Pius Schäfler
Pius Schäfler AG is a family-owned Swiss office solutions provider headquartered in Gossau, operating 14 retail and service locations across Eastern Switzerland. It delivers stationery, print solutions, interior design, and office supplies to over 30,000 business customers and a broad retail consumer base.
- Company typePrivate
- Founded1965
- HeadquartersGossau, Switzerland
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Pius Schäfler does
Pius Schäfler AG is a privately held, family-owned Swiss office solutions provider headquartered in Gossau, founded in 1965. The company operates 14 locations across Eastern Switzerland and runs five operating divisions: (1) Papeterie — stationery retail with crafting materials, school supplies, books, games and toys; (2) Copy Shop — printing, copying, scanning and binding services including large-format output; (3) Print Solutions — sales, rental and maintenance of multifunction printers as a certified partner of Konica Minolta, Toshiba, HP, Lexmark, Brother and Ideal, supported by roughly 10 technicians with remote support resolving 30% of service requests; (4) Interior Design — space planning, New Work consulting and furniture procurement via its wholly-owned subsidiary Markwalder + Co. AG, distributing premium brands including USM, Vitra, Lista, Girsberger and Brunner; and (5) Bürobedarf — a 20,000+ SKU online office-supply storefront (schaefler.officeprofi.ch) plus dedicated e-commerce for promotional items, greeting cards and stamps. The technology stack is conventional retail and services infrastructure with no proprietary software, no documented API surface and no AI components disclosed.
The company serves a hybrid B2B and consumer customer base. It claims more than 30,000 business customers and approximately 500,000 annual in-store transactions across 12 specialist retail locations, with named enterprise customers spanning manufacturing (SwissOptik AG, Blumer Lehmann AG, LOG GROUP), healthcare (Klinik Gais, Altersresidenz Singenberg, Alterszentrum Amriswil), education (Universität St.Gallen, Pädagogische Hochschule St.Gallen), government (Verwaltung Oberbüren) and accounting/audit (Inspecta Treuhand AG). Revenue is generated through a mix of one-time product sales (stationery, office supplies, furniture), recurring service contracts (print-fleet maintenance, coffee-machine rentals such as the Franke A300 at CHF 131/month over 48-month terms), and project-based professional services for interior design. Distribution combines 14 physical retail locations, direct enterprise field sales for print and interior projects, and multiple proprietary online shops.
Ownership is concentrated under CEO/Chairman Patrick Ammann-Schäfler, with no external institutional investors or parent company. The group is structured around three legal entities — Pius Schäfler AG (Gossau, primary), Pius Schäfler Toggenburg AG (Wattwil) and Pius Schäfler Wil AG (Wil) — plus the Markwalder + Co. AG interior-design subsidiary. Geographic reach is limited to Switzerland with no documented export operations, and the operating geography is explicitly stated as Eastern Switzerland (Ostschweiz).
Pius Schäfler firmographics
Firmographics- Name
- Pius Schäfler
- Legal name
- Pius Schäfler AG
- Website
- https://piusschaefler.ch
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pius Schäfler AG is a family-owned Swiss office solutions provider headquartered in Gossau, operating 14 retail and service locations across Eastern Switzerland. It delivers stationery, print solutions, interior design, and office supplies to over 30,000 business customers and a broad retail consumer base.
- Ownership category
- akta.pro rank
Pius Schäfler industry classification
Industry- Product category
- Office Solutions & Retail
- NAICS
- Office Supplies and Stationery Retailers (45941), Office Equipment Merchant Wholesalers (42342)
- SIC
- Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040), Retail-Variety Stores (5331)
- akta.pro primary industry
- General Office Supplies Retail (CRALABAA)
- akta.pro secondary industry
- Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG)
Keywords
Where Pius Schäfler is headquartered
LocationHeadquarters
- HQ city
- Gossau
- HQ country
- Switzerland
- HQ region
- Europe
Offices12 records
Markets served
Pius Schäfler business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Office Supplies & Stationery: Sale of office supplies, stationery, school materials, art supplies, and hobby products through physical stores and online shops. The company operates 11+ papeterie (stationery) locations across Eastern Switzerland.
- Print Solutions: Sale, rental, and service of print systems from Konica Minolta, Toshiba, HP, Lexmark, and Brother. Includes document management systems, printer maintenance, and consumables (toner). Remote support handles 30% of service requests.
- Interior Design: Complete office and facility interior design solutions including space planning, furniture procurement, and project management. Works with premium furniture brands like USM, Vitra, and Lista.
- Copy Shop Services: Printing, copying, scanning, and binding services for documents, plans, marketing materials, and academic papers. Services include large format printing up to 90cm width.
- Coffee & Catering: Sale of coffee machines (Franke, Jura), coffee beans (Don George), and tea products (Crowning's Tea). Machines available for rent or purchase with ongoing service contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Coffee machine rental starting price |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Pius Schäfler product offering
Product offeringCore offering
Pius Schäfler AG is a regional office solutions provider in Eastern Switzerland offering stationery retail, office supplies (both in-store and online), print solutions (printer sales, rental and maintenance for Konica Minolta, Toshiba, HP, Lexmark, Brother), copy shop services, and interior design with premium furniture brands (USM, Vitra, Lista). The company operates 14 locations, serves over 30,000 business customers, and manages more than 500,000 annual retail transactions across its retail and online channels.
Product overview
Pius Schäfler operates a multi-service retail and solutions company with 14 locations in Eastern Switzerland. The offering consists of five core divisions: (1) Papeterie – stationery retail with crafting materials, school supplies, books, and toys; (2) Copy Shop – printing and copying services; (3) Print Solutions – printer sales, rental, and maintenance representing Konica Minolta, HP, Toshiba, Lexmark, Brother, and Ideal; (4) Interior Design – space planning and furniture procurement including USM modular systems and New Work consulting; and (5) Bürobedarf – online office supply shop with 20,000+ products. Additional services include coffee and tea supply with Franke/Jura machines and Don George coffee, plus creative workshops. The company serves both private customers and over 30,000 business customers across Switzerland.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30% of service requests resolved via remote support
- +3 more outcomes
Companies that use Pius Schäfler
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Pius Schäfler technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pius Schäfler partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Konica MinoltacoreCertified partner for Konica Minolta print systems. The partnership involves sales, installation, maintenance, and support of Konica Minolta multifunction printers and digital print systems.
- ToshibacoreCertified partner for Toshiba printer solutions. Provides sales, service, and support for Toshiba printing and document management systems.
- HPcoreCertified HP business printer partner for commercial printing solutions and supplies.
- LexmarkcoreCertified partner for Lexmark printing solutions including A4 and A3 models.
- FrankecoreCertified partner for Franke coffee machines. Machines available for rental or purchase with Swiss-based service support. Franke A300 recommended for offices with 20+ daily cups or 10+ users.
- JuracorePartner for Jura automatic coffee machines. Machines sold with ongoing service support.
- Don George (Caffè Don George)coreCoffee beans sourced from Don George specialty roastery in Untervaz, Graubünden. Fairtrade and organic certified options available including UNO, DUE, TRE, DIECI blends plus FABIO and FAIR Crema Espresso.
- USM (USM Möbelbausysteme)coreExclusive Swiss design furniture partner for USM modular furniture systems. The partnership includes showroom display and online configurator access for customers.
- VitracorePremium furniture brand partner for office and home furnishings. Includes iconic designer pieces and contemporary office solutions.
- Lista Office LOcoreSwiss-made office furniture including desks, storage cabinets, shelves, and office chairs. Emphasizes functionality, design, and sustainability with Made in Switzerland production.
- Markwalder + Co. AGcoreSubsidiary company located in St. Gallen operating under the Markwalder brand. Provides additional interior design and office furniture services. Leadership includes Ralph Bleuer as Managing Director.
- Pius Schäfler Toggenburg AGcoreSubsidiary company in Wattwil serving the Toggenburg region with print solutions and office supplies. Located at Wilerstrasse 144, 9620 Lichtensteig.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Pius Schäfler competitors and assessment
Company assessmentDirect peers
- Office World (Schweiz): Swiss multi-branch office supplies and stationery retailer with a comparable store-and-delivery model serving both B2B and consumer customers. Directly overlaps Pius Schäfler's papeterie and office supplies footprint inside Switzerland.
- Brack.ch (Competec): Largest Swiss online retailer with a deep office supplies category and broad B2B reach. Competes head-on with Pius Schäfler's online shop (schaefler.officeprofi.ch) on assortment, price, and delivery to Swiss business customers.
- Lyreco Switzerland: Pan-European B2B office supplies distributor with an established Swiss operation. Directly competes in managed supply, stationery, and break-room categories to the same 30,000+ business customer pool Pius Schäfler serves.
Emerging players
- Office Runner: DACH-focused online office supplies specialist emphasizing rapid delivery and broad assortment. Represents the pure-play e-commerce model pressing against Pius Schäfler's online shop economics.
Broad incumbents
- ALSO Group: Swiss-listed ICT and consumer-electronics distributor with managed print and office equipment offerings. Overlaps with Pius Schäfler's Print Solutions division in serving B2B customers across Switzerland, though at a much larger and broader scale.
- Bechtle: DACH IT and office-solutions provider operating in Switzerland (Bechtle Schweiz) with managed print, document management, and workplace services. Competes with the Print Solutions and Interior Design divisions of Pius Schäfler at larger enterprise scale.
- Office Depot: Global broadline office supplies retailer and distributor. Operates as a benchmark for scale economics and assortment breadth that constrain what a regional player like Pius Schäfler can charge on commodity SKUs.
- Staples: Global office supplies and workplace solutions incumbent. Sets the strategic template for omnichannel office retail that Pius Schäfler operates against in Switzerland.
- Steelcase: Global office furniture and workplace solutions manufacturer. Peer in the Interior Design division, where Pius Schäfler competes on New Work and care-facility furnishing projects against Steelcase and its dealer network.
- Sedus: German premium office furniture manufacturer active in DACH contract and care-segment projects. Comparable to Pius Schäfler's Interior Design offering to enterprises, healthcare, and education customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pius Schäfler social profiles
Digital presencePius Schäfler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pius Schäfler leadership team
Management profileNumber of profiles
Pius Schäfler subsidiaries and ownership
Company hierarchySubsidiaries3 records
Pius Schäfler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pius Schäfler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pius Schäfler
What does Pius Schäfler do?
Pius Schäfler AG is a regional office solutions provider in Eastern Switzerland offering stationery retail, office supplies (both in-store and online), print solutions (printer sales, rental and maintenance for Konica Minolta, Toshiba, HP, Lexmark, Brother), copy shop services, and interior design with premium furniture brands (USM, Vitra, Lista). The company operates 14 locations, serves over 30,000 business customers, and manages more than 500,000 annual retail transactions across its retail and online channels.
Is Pius Schäfler a public or private company?
Pius Schäfler is a private company. It is classified as family owned and is currently operating.
When was Pius Schäfler founded?
Pius Schäfler was founded in 1965. It employs 101 to 250 people.
Where is Pius Schäfler based?
Pius Schäfler is headquartered in Gossau, Switzerland, in the Europe region.
How does Pius Schäfler make money?
Five revenue lines are on record. Office Supplies & Stationery is the primary driver. The others are print Solutions, interior Design, copy Shop Services and coffee & Catering.
Who are Pius Schäfler's main competitors?
Direct peers on record are Office World (Schweiz), Brack.ch (Competec) and Lyreco Switzerland. Office Runner is listed as an emerging player. Broad incumbents are ALSO Group, Bechtle, Office Depot, Staples, Steelcase and Sedus.
Does Pius Schäfler have an API?
No public API is recorded for Pius Schäfler.
What industry is Pius Schäfler in?
Pius Schäfler's product category is Office Solutions & Retail. Its primary akta.pro industry code is CRALABAA, General Office Supplies Retail, with a secondary code of CRAOALAG, Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper). Its NAICS code is 45941 and its SIC code is 5110.