What Peka Kroef does

Peka Kroef B.V. is a 100% family-owned Dutch producer of fresh, chilled potato products, headquartered in Odiliapeel, North Brabant, Netherlands. The company operates across three market segments—retail (supermarkets, grocery delivery, specialty stores), foodservice (restaurants and catering under the Freshline and Original brands), and food industry (natural potatoes for meal producers and salad manufacturers)—and serves customers in roughly 19 Western and Southern European countries through its own country-specific sales organizations in the Netherlands, UK, France, Germany, Sweden, Denmark, Austria, Italy, and Belgium/Luxembourg.

The company's core technology is built around chilled/refrigerated potato processing using steam peeling and cooking (used since 1972), vacuum packaging and pasteurization (since the early 1980s), and gas-flushed packaging (Fresh'n Easy, introduced in 2025 for the Scandinavian retail market). Product range spans potato gratins (its flagship category since 1985), natural cut potatoes (slices, cubes, Parisienne), mashed potatoes, potato wedges with rosemary, Mexican-style potatoes, and specialty/ready-to-heat dishes, packaged in 200g to 5kg sizes and sold under both proprietary Peka brands and retailer private labels. All four production sites are IFS Food certified, the Cuijk site additionally holds BRC Global Standard for Food Safety, and select products carry the Beter Leven animal welfare mark.

Peka Kroef generates revenue through one-time product sales across its three segments. Its supply chain is highly localized—approximately 90% of potatoes are cultivated within 60 km of headquarters in collaboration with regional growers, and a dedicated Isa potato variety program ensures year-round availability, differentiating it from other processors. In March 2024 the company acquired Frespo B.V. in Katwijk from Nimbus, adding a fifth production site to address growing demand, signaling active capacity expansion rather than any pivot or restructuring. Pricing is not publicly disclosed; products are sold directly via in-country sales teams and logistics partners, with a marketing presence primarily through a multilingual website (8+ language versions) and recipe-driven content.

Name

Peka Kroef

Legal name

Peka Kroef B.V.

Website

https://pekakroef.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Peka Kroef is a third-generation Dutch family-owned producer of fresh, chilled potato products, serving retail, foodservice, and food industry customers across Western Europe through five production sites and country-specific direct sales organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Ammerzoden

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Retail: Sale of chilled potato products to retail customers including supermarkets, grocery delivery services, butchers, vegetable shops, and specialty food stores. Products include private label and manufacturer brands (Peka as a leading brand).
2. Product Sales - Foodservice: Sale of potato products to foodservice companies including restaurants and catering businesses. Products are sold under Freshline and Original brands.
3. Product Sales - Food Industry: Supply of potatoes in their purest natural form (no salt, no additives) to food industry manufacturers for meal preparation for large groups and the salad industry.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Peka Kroef manufactures and sells fresh, chilled potato products for retail, foodservice, and food industry customers. The portfolio includes potato gratins, mashed potatoes, wedges, natural cut potatoes (slices, cubes, halves, Parisienne), and specialty preparations, offered under its own Peka, Freshline, Original, and Fresh'n Easy sub-brands as well as retailer private labels. Products are steam-peeled, vacuum-packaged, pasteurized, and refrigerated to maintain freshness without preservatives.

Product overview

Peka Kroef is a 100% family business founded in 1970, specializing in fresh, chilled potato products. The company operates across three market segments: Retail, Foodservice, and Food Industry. Their product portfolio includes two main sub-brands: Freshline (for foodservice) and Original. Core products encompass potato gratins (various varieties including Potato Gratin, Sweet Potato Gratin, Mediterranean Gratin, Truffle Gratin, Raclette Gratin), mashed potatoes (Aardappelpuree), potato wedges with rosemary, Mexican potatoes, natural potato products (slices, cubes, halves, Parisienne, novelle), specialty products, and food industry potatoes in pure/natural form. The company acquired Frespo in 2024 to expand production capacity. Products are distributed throughout Western Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Freshline: Foodservice brand offering a versatile potato assortment launched in 1996, addressing the need for convenience and quality.
• Fresh'n Easy
• Original

Products and services

• Freshline (Foodservice Sub-brand) Foodservice sub-brand offering a versatile potato product assortment for restaurants and catering businesses, launched in 1996, providing convenience and quality for professional kitchens.
• Original (Foodservice Sub-brand) Core brand within the foodservice segment offering a range of potato products for foodservice applications including restaurants and catering.
• Fresh'n Easy (Retail Sub-brand) Retail sub-brand of gas-flushed packaged chilled potato products introduced in 2025 for the Scandinavian retail market, providing extended freshness.
• Gratinati (Gratin Products) Range of gratin products including Potato Gratin, Sweet Potato Gratin, Gratin with Grilled Vegetables, Gratin with Truffle, Gratin with Raclette, Gratin with Bacon and Onion, Gratin with Salmon, Mediterranean Gratin, and Gratin Rolls, for retail and foodservice customers.
• Naturali (Natural Potato Products) Natural/unseasoned potato products including whole potatoes, halves, slices (6mm, 8mm, 10mm), cubes (10mm, 12mm, 16mm, 20mm), potato pieces, and Parisienne (small ball-cut potatoes) in various sizes, for foodservice and food industry customers.
• Purè (Potato Puree) Chilled potato puree products for foodservice customers, including nutmeg-flavored mashed potatoes.
• Specialità (Specialty Potato Products)
• Food Industry Products (Industrial Natural Potatoes) Potatoes in their purest form for the food industry: natural, no salt, no additives, suitable for producers preparing meals for large groups (catering) and the salad industry. Peka Kroef co-develops custom products with these customers.
• Retail Products (Branded and Private Label) Chilled potato products for retail including ultra-fresh products with short shelf life and products with longer shelf life. Includes gratins, flavored potatoes, wedges, and specialty ready-to-heat dishes. Available under Peka brands and retailer private labels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Frespo B.V.coreStrategic or Co-development Partner · 1 March 2024Acquisition of Frespo B.V., a potato processor, from investment company Nimbus in March 2024. The acquisition aimed to enhance Peka Kroef's capacity, operational efficiency, and market reach in the chilled potato product sector. Frespo is located in Katwijk, Netherlands.
• Logistics Partners (Various Countries)coreOthersDeep collaboration with logistics partners in various countries. Sophisticated logistics planning ensures high delivery reliability and quality. Partners are essential for daily transport of chilled potato products to customers throughout Europe.
• Potato Growers (Regional)coreStrategic or Co-development PartnerIntensive collaboration with regional potato growers ensures year-round availability of Isa potato variety. 90% of potatoes cultivated within 60km of headquarters. Growers plant exclusively on plots best suited for Isa potatoes, supported by Peka Kroef cultivation consultants.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Lamb Weston: Lamb Weston is a global, US-listed frozen-potato major serving retail and foodservice worldwide. It competes with Peka Kroef for foodservice and retail potato volume in Europe, but operates at vastly greater scale and a different (frozen) preservation format.
• Bonduelle: Bonduelle is a French global leader in canned, frozen, and prepared fresh vegetables (including pre-prepared potato and convenience products) serving retail and foodservice across Europe. Comparable to Peka Kroef as a large Western European processed-vegetables player with chilled and packaged formats, though much broader in scope.
• McCain Foods: McCain is a global frozen potato giant (UK/Canada-rooted) with broad retail and foodservice product portfolios. It overlaps with Peka Kroef in pre-prepared potato products for foodservice and retail in Western Europe, but at a much larger scale and predominantly frozen rather than chilled.
• Greenyard: Greenyard is a Belgian producer of frozen and prepared vegetables (and some prepared potato products) serving European retail and foodservice. It overlaps with Peka Kroef in pre-prepared chilled vegetable/potato formats for retail and B2B, but on a much broader portfolio and scale.

Direct peers

• Aviko: Aviko is the largest European potato processor, headquartered in the Netherlands. It produces chilled and frozen potato products (including pre-prepared salads and gratins) for retail, foodservice, and food industry channels — directly mirroring Peka Kroef's three-segment model and continental European footprint.
• Farm Frites: Farm Frites is a Dutch family-founded potato processor producing fresh and frozen potato products for retail and foodservice across Europe and beyond. It is comparable to Peka Kroef as another Netherlands-rooted potato specialist serving Western European retail and foodservice with pre-prepared, value-added potato SKUs.
• Agristo: Agristo is a Belgian producer of frozen and chilled potato products (fries, croquettes, potato specialties) serving foodservice and retail across Europe. Like Peka Kroef, it is a Benelux-based potato specialist focused on pre-prepared, packaged potato SKUs for B2B and retail customers.
• Clarebout Potatoes: Clarebout is a Belgian family-owned potato processor producing chilled and frozen pre-prepared potato products (wedges, fries, mashed) for European retail and foodservice. Comparable to Peka Kroef in product format, B2B/private-label go-to-market, and family-owned mid-scale European producer profile.

Others

• Vandemoortele: Vandemoortele is a Belgian family-owned producer of frozen bakery products, margarines, and prepared meals including pre-prepared potato ranges. It is comparable as an adjacent Benelux-based prepared-food manufacturer serving European retail and foodservice channels.
• Albert Heijn (AH) private label: Albert Heijn is the largest Dutch supermarket chain, which commissions chilled and prepared potato products under its own private label — Peka Kroef is itself one of its private-label suppliers. AH matters as the principal retail buyer shaping the chilled potato category through store-brand SKU listings, pricing, and delisting decisions.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peka-kroef

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peka Kroef