Showmetech
Showmetech is a privately held Brazilian digital media company operating one of Brazil's largest Portuguese-language technology portals, publishing daily technology news, reviews, buying guides, comparisons and tutorials for Brazilian consumer audiences and monetizing primarily through display and sponsored-content advertising.
- Company typePrivate
- Founded2009
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Showmetech does
Showmetech is a privately held Brazilian digital media company founded in 2009 and headquartered in São Paulo. It operates showmetech.com.br, one of Brazil's largest Portuguese-language technology portals, publishing daily articles across 28+ categories spanning technology news, reviews, buying guides, comparisons, tutorials, gaming, streaming, science, and broader lifestyle verticals such as gastronomy, history, humor, politics and health.
The underlying platform is a WordPress-based publishing site with no proprietary technical stack, no public APIs, no SDKs, and no companion mobile apps; the publication is accessed through desktop and mobile browsers plus social media and an RSS feed. Content is produced by a team of 51–100 employees and reaches audiences via SEO-optimized articles, a newsletter, dedicated podcast and YouTube channels, and active accounts on Facebook, Instagram, X/Twitter and LinkedIn.
The business model is advertising-led. Revenue is generated through display advertising placements and "Publieditoriais" (branded/sponsored articles) sold to advertisers via an "Anuncie" page; pricing is not publicly disclosed. The audience is Brazilian technology enthusiasts — consumers seeking product comparisons, buying recommendations, tutorials and streaming/gaming coverage in Portuguese with locally relevant pricing and availability. The company has no disclosed funding, parent company, investors, executive team profiles or M&A activity on record in the source data.
Showmetech firmographics
Firmographics- Name
- Showmetech
- Legal name
- Showmetech
- Website
- https://showmetech.com.br
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Showmetech is a privately held Brazilian digital media company operating one of Brazil's largest Portuguese-language technology portals, publishing daily technology news, reviews, buying guides, comparisons and tutorials for Brazilian consumer audiences and monetizing primarily through display and sponsored-content advertising.
- Ownership category
- akta.pro rank
Showmetech industry classification
Industry- Product category
- Online Technology Publication
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)
- akta.pro secondary industry
- Microlearning & Short-Form Lesson Platforms (MPACALAE)
Keywords
Where Showmetech is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Showmetech business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Publieditoriais (Sponsored Content): Showmetech publishes sponsored articles and branded content under the 'Publieditoriais' category, allowing brands to reach the site's technology-interested audience through editorial-style content.
- Display Advertising: The site displays advertising through various ad placements including banner ads, sponsored sections, and promotional content integrated throughout the publication.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Showmetech product offering
Product offeringCore offering
Showmetech is a Brazilian digital technology publication that publishes news, in-depth product reviews, step-by-step tutorials, comparative buying guides, and cultural/entertainment content focused on consumer technology, smartphones, gaming, streaming, AI, and electronics for Portuguese-speaking Brazilian audiences.
Product overview
Showmetech is a Brazilian technology news and content platform that publishes news articles, in-depth reviews, tutorials, buying guides, lists, and cultural content. The website covers diverse topics including science and technology, electronics, smartphones, apps, games, streaming services, movies, series, and more. It operates as a unified content platform with multiple editorial sections rather than distinct product modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Showmetech Website A Brazilian digital technology publication offering news, in-depth product reviews, comparative buying guides, step-by-step tutorials, and entertainment/streaming coverage for Portuguese-speaking Brazilian consumers interested in technology, gaming, and consumer electronics.
Companies that use Showmetech
Customer profileSegments1 record
Ideal customer profiles2 records
Showmetech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Showmetech partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights4 records
Showmetech competitors and assessment
Company assessmentBroad incumbents
- CNET: Long-standing global tech publisher covering reviews, news, and buying guides. Closely parallels Showmetech's mix of editorial reviews and buying-guide affiliate intent, though at much larger English-language scale.
- Tom's Hardware: Global consumer-electronics and PC hardware review site. Comparable on review depth and buying-guide structure, relevant to Showmetech's electronics reviews and Comparisons category.
- The Verge: Major US-based English-language tech publication covering news, reviews, and culture. Overlaps in editorial scope (consumer electronics, AI, streaming), though far larger scale and English-only — relevant benchmark for editorial model and advertiser positioning.
- Engadget: Global technology media outlet with reviews, news, and streaming/podcast content. Comparable on multi-format distribution (site, podcast, video) and consumer-tech reviews, though English-language and broader geographic scope.
Direct peers
- TechTudo: Brazil's largest tech portal, owned by Grupo Globo. Directly comparable: publishes Portuguese-language tech news, reviews, tutorials, and buying guides targeting the same Brazilian consumer audience and competing for the same display and sponsored-content ad budgets.
- Gizmodo Brasil: Brazilian edition of Gizmodo operated via UOL. Competes in Brazilian tech news, reviews, and culture coverage using the same Portuguese-language content and ad-supported model.
- Canaltech: Brazilian technology news and reviews portal. Highly comparable in product (news, reviews, tutorials), audience (Brazilian PT-speaking tech enthusiasts), and revenue model (display and sponsored content).
- Olhar Digital: Brazilian technology and science news publication. Overlaps directly on daily tech news, product reviews, and tutorial content for Portuguese-speaking consumers, with a similar ad-supported business model.
- Adrenaline: Brazilian tech and gaming portal with strong reviews and hardware coverage. Comparable on consumer-electronics reviews, gaming content, and Brazilian Portuguese audience, competing for similar advertisers.
- Mundo Conectado: Brazilian tech and connectivity news site covering smartphones, apps, and digital services. Direct comparable in language, geography, content categories (apps, electronics, streaming), and monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Showmetech social profiles
Digital presenceShowmetech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showmetech leadership team
Management profileNumber of profiles
Showmetech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showmetech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showmetech
What does Showmetech do?
Showmetech is a Brazilian digital technology publication that publishes news, in-depth product reviews, step-by-step tutorials, comparative buying guides, and cultural/entertainment content focused on consumer technology, smartphones, gaming, streaming, AI, and electronics for Portuguese-speaking Brazilian audiences.
Is Showmetech a public or private company?
Showmetech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Showmetech founded?
Showmetech was founded in 2009. It employs 51 to 100 people.
Where is Showmetech based?
Showmetech is headquartered in São Paulo, Brazil, in the Latin America region.
How does Showmetech make money?
Two revenue lines are on record. Publieditoriais (Sponsored Content) is the primary driver. The others are display Advertising.
Who are Showmetech's main competitors?
Broad incumbents on record are CNET, Tom's Hardware, The Verge and Engadget. Direct peers are TechTudo, Gizmodo Brasil, Canaltech, Olhar Digital, Adrenaline and Mundo Conectado.
Does Showmetech have an API?
No public API is recorded for Showmetech.
What industry is Showmetech in?
Showmetech's product category is Online Technology Publication. Its primary akta.pro industry code is MPACAKAH, Content Curation & Bookmarking/Read-Later Platforms, with a secondary code of MPACALAE, Microlearning & Short-Form Lesson Platforms. Its NAICS code is 5131 and its SIC code is 2721.