GastroClub

What GastroClub does

GastroClub (legal entity: GC Yeme İçme Hizmetleri A.Ş.) is a Turkish membership-based dining privileges platform founded in 2012 and headquartered in Ataşehir, Istanbul. The platform aggregates 1,200+ partner restaurants across 36 Turkish cities, offering members discounts of 10–50% off the total bill at venues ranging from premium hotels (Four Seasons, Pera Palace, Shangri-La) to chains (BigChefs, Mado, Carl's Jr, Kahve Dünyası) and Michelin Bib Gourmand-recognized restaurants. Members access benefits through a mobile application on iOS and Android, presenting a digital discount card with a live countdown timer, with registration and recurring billing handled via PayU and Visa integrations.

The core technology is a mobile-first discount and payment platform: members pay subscription fees for 1-, 3-, 6-, or 12-month packages, present a digital card at restaurants, and can pay via GastroPay (an in-app QR payment function) to earn GastroPoints (1 point = 1 TL, capped at 40 per account) redeemable against membership renewals. GastroClub monetizes through three streams: (1) B2C consumer subscription fees, (2) B2B corporate partnership fees from banks and large companies that bundle GastroClub as a loyalty perk, and (3) restaurant network fees from venue partners. Distribution is differentiated by embedded card benefits with at least nine Turkish banks (VakıfBank, Akbank, TEB, DenizBank, Odeabank, Halkbank, Alternatifbank, QNB Finansbank/Enpara, Albaraka Turk), several of which grant free GastroClub membership to their cardholders.

The company operates with a very small team (1–10 employees), is privately held, and has only one disclosed funding event — a $327,328 round from BIC Angels in June 2013. Adjacent lifestyle partners (Hipicon, WMF, Tazedirekt, The House Cafe, Four Seasons SPA) extend the proposition beyond dining, while Visa, BKM Express, and Troy acceptance position GastroPay as a multi-rail payment and loyalty layer. There is no public API, no disclosed AI/ML capability, and no evidence of international expansion outside Turkey.

Name

GastroClub

Legal name

GC Yeme İçme Hizmetleri A.Ş.

Website

https://gastroclub.com.tr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

GastroClub is a Turkish mobile-first dining privileges platform founded in 2012 that offers members 10–50% discounts at 1,200+ partner restaurants across 36 cities, monetizing through consumer subscriptions, bank card benefits, and B2B corporate loyalty deals.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Others

Revenue model

1. Membership Subscriptions: GastroClub generates primary revenue from membership fees paid by consumers. Membership packages range from 1-month to 12-month terms, with recurring payment options via PayU. Fees vary by package tier and are paid digitally via credit/debit card or bank transfer.
2. Restaurant Network Fees: Partner restaurants and member businesses join the GastroClub network to gain footfall from GastroClub's member base. GastroClub acts as an intermediary platform and earns from the arrangement through membership fees paid by the restaurant segment as well.
3. Corporate Partnership Services: GastroClub offers tailor-made corporate solutions to banks and large companies (e.g., VakıfBank, Akbank, TEB, Volvo, Turk Telekom) to strengthen loyalty programs with dining privileges. Revenue is generated through bespoke B2B service agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GastroClub operates a mobile-first membership platform in Turkey where individual consumers purchase subscription packages (1, 3, 6, or 12 months) to receive 10-50% discounts at over 1200 partner restaurants across 36 cities. The service is delivered through iOS and Android applications that present a digital discount card at the point of consumption. The company also operates a parallel B2B corporate partnership business, embedding GastroClub dining privileges as a loyalty benefit for major Turkish banks and large companies.

Product overview

GastroClub is a dining privileges platform operating in Turkey, offering a unified mobile and web application through which users purchase membership packages (1, 3, 6, or 12 months) to access discounts at over 1200 partner restaurants across 36 cities. The core product consists of the GastroClub Mobile Application (iOS/Android), the GastroClub Digital Discount Card system, GastroClub Membership Packages, GastroPay (in-app payment function), and GastroPoint (loyalty rewards). An additional Corporate Services module enables restaurant partnerships and B2B loyalty programs. The platform is available via app stores and web, with no separate API product.

Differentiator

Problem solved

Functional benefit

Products and services

• GastroClub Mobile Application The primary mobile application for iOS and Android that powers the GastroClub membership experience, enabling members to register, purchase packages, access digital discount cards, discover partner restaurants, and pay via GastroPay. Free to download from the App Store and Google Play.
• GastroClub Membership Packages Subscription plans available in 1-month, 3-month, 6-month, and 12-month durations that grant individual consumers access to 10-50% discounts at 1200+ partner restaurants across 36 Turkish cities. Unlimited usage with no per-visit limits; payments processed via PayU recurring billing. Free membership available to select VakıfBank Visa Platinum, Visa Milplus, and Visa Private cardholders.
• GastroClub Corporate Services B2B partnership program enabling restaurants to join the GastroClub network and enabling banks and large companies (VakıfBank, Akbank, TEB, DenizBank, Odeabank, Halkbank, QNB Finansbank/Enpara, Albaraka Turk, Volvo, Turk Telekom, KPMG, Mapfre, AXA, Aksigorta) to embed GastroClub dining privileges as part of their loyalty and customer/employee perk programs. Tailor-made corporate solutions with bespoke B2B service agreements.

Quantifiable outcome

• Members save up to 600 TL on a single holiday across multiple restaurants and beach clubs (member testimonial).
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• VakıfBankcoreGTM or Marketing PartnerVakıfBank offers free GastroClub membership to its Visa Platinum, Visa Milplus, and Visa Private cardholders. Cardholders enter their card number as a promocode in the GastroClub app to activate free membership, driving significant member acquisition through the bank's customer base.
• Four Seasons Hotels (Aqua Restaurant & Avlu Restaurant)coreGTM or Marketing PartnerFour Seasons Hotels Bosphorus (Istanbul) partners with GastroClub. Members receive 20% discount on all restaurant expenses and 40% discount on Four Seasons SPA services. High-end dining partnership covering the Aqua Restaurant (Michelin-listed) and Avlu Restaurant (Sultanahmet).
• HipiconminorGTM or Marketing PartnerHipicon offers GastroClub members 15% additional discount on top of all existing discounts at Hipicon stores across home, fashion, kids, and other lifestyle categories.
• WMF (Wilhelm Maysenfeld)minorGTM or Marketing PartnerWMF, backed by 170 years of German quality, offers GastroClub members a 15% discount on WMF kitchen products.
• The House CafeminorGTM or Marketing PartnerThe House Cafe partners with GastroClub: members who pay with GastroPay receive 20% cashback and a complimentary dessert from the menu.
• TazedirektminorGTM or Marketing PartnerTazedirekt offers GastroClub members 15% off on grocery shopping. Tazedirekt provides fresh, local, and organic products.
• AkbankcoreGTM or Marketing PartnerAkbank is listed as one of Turkey's best brands that have chosen GastroClub for their corporate loyalty programmes. Akbank cardholders likely receive GastroClub privileges through the bank's loyalty platform.
• TEB (Türk Ekonomi Bankası)coreGTM or Marketing PartnerTEB is listed as a GastroClub corporate partner. TEB's commercial and retail banking customers benefit from GastroClub dining privileges as part of their banking loyalty programmes.
• DenizBankcoreGTM or Marketing PartnerDenizBank is listed among GastroClub's corporate partners. The bank offers GastroClub membership benefits to its customers through its loyalty and privilege programme.
• OdeabankcoreGTM or Marketing PartnerOdeabank is listed as a GastroClub corporate partner, offering dining privilege benefits to its customers.
• HalkbankcoreGTM or Marketing PartnerHalkbank is listed among GastroClub's bank partners, providing GastroClub dining privileges to its cardholders.
• AlternatifbankminorGTM or Marketing PartnerAlternatifbank partners with GastroClub to offer dining privileges to its customers.
• QNB Finansbank (Enpara)coreGTM or Marketing PartnerQNB Finansbank's digital banking brand Enpara is listed as a GastroClub partner, offering members dining privileges.
• Albaraka TurkminorGTM or Marketing PartnerAlbaraka Turk Participation Bank is listed as a GastroClub partner, offering Islamic banking-compatible dining privileges.
• Visa EuropecoreTechnology or IntegrationVisa Europe provides Visa Tek Tıkla Öde (Visa One Click Pay) payment integration within the GastroClub app, enabling card registration and secure in-app payment processing. GastroClub is integrated with Visa's secure card storage system.
• PayUcoreTechnology or IntegrationPayU's recurring payment (tekrarlanan ödeme) feature is used by GastroClub to process membership subscription payments and auto-renewals. PayU enables credit card payments within the GastroClub app.
• Turk TelekomminorGTM or Marketing PartnerTurk Telekom is listed as one of the major brands partnered with GastroClub, likely offering GastroClub dining privileges to its employees and/or customers.
• VolvominorGTM or Marketing PartnerVolvo Turkey is listed as a GastroClub corporate partner, offering dining privileges as part of its employee or customer perk programme.
• KPMG TurkeyminorGTM or Marketing PartnerKPMG Turkey is listed as a GastroClub corporate partner, offering dining privileges to its employees.
• Mapfre SigortaminorGTM or Marketing PartnerMapfre Sigorta is listed as a GastroClub partner, offering dining benefits to its customers.
• AXA SigortaminorGTM or Marketing PartnerAXA Sigorta is listed as a GastroClub partner, offering dining privileges to its customers.
• AksigortaminorGTM or Marketing PartnerAksigorta is listed as a GastroClub partner, offering dining privileges to its customers.
• 1200+ Restaurant PartnerscoreStrategic or Co-development PartnerGastroClub's core network comprises over 1200 restaurants across Turkey, including major chains (BigChefs, Mado, Carl's Jr, Kahve Dünyası, Pizza Lazza, HD İskender, etc.) and fine dining establishments (Shang Palace Shangri-La, Four Seasons, Pera Palace, Aslında Urla). Restaurants gain footfall and marketing exposure; GastroClub gains its core value proposition.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mastercard Priceless Specials: Card-linked dining and lifestyle benefits programme from Mastercard offering cardholders discounts and experiences at partner merchants. Closely comparable mechanism to GastroClub's bank-card embedded perks in Turkey.
• OpenTable: Global restaurant reservation and diner-engagement platform with points/loyalty and promotional features. Comparable as a two-sided restaurant/diner marketplace that monetises via restaurant subscriptions and diner incentives.
• Groupon: Discounts and deals marketplace with historical strength in dining and local offers. Comparable merchant-side economics and consumer discount usage behaviour, though broader category scope.
• Resy (American Express): Restaurant reservation platform owned by American Express offering 'Resy Insiders' perks and Amex card-linked dining privileges. Closely analogous to GastroClub's bank-card embedded membership model and premium-diner focus.
• Visa Offers & Benefits (Visa Türkiye): Visa's global and Turkey-specific offers platform provides cardholders with discounts at merchants including dining. Overlaps GastroClub's bank-card distribution model and restaurant-discount offering.

Direct peers

• Quandoo: Restaurant reservation and marketing platform operating in EMEA/APAC with diner-engagement and promotional tools. Comparable two-sided marketplace for restaurants and diners with subscription pricing for venues.
• TheFork (Tripadvisor): Restaurant discovery, booking, and promotional discount platform operating across Europe and global markets. Directly comparable business model to GastroClub's discount privileges at partner restaurants, with overlapping user behaviour (look up a venue, get a discount deal).

Regional players

• Maximum (Isbank): Turkish bank loyalty programme from Isbank serving millions of cardholders with merchant discounts. Comparable as a domestic competitor for cardholder dining/retail privileges that GastroClub integrates with versus competes against.
• BonusFlaş (Garanti BBVA / Bonus Card): Turkey's largest card-based loyalty mobile app by Garanti BBVA offering discounts across retail and dining. Direct regional competitor for card-linked consumer perks in Turkey and an obvious partnership/comparison for GastroClub's bank-distributed model.

Emerging players

• EatApp: Restaurant reservation and CRM SaaS platform popular in EMEA with promotional and loyalty features. Comparable on the restaurant/B2B side of GastroClub's network of 1,200+ venues seeking customer-engagement tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GastroClubTR
• Facebookfacebook.com/GastroClubTR

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GastroClub