software provider serving small and medium businesses in the Metro Detroit region, delivering 24/7 helpdesk, cybersecurity, monitoring, and AI-accelerated development through a dedicated primary-technician, month-to-month model.

Ownership category

akta.pro rank

Headquarters

HQ city

Grosse Pointe Farms

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Ongoing IT support including helpdesk, monitoring, and maintenance billed through hourly labor rates or flat fee monthly agreements. Hourly rates range from $90-$200 depending on technician level. Labor is invoiced monthly with quarter-hour billing increments.
2. Security Products: Endpoint protection, firewall, backup, and security services sold on month-to-month subscription basis. Includes Sophos firewalls, ThreatDown antivirus, Huntress MDR, and other security tools.
3. Cloud Products: Office 365, email security, and web hosting services. Microsoft 365 Email Backup at $2/mailbox, WordPress Hosting at $25/website.
4. Project-Based Development: Custom software development and project work billed at hourly rates from $100-$200 depending on developer level. Includes AI integration, mobile apps, and data engineering.
5. Vendor Management: Managing vendor relationships for clients including internet, phones, and equipment purchases. No markups on hardware purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Proactive Technology Management provides comprehensive managed IT services (helpdesk support, monitoring, cybersecurity, backup, consulting) alongside custom software development (internal web apps, mobile apps, low-code/no-code rapid application development, data engineering and AI/LLM integration). Its flagship "Fusion Development" methodology applies compound agentic AI systems, generative AI, and Microsoft Fabric to deliver hyperautomated business-process re-engineering on short, outcome-focused sprints. Services are offered on month-to-month terms with publicly displayed per-device, per-user, and per-mailbox pricing.

Product overview

Proactive Technology Management is an IT services company offering a portfolio of managed IT services and software development solutions. The core offering consists of Managed IT Services (support, monitoring, cybersecurity, consulting), Software Development (custom applications, mobile apps, low-code solutions), and Fusion Development (AI-accelerated transformation methodology). The company also resells a range of third-party security, backup, productivity, and infrastructure products including ThreatDown by Malwarebytes endpoint protection, Sophos XGS firewall series, Cloud Backup solutions, Microsoft Office 365, Avanan email security, Sophos MDR/MDR Plus, Huntress security suite (mEDR, ITDR, SAT, SIEM), ConnectSecure vulnerability scanning, Pillr SOC, DNSFilter web filtering, NinjaOne endpoint management, and WordPress hosting. All managed IT products are offered on a month-to-month subscription basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Comprehensive managed IT support for small and medium businesses in Metro Detroit, including local on-site support, round-the-clock helpdesk and monitoring, cybersecurity, backup, vendor management, and consulting — provided as a single point of contact.
• Custom Software Development Custom software development services for businesses needing tailored internal web applications, mobile applications, low-code/no-code rapid application development, and AI/LLM-enabled data engineering.
• Fusion Development AI-accelerated transformation methodology that uses compound agentic AI systems, generative AI, Microsoft Fabric, and hyperautomation to modernize business operations and remove manual steps from processes.
• Endpoint Protection Endpoint protection solution bundling antivirus, monitoring, and patch management for workstations ($3/machine/month) and servers ($16/machine/month), delivered through ThreatDown by Malwarebytes.
• Sophos Firewall Management (XGS Series) Managed Sophos XGS firewall subscriptions (entry, mid, and enterprise tiers) providing firewall protection, outbound bot monitoring, and web access control, with central monitoring and management.
• Cloud Backup Cloud backup subscriptions for workstations (500 GB at $10/computer), single servers (unlimited at $40/computer), and Microsoft 365 mailboxes ($2/mailbox) to protect data from loss, ransomware, or accidental deletion.
• Email Security (Avanan) Cloud-based email security subscription providing advanced anti-phishing and anti-malware protection to block threats before they reach the inbox across Microsoft 365 and Google Workspace.
• Managed Detection and Response (Sophos MDR / Huntress mEDR) 24/7 managed detection and response subscriptions combining Sophos MDR (investigation and alerting) and Huntress managed endpoint detection and response (continuous endpoint monitoring with a human-led threat operations team).
• Advanced Vulnerability Scanning (ConnectSecure) Vulnerability management subscription that scans all IP addresses for missing patches and critical vulnerabilities across computers, printers, VoIP phones, and network infrastructure.
• Security Operations Center (Pillr SOC) 24/7/365 Security Operations Center subscription that monitors Microsoft 365 and local security events, alerting and responding to identity threats, malware, and suspicious activities.
• Web Filtering (DNSFilter) DNS-based web filtering subscription that blocks access to dangerous or inappropriate websites before they load, preventing malware infections and reducing risky browsing.
• Huntress Identity Threat Detection and Response (ITDR) Identity protection subscription for Microsoft 365 and Entra ID environments that detects suspicious logins, MFA bypass attempts, privilege escalations, and account takeovers.
• Security Awareness Training (Huntress SAT) Security awareness training subscription that educates users on security best practices and phishing attempts, with HIPAA-specific plans available for healthcare clients.
• Security Information and Event Management (Huntress SIEM) Log aggregation and threat detection subscription that collects logs from servers, firewalls, cloud services, and infrastructure to provide centralized visibility and identify malicious behavior patterns.
• Microsoft Office 365 (Resale) Resold Microsoft 365 productivity suite offered to clients with a 5% discount for active accounts, covering email, collaboration, and productivity tools.
• WordPress Hosting Managed WordPress hosting subscription at $25 per website per month and shared-server application hosting at $100 per application per month, optimized for uptime, speed, and security.
• Endpoint Management Platform (NinjaOne) Resold NinjaOne remote monitoring and management (RMM) platform subscription for monitoring, managing, and securing endpoints across client environments.

Quantifiable outcome

• Hyperautomation saves accounting team $36,000 annually
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft partner offering Office 365, Azure services, Microsoft Fabric, and Power Platform implementations. Actively resells Microsoft 365 with 5% discount for active clients.
• SophoscoreTechnology or IntegrationCybersecurity partner providing firewall appliances (XGS series) and managed detection and response (MDR) services. Proactive offers multiple Sophos firewall tiers from entry-level to enterprise.
• HuntresscoreTechnology or IntegrationManaged endpoint detection and response (mEDR), identity threat detection (ITDR), security awareness training, and SIEM services integrated into security offerings.
• ThreatDown by MalwarebytescoreTechnology or IntegrationAntivirus and endpoint protection product offered to clients as part of managed security services.
• AvanancoreTechnology or IntegrationEmail security protection partner providing anti-phishing and anti-malware for Microsoft 365 and Google Workspace.
• EGO Creative MarketingminorGTM or Marketing PartnerCreative marketing agency partner handling brand reputation management.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Ntiva: Mid-market MSP offering managed IT, cybersecurity, and cloud services to SMBs nationwide. Closely matches Proactive on managed services stack, vendor partnerships (Sophos/MDR), and pricing transparency.
• Dataprise: National managed IT and cybersecurity provider serving SMB and mid-market clients, with Microsoft Fabric/AI and compliance-aligned offerings similar to Proactive. Direct competitor for managed services dollars across regulated verticals.
• Thrive: Managed services and cybersecurity provider for SMB/mid-market with a NextGen platform wrapper around traditional MSP stack. Direct competitor on managed security, MDR, and Microsoft-centric cloud services.
• RapidScale: Cloud managed services provider for SMBs covering Azure, M365, and managed security. Direct competitor on cloud-managed services, M365 back-up, and Microsoft-centric stack.

Regional players

• Marco Technologies: Upper Midwest managed IT, copier, and cloud services provider with strong SMB focus across Michigan, Minnesota, and Wisconsin. Comparable on geography, customer size, and bundled hardware/software/managed services.
• MCPc: Cleveland, OH-based IT lifecycle and managed services firm covering device deployment, asset management, and cybersecurity. Comparable to Proactive on device lifecycle, asset tagging, and Michigan-adjacent geography.
• Atomic Object: Grand Rapids, MI custom software consultancy that pairs developers with clients in the Midwest. Closely comparable to Proactive's custom dev/AI side given shared region, similar size and culture, and SMB/mid-market focus, though Atomic Object does not run an MSP practice.
• Sikich: Chicago-based technology services and advisory firm with managed IT, cybersecurity, and custom development practices serving the Midwest. Comparable on geography, vertical mix, and combined advisory/implementation model.

Broad incumbents

• Plante Moran: Michigan-based professional services and technology advisory firm that serves SMBs across the Midwest with both managed IT and custom technology work. Comparable on geography and customer profile, though substantially larger and broader in scope.

Emerging players

• Antares Solutions: Midwest technology consultancy delivering ERP and low-code implementations with a developer-led approach. Comparable to Proactive's custom software dev/Low-code/Microsoft Power Platform practice, though smaller in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proactive Technology Management