CelaVita
CêlaVíta was a Dutch manufacturer of chilled potato products founded in 1967, serving retail, hospitality, and food industry customers across Europe. The brand was acquired by Quik's Quality Potatoes and no longer operates independently.
- Company typePrivate
- Founded1967
- HeadquartersWezep, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What CelaVita does
CêlaVíta was a Dutch producer of chilled potato products founded in 1967, headquartered in Hedel, Netherlands (Akkerseweg 13b, 5321 HG Hedel). The company manufactured and distributed chilled potato solutions to three primary customer segments: retail, the hospitality and catering sector, and the food industry. Its product portfolio spanned value-added chilled potato products for foodservice and retail shelves as well as unprocessed potato supply for industrial buyers. Distribution extended across Europe via cold-chain logistics.
CêlaVíta employed 251-500 people and operated as a private, for-profit entity. The company's go-to-market was horizontal — selling a largely undifferentiated core product (chilled potatoes) to multiple end-markets rather than specializing in a single vertical. Pricing and revenue mechanics were not publicly disclosed. No technology platform, software products, or AI/ML capabilities were associated with the business; it operated as a traditional food manufacturer.
The CêlaVíta brand has been fully acquired by Quik's Quality Potatoes, another Dutch chilled potato producer. Following the acquisition, CêlaVíta ceased to exist as a separate company — all operations, products, and customer relationships transferred to Quik's. The former CêlaVíta website now redirects visitors to Quik's (quiks.nl), where the company explicitly states that CêlaVíta no longer exists. No deal date, transaction value, or pre-acquisition ownership details were disclosed in the source material.
CelaVita firmographics
Firmographics- Name
- CelaVita
- Legal name
- CêlaVíta
- Website
- https://www.celavita.nl
- Company type
- Private
- Founded year
- 1967
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- CêlaVíta was a Dutch manufacturer of chilled potato products founded in 1967, serving retail, hospitality, and food industry customers across Europe. The brand was acquired by Quik's Quality Potatoes and no longer operates independently.
- Ownership category
- akta.pro rank
CelaVita industry classification
Industry- Product category
- Chilled Processed Potatoes
- NAICS
- Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Potato & Vegetable Chips Manufacturing (AFAKAIAA)
Keywords
Where CelaVita is headquartered
LocationHeadquarters
- HQ city
- Wezep
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
CelaVita business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels1 record
CelaVita product offering
Product offeringCore offering
CêlaVíta manufactures chilled potato products for the European market, serving retail, hospitality/catering, and food-industry customers. The branded product line covered chilled potatoes packaged and positioned for retail shelves, foodservice kitchens, and industrial buyers. The brand is now part of Quik's Quality Potatoes following an acquisition.
Product overview
CêlaVíta was a single-product brand focused on chilled potato products for retail, hospitality/catering, and food industry applications. The brand has been fully acquired by Quik's Quality Potatoes and no longer operates independently.
Differentiator
Problem solved
Functional benefit
Products and services
- CêlaVíta Chilled Potato Products Chilled, ready-to-cook potato products manufactured by CêlaVíta and sold to retail, hospitality/catering, and food-industry customers across Europe. The range was positioned for chilled retail cabinets, foodservice kitchen preparation, and industrial food manufacturing uses.
Companies that use CelaVita
Customer profileSegments3 records
Ideal customer profiles3 records
CelaVita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CelaVita partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Quik's Quality PotatoesflagshipThe CêlaVíta brand has been fully acquired by Quik's Quality Potatoes. This acquisition means CêlaVíta no longer exists as a separate company - all operations, products, and customer relationships have been transferred to Quik's Quality Potatoes, a Dutch producer of chilled potato products serving retail, hospitality, and food industry sectors across Europe.
Scale indicators1 record
Recent moves2 records
Expansion highlights1 record
CelaVita competitors and assessment
Company assessmentBroad incumbents
- Lamb Weston: Lamb Weston is a global frozen potato product manufacturer serving foodservice and retail. Comparable as a broad incumbent in processed potatoes, with similar foodservice and retail channels, though globally scaled and frozen-centric.
- J.R. Simplot Company: Simplot is a diversified North American food and agribusiness company with a large potato processing business. Comparable as a broad incumbent in value-added potato products, though primarily North American in focus.
- McCain Foods: McCain Foods is a global leader in frozen and value-added potato products with deep European operations. Comparable as a broader incumbent in the potato processing category, though more frozen-focused than chilled.
Direct peers
- Aviko: Aviko is a Dutch-based potato processor producing chilled and frozen potato products for European foodservice and retail. Comparable to CelaVita in raw material (potatoes), processing activity, and core European customer base.
- Farm Frites: Farm Frites is a Dutch-origin producer of frozen and chilled potato products serving European and global quick-service restaurant and foodservice customers. Closely comparable in product, geography, and customer overlap.
- Quik's Quality Potatoes: Quik's Quality Potatoes acquired the CelaVita brand and operates the same chilled potato product lines for retail, hospitality, and food industry customers across Europe. It is the most directly comparable peer by product, customer base, and geography.
- Peka Kroef: Peka Kroef is a Netherlands-based chilled potato product manufacturer supplying retail, foodservice, and food industry segments. Directly comparable to CelaVita in chilled product format and Dutch/European focus.
Regional players
- Agristo: Agristo is a Belgian producer of frozen and chilled potato products primarily serving European customers. Comparable in product type and Benelux/European market overlap, though more frozen-focused.
- Cavendish Farms: Cavendish Farms is a North American frozen potato product manufacturer with growing European exposure. Comparable in core product (potatoes) and customer segments, but primarily serves a different geography.
Emerging players
- Orora Fresh: Orora Fresh supplies fresh, washed, and pre-packed chilled potatoes to retail and foodservice across Europe, including the Netherlands. Comparable in chilled (rather than frozen) potato format and European retail channel.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
CelaVita social profiles
Digital presenceCelaVita financial estimates
Financial estimateRevenue estimate
Valuation estimate
CelaVita leadership team
Management profileNumber of profiles
CelaVita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CelaVita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CelaVita
What does CelaVita do?
CêlaVíta manufactures chilled potato products for the European market, serving retail, hospitality/catering, and food-industry customers. The branded product line covered chilled potatoes packaged and positioned for retail shelves, foodservice kitchens, and industrial buyers. The brand is now part of Quik's Quality Potatoes following an acquisition.
Is CelaVita a public or private company?
CelaVita is a private company. It is classified as corporate owned and is currently acquired.
When was CelaVita founded?
CelaVita was founded in 1967. It employs 251 to 500 people.
Where is CelaVita based?
CelaVita is headquartered in Wezep, Netherlands, in the Europe region.
Who are CelaVita's main competitors?
Broad incumbents on record are Lamb Weston, J.R. Simplot Company and McCain Foods. Direct peers are Aviko, Farm Frites, Quik's Quality Potatoes and Peka Kroef. Regional players are Agristo and Cavendish Farms. Orora Fresh is listed as an emerging player.
Does CelaVita have an API?
No public API is recorded for CelaVita.
What industry is CelaVita in?
CelaVita's product category is Chilled Processed Potatoes. Its primary akta.pro industry code is AFAKAIAA, Potato & Vegetable Chips Manufacturing. Its NAICS code is 311 and its SIC code is 2000.