Gym on Wheels

What Gym on Wheels does

Gym On Wheels, Incorporated. is a privately held, founder-owned mobile children's enrichment services company established in 2002 by Tom Zino in Westchester County, New York. The company delivers on-site gymnastics, soccer, and T-ball instruction to children ages 14 months to 12 years at daycare centers, preschools, schools, and summer camps across the Tri-State area. Programs are conducted at partner facilities using portable equipment including mats, balance beams, high bars, and springboards, led by CPR/Safety certified instructors, with all marketing, enrollment, and payment processing handled by Gym On Wheels on behalf of the center.

The business operates through two channels: a founder-operated corporate territory covering Westchester County, NY and Greenwich, CT, and a franchise network with disclosed operators in Hudson Valley (Putnam and Dutchess Counties) and Southern/Western Connecticut. The franchise offering requires a minimum $25,000 capital investment, including a $14,900 franchise fee, and provides two weeks of training, an operations manual, a territory analysis, and use of the registered "Gym On Wheels" trademark. Revenue derives from recurring enrichment class fees paid by centers or parents, plus one-time franchise fees. The company self-reports serving tens of thousands of children across over 100 daycare centers and schools over its 20+ year history.

The technology layer is minimal and physical in nature: the core "product" is instructor-led physical instruction using portable gymnastics and sports equipment. There is no mobile app, no API, no digital platform, and no disclosed software integrations. Marketing and customer acquisition rely on a website, direct outreach by franchisees and the founder to center directors, parent and director testimonials, and referral-driven word-of-mouth within local preschool communities. The company is founder-controlled with no disclosed institutional investors, parent company, or external funding rounds, and reports 11-50 employees.

Name

Gym on Wheels

Legal name

Gym On Wheels, Incorporated.

Website

https://gymonwheels.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Gym on Wheels is a founder-owned mobile children's enrichment service that delivers on-site gymnastics, soccer, and T-ball instruction to daycare centers, preschools, schools, and camps across the US Tri-State area via a corporate territory and a franchise network.

Ownership category

akta.pro rank

Product category

Children's Mobile Enrichment Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADAAAJ

Youth & Teen Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAD

Functional Fitness & Mobility Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Children's gymnastics classes
• Mobile enrichment programs
• Preschool sports instruction
• Daycare enrichment services
• Kids fitness franchise

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Enrichment Class Fees: Gym On Wheels generates revenue by charging childcare centers, preschools, and schools for structured enrichment classes. Centers may pay directly or pass costs to parents (center pay or parent pay options). Classes are offered weekly, bi-weekly, monthly, or seasonally during summer camps.
2. Franchise Fees: Franchisees pay a $14,900 franchise fee as part of a $25,000 minimum capital investment to launch a Gym On Wheels franchise. Discounts of $5,000 are available for veterans and civil service employees. Franchisees run their own local operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gym on Wheels is a mobile children's enrichment service that travels to daycare centers, preschools, and schools across the Tri-State area to deliver on-site gymnastics, soccer, and T-ball classes for children ages 14 months to 12 years. The company deploys portable gymnastics equipment and CPR/Safety certified instructors to the partner facility, handling all marketing materials, enrollment, and payment processing on behalf of the center. It also sells franchises that grant territory exclusivity, two weeks of training, an operations manual, and licensed use of the Gym On Wheels trademark.

Product overview

Gym On Wheels is a children's enrichment service provider offering a unified portfolio of physical education programs delivered on-site at daycare centers, preschools, and schools. The core offerings consist of three programs: Gymnastics/Fitness (ages 14 months to 9 years), Soccer Skills (ages 3 to 12 years), and T-Ball (introducing baseball fundamentals). All programs are conducted by CPR/Safety certified instructors at partner facilities using portable equipment. The company also operates a franchising model enabling entrepreneurs to replicate its proven business approach across designated territories.

Differentiator

Problem solved

Functional benefit

Brands

• GOW Franchising: The franchising division of Gym On Wheels offering franchise opportunities for the mobile children's fitness business.

Products and services

• Gymnastics / Fitness Program Age-appropriate gymnastics and fitness classes for children ages 14 months to 9 years, including aerobics, music, stretching, games, and gymnastics skills such as balance beam, high bars, springboards, and wedges. Conducted on-site at partner daycare centers, preschools, and schools by CPR/Safety certified instructors.
• Soccer Skills Program Age-appropriate soccer classes for children ages 3 to 12 years teaching basic soccer skills including dribbling, kicking, passing, trapping, and goal keeping, with emphasis on teamwork and character building. Delivered on-site at partner facilities by certified instructors.
• T-Ball Program Introductory tee ball program teaching children the basic fundamentals of baseball including fielding, throwing, catching, base running, and hitting in a noncompetitive, fun, and nurturing environment. Delivered on-site at partner facilities.
• Gym On Wheels Franchising (GOW Franchising) Franchise opportunity allowing individuals to operate a Gym On Wheels enrichment business in a designated territory. Includes support for territory analysis, two weeks of training for up to two people, full disclosure of operating and management methods, exclusive use of the Operations Manual and registered logo/trademark, and a personalized Gym On Wheels email address. Minimum capital of $25,000 including a $14,900 franchise fee, with a $5,000 discount available to veterans and civil service employees.

Quantifiable outcome

• Tens of thousands of children served over 20+ years
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Little Gym: The Little Gym is a national children's gymnastics and motor-skills franchise with a comparable age range (4 months–12 years) and franchise model. It is the most direct competitor to Gym On Wheels' gymnastics programming, with far broader geographic reach and a longer-tenured franchise system.
• My Gym: My Gym is a long-standing children's fitness and gymnastics franchise operating structured classes for young children. The companies compete directly for parents seeking structured early-childhood motor development, and My Gym has a substantially larger national footprint.
• Soccer Shots: Soccer Shots is a youth soccer enrichment franchise that partners with childcare centers, preschools, and schools to deliver in-facility soccer instruction. It overlaps directly with Gym On Wheels' Soccer Skills program in both customer base and on-site delivery model.
• Goldfish Swim School: Goldfish Swim School is a children's swim instruction franchise offering year-round lessons for ages 4 months and up. It is a direct competitor in the children's enrichment franchise category, targeting the same parent and partner-center relationships as Gym On Wheels.
• Kidokinetics: Kidokinetics is a mobile youth sports and fitness program that brings multi-sport instruction directly to preschools, daycares, and elementary schools. It is one of the closest direct competitors to Gym On Wheels' mobile, multi-sport, in-center enrichment model.
• Stretch-n-Grow: Stretch-n-Grow is a mobile children's fitness and sports franchise that delivers on-site programming at daycares, preschools, and schools. Its business model — mobile enrichment, franchise-based, B2B-to-childcare — is highly comparable to Gym On Wheels.

Broad incumbents

• Gymboree Play & Music: Gymboree Play & Music is a globally recognized children's play, music, and enrichment brand with a franchise model. It competes in the broader early-childhood enrichment category, though its center-based retail model differs from Gym On Wheels' mobile center delivery.
• YMCA (Youth & Family Programs): The YMCA operates the largest network of community-based youth sports, gymnastics, and recreation programs in the U.S. through its member branches. It is a broad incumbent in the children's recreation and instruction category and competes for both parent enrollment and partner-center affiliations.

Emerging players

• British Swim School: British Swim School is a growing children's swim school franchise operating in partner facilities. It addresses the same youth enrichment franchise category but is more swim-focused, making it a partial competitor and a comparable franchise economics profile.
• Romp n' Roll: Romp n' Roll is a children's enrichment franchise offering gym, music, and art classes for young children. It competes in the same child-development enrichment category with a similar multi-program offering, though with a center-based rather than mobile delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gymonwheels1
• Facebookfacebook.com/gymonwheels
• LinkedInlinkedin.com/company/gym-on-wheels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gym on Wheels