Romp N' Roll
Romp n' Roll is a private franchise company that operates instructor-led enrichment and fitness classes (gym, art, music, science, cooking, dance, sports, adventure) plus parties and camps for children ages 3 months to 5 years, delivered through 15+ franchised facilities across eight U.S. states.
- Company typePrivate
- Founded2004
- HeadquartersGlen Allen, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Romp N' Roll does
Romp n' Roll is a private franchise company founded in 2004 and headquartered in Glen Allen, Virginia, that operates instructor-led children's enrichment and fitness programs for ages 3 months to 5 years. The company delivers its services through a network of 15+ franchised physical facilities located across at least eight U.S. states (Arizona, Connecticut, Florida, New Jersey, North Carolina, Pennsylvania, Texas, and Virginia), with additional units listed as coming soon. Core offerings are organized around eight curriculum categories — Gym, Art, Music, Science, Cooking, Dance, Sports, and Adventure — supported by proprietary programs including Tumble Tunes™ and Rhythm n' Roll, both built around an original music library exclusive to the brand. Each facility uses age-segmented class structures (3-12 months, 10-24 months, 2-3 years, 3-5 years), specialized kids gym equipment, and low child-to-instructor ratios.
The business operates a multi-revenue-stream model that combines recurring monthly memberships with flexible month-to-month plans, individual class sign-ups, birthday party packages (Super Birthday Bash for ages 1-6 with 90-minute private facility use for up to 15 children), seasonal and summer camps (ages 2-5), and episodic drop-off programs (Parents Morning Out, Kids Night Out, Open Playtime). Customer-facing distribution runs through a direct website booking system (built on the WellnessLiving platform), in-person sign-ups at franchise locations, and email and social-media marketing anchored by a free trial class as the primary conversion mechanism.
Commercially, Romp n' Roll has scaled via a franchise model in which independent franchisees own and operate individual locations while the franchisor licenses the brand, curriculum, and operating system. Disclosed FDD data shows average franchise unit revenue of $360,309 and top-performing units at $698,232. The company has no disclosed venture or private equity investment, operates without a dedicated mobile app, and has no public AI or machine-learning capabilities. The addressable market — children's fitness and enrichment franchises — is reported by third-party research to grow from $8.5B in 2024 to $20.5B by 2033 at a 9.2% CAGR.
Romp N' Roll firmographics
Firmographics- Name
- Romp N' Roll
- Legal name
- Romp n' Roll
- Website
- https://rompnroll.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Romp n' Roll is a private franchise company that operates instructor-led enrichment and fitness classes (gym, art, music, science, cooking, dance, sports, adventure) plus parties and camps for children ages 3 months to 5 years, delivered through 15+ franchised facilities across eight U.S. states.
- Ownership category
- akta.pro rank
Romp N' Roll industry classification
Industry- Product category
- Children's Enrichment Programs
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Child Care Services (62441)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)
Keywords
Where Romp N' Roll is headquartered
LocationHeadquarters
- HQ city
- Glen Allen
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Romp N' Roll business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership Subscriptions: Recurring monthly memberships with flexible month-to-month plans. Members have access to classes, open gym, and various activities. Provides predictable recurring revenue and customer retention.
- Individual Class Sign-ups: Parents can sign up for individual classes without committing to a full membership, offering flexibility for families.
- Birthday Parties: Private birthday party packages for children ages 1-6, including 90 minutes of exclusive facility use, custom games, activities, dedicated party room, and the famous Disco Ball Bubble Dance Party. Up to 15 children included with additional fees for extra guests.
- Summer and Seasonal Camps: Indoor camp programs for children ages 2-5, featuring themed weekly activities combining music, art, gym activities, and movement. Multiple camp sessions throughout the year.
- Open Playtime: Parent-supervised indoor play sessions available via punch cards. Non-enrolled siblings and visitors can purchase access.
- Parents Morning Out: Three-hour supervised program for children aged 2-5, providing parents with personal time while kids engage in activities. Parents can enjoy relaxation while children participate in crafts, music, and social activities.
- Kids Night Out: Evening events for children lasting three hours, including pizza dinner and activities. Provides parents with a night out while children enjoy supervised fun.
- Gift Cards: Gift cards providing access to classes, camps, and birthday parties for babies, toddlers, and preschoolers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Franchise Average Revenue |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Romp N' Roll product offering
Product offeringCore offering
Romp n' Roll provides instructor-led, curriculum-guided enrichment classes for children ages 3 months to 5 years across eight categories (Gym, Art, Music, Science, Cooking, Dance, Sports, Adventure). Services are delivered at franchise-owned physical facilities that double as indoor kids gyms, complemented by birthday parties, summer camps, and supervised drop-off programs. The company operates a franchise model with 15+ locations across multiple U.S. states and also sells franchise opportunities to entrepreneurs.
Product overview
Romp N' Roll is a children's fitness and enrichment franchise offering a comprehensive suite of classes and programs for babies, toddlers, and preschoolers (ages 3 months to 5 years). The core offering consists of instructor-led, curriculum-guided classes across multiple categories: Gym, Art, Music, Science, Cooking, Dance, Sports, and Adventure. These are complemented by events and services including Birthday Parties (Super Birthday Bash), Summer Camps, Parents Morning Out, Open Playtime, and Kids Night Out. The company operates on a franchise model with locations across multiple U.S. states. Gift cards provide access to the full range of services.
Differentiator
Problem solved
Functional benefit
Brands
- Tumble Tunes: Proprietary music program developed exclusively by Romp n' Roll combining physical skill building with musical enrichment using an original library of music.
- Rhythm n' Roll
Products and services
- Kids Gym Classes Age-specific gym classes for babies (3-12 months), toddlers (10-24 months), and preschoolers (2-5 years) featuring obstacle courses, padded equipment, and physical skill development activities at Romp n' Roll locations.
- Art Classes Art programs including Art Explorers (16-24 months and 2-3 years), Crayons to Canvas (3-5 years), and Mixed Ages Art Explorers (16 months-3 years) focusing on sensory exploration and creative development.
- Music Classes Proprietary music programs including Tumble Tunes (10-24 months, 2-3 years, mixed ages), Rhythm & Roll (3-5 years), Dance With Rompy (3-5 years), and Babies Gym & Music (3-12 months) featuring original music and instruments.
- Science Classes Silly Science classes for children ages 3-5 featuring hands-on experiments teaching basic scientific concepts using the Scientific Method, such as making ice cream and creating dinosaur fossils.
- Cooking Classes Chef Rompy cooking classes for children ages 3-5 teaching about world cultures through international recipes, multicultural appreciation, and basic cooking skills.
- Dance Classes Dance With Rompy classes for children ages 3-5 teaching ballet, contemporary dance, hip hop, and jazz in a non-professional studio environment.
- Sports Classes Good Sports classes for children ages 3-5 teaching basic sports skills including kicking, throwing, and catching through non-competitive, cooperative drills and games.
- Adventure Classes Specialty themed classes including Pirates (2.5-5 years), Castles & Crowns (2.5-5 years), Superheroes (2.5-5 years), Construction (2.5-5 years), and Rompy's Adventure (2.5-5 years) combining art, gym, and music activities.
- Birthday Parties Super Birthday Bash party packages for children ages 1-6 featuring 90 minutes of private facility use, gym equipment, custom games, dedicated party room, and disco ball bubble dance party for up to 15 children.
- Summer and Seasonal Camps Seasonal indoor camps for children ages 2-5 featuring weekly themed programs (e.g., Pirates, Dinosaurs, Superheroes, Beach Party) with art, music, gym activities and a 1:7 instructor-to-camper ratio.
- Parents Morning Out Three-hour drop-off program for children ages 2-5 offering creative crafts, music activities, parachute games, and dance sessions while parents take a break.
- Open Playtime Parent-supervised indoor playground experience for children ages 3 months to 5 years featuring age-appropriate equipment in a clean, safe environment, available via punch cards.
- Kids Night Out Three-hour evening program for children featuring run, play, dance activities, pizza party dinner, and bubble dance party while parents enjoy a night out.
- Gift Cards Gift cards providing access to classes, camps, and birthday parties for babies, toddlers, and preschoolers.
- Franchise Opportunity Children's fitness and enrichment franchise opportunity offering gym, music, art, birthday parties and camps under one roof, with average revenue per unit of $360,309 and top locations reaching $698,232 per FDD data.
Quantifiable outcome
- Children develop essential skills preparing them for preschool and kindergarten
- +2 more outcomes
Companies that use Romp N' Roll
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Romp N' Roll technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Romp N' Roll partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Romp N' Roll competitors and assessment
Company assessmentRegional players
- Urban Air Adventure Park: Adjacent competitor — family entertainment and indoor adventure park franchise offering birthday parties, open play, and group events for kids. Comparable party and open-play revenue lines and franchise economics, though targeting a broader and older age range.
Direct peers
- My Gym Children's Fitness Center: Direct competitor — franchise-based kids gym offering structured classes, birthday parties, and camps for children from infancy through early elementary. Highly comparable business model, target demographic (mostly under 5), and franchise unit economics, making it the closest publicly available benchmark.
- The Little Gym: Direct competitor — international kids gymnastics and development franchise with 300+ locations, serving children 4 months to 12 years with structured classes, camps, and parties. Comparable curriculum-led positioning, age range overlap, and franchise model.
- Gymboree Play & Music: Direct competitor — early childhood enrichment franchise offering play, music, and art classes for children 0–5. Highly comparable age demographic, class-based curriculum, and parent-child bonding model.
- Kidstrong: Direct competitor — rapidly scaling franchise offering character, confidence, and physical development classes for ages 1–11. Comparable target demographic, membership-style model, and franchise-led expansion strategy.
Emerging players
- Pump It Up: Adjacent competitor — indoor inflatable party and play center franchise offering birthday parties and group events for young children. Comparable party revenue stream, target demographic, and franchise-driven expansion.
- Code Ninjas: Adjacent competitor — children's enrichment franchise offering STEM/coding classes, camps, and parties. Comparable franchise business model, birthday party revenue stream, and parent-paid enrichment positioning, though targeting older children.
- Soccer Shots: Adjacent competitor — youth soccer franchise serving children 2–8 with instructor-led classes and camps. Comparable franchise-led growth model, parent-paid recurring programming, and age-overlap with Romp n' Roll's preschool demographic.
- Goldfish Swim School: Adjacent competitor — children's swim school franchise serving ages 4 months to 12 years with classes, camps, and parties. Comparable franchise economics, family-oriented customer base, and recurring membership model, though focused on a single activity (swimming).
- British Swim School: Adjacent competitor — children's swim lesson franchise with classes starting at 3 months. Comparable age demographic, franchise model, and family-targeted enrichment positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Romp N' Roll social profiles
Digital presenceRomp N' Roll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Romp N' Roll leadership team
Management profileNumber of profiles
Romp N' Roll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Romp N' Roll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Romp N' Roll
What does Romp N' Roll do?
Romp n' Roll provides instructor-led, curriculum-guided enrichment classes for children ages 3 months to 5 years across eight categories (Gym, Art, Music, Science, Cooking, Dance, Sports, Adventure). Services are delivered at franchise-owned physical facilities that double as indoor kids gyms, complemented by birthday parties, summer camps, and supervised drop-off programs. The company operates a franchise model with 15+ locations across multiple U.S. states and also sells franchise opportunities to entrepreneurs.
Is Romp N' Roll a public or private company?
Romp N' Roll is a private company. It is classified as unknown and is currently operating.
When was Romp N' Roll founded?
Romp N' Roll was founded in 2004. It employs 1 to 10 people.
Where is Romp N' Roll based?
Romp N' Roll is headquartered in Glen Allen, United States, in the North America region.
How does Romp N' Roll make money?
Eight revenue lines are on record. Membership Subscriptions are the primary driver. The others are individual Class Sign-ups, birthday Parties, summer and Seasonal Camps, open Playtime, parents Morning Out, kids Night Out and gift Cards.
Who are Romp N' Roll's main competitors?
Urban Air Adventure Park is listed as a regional player. Direct peers are My Gym Children's Fitness Center, The Little Gym, Gymboree Play & Music and Kidstrong. Emerging players are Pump It Up, Code Ninjas, Soccer Shots, Goldfish Swim School and British Swim School.
Does Romp N' Roll have an API?
No public API is recorded for Romp N' Roll.
What industry is Romp N' Roll in?
Romp N' Roll's product category is Children's Enrichment Programs. Its primary akta.pro industry code is EDACAMAI, Physical Activity & Motor Development Programs (Health-Focused). Its NAICS code is 71394 and its SIC code is 7997.